Linkbait linkbuilding

Link building with Linkbait Jordan Kasteler

JordanKasteler.com SearchandSocial.com @JordanKasteler

WHAT IS LINKBAIT?

Branding
Mindshare
Subscriptions
Traffic
BENEFITS

WHO LINKS?

LINK FLOW

LINKBAIT CONTENT
Lists
News
Rants
Interviews
Parodies
Satire
Predictions
Comparisons
Polls
Surveys
Resources
How-to Guides

LINKBAIT TYPES
Quizzes
Widgets
Videos
Audio Clips
Comics
Animations
Images
Infographics
Tools
Applications

LINKBAIT HOOKS
Make it easy to identify and connect with.
Strike an emotion

LINKABILITY
Why would they care?
What would make them likely to spread your idea?

TARGET AUDIENCE

RESEARCH

BRAINSTORM

DESIGN / LAYOUT

TITLE / DESCRIPTION Keywords + Emotional Response

LIMIT ADS

DON’T DUPLICATE

TIMING

EASY LINKING / SHARING

Make linkbait easy to link to and share Cite research, further reading, and related resources. Look comprehensive. Have a clean design/layout Use graphics to enhance text Have clean URLS DO

Use link code to link somewhere irrelevant or unintended by endorser Use off-topic, irrelevant, or spammy anchor text in link code Be off-topic with the site’s content Don’t over-monetize or internal link in the beginning or during promotions. Make text hard to read Do sloppy Photoshop work DON’T

IDEAS
10 ways people have gotten rich exploiting SEO
6 ways Hollywood makes SEO look ridiculous in movies
6 shockingly evil things about SEO
10 ways that civilization could collapse because of SEO
http://lbgen.com/index.php

INFOGRAPHICS

INFOGRAPHIC EXAMPLE

http://socialmediaworkbook.com/wp-content/uploads/102-headline-formulas.pdf http://www.portentinteractive.com/tom/230-link-bait-ideas.pdf http://www.stuntdubl.com/2007/01/12/linkbaiting-hooks/

Jordan Kasteler [email_address] @JordanKasteler THANK YOU

Linkbait linkbuilding

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