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GOOGLE+
LUISA CALDERON, MAYA BENTELER, REBECCA WRIGHT,
MARIANA PENZINI, ELIZA NG, MICHELLE LANSPA, RICARDO
PARDO, OSCAR GROSSMANN, JUAN C. CALDERON, DIEGO
SANCHEZ
How Google + got started…

     2004                    2007                      2009        2010        2011




Google has tried many times to create a social network like Facebook, but failed? Will G+
succeed?




 As of November 2011, Google + claimed to have 49 million users
WHAT IS
 _
GOOGLE +
WHAT IS GOOD ABOUT
 _
GOOGLE +?
• “Check it out”                                          • Video Chat
             • Approval                                                • Mobile
             • Facebook Like                                  Hangouts • Up to 9
                                                                         people


                                                                               •    Circles
                 Positives                                          Chat       •    Gmail
                                Platform • Multifunctional
                                                                               •    GTalk
                                            • Integrated                       •    Gmail
                                            • User friendly
       Circles
                                                                           •       Content
                                                                           •       Interest
                               Integratio                            Sparks•       Share
                               n                • Social                   •       Easiness
•   Drag & Drop                                 • Availability
•   Privacy                                     • Visibility
•   Flexibility      •   Share                                        •   Privacy
                                                           Photos
•   Relevancy        •   Location                                     •   Sharing
                     •   Uploads                                      •   Picasa
                     •   Stream                                       •   Filter
                     •   Check-in
WHAT IS PAINFUL ABOUT
 _
GOOGLE +
• Lack of use                                          • Blocking
                   • Many                                                 • Confusion
                     inactive                                  Circles    • Privacy
                     users


                                                                           • Updates
                   Negative                                                • Pop-ups
                                    Brands    • No corporate       +1 Button
                   s                            pages until
                                                Nov. 2011
          Real
          Name                                                                •   Posts lost
          Policy                                                              •   Real time
                                                                              •   Comment
                                                • Video feed         Streams      limit
                                                • G talk plug-                •   Banner
• No
                                                  in
  pseudonyms
                   • Limited                    • Webcams
  until Sept. 2011                                        Photos         • Picasa
                     features
                   • Applications            Hangouts
                                                                           uploads
                   • Platform                                            • Mobile
                   • Tablets
OVERALL
 _
USER EXPERIENCE+
GOOGLE + NOTIFICATION BAR
MAKES IT VERY EASY TO MOVE
BETWEEN OTHER GOOGLE
SERVICES WITHOUT MISSING
NOTIFICATIONS
THE DRAG AND DROP USER
INTERFACE OF CIRCLES IS FUN,
INTUITIVE, AND FULLY
INTEGRATED IN THE SERVICE
PRIVACY IS MUCH BETTER
MANAGED THAN ON
FACEBOOK. IT IS SIMPLE AND
THE EXPERIENCE IS MUCH
BETTER
ACCESS TO CHAT BETWEEN
PEOPLE IN YOUR GOOGLE
NETWORKS (GOOGLE +, GMAIL,
GTALK, ETC.)
INTERCONNECTION BETWEEN
GOOGLE SERVICES EASES THE
USER EXPERIENCE. (SEARCH,
MAPS, YOUTUBE, BLOGGER,
GMAIL, ETC.)
THERE IS A LACK OF
FUNCIONALITY FOR MOBILE.
(PHOTOS WERE TO ALWAYS
AVAILABLE ON IPHONE)
CONTENT DISCOVERY IN
SPARKS IS VERY POOR.
CONFUSION AFTER CHANGING
SPARKS TO “WHAT’S HOT"
IN THE END OF THE DAY, EVEN
THOUGH MOST PEOPLE HAVE
AN ACCOUNT NOT MANY
PEOPLE IN OUR NETWORK ARE
ACTIVELY USING IT.
THANK YOU!!!
 _
QUESTIONS?

