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Ins And Outs Of Social Media General


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Ins And Outs Of Social Media General

  1. 1. Ins and Outs of Social Media Deborah Chaddock Brown AllWrite Ink
  2. 2. What’s What? <ul><li>Facebook Who you knew </li></ul><ul><li>LinkedIn Who you know </li></ul><ul><li>Twitter Who you want to know </li></ul>
  3. 3. What Does it Mean? Track Back URL Link/Hyper Link Friend Status Ning Squidoo Blog/Vlog RSS/Feeds Poke Tag/Tag Like Follow Tweets Tweeple Twitter Abbreviations Scrape Content Ping
  4. 4. What Does it Mean? Facebook Someone sends you a message without Words – just putting their name in front of you. Poke
  5. 5. What Does it Mean? Facebook – someone identifies you in a photo or video on Facebook A list of key words that people might search on the Internet to find your article or video Tag: Photos Tag: key Words
  6. 6. What Does it Mean? A way to sort conversation on Twitter @youraddress Direct Message Retweet – forwarding a message # @ DM RT
  7. 7. What Does it Mean? Facebook Someone clicks Indicating they are a fan of a comment, picture or company page Like
  8. 8. What Does it Mean? Twitter Someone who signs up to follow your tweets You may also FOLLOW someone else on or a list on Twitter Follow
  9. 9. What Does it Mean? Twitter Status updates on your Twitter account Tweets
  10. 10. What Does it Mean? Twitter People who write or read tweets on Twitter Top 100 Tweeple Tweeple
  11. 11. What Does it Mean? When you cut and paste content from a blog, article or website to be used on your blog, article or website. Scrape Content
  12. 12. What Does it Mean? Quote from another source in your blog and create a LINK to that article. The Ping appears in the original article’s content section.
  13. 13. What Does it Mean? When you quote from another source, include the complete URL in the TRACK BACK section of your blog to create a PING Track back
  14. 14. What Does it Mean? The Internet address to a specific page = every page has a unique URL. URL
  15. 15. What Does it Mean? Connecting to another article, blog, website or video on the Internet. LinkedIn – connecting with someone is to LINK to them. Link
  16. 16. What Does it Mean? The LIVE LINK that takes the reader to another site when clicked. http:// Hyper Link
  17. 17. What Does it Mean? Facebook NOUN: People you are connected to on Facebook VERB: To actively seek a connection with another person on Facebook Friend
  18. 18. What Does it Mean? A comment that you share on Twitter, Facebook or LinkedIn that provides your thoughts. Limited to 140 characters on Twitter. Can include LINK to article, website or video. Status
  19. 19. What Does it Mean? A website that allows you to build a community. Includes forums, blogs, chat rooms, Twitter feed. You set up and others can start conversations and comment.
  20. 20. What Does it Mean? A landing page that is focused on one topic. Includes video, blog, Twitter feed, articles and comments but others can not start discussions. Squidoo. com
  21. 21. What Does it Mean? An online dated journal – articles are chronological order – most recent first. Focused on a single topic. Vlog: same as blog but with video
  22. 22. What Does it Mean? Real Simple Syndication Subscribing to your favorite online content. Feed – the address that allows people to follow your content. RSS/ Feeds
  23. 23. What to Use for What? <ul><li>Customer Communication </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>YouTube </li></ul></ul>
  24. 24. What to Use for What? <ul><li>Brand Exposure </li></ul><ul><ul><li>LinkedIN </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>YouTube </li></ul></ul>
  25. 25. What to Use for What? <ul><li>Connect with Industry Leaders </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIN </li></ul></ul>
  26. 26. What to Use for What? <ul><li>Listen to What People Say about YOU </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>DEFINE Search: “quotemarks” </li></ul></ul>
  27. 27. Find the Leaders <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  28. 28. Lead the Discussion <ul><li>Create your personal brand </li></ul><ul><ul><li>Show your expertise </li></ul></ul><ul><ul><ul><li>LinkedIn questions/answers </li></ul></ul></ul><ul><ul><ul><li>LinkedIn group discussion </li></ul></ul></ul><ul><ul><ul><li>Facebook discussions </li></ul></ul></ul><ul><ul><ul><li>Twitter status updates, links and comments </li></ul></ul></ul><ul><ul><ul><li>Blogging – writing or commenting on blogs </li></ul></ul></ul><ul><ul><ul><li>Amazon – book reviews </li></ul></ul></ul><ul><ul><ul><li>Articles – upload to or </li></ul></ul></ul>
  29. 29. LinkedIn Profile Opportunities Photo: You need one! Headline: You have 125 characters – fill with results oriented key words Website: Include the website link to your company or association Public Profile: Edit to be your name
  30. 30. LinkedIn Headline <ul><li>Incorporate key words </li></ul><ul><li>Change your headline and job titles to include key words </li></ul><ul><ul><li>i.e. Clinical Social Worker = </li></ul></ul><ul><li>Use results oriented key words </li></ul><ul><li>Clinical Social Worker, Case Worker, Counselor, Primary Focus Teens in Crisis </li></ul>
  31. 31. Twitter Profile Complete your bio and include a URL to your website/blog
  32. 32. YouTube Channel <ul><li>Include Logo </li></ul><ul><li>Include URL in description </li></ul><ul><li>Use Key Words </li></ul>
  33. 33. Listen <ul><li>Listen to discussion by industry leaders, government or clients/family members </li></ul><ul><ul><li>Follow leaders on Twitter </li></ul></ul><ul><ul><li>Link to industry leaders on LinkedIN </li></ul></ul><ul><ul><li>Friend industry leaders on Facebook </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul>
  34. 34. Caution <ul><li>Fired on Facebook </li></ul><ul><li>Search Engines don’t know the difference between personal and business </li></ul><ul><li>Protect your brand </li></ul><ul><li>Good intentions don’t matter </li></ul><ul><li>Cyber-bulling </li></ul>
  35. 35. Fit it into Your Day <ul><li>Establish your goals </li></ul><ul><li>Determine which vehicle you’ll use </li></ul><ul><li>LEARN all you can </li></ul><ul><li>Set a schedule </li></ul><ul><li>Put it on the calendar </li></ul><ul><li>Use organizational tools </li></ul>
  36. 36. Hoot Suite
  37. 37. Hoot Suite <ul><li>One site for all social media accounts </li></ul><ul><li>Send one update for all sites </li></ul><ul><li>Set up updates IN ADVANCE </li></ul><ul><li>Search key words for conversation </li></ul><ul><li>Read other’s comments across all sites on one page </li></ul><ul><li>Mobile application </li></ul>
  38. 38. Social Media Value
  39. 39. <ul><li>Deborah Chaddock Brown, Customer Relationship Specialist, Social Media Consultant, Website Writer, Author </li></ul><ul><li>Blog: </li></ul><ul><li>Link/Follow/Friend: @putcustomers1st </li></ul>