Link building  with Linkbait Jordan Kasteler
JordanKasteler.com SearchandSocial.com @JordanKasteler
WHAT IS LINKBAIT?
<ul><ul><li>Branding </li></ul></ul><ul><ul><li>Mindshare </li></ul></ul><ul><ul><li>Subscriptions </li></ul></ul><ul><ul>...
 
WHO LINKS?
WHO LINKS?
LINK FLOW
LINKBAIT CONTENT <ul><ul><li>Lists </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Rants </li></ul></ul><ul><ul...
LINKBAIT TYPES <ul><ul><li>Quizzes </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul...
LINKBAIT HOOKS <ul><ul><li>Make it easy to identify and connect with.  </li></ul></ul><ul><ul><li>Strike an emotion </li><...
LINKABILITY <ul><ul><li>Why would they care?  </li></ul></ul><ul><ul><li>What would make them likely to spread your idea? ...
TARGET AUDIENCE
RESEARCH
BRAINSTORM
DESIGN / LAYOUT
TITLE / DESCRIPTION Keywords + Emotional Response
LIMIT ADS
DON’T DUPLICATE
TIMING
EASY LINKING / SHARING
Make linkbait easy to link to and share Cite research, further reading, and related resources. Look comprehensive. Have a ...
Use link code to link somewhere irrelevant or unintended by endorser Use off-topic, irrelevant, or spammy anchor text in l...
IDEAS <ul><ul><li>10 ways people have gotten rich exploiting SEO </li></ul></ul><ul><ul><li>6 ways Hollywood makes SEO loo...
INFOGRAPHICS
 
INFOGRAPHIC EXAMPLE
http://socialmediaworkbook.com/wp-content/uploads/102-headline-formulas.pdf http://www.portentinteractive.com/tom/230-link...
Jordan Kasteler [email_address] @JordanKasteler THANK YOU
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Linkbait linkbuilding

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Link Building with Linkbait

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  • Make a valuable resource (lists, special reports, history of, how to, etc.) Interview (e-mail/phone) prominent people and publish it. Build a useful tool Write an interesting article Run a newsworthy ‘event’ such as a contest Test something new that has not been done before Be the first in doing something on the internet Write something controversial Be the first to write the latest news in your niche Be the first to expose a scammer Disagree with an authority Write some funny humor Make an interesting picture Be the first to research and document something Make a theme, plugin or piece of software Make a tool that others can put on their sites but that links to you Make a joke about a known person Make a resource that is just in time for a major event Write an outrageous theory and back it up with logics Write useful comments on something that is happening Give something valuable for free Coin a new acronym in your niche and get people to talk about it Become an expert in your niche and write valuable information
  • Linkbait linkbuilding

    1. 1. Link building with Linkbait Jordan Kasteler
    2. 2. JordanKasteler.com SearchandSocial.com @JordanKasteler
    3. 3. WHAT IS LINKBAIT?
    4. 4. <ul><ul><li>Branding </li></ul></ul><ul><ul><li>Mindshare </li></ul></ul><ul><ul><li>Subscriptions </li></ul></ul><ul><ul><li>Traffic </li></ul></ul>BENEFITS
    5. 6. WHO LINKS?
    6. 7. WHO LINKS?
    7. 8. LINK FLOW
    8. 9. LINKBAIT CONTENT <ul><ul><li>Lists </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Rants </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Parodies </li></ul></ul><ul><ul><li>Satire </li></ul></ul><ul><ul><li>Predictions </li></ul></ul><ul><ul><li>Comparisons </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>How-to Guides </li></ul></ul>
    9. 10. LINKBAIT TYPES <ul><ul><li>Quizzes </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Audio Clips </li></ul></ul><ul><ul><li>Comics </li></ul></ul><ul><ul><li>Animations </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Infographics </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Applications </li></ul></ul>
    10. 11. LINKBAIT HOOKS <ul><ul><li>Make it easy to identify and connect with. </li></ul></ul><ul><ul><li>Strike an emotion </li></ul></ul>
    11. 12. LINKABILITY <ul><ul><li>Why would they care? </li></ul></ul><ul><ul><li>What would make them likely to spread your idea? </li></ul></ul>
    12. 13. TARGET AUDIENCE
    13. 14. RESEARCH
    14. 15. BRAINSTORM
    15. 16. DESIGN / LAYOUT
    16. 17. TITLE / DESCRIPTION Keywords + Emotional Response
    17. 18. LIMIT ADS
    18. 19. DON’T DUPLICATE
    19. 20. TIMING
    20. 21. EASY LINKING / SHARING
    21. 22. Make linkbait easy to link to and share Cite research, further reading, and related resources. Look comprehensive. Have a clean design/layout Use graphics to enhance text Have clean URLS DO
    22. 23. Use link code to link somewhere irrelevant or unintended by endorser Use off-topic, irrelevant, or spammy anchor text in link code Be off-topic with the site’s content Don’t over-monetize or internal link in the beginning or during promotions. Make text hard to read Do sloppy Photoshop work DON’T
    23. 24. IDEAS <ul><ul><li>10 ways people have gotten rich exploiting SEO </li></ul></ul><ul><ul><li>6 ways Hollywood makes SEO look ridiculous in movies </li></ul></ul><ul><ul><li>6 shockingly evil things about SEO </li></ul></ul><ul><ul><li>10 ways that civilization could collapse because of SEO </li></ul></ul>http://lbgen.com/index.php
    24. 25. INFOGRAPHICS
    25. 27. INFOGRAPHIC EXAMPLE
    26. 28. http://socialmediaworkbook.com/wp-content/uploads/102-headline-formulas.pdf http://www.portentinteractive.com/tom/230-link-bait-ideas.pdf http://www.stuntdubl.com/2007/01/12/linkbaiting-hooks/
    27. 29. Jordan Kasteler [email_address] @JordanKasteler THANK YOU
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