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Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
Building an effective product strategy (Early stage start-ups) - UX India, 2013
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Building an effective product strategy (Early stage start-ups) - UX India, 2013

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Presentation by Pankaj Saharan in UX India 2013 Conference held at IIM Bangalore, India. …

Presentation by Pankaj Saharan in UX India 2013 Conference held at IIM Bangalore, India.

Topic: Building an effective product strategy (Early stage start-ups)

Published in: Business, Technology
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  • 1. UX India, Banglaore 25.10.2013 Building an effective product strategy (Early stage start-ups) Pankaj Saharan
  • 2. Speaker Bio Pankaj Saharan • • • • • • • • • Living in Finland from 7.5 years Master of Science from Aalto University, Finland Pursuing Master of Business Informatics, Finland Co-founder of www.FounderSolutions.com Worked as CTO of www.joukkoenkeli.fi Mentor of www.HelloMyDoctor.org Worked for Nokia, Finland for 5 years 30 years old, a husband. Loves traveling and reading books
  • 3. Starting-Up?
  • 4. Founder 4
  • 5. Early Stage Startups So many unknowns Extremely fast paced You want results! Super busy in making dreams come true
  • 6. Bring Design on board from Day 1 “Design and marketing aren’t just as important as engineering: they are way more important.” Dave McClure, founder of 500 Startups
  • 7. BMC as basis for Product Strategy
  • 8. Validate business model with MVP MVP is not a product with less features MVP needs to deliver value to users Be out ASAP and start learning Get the balance right between MVP & perfection Focus on helping the users and not on sales
  • 9. Product Validation KPIs (Web) General KPIs • • • • • • Conversion rate User types Bounce rate Visit duration Sources Visit depth Visibility KPIs • • • • • Keyword traffic Bounce rate per keyword Keyword ranking New visitors Returning visitors Interaction KPIs • • • • • Video views Ebook downloads Subscription Registrations SoMe sharing • • • • • ARPU Acquiring costs Visitors per country Mobile traffic eCommerce performance Other KPIs
  • 10. Source: Lean Analytics By Alistair Croll, Benjamin Yoskovitz
  • 11. Example – Landing Page FounderSolutions.com Bounce rate Exit rate CTR Conversion rate Engagement rate Mobile traffic A/B tests Marketing performance
  • 12. Changing product strategy? – Pivot or Persevere? Source: http://www.romanpichler.com/blog/agile-product-innovation/the-vision-the-product-backlog-and-the-minimal-viable-product/
  • 13. Changing product strategy? – Pivot or Persevere? Source: http://www.romanpichler.com/blog/agile-product-innovation/the-vision-the-product-backlog-and-the-minimal-viable-product/
  • 14. Startup advice Early Stage Design on board Prototype fast Try to find first paying customer Learn from your customer and develop the product/service SELL SELL SELL Keep iterating
  • 15. Startup cycle Keep Listening Keep Selling Keep Learning Keep Evolving Keep Winning!!
  • 16. Get in Touch ! Pankaj Saharan (Co-founder) www.FounderSolutions.com Email: pankaj.saharan@foundersolutions.com Phone: +358 504 86 3323 Twitter: @pankajsaharan http://fi.linkedin.com/in/pankajsaharan/ Skype: psaharan

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