Your SlideShare is downloading. ×
  • Like
Social Media for the Public Sector
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media for the Public Sector

  • 2,329 views
Published

A short presentation to introduce social media and opportunities it offers for the public sector. Held in Tampere 17.2.2010.

A short presentation to introduce social media and opportunities it offers for the public sector. Held in Tampere 17.2.2010.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,329
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
65
Comments
0
Likes
6

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media Introduction and Some Opportunities Harri Lakkala Intosome
  • 2. Harri Lakkala • Expert on social media and innovations • 6 years of experience with social media in enterprise context • Introduced blogs and wikis to Nokia Ltd • Plenty of experience on coaching teams, enhancing business processes, internal consulting • Nokia Innovation Award -05, Nokia Quality Award -08
  • 3. Intosome Marketing & Communications Internal Innovations collaboration
  • 4. Part I: Introduction
  • 5. Online rules
  • 6. From content to interactions
  • 7. “Markets are Conversations”
  • 8. From knowledge work to interaction work
  • 9. From hierarchies to networks
  • 10. Net Generation
  • 11. What is Social Media?
  • 12. Features Commenting Liking Rating Tagging Befriending/following Statistics
  • 13. Tools & Services Blogs Wikis Social networking Publishing content Microblogging Forums
  • 14. Culture Participation Transparency & openness Conversations
  • 15. Ref: Dion Hinchcliffe (adapted) Partners Organization Employees Customers Utilization areas
  • 16. Part II: External opportunities
  • 17. eParticipation
  • 18. Dell IdeaStorm
  • 19. #kouluverkko
  • 20. Facebook fan pages
  • 21. Online presence Before Now Website Website Blog Facebook Twitter YouTube
  • 22. Entresse library’s online presence
  • 23. Content is King
  • 24. Owned, bought, earned reach earned bought owned control Ref: Daniel Goodall - Nokia
  • 25. Customer support
  • 26. JetBlue - Twitter in customer service
  • 27. Brands or personalities?
  • 28. Finnish police on Facebook
  • 29. Social media newsrooms
  • 30. Scania Social Media Newsroom
  • 31. 3 learnings: Engage, engage, engage
  • 32. Part III: New ways of working
  • 33. instant email blogs messaging local document wikis documents repository f2f online online meetings meetings processes
  • 34. Improving productivity Automation Enabling collaboration and participation Web 2.0 tools and approaches Traditional IT systems 2009 Ref: The McKinsey Quarterly - Six ways to make Web 2.0 work
  • 35. Motivation vs Ability
  • 36. Leading people
  • 37. Project work
  • 38. Internal Communications
  • 39. How to change the ways of working?
  • 40. Ways of working and culture 80% 20% Tools
  • 41. Adoption Plan Understand Transform Pilot
  • 42. Part IV: Conclusions
  • 43. Front office & Back office
  • 44. A threat or a possibility?
  • 45. Try it yourself!
  • 46. The World is Social
  • 47. Thank You! twitter.com/intosome twitter.com/hrry