Twitter & Blogging for Brands & Professional Services


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Twitter & Blogging for Brands & Professional Services

  1. 1. You’re Doing It Right!Twitter & Blogging to promote your
  2. 2. Say whaaaaa….?!Before kissing the bride, a SoftwareDeveloper, used his cell phone to updatehis relationship status on Facebook & Ivy Bean is 104, she lives in Bradford,Twitter. West York and she is probably theStanding at the altar with @TracyPage coolest grandma on earth. She haswhere just a second ago, she became my become a Twitter sensation - with overwife! Gotta go, time to kiss my bride. 50,000 followers - by posting her updates on Twitter.He also handed one over to his new wife todo the same.
  3. 3. Today, you will:• Develop your goals and strategy for using these tools, designing content and attracting your target audience• Learn how to make Tweeting fun, organized and productive• Learn about the etiquette and best practices for both Twitter and blogging
  4. 4. What is Twitter?• Microblogging• 140 characters max• Combination of texting, IM & blogging• Very simple interface
  5. 5. Anatomy of a Twitter Page
  6. 6. Who’s Using Twitter? Bloggers PR People Consultants Celebrities Corporations/Brands
  7. 7. Time to Get Tech-i-Fied!
  8. 8. Why should you use Twitter? Brand Awareness Customer Support Drive Traffic Prospect Promote Events
  9. 9. What Are Your Keywords? How do YOU want to be PERCEIVED ?
  10. 10. What Should You Tweet? Event Updates Sales and Offers Industry News Tips and Advice Links to Blog Post Bigger Isn’t Better
  11. 11. How Often Should You Tweet?Life of a Tweet is 2 - 3 hours.Frequency: 3 - 5 tweets, 5 - 7 days/week
  12. 12. Time to Get Tech-i-Fied!
  13. 13. Who Should You Follow? Colleagues Industry Peers Your Email List Celebrities Relevant Brands Competition
  14. 14. How Do You Manage It All?! Please Remain Calm
  15. 15. What is HootSuite? HootSuite is a social media dashboard that allows users to manage multiple social networking accounts in one program.
  16. 16. How & Why Use HootSuite? Organization Avoid Overload Integration Scheduling URL Shortener Careful!
  17. 17. Anatomy of HootSuite
  18. 18. Innards of HootSuite
  19. 19. What Streams Can You Create? Specific Users Industry Topics Groups Hashtag Searches
  20. 20. How Do You Serve Your Following? Listen, Learn, Care, Serve Be conversational Be polite Pace yourself Pay attention Don’t sell (too much)
  21. 21. What Is a Blog? Merriam Webster: a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also : the contents of such a site
  22. 22. Anatomy of a Blog • Post • Comments • Archives • Categories • Tags • RSS • Blogroll (Links) • Trackbacks • Pingbacks
  23. 23. Why Should You Blog? Reach New Channel Low Cost Always Fresh Crowdsourcing Credibility/Expertise Visibility Build Your Tribe
  24. 24. Time To Get Tech-i-Fied!
  25. 25. What Should You Write? Your expertise Links listing Your experiences Answer customers Press releases Opinion on other content
  26. 26. How Often Should You Write? • Consistency is better than frequency • SEO: Frequency less important
  27. 27. What Do You Use? Wordpress Typepad Squarespace Blogger Tumblr Custom URL using WP
  28. 28. How Do You Get Read?• Social media sharing• Great article titles• Great content• Guest blog• Engage in conversation• SEO
  29. 29. Dear K-Pav… Give Me AdviceDon’t be intimidatedGet a planMake it realisticStick to itBe social and shareDo your homework
  30. 30. So What’s Your Strategy?
  31. 31. Your Assignment….Should you choose to accept it.• CREATE a YouTube account• WATCH some videos• CHECK OUT Constant Contact• CONSIDER – Who is your audience for these media? – What content can you share regularly? – What videos do you enjoy on your topic? – Do you read email newsletters? If no, why not?
  32. 32. Where To Find Me…••••• @featherandstone @pavpower••