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IE DIgital Marketing (Google+ v2)

  • 1. GOOGLE+ LUISA CALDERON, MAYA BENTELER, REBECCA WRIGHT, MARIANA PENZINI, ELIZA NG, MICHELLE LANSPA, RICARDO PARDO, OSCAR GROSSMANN, JUAN C. CALDERON, DIEGO SANCHEZ
  • 2. How Google + got started… 2004 2007 2009 2010 2011 Google has tried many times to create a social network like Facebook, but failed? Will G+ succeed? As of November 2011, Google + claimed to have 49 million users
  • 4.
  • 5. WHAT IS GOOD ABOUT _ GOOGLE +?
  • 6. • “Check it out” • Video Chat • Approval • Mobile • Facebook Like Hangouts • Up to 9 people • Circles Positives Chat • Gmail Platform • Multifunctional • GTalk • Integrated • Gmail • User friendly Circles • Content • Interest Integratio Sparks• Share n • Social • Easiness • Drag & Drop • Availability • Privacy • Visibility • Flexibility • Share • Privacy Photos • Relevancy • Location • Sharing • Uploads • Picasa • Stream • Filter • Check-in
  • 7. WHAT IS PAINFUL ABOUT _ GOOGLE +
  • 8. • Lack of use • Blocking • Many • Confusion inactive Circles • Privacy users • Updates Negative • Pop-ups Brands • No corporate +1 Button s pages until Nov. 2011 Real Name • Posts lost Policy • Real time • Comment • Video feed Streams limit • G talk plug- • Banner • No in pseudonyms • Limited • Webcams until Sept. 2011 Photos • Picasa features • Applications Hangouts uploads • Platform • Mobile • Tablets
  • 10. GOOGLE + NOTIFICATION BAR MAKES IT VERY EASY TO MOVE BETWEEN OTHER GOOGLE SERVICES WITHOUT MISSING NOTIFICATIONS
  • 11.
  • 12. THE DRAG AND DROP USER INTERFACE OF CIRCLES IS FUN, INTUITIVE, AND FULLY INTEGRATED IN THE SERVICE
  • 13.
  • 14. PRIVACY IS MUCH BETTER MANAGED THAN ON FACEBOOK. IT IS SIMPLE AND THE EXPERIENCE IS MUCH BETTER
  • 15.
  • 16. ACCESS TO CHAT BETWEEN PEOPLE IN YOUR GOOGLE NETWORKS (GOOGLE +, GMAIL, GTALK, ETC.)
  • 17.
  • 18. INTERCONNECTION BETWEEN GOOGLE SERVICES EASES THE USER EXPERIENCE. (SEARCH, MAPS, YOUTUBE, BLOGGER, GMAIL, ETC.)
  • 19.
  • 20.
  • 21. THERE IS A LACK OF FUNCIONALITY FOR MOBILE. (PHOTOS WERE TO ALWAYS AVAILABLE ON IPHONE)
  • 22. CONTENT DISCOVERY IN SPARKS IS VERY POOR. CONFUSION AFTER CHANGING SPARKS TO “WHAT’S HOT"
  • 23. IN THE END OF THE DAY, EVEN THOUGH MOST PEOPLE HAVE AN ACCOUNT NOT MANY PEOPLE IN OUR NETWORK ARE ACTIVELY USING IT.

Editor's Notes

  1. There are many pain points on Google +.Some are currently being fixed and some removed by Google. It also provides a Help desk for these problems.Real Name PolicyGoogle + requires people to use their real names, suspended accounts of high profile users like will.i.am.,Inconvenient for artists, performers, singers, actors that are known for their artistic names.Removed on Sept 21 st.Brand ControversyInitially did not allow brands to have a page on Google +,Tied to the Real Name Policy, only personal accounts could be open.November: Launched Google + Pages for brands, companies, groups, etc.Limited Mobile AppLimited feature set and apps, works on Android, NOT on Iphone or IpadsProblems with CirclesIf you block someone, he is still on your extended circles, Circles get confusing after you add many people. People overlapAnother user can “reshare” your private posts and photos and make them public, privacy issues again+1 ButtonDon’t update in your stream, and then disappear once you refresh the stream. Window pop up when you press +1PhotosAlbums in Picasa get automatically uploaded to google +, in mobile applications photos cannot be seenProblems with HangoutsSome users see silhouettes instead of video feedGoogle Talk plug in may crash in MacsSome webcams and mics are not supportedBUT biggest problem of all is that although it has a “critical mass” of users, most of them are inactive users and this is even more painful than any other problem.
  2. http://www.marketingprofessor.com/social-marketing/40-google-plus-tips-for-newbies/
  3. SEO Google+1: The +1 button has already spread across many sites, allowing site owners to amplify their content. If Google uses +1 as a core ranking factor in search, most developers would instantly add to ensure their ranking is maintained.
  4. THEY SHOULD INTEGRATE GOOGLE READER WITH GOOGLE + INSTEAD