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Nicolas Bordas - TBWA - HUBFORUM Paris 2013

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HUBFORUM PARIS 2013 …

HUBFORUM PARIS 2013
Panel : Creativity is the future of innovation - Keynote
Intervenant : Nicolas Bordas - Vice-Président TBWA Europe & President BEING Worldwide - TBWA

http://www.hubforum.com/paris/2013/
www.hubinstitute.com


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Transcript

  • 1. TBWA #CREATIVITY IS THE FUTURE OF INNOVATION NICOLAS BORDAS TBWAEUROPE
  • 2. www.nicolasbordas.fr
  • 3. INNOVATION IS COMMUNICATION IS INNOVATION
  • 4. Historically, innovations were slow-going...
  • 5. Telegraph- 1809 Morse code developed- 1826
  • 6. Today, digital, social, and localized means innovation moves at the speed of culture.
  • 7. To stand out, innovations are now communicative.
  • 8. We live in the age of connected, communicative objects.
  • 9. Red Tomato Pizza Delivery to your door, with the push of a button.
  • 10. LG’s Smart Kitchen. Shopping, food preparation are all connected.
  • 11. Windows of Opportunity: Turning the car window into an entertainment portal
  • 12. ERDF Linky: Communicating & Connected Meters
  • 13. Health Tattoos In development by Motorola. Temporary tattoos that monitor vital signs in users.
  • 14. Innovations need to communicate via design at its heart.
  • 15. Sony MPMan 1998 iPod 2003
  • 16. Festina Waterproof watches
  • 17. Ploom Pax E-Cigarettes
  • 18. AidPod Getting anti-diarrhea meds to rural areas via Coca-Cola packs
  • 19. Innovations need to communicate via names & language.
  • 20. vs.
  • 21. McDonald’s Spain Turning wifi hotspots into a targeted ad
  • 22. Innovations need to be inherently social
  • 23. The Google Talking Shoe Social by Nature
  • 24. C&A Fashion Like Using connected hangers & Facebook to help customers pick an outfit.
  • 25. Botanicalls Chip that tweets when plants need watering
  • 26. How to get a good ROI? (Return on Innovation)
  • 27. For an ROI, favor a creative work culture.
  • 28. For an ROI, engineers should think like communicators & communicators like engineers.
  • 29. LOS ANGELES LONDON MEXICO CITY PARIS SHANGHAI TOKYO WARSAW Disruption Days The perfect way to bring together creatives & engineers …
  • 30. For an ROI, a brand should wear its beliefs on its sleeve.
  • 31. Jawbone A bright future?
  • 32. The Nike Fuel Band
  • 33. The Nissan Nismo
  • 34. INNOVATION IS COMMUNICATION IS INNOVATION
  • 35. Thank you.