Training Workshop for Bloggers on Effective Blogging


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  • Wonder Bread was formed in 1930 – AttoRelweeder invented Sliced Bread
  • Training Workshop for Bloggers on Effective Blogging

    1. 1. Tools and Techniques for Effective BloggingCenter for InternationalPrivate Enterprise (CIPE)
    2. 2. Session 1: Why blog, Key challenges, andthematic areas.Session 2: Technical bits, what platforms touse, design and formats, simple optimizationtools, AdWordsSession 3: How to go viral using social media
    3. 3. • Why Blog?• Challenges before you start.• How to find your niche.• Which platform to chose from (blogger vs wordpress)• Watch trends.• How to write quality content?• Challenges as a blogger.• Reaching out to readership.• Key success factors.
    4. 4. Online is the Media for Today and Tomorrow.• People are watching more television, reading more news, playing more video games, spending more time updating their social networking profiles and using more video on demand services than they were six months ago, according to a new survey published today, but their actual spending has plunged as increasingly consumers expect free access.• Spending on traditional media such as newspapers and magazines has dropped almost 20% in the last six months, while spending on digital media has almost halved.• Online, social networking and blogging remains the most popular pastime with half of all respondents doing it compared with 47% six months ago. The big jump in usage most recently has been among 45 to 54 year olds, increasing from 37% to 45%. Source: KPMG Report
    5. 5. Why Blog?
    6. 6. Why Blog? Improves creativityRecognition Writing skills Opportunity Opportunity to interact to express with large views community
    7. 7. BreakoutYou have 15 minutes to bring a story. Go out in the lobby, restaurant, toilet, bookshop, shopping arcade, parking, reception etc and bring a story You need to write this story in word document (in 15 minutes). Put your name and email address and email it to
    8. 8. Challenges Before U Start! How to get What are quick and Choosing a Finding yourthe trends? crisp platform niche information?
    9. 9. Finding Your NichePersonal BloggingCorporate BloggingInformational BloggingControversial Blogging
    10. 10. Which Platform?•Blogger vs Wordpress•Serious blogging – host at your domain
    11. 11. Design Counts
    12. 12. Title - Too big and not SEO Friendly (Keep it short and focus on key words such as Women Chamber, Multan etc - Its tricky stuff but check youtube videos on this topic)2. Background design - Too clumsy (remove all those colorful stuff)3. Font - too small (you need to build 1.5 line spacing)4. Picture quality - Poor, you need relatively higher quality pics. AND Must be captioned - You have used captions in some previous posts5. Missing Tags, keywords, labels (in blogger these are called Labels) - Labels help in improving search on google.
    13. 13. Another thing that countshttp://fahdhusain.blogspot.com
    14. 14. Content is the King! Simple yet Read, liked correct 400 wordsand goes viral language Personal Professional References touch approach and hyperlinks Pictures and videos
    15. 15. Quick and crisp information? Print media (news and Op/Eds) Articles TV Social Media / other blogs Interviews Exhibitions/conferences/seminars Google alerts
    16. 16. Challenges for Bloggers Maintaining Respecting Keep the interest Scheduling reader’swriting from comments readership
    17. 17. Thematic Blogging1. Corruption2. Entrepreneurship (youth, women)3. CSR4. Women Issues
    18. 18. •• #pakbloggers
    19. 19. Be Creative
    20. 20. ThinkPad!• Choose the topic that you wish to cover• Name your blog• Select a platform• Select a theme• Add widgets• Create your first post
    21. 21. Making Money Through Blogging Amazon CorporateAdSence Affiliates Blogging Ghost Backlinks Blogging
    22. 22. Success Factors YOU and Your CommitmentContent:• Short, specific, thought provoking, informationalAppearance:• font, color scheme, spellings, grammar, title, picturesProfessionalism:• Facts, references, tags, google alerts, Social media postings, research
    23. 23. Basic SEO- Keywords- Title- SEO tools- Bold Fonts- Youtube Videos- Slideshare- Effective Backlinking- Commenting on other blogs
    24. 24. • Google Analytics• Feedjit• XML sitemap
    25. 25. Reaching out to readership– Facebook (join groups, increase friend’s circle) 800 million– Twitter (use #tags) 100 million active users– Google+ over 100 million– Linkedin Groups 140 million users • Most traffic comes from facebook – Tag with keywords – Backlinks – Tweet (and retweet) – Request
    26. 26. Happy Blogging! hammadlinks@gmail.com Twiter: @hammads
    27. 27. Feedback Form