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Evergreen: Nurturing Your Customers From First Contact to Happily Every After

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Here are the slides from the presentation I gave at Inbound 2015. You can learn more about Evergreen at http://bit.ly/evrgrn1

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Evergreen: Nurturing Your Customers From First Contact to Happily Every After

  1. 1. INBOUND15 Evergreen Nurturing Your Customers From First Contact to Happily Every After Noah Fleming | @noahfleming | noahfleming.com Fleming Consulting & Co. Author of Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving
  2. 2. INBOUND15 THE WORST BUSINESS ADVICE IN THE WORLD
  3. 3. INBOUND15 BETTER ADVICE How do I earn 5X, 10X, 25X more revenue from those existing customers?
  4. 4. INBOUND15
  5. 5. INBOUND15 DELIGHT
  6. 6. INBOUND15 MYTHS & FOLKLORE
  7. 7. INBOUND15 ADDICTION
  8. 8. INBOUND15
  9. 9. INBOUND15 EVERGREEN
  10. 10. INBOUND15 THE THREE CS OF EVERGREEN CONTENT COMMUNITYCHARACTER
  11. 11. INBOUND15 CONTENT
  12. 12. INBOUND15 COMMUNITY
  13. 13. INBOUND15 CHARACTER
  14. 14. INBOUND15 THE TACTICAL STUFF Putting The Evergreen Principles to Work
  15. 15. INBOUND15 1. Buyer Personas / Customer Archetypes 2. Getting Loyalty Programs Right 3. Tending To Your Garden & Pulling Weeds 4. Customer Intelligence 5. Customer Reactivation 6. Adding Miracle Grow to The Soil The Tactical Stuff
  16. 16. INBOUND15
  17. 17. INBOUND15 NOAHFLEMING.COM NOAH@NOAHFLEMING.COM

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