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User Centered Design for Projects Peter Boersma info . nl FULL SERVICE INTERNET AGENCY  CV&A Workshop, November 19, 2009
Peter Boersma (www.peterboersma.com) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IxD  - august 2009 © 2005-2009, Peter Boersma, peter@peterboersma.com
UCD Theory RESEARCH EVALUATE DESIGN
 
[object Object],[object Object]
Theory =/= Practice
Practice prototype test user research launch pitch requirements RESEARCH EVALUATE DESIGN reviews estimate position document   process review optimize scope trends roadmap scenarios promote quality teams
Practice prototype test user research launch estimate position pitch document   process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote quality teams reviews
Practice MANAGE STRATEGY RESEARCH EVALUATE DESIGN BUSINESS
 
Practice pitch BUSINESS optimize
 
 
 
 
 
 
Practice pitch BUSINESS optimize
 
Practice position trends roadmap scenarios STRATEGY
Strategy: Trends
Strategy: Positioning content sales community Core brand Big Competitor 2 Client  2011 Competitor Big Competitor 1 Compe-titor Comptetitor comptetitor subbrand BrandX Client
Strategy: Scenarios A B or client.com subsite-X.client.com subsite-Y.client.com client.com
Strategy: Roadmap
Practice position trends roadmap scenarios STRATEGY
Practice DESIGN RESEARCH EVALUATE
[object Object],[object Object],[object Object]
 
[object Object]
 
[object Object]
[object Object],[object Object],[object Object],[object Object],Learn Play Buy Life Learn Play Buy Life
[object Object]
 
[object Object]
 
[object Object]
 
[object Object]
 
[object Object]
 
[object Object],[object Object],[object Object]
Practice DESIGN RESEARCH EVALUATE
Practice pitch optimize BUSINESS
Business: Measure to Optimise Old online form - 1 step to fill out - 1 step to print - 1 thank-you page New online form - 1 step for customer Y/N - 4 steps to fill out the form - 1 step to print - 1 thank-you page 7.7% 20.3% conversion rate conversion rate
Business: Experiment to Optimise
Practice pitch optimize BUSINESS
Practice estimate document   process requirements scope MANAGE quality teams reviews
Manage: Estimate
Estimate: input/output ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Estimate: output ,[object Object],[object Object],[object Object],[object Object]
Manage: Focus in Scope hard easy essential contribution Quick wins Maintenance Winners Quality improvements Pick just a few of these!
Manage: Requirements ,[object Object]
 
Manage: Quality Use Cases    Test Scripts    Issues    Fixes Design & Implementation
Manage: Quality
Manage: Quality
Manage: Quality
Manage: Teams/skills
Manage : reviews Create Deliver
Manage : reviews Create Deliver Edit
Manage : reviews Edit Review Deliver Create
Manage : reviews Edit Deliver Review Prepare Review Technical Review Team Review Client Review Project Review designer designer’s senior project lead team reviewers responsible for signoff
Manage : reviews Edit Review Deliver Create
Manage : reviews Create Edit Project Approach Review Technical Approach Review Create Approach Review
Manage : reviews Edit Review Deliver Create
Manage : reviews Create Edit Project Evaluation Technical Evaluation Review Deliver
Manage : reviews Edit Review Deliver Approach Evaluate
Manage: Document Process
Very basic
 
 
 
 
somewhat complex
 
 
 
lists of deliverables
 
 
 
links between deliverables
 
 
 
beautiful diagrams
 
 
 
fully documented processes
 
 
 
Document your UCD process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practice estimate document   process requirements scope MANAGE quality teams reviews
UCD Practice prototype test user research launch estimate position pitch document   process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote
User Centered Design for Projects Peter Boersma info . nl FULL SERVICE INTERNET AGENCY  CV&A Workshop, November 19, 2009

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