At a time when organizations of all sizes both want and need innovation, exciting approaches including lean startup and agile development have risen to the forefront. Although there is no shortage of resources and expertise on these approaches, less guidance is available on the daunting challenge of introducing and increasing innovation in our organizations. Organizations of different sizes face different challenges in innovation which, if not dealt with, end up stifling the potential results. Mimi Hoang and George Schlitz share experiences from many years of successes and failures introducing and increasing innovation in diverse companies. Mimi and George explore the difference between the challenges that startups and big companies face increasing innovation and how product management can help overcome them. They share innovation killers, give top insights on how to be successful, and present participants with an assessment they can take back to their own workplaces.

1. BW1
Session
6/8/16 11:30 AM
Product Management: The Innovation
Glue for the Lean Enterprise
Presented by:
George Schlitz
Autodesk
Brought to you by:
350 Corporate Way, Suite 400, Orange Park, FL 32073
888---268---8770 ·· 904---278---0524 - info@techwell.com - http://www.techwell.com/

2. George Schlitz
Autodesk
Mimi Hoang is the Senior Director, Emerging Products at Autodesk where she
oversees global development and product management of products covering the
architecture, manufacturing, and construction industries. With more than twenty
years of experience in software, technology, and product, Mimi has held senior
management positions at Symantec, JP Morgan, Ernst & Young, and MBNA
America. She has worked at both startups and large corporations, bringing new
products to market and growing mature products in the consumer, SMB, and
enterprise segments.

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Image courtesy of Paulin. Image created in Autodesk ® Opticore™
Product Management: The Innovation Glue
for the Lean Enterprise
Mimi Hoang
Sr. Director, Emerging Products
Autodesk
George Schlitz
Founder, Transformation Coach
ObjectiveChange

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“When can I get it?”
Some common innovation killers
“We already tried
and it didn’t work.”“What’s the ROI?”
“It’s too risky.”
“We don’t have time.”
Success metrics don’t
encourage different thinking2
Measures successful execution of the
already defined business model. What
does this mean for PM role?
Proven, successful business
model in place1
Complexity of many things to
juggle & trade-off3
Constant challenges around
prioritization across many different
people/orgs.
Enterprise: Optimizing business model
Already found the model that
generates revenue; no need to rock
the boat.

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How to avoid being just
another “me too” product2
With information readily available to
everyone and technology making it
cheaper & easier to get started, how are
you unique?
Trying to figure out the
successful business model1
Limited runway & time to
prove viability3
Figuring out a differentiated solution with
tangible numbers to continue to get
funding.
Startup: Discovering the business model
Testing out the right product market fit for
the right set of customers.
Leverage the strength and experience of the enterprise
while embracing the mindset and fitness of the startup
Big Company
• Access to huge customer base
• Bigger budgets
• Brand recognition & trust
Start Up
• Ability to be fast, agile & lean
• Less process & bureaucracy in the way
• Sense of urgency & importance tied directly to bottom line
What is the lean enterprise opportunity?

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From Output to Outcome: Mindset Shift
From:
● Features
● Reactive customer feedback
● Release cycles
● Opinions
● Data
To:
● Pain points
● Proactive customer observations
● Quick feedback loops
● Validation
● Insights
Disruption targets…is your company at risk?
Niche Leaders
Dead Disruptions Happen Here
Customer
Satisfaction
Retention

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Product Manager - Facilitator of Learning & Innovation
Orienting Success at all Levels

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Is your org set up to enable innovation?
Roads purposes have changed as innovations occurred.
So did the rules of the road, where they go, and much more.
Levers of innovation
Disrupt is opportunistic
by displacing existing
market, industry or
technology & produces
something new &
worthwhile – no rules
Sustain is important core
work necessary to delight
and keep current
customers coming back
to a successful product &
funds innovation
Revivify is the opportunity
to find new, efficient,
easier, innovative ways to
solve existing customer
problems & use cases

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13

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Lean Mini Pilots

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Startups in Residence program
The STIR program provides a workspace at no cost to selected Boston-area startups.
Bringing innovative startups in-house allows Autodesk employees to engage with
entrepreneurs who are thinking about technology and business in news ways.
Zoe working on PowerHydrantLucas working on Save Energy
STIR has created a vibrant
and supportive community
of local innovative startups
that share similar interests
in technology, software,
and innovation
-- Kevin Leary, CEO
PowerHydrant
“
Some insights.. No silver bullet!
• Top down action & support essential to change rules
• Mindset & values
• Being intentional & outcome driven
• Fail quickly culture
• Hire for values you want and look for intrapreneurs
• Continuous, incremental improvements
• Patience!
• Invest in learning

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Use the most appropriate
aspects of different
approaches without losing
the “so what”
Challenge: What can YOU do tomorrow?
Test your company:
• How many failures have you had?
• What types of investment in product learning
do you have?
• Did you introduce lean/agile/other innovation
practice? So what?
• Have you made any product pivots?
• How are you measuring success? How do
your leaders talk about success?
• Do you meet with customers for discovery?
How frequently?
• Disruption: Are you a target?
• What 1 thing will you commit to change?

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5 Ways to Kill Your Innovation Initiative
Books
• The Innovator's Method: Bringing the Lean Start-up into Your Organization by
Nathan Furr and Jeff Dyer
• The Lean Startup by Eric Ries
Events/Workshops
• Berkeley Innovation Forum (http://corporateinnovation.berkeley.edu/)
• LUMA Institute (http://www.luma-institute.com)
• The Lean Startup Conference (http://2015.leanstartup.co/)
• Lean Startup Machine (https://www.leanstartupmachine.com/)
Assessments
• Failure worksheet – (http://theotherfwordbook.com)
• iPad app - Innovation Management Framework by SAP
Innovation Resources and Tools
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