Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Building an effective product strategy (Early stage start-ups) - UX India, 2013

5,787 views

Published on

Presentation by Pankaj Saharan in UX India 2013 Conference held at IIM Bangalore, India.

Topic: Building an effective product strategy (Early stage start-ups)

Published in: Business, Technology
  • Be the first to comment

Building an effective product strategy (Early stage start-ups) - UX India, 2013

  1. 1. UX India, Banglaore 25.10.2013 Building an effective product strategy (Early stage start-ups) Pankaj Saharan
  2. 2. Speaker Bio Pankaj Saharan • • • • • • • • • Living in Finland from 7.5 years Master of Science from Aalto University, Finland Pursuing Master of Business Informatics, Finland Co-founder of www.FounderSolutions.com Worked as CTO of www.joukkoenkeli.fi Mentor of www.HelloMyDoctor.org Worked for Nokia, Finland for 5 years 30 years old, a husband. Loves traveling and reading books
  3. 3. Starting-Up?
  4. 4. Founder 4
  5. 5. Early Stage Startups So many unknowns Extremely fast paced You want results! Super busy in making dreams come true
  6. 6. Bring Design on board from Day 1 “Design and marketing aren’t just as important as engineering: they are way more important.” Dave McClure, founder of 500 Startups
  7. 7. BMC as basis for Product Strategy
  8. 8. Validate business model with MVP MVP is not a product with less features MVP needs to deliver value to users Be out ASAP and start learning Get the balance right between MVP & perfection Focus on helping the users and not on sales
  9. 9. Product Validation KPIs (Web) General KPIs • • • • • • Conversion rate User types Bounce rate Visit duration Sources Visit depth Visibility KPIs • • • • • Keyword traffic Bounce rate per keyword Keyword ranking New visitors Returning visitors Interaction KPIs • • • • • Video views Ebook downloads Subscription Registrations SoMe sharing • • • • • ARPU Acquiring costs Visitors per country Mobile traffic eCommerce performance Other KPIs
  10. 10. Source: Lean Analytics By Alistair Croll, Benjamin Yoskovitz
  11. 11. Example – Landing Page FounderSolutions.com Bounce rate Exit rate CTR Conversion rate Engagement rate Mobile traffic A/B tests Marketing performance
  12. 12. Changing product strategy? – Pivot or Persevere? Source: http://www.romanpichler.com/blog/agile-product-innovation/the-vision-the-product-backlog-and-the-minimal-viable-product/
  13. 13. Changing product strategy? – Pivot or Persevere? Source: http://www.romanpichler.com/blog/agile-product-innovation/the-vision-the-product-backlog-and-the-minimal-viable-product/
  14. 14. Startup advice Early Stage Design on board Prototype fast Try to find first paying customer Learn from your customer and develop the product/service SELL SELL SELL Keep iterating
  15. 15. Startup cycle Keep Listening Keep Selling Keep Learning Keep Evolving Keep Winning!!
  16. 16. Get in Touch ! Pankaj Saharan (Co-founder) www.FounderSolutions.com Email: pankaj.saharan@foundersolutions.com Phone: +358 504 86 3323 Twitter: @pankajsaharan http://fi.linkedin.com/in/pankajsaharan/ Skype: psaharan

×