Helen Keegan is a senior lecturer who discusses using creativity and engagement to create alternative media. She talks about topics like remix culture, memes, spreadability, and participatory culture. The document describes assigning students to create a mobile film project and experience an alternate