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Nicolas Bordas - TBWA - HUBFORUM Paris 2013
 

Nicolas Bordas - TBWA - HUBFORUM Paris 2013

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HUBFORUM PARIS 2013 ...

HUBFORUM PARIS 2013
Panel : Creativity is the future of innovation - Keynote
Intervenant : Nicolas Bordas - Vice-Président TBWA Europe & President BEING Worldwide - TBWA

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

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    Nicolas Bordas - TBWA - HUBFORUM Paris 2013 Nicolas Bordas - TBWA - HUBFORUM Paris 2013 Presentation Transcript

    • TBWA #CREATIVITY IS THE FUTURE OF INNOVATION NICOLAS BORDAS TBWAEUROPE
    • www.nicolasbordas.fr
    • INNOVATION IS COMMUNICATION IS INNOVATION
    • Historically, innovations were slow-going...
    • Telegraph- 1809 Morse code developed- 1826
    • Today, digital, social, and localized means innovation moves at the speed of culture.
    • To stand out, innovations are now communicative.
    • We live in the age of connected, communicative objects.
    • Red Tomato Pizza Delivery to your door, with the push of a button.
    • LG’s Smart Kitchen. Shopping, food preparation are all connected.
    • Windows of Opportunity: Turning the car window into an entertainment portal
    • ERDF Linky: Communicating & Connected Meters
    • Health Tattoos In development by Motorola. Temporary tattoos that monitor vital signs in users.
    • Innovations need to communicate via design at its heart.
    • Sony MPMan 1998 iPod 2003
    • Festina Waterproof watches
    • Ploom Pax E-Cigarettes
    • AidPod Getting anti-diarrhea meds to rural areas via Coca-Cola packs
    • Innovations need to communicate via names & language.
    • vs.
    • McDonald’s Spain Turning wifi hotspots into a targeted ad
    • Innovations need to be inherently social
    • The Google Talking Shoe Social by Nature
    • C&A Fashion Like Using connected hangers & Facebook to help customers pick an outfit.
    • Botanicalls Chip that tweets when plants need watering
    • How to get a good ROI? (Return on Innovation)
    • For an ROI, favor a creative work culture.
    • For an ROI, engineers should think like communicators & communicators like engineers.
    • LOS ANGELES LONDON MEXICO CITY PARIS SHANGHAI TOKYO WARSAW Disruption Days The perfect way to bring together creatives & engineers …
    • For an ROI, a brand should wear its beliefs on its sleeve.
    • Jawbone A bright future?
    • The Nike Fuel Band
    • The Nissan Nismo
    • INNOVATION IS COMMUNICATION IS INNOVATION
    • Thank you.