Lets debate!Chamber is a privately runmembership based non-profitcompany that represents interests ofits members. Its key role is toadvocate for business friendlypolicies.
Two Questions?• What is the role of the chamber or association?• How does your job fits within the overall objectives of your organization?
Generic Roles of a Chamber/Association• Work proactively to improve the sectors / region’s profitability and competitiveness (R&D)• Work effectively to represent the sectors interests at all levels of the legislative regulatory process (Policy Advocacy)• Supply sound information and advice for members (PR & Communications)• Promote exports and other market opportunities (Trade facilitation)• Promote training and education (Training)• Work to ensure practice of principals of good governance (Ethics)
Role of Office Bearers• Develop specific objectives and business plan.• Support and Execute business plan.• Proactively participate in policy advocacy initiatives.• Promote Chamber’s image
Role of Staff Support and Implementation:• Operations• Staff and financial management• Strategic planning• Membership development• Program/service development and delivery• Policy recommendations to the MC/EC• Research and Development• Member communication
Examples of successful tasks based on the above that yourchamber or association has done
Key Issues with Business Associations• Inability to run chamber as a Business• Lack of Vision, Mission, Objectives, Strategic Plan• Poor financial management (budgeting, fund raising, expense projection)• Poor networking (no membership drive)• Lack of staff capacity (inability to attract and retain quality staff)• Inability to attract member attention / support• Inability to attract donor funds• No will to excel• Unethical practices• Founder’s syndrome
• Why members subscribe?• They need services
Why Focus on Members?• A member voluntarily invests money by payment of dues on a regular basis in exchange for a perceived value from the chamber.• Members are the first element of an organizational structure.• Members are both owners and customers.
What Services does your organization offer to members?
Chamber Services• Networking opportunities• Advocacy• Member to Member Discount Program• Learning opportunities• Community development through effective CSR• Trade leads• Referral services• Employment exchange• Subsidized consultancy services• Promotion and advertising
Are we offering services based on our member requirement?
Member Satisfaction Survey Provide feedback opportunity for all of your members Customized to fit your specific business objectives Details and ranks causes of dissatisfaction Benchmarks members satisfaction Identifies organizations strengths and weaknesses Provides management with information to make timely and critical improvements Reveals the keys to converting merely satisfied members into your biggest fans
You tell us please!• What is your understanding of R & D?• What role it plays in Business Associations?• Which research (i.e. Primary or Secondary) method is appropriate for BAs?
Key Functions of R&D• Keep leadership informed : – about policy, economic, legislative and political development – Impact of these developments on business• Produce Material: – that is useful for their members • Sectoral Reports • Economic Reports • Business development guides
Public RelationsWhat is the role of PR department? To communicate chamber’s position to its target audience effectively
Process:• Define communication objectives – What and why• Identify target audience – Who and why• Prepare A key message – What needs to be communicated• Prepare communication strategy – How and when• Impact assessment – Changes or otherwise• Re-strategize – What are other options
Who many business associations are there in Pakistan?One reason for non-effectiveness
President Office Media Publication & Library Department SecretariatTechnology ORG Membership HR and Admin Finance R&D
Scenario A team has been formed at the chamber to do three things:1. Increase membership (20% new members)2. Add a member services3. Increase chamber’s revenues You are part of the team. Prepare a bulleted report
Leadership – What does it mean?Leadership, is the ability to motivate a group of people towards common objectivesLeaders ask right questions at the right time to the right people
“There is no such thing as a perfect leader,either in the past or present, in China orelsewhere. If there is one, he is onlypretending, like a pig inverting spring onionsinto his nose in an effort to look like anelephant.” —Liu Shao-Chi — Which meanswe must consistently strive to improveourselves”.
What is your daily routine? At work and at home
Key Thing that Great Leaders do! Build Great Institutions Create Great Teams Make things happen