TBWA

#CREATIVITY
IS THE FUTURE
OF INNOVATION

NICOLAS BORDAS TBWAEUROPE
www.nicolasbordas.fr
INNOVATION
IS COMMUNICATION
IS INNOVATION
Historically,
innovations were
slow-going...
Telegraph- 1809

Morse code developed- 1826
Today, digital, social,
and localized means
innovation moves at
the speed of culture.
To stand out,
innovations are now
communicative.
We live in the age of
connected,
communicative
objects.
Red Tomato Pizza
Delivery to your door, with the push of a button.
LG’s Smart Kitchen.
Shopping, food preparation are all connected.
Windows of Opportunity:
Turning the car window into an entertainment portal
ERDF Linky: Communicating & Connected Meters
Health Tattoos
In development by Motorola.
Temporary tattoos that monitor vital signs in users.
Innovations need to
communicate via
design at its heart.
Sony MPMan
1998

iPod
2003
Festina Waterproof watches
Ploom Pax
E-Cigarettes
AidPod
Getting anti-diarrhea meds to rural areas
via Coca-Cola packs
Innovations need to
communicate via
names & language.
vs.
McDonald’s Spain
Turning wifi hotspots into a targeted ad
Innovations need to be
inherently social
The Google Talking Shoe
Social by Nature
C&A Fashion Like
Using connected hangers & Facebook
to help customers pick an outfit.
Botanicalls
Chip that tweets when plants need watering
How to get a good ROI?
(Return on Innovation)
For an ROI,
favor a creative work
culture.
For an ROI,
engineers should think
like communicators &
communicators like
engineers.
LOS ANGELES

LONDON

MEXICO CITY

PARIS

SHANGHAI

TOKYO

WARSAW

Disruption Days
The perfect way to bring together creati...
For an ROI,
a brand should wear its
beliefs on its sleeve.
Jawbone
A bright future?
The Nike Fuel Band
The Nissan Nismo
INNOVATION
IS COMMUNICATION
IS INNOVATION
Thank you.
Nicolas Bordas - TBWA - HUBFORUM Paris 2013
Nicolas Bordas - TBWA - HUBFORUM Paris 2013
Nicolas Bordas - TBWA - HUBFORUM Paris 2013
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Nicolas Bordas - TBWA - HUBFORUM Paris 2013

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HUBFORUM PARIS 2013
Panel : Creativity is the future of innovation - Keynote
Intervenant : Nicolas Bordas - Vice-Président TBWA Europe & President BEING Worldwide - TBWA

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

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Nicolas Bordas - TBWA - HUBFORUM Paris 2013

  1. 1. TBWA #CREATIVITY IS THE FUTURE OF INNOVATION NICOLAS BORDAS TBWAEUROPE
  2. 2. www.nicolasbordas.fr
  3. 3. INNOVATION IS COMMUNICATION IS INNOVATION
  4. 4. Historically, innovations were slow-going...
  5. 5. Telegraph- 1809 Morse code developed- 1826
  6. 6. Today, digital, social, and localized means innovation moves at the speed of culture.
  7. 7. To stand out, innovations are now communicative.
  8. 8. We live in the age of connected, communicative objects.
  9. 9. Red Tomato Pizza Delivery to your door, with the push of a button.
  10. 10. LG’s Smart Kitchen. Shopping, food preparation are all connected.
  11. 11. Windows of Opportunity: Turning the car window into an entertainment portal
  12. 12. ERDF Linky: Communicating & Connected Meters
  13. 13. Health Tattoos In development by Motorola. Temporary tattoos that monitor vital signs in users.
  14. 14. Innovations need to communicate via design at its heart.
  15. 15. Sony MPMan 1998 iPod 2003
  16. 16. Festina Waterproof watches
  17. 17. Ploom Pax E-Cigarettes
  18. 18. AidPod Getting anti-diarrhea meds to rural areas via Coca-Cola packs
  19. 19. Innovations need to communicate via names & language.
  20. 20. vs.
  21. 21. McDonald’s Spain Turning wifi hotspots into a targeted ad
  22. 22. Innovations need to be inherently social
  23. 23. The Google Talking Shoe Social by Nature
  24. 24. C&A Fashion Like Using connected hangers & Facebook to help customers pick an outfit.
  25. 25. Botanicalls Chip that tweets when plants need watering
  26. 26. How to get a good ROI? (Return on Innovation)
  27. 27. For an ROI, favor a creative work culture.
  28. 28. For an ROI, engineers should think like communicators & communicators like engineers.
  29. 29. LOS ANGELES LONDON MEXICO CITY PARIS SHANGHAI TOKYO WARSAW Disruption Days The perfect way to bring together creatives & engineers …
  30. 30. For an ROI, a brand should wear its beliefs on its sleeve.
  31. 31. Jawbone A bright future?
  32. 32. The Nike Fuel Band
  33. 33. The Nissan Nismo
  34. 34. INNOVATION IS COMMUNICATION IS INNOVATION
  35. 35. Thank you.

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