1. Socialising Your Content
Ian Humphreys
Katie Wallace
Caliber Interactive
@ianphumphreys
@katie_schmatie

2. A crowded world out there
8.08 billion web pages exist today and news outlets focused on every imaginable niche

3. But…
According to 30% of the world’s population were logged
on to the information superhighway in 2010.
If that number was true today (it would be higher) that’s over 2 billion people.

5. Content Social
What makes great
The social landscape
content?
Where to focus your
Diversifying content
energies
The offline world Ways to make it easy
Would I share this? Testing

6. What makes great
content?
Quality Relevance Authority Accessibility

7. What makes great
content?
Quality
Your content is probably already great:
• Well researched
• Well written
• Nicely displayed
But we can all improve….
Read Write
Long form journalism ….and rewrite your posts
Books about travel Long rambling letters/emails
Your peers In different styles
Industry leaders On different subjects
The Onion Academic

8. What makes great
content?
Relevance

9. What makes great
content?
Authority
What are you an authority on? Focus on that.
Or move into a new area with baby steps.

10. What makes great
content?
Accessibility

11. Diversifying content
What kind of content works best?
What works best?

12. Diversifying content
Diverse Types of Content
Diversify
Serialise
Experiment

13. The offline world
Don’t forget about the offline world
The offline world always comes first
What’s relevant offline is more
emotive than what’s important online
Tie in subjects you’re authoritative
on to trending issues

14. Would I share this?
Would I share this?

15. Where are we up to?
Content Social
What makes great
The social landscape
content?
Where to focus your
Diversifying content
energies
The offline world Ways to make it easy
Would I share this? Testing

16. The social landscape
The Big Dogs
Facebook Twitter Pinterest
Community
Sharing En vogue
building
UGC Sharing Photos
Huge Be an New
potential authority audience

17. The social landscape
Social Bookmarking
Digg Reddit StumbleUpon
Viral - Viral - Viral -
maybe high low
Fast Drive
Personal
moving traffic

18. The social landscape
The Rest
LinkedIn Fancy/Trippy Google+
Up and Ignore at
Connect
comer your peril
Luxury
Professional Rel=author
goods

19. Where to focus your
The offline world
energies
Where to focus your energies?
Where is my audience?
What am I most comfortable using?
Where is my existing support base?
How much effort should I put into this?

20. Where to focus your
The offline world
energies
Core network
New priority
Would be
nice, but….
No time

21. Where to focus your
energies
Put your effort where you will
achieve results!

22. Ways to makeworld
The offline it easy
Make it easy
Plug-ins Guest Posts

23. Ways to makeworld
The offline it easy
Plug-ins

24. Ways to makeworld
The offline it easy
Plug-ins – Make them work
Align with Highly
Test
goals visible

25. Ways to makeworld
The offline it easy
Case Study
Before After

26. Ways to make it easy
Guest Posts
Zero to Hero

27. Ways to make it easy
High Profile Guest Posts

28. The offline world
Testing
Google Analytics

29. The offline world
Testing
Facebook Insights

30. The offline world
Testing
SEO for Chrome

31. The offline world
Testing
Followerwonk

32. The offline world
Testing
Crowdbooster

33. The offline world
Testing
Where does my tweet go

34. The offline world
Testing
Tracking

35. The offline world
Testing
Make it easy on yourself 

36. Makingoffline world
The a content plan
Why plan?
Don’t miss obvious events
Keep yourself organised
Ensure you stick to core principles

37. Makingoffline world
The a content plan
Authority
• All inclusive holidays
• Great deals
Relevance
• Summer holidays approaching
• Recession - people are broke
Mediums
• Photos
• Video
• Copy
Posts
• Photo-blog of summer hot-spots
• Top tips for cheap holidays
• All Inclusive holidays = cheap
Social
• What medium
• Specific sharing
Testing
• Analytics
• Social metrics

38. The offline world
@ianphumphreys