THE PERIODIC TABLE OF SEO RANKING FACTORS

1. THE PERIODIC TABLE OF SEO RANKING FACTORS
ON THE PAGE SEO RANKING FACTORS
These elements are in the direct control of the publisher.
CONTENT
Are pages well written & have substantial quality content?
QUALITY
Cq
Have you researched the keywords people may use to find your
RESEARCH content?
Cr
Do pages use words & phrases you hope they'll be found for?
WORDS
Cw
Do visitors spend time reading or "bounce" away quickly?
ENGAGE
Ce
Are pages fresh & about "hot" topics?
FRESH
Cf
HTML
Do HTML title tags contain keywords relevant to page topics?
Ht TITLES
Do meta description tags describe what pages are about?
DESCRIPTION
Hd
Do headlines and subheads use header tags with relevant
HEADERS keywords?
Hh
ARCHITECTURE
Can search engines easily "crawl" pages on site?
Ac CRAWL
Does site load quickly?
As SPEED
Are URLs short & contain meaningful keywords to page topics?
Au URLS
Written by: Search Engine Land Designed by: www.findmetop.com

2. THE PERIODIC TABLE OF SEO RANKING FACTORS
OFF THE PAGE SEO RANKING FACTORS
Elements influenced by readers, visitors & other publishers.
LINKS
Are links from trusted, quality or respected web sites?
QUALITY
Lq
Do links pointing at pages use words you hope they'll be found
TEXT for?
Lt
Do many links point at your web pages?
NUMBER
Ln
SOCIAL
Do those respected on social networks share your content?
REPUTATION
Sr
Do many share your content on social networks?
SHARES
Ss
TRUST
Do links, shares & other factors make site a trusted authority?
AUTHORITY
Ta
Has site or its domain been around a long time, operating in
HISTORY same way?
Th
PERSONAL
What country is someone located in?
COUNTRY
Pc
What city or local area is someone located in?
LOCALITY
Pl
Does someone regularly visit the site? Or "liked" it?
HISTORY
Ph
What do your friends think of the site?
SOCIAL
Ps
Written by: Search Engine Land Designed by: www.findmetop.com

3. THE PERIODIC TABLE OF SEO RANKING FACTORS
VIOLATIONS
Spam techniques may cause ranking penalty or ban.
Is content "thin" or "shallow" & lacking substance?
THIN
Vt
Do you excessively use words you want pages to be found for?
STUFFING
Vs
Do colors or design "hide" words you want pages to be found
HIDDEN for?
Vh
Do you show search engines different pages than humans?
CLOAKING
Vc
Have you purchased links in hopes of better rankings?
PAID LINKS
Vp
Have you created many links by spamming blogs, forums or
LINK SPAM other places?
Vl
BLOCKING FACTORS
If searchers "block" site, hurts both trust & personalization.
Have many people blocked your site from search results?
BLOCKING
Bt
Has someone blocked your site from their search results?
Bp BLOCKING
Written by: Search Engine Land Designed by: www.findmetop.com