TBU Socialising Your ContentPresentation Transcript
Socialising Your Content Ian Humphreys Katie Wallace Caliber Interactive @ianphumphreys @katie_schmatie
A crowded world out there8.08 billion web pages exist today and news outlets focused on every imaginable niche
But…According to 30% of the world’s population were loggedon to the information superhighway in 2010.If that number was true today (it would be higher) that’s over 2 billion people.
Content SocialWhat makes great The social landscape content? Where to focus yourDiversifying content energies The offline world Ways to make it easyWould I share this? Testing
What makes great content? Quality Relevance Authority Accessibility
What makes great content? Quality Your content is probably already great: • Well researched • Well written • Nicely displayed But we can all improve…. Read Write Long form journalism ….and rewrite your posts Books about travel Long rambling letters/emails Your peers In different styles Industry leaders On different subjects The Onion Academic
What makes great content? Relevance
What makes great content? Authority What are you an authority on? Focus on that. Or move into a new area with baby steps.
What makes great content? Accessibility
Diversifying content What kind of content works best? What works best?
Diversifying content Diverse Types of Content Diversify Serialise Experiment
The offline world Don’t forget about the offline worldThe offline world always comes firstWhat’s relevant offline is moreemotive than what’s important onlineTie in subjects you’re authoritativeon to trending issues
Would I share this? Would I share this?
Where are we up to?Content SocialWhat makes great The social landscape content? Where to focus yourDiversifying content energies The offline world Ways to make it easyWould I share this? Testing
The social landscape The Big Dogs Facebook Twitter Pinterest Community Sharing En vogue building UGC Sharing Photos Huge Be an New potential authority audience
The social landscape Social Bookmarking Digg Reddit StumbleUpon Viral - Viral - Viral - maybe high low Fast Drive Personal moving traffic
The social landscape The Rest LinkedIn Fancy/Trippy Google+ Up and Ignore at Connect comer your peril Luxury Professional Rel=author goods
Where to focus your The offline world energies Where to focus your energies? Where is my audience? What am I most comfortable using? Where is my existing support base? How much effort should I put into this?
Where to focus your The offline world energies Core network New priority Would be nice, but…. No time
Where to focus your energies Put your effort where you will achieve results!
Ways to makeworld The offline it easy Make it easy Plug-ins Guest Posts
Ways to makeworld The offline it easy Plug-ins
Ways to makeworld The offline it easy Plug-ins – Make them work Align with Highly Test goals visible
Ways to makeworld The offline it easy Case Study Before After
Ways to make it easy Guest Posts Zero to Hero
Ways to make it easy High Profile Guest Posts
The offline world Testing Google Analytics
The offline world Testing Facebook Insights
The offline world Testing SEO for Chrome
The offline world Testing Followerwonk
The offline world Testing Crowdbooster
The offline world Testing Where does my tweet go
The offline world Testing Tracking
The offline world Testing Make it easy on yourself
Makingoffline world The a content plan Why plan? Don’t miss obvious events Keep yourself organised Ensure you stick to core principles
Makingoffline world The a content plan Authority • All inclusive holidays • Great deals Relevance • Summer holidays approaching • Recession - people are broke Mediums • Photos • Video • Copy Posts • Photo-blog of summer hot-spots • Top tips for cheap holidays • All Inclusive holidays = cheap Social • What medium • Specific sharing Testing • Analytics • Social metrics