Social Media for the Public Sector
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Social Media for the Public Sector



A short presentation to introduce social media and opportunities it offers for the public sector. Held in Tampere 17.2.2010.

A short presentation to introduce social media and opportunities it offers for the public sector. Held in Tampere 17.2.2010.



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Social Media for the Public Sector Social Media for the Public Sector Presentation Transcript

  • Social Media Introduction and Some Opportunities Harri Lakkala Intosome
  • Harri Lakkala • Expert on social media and innovations • 6 years of experience with social media in enterprise context • Introduced blogs and wikis to Nokia Ltd • Plenty of experience on coaching teams, enhancing business processes, internal consulting • Nokia Innovation Award -05, Nokia Quality Award -08
  • Intosome Marketing & Communications Internal Innovations collaboration
  • Part I: Introduction
  • Online rules
  • From content to interactions
  • “Markets are Conversations”
  • From knowledge work to interaction work
  • From hierarchies to networks
  • Net Generation
  • What is Social Media?
  • Features Commenting Liking Rating Tagging Befriending/following Statistics
  • Tools & Services Blogs Wikis Social networking Publishing content Microblogging Forums
  • Culture Participation Transparency & openness Conversations
  • Ref: Dion Hinchcliffe (adapted) Partners Organization Employees Customers Utilization areas
  • Part II: External opportunities
  • eParticipation
  • Dell IdeaStorm
  • #kouluverkko
  • Facebook fan pages
  • Online presence Before Now Website Website Blog Facebook Twitter YouTube
  • Entresse library’s online presence
  • Content is King
  • Owned, bought, earned reach earned bought owned control Ref: Daniel Goodall - Nokia
  • Customer support
  • JetBlue - Twitter in customer service
  • Brands or personalities?
  • Finnish police on Facebook
  • Social media newsrooms
  • Scania Social Media Newsroom
  • 3 learnings: Engage, engage, engage
  • Part III: New ways of working
  • instant email blogs messaging local document wikis documents repository f2f online online meetings meetings processes
  • Improving productivity Automation Enabling collaboration and participation Web 2.0 tools and approaches Traditional IT systems 2009 Ref: The McKinsey Quarterly - Six ways to make Web 2.0 work
  • Motivation vs Ability
  • Leading people
  • Project work
  • Internal Communications
  • How to change the ways of working?
  • Ways of working and culture 80% 20% Tools
  • Adoption Plan Understand Transform Pilot
  • Part IV: Conclusions
  • Front office & Back office
  • A threat or a possibility?
  • Try it yourself!
  • The World is Social
  • Thank You!