Social Media for Marketing and Branding


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How social media can be effectively used for marketing and branding. What are the key points to consider. What is social media policy and strategy

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Social Media for Marketing and Branding

  1. 1. Why Social Media is Essential forMarketing and Branding?Hammad Siddiqui
  2. 2. Do you Understand this?• CUL• Lol• BBIAB• BISLY• JTLYK• NVM• W/E• CYA• BFFClick for the next slide 
  3. 3. • BBIAB – Be Back in a Bit• BISLY - But I Still Love You• JTLYK - Just to Let You Know• NVM - Never Mind• W/E – Whatever• CYA - See Ya• BFF - Best Friends, Forever
  4. 4. Four Basics of Branding• Name Awareness• Outreach / recognition /Visibility• Creating Value for Customers• Striving to be at the top
  5. 5. Six Basics of Marketing• Defining product value• Identifying the target market• Fight the competition• USP• Build trust• Generate leads
  6. 6. Social Media MatrixInfluencing Engagement
  7. 7. Some Interesting Facts• Radio took 38 years to reach 50million users.• TV took 13 years• Internet took 4 years• Facebook took 9 months toreach 100 million
  8. 8. What is Social Media?Social Media is aninternet basedinteractive medium ofcommunication
  9. 9. #1 activity on the Internet
  10. 10. Fact Sheet & Current Potential• Facebook: Over 1 Billion users• Twitter: over 500 million users• LinkedIn: 174 million members• Google Plus: 170 million “people who haveupgraded”• Youtube: Over 800 million unique users everymonth; Over 4 billion hours of video arewatched each month
  11. 11. Fact Sheet• 80% companies are using LinkedIn as their primary toolto find new employees• 45% companies screen out candidates by spying onprofiles on social media.*• 80% Twitter usage is on mobile device.• The biggest source of Breaking News is Twitter.*
  12. 12. Fact Sheet• 100,000, 000 videos are watched daily on YouTube.• 300,000,000 active blogs• 54% bloggers post content & tweet daily• 34% of bloggers post opinion about brands/products
  13. 13. 5 most liked brands on Facebook:• Coca-Cola - 47.6 Million Likes• Disney - 37.8 Million Likes• Converse - 32.7 Million Likes• Starbucks - 31.3 Million Likes• Red Bull - 29.6 Million Likes
  14. 14. Be Careful not to hurt feelings!• Kenneth Cole: Millions are in uproar in #Cairo.Rumor is they heard our new sprint collection isnow available online.• MSN: Bee Gees Co-founder Robin Gibbs dies at62. Click “Like” to pay your respect.• Kmart: Our thoughts and prayers are with thevictims of this terrible #Shooting tragedy#PrayersforNewtown #CTCshooting #Feb15Toys• UrbanOutfitters: This storm blows (but freeshopping does not – Today only! #Frankenstrom
  15. 15. Basic Analysis Of Social Media Success• Number of fans• Frequency of updates• Quality of information• Customer engagement
  16. 16. Social Media Policy– Why are we using social media (what are our objectives, whatare we going to achieve)– What resources will be deploy• Financial resources• Human resources• How will internal buy-in be created• How will manage social media accounts• What information is not for public consumption• Redressing• Role of employees in using social media for official purpose• Social media code of conduct• Disclaimers
  17. 17. Social Media Strategy– Who are the Target audience– Which social media channels will be used• Specific use of– Facebook– Microblogging such as Twitter– Social bookmarking services– Blogs– Linkedin– YouTube– Flicker– What message will be pushed– Who will be followed– Who will be blocked• Engaging in debate– What kind of debate– If yes, who will moderate– Damage control strategy• What must not be done (restrictions)
  18. 18. Habitual Change!Customers are now more responsive toengaging – They like to talk to you!
  19. 19. Recognize theReality &Embrace theChange!
  20. 20. Open Social Media Channels
  21. 21. Integrate Your Social Media
  22. 22. Build Your Community
  23. 23. Engage Your Community
  24. 24. Why Social Media is Essential forMarketing and Branding?Hammad Siddiqui