ADVANCED LINKBUILDING STRATEGIES Patrick Altoft
Director of Search

Goal of Linkbuilding Create just
enough links to rank number 1 for your target keywords without putting site at risk

DON’T BUILD LINKS WITHOUT IMPROVING
THE SITE

Automated Content Ideas From Analytics

Send To Your Writers

Vary Anchor Text

Choose Landing Pages Not Keywords
• Do keyword research • Allocate keywords to landing pages • Prioritise pages by sum of keyword search volume • Vary anchor text across all keywords • Mix in brand variations for good measure

Google Suggest & Keyword Tool
used cars used cars for sale used cars for sale uk autotrader auto trader auto trader cars autotrader cars cars cars for sale cars for sale uk click here for used cars used car search

Linkbuilding process Competitor Search Shortlist
QA Analysis Google sites process Content Pitch Place links Story ideas production stories QA Promote Track links process links

The News Method Monday Shortlist
Press News Target Sites Release Brainstorm Syndicate Social Blog Post Rewrite Publish

Competitor Analysis • Use searchmetrics
to find most shared content

Twitition.com

Competitor Analysis • Use Open
Site Explorer for link data too

Creating Social Hitlist • List
all infographic sites • List all industry blogs • List all sites that have published a similar infographic in the past o Find using search o Find using “search by image” • You need to personally email 100+ websites • Seed by asking influential users to share via social media

Infographics Seed Paid Social Create
Socially Campaign Email Email Pay For Industry Infographic Coverage? Sites Sites

TOOLS

Integration • Choose professional developers
to build reliable tools

Link Monitoring Moz Metrics Target
PageRank URL Link Crawler Anchor Indexed Text Count Bad External Words Links

Financial Modelling • How much
is a link worth? Remember time = money

hreflang

Questions? • www.blogstorm.co.uk • www.branded3.com
• twitter.com/patrickaltoft • patrick@branded3.com • We do free link analysis and link strategy for those who email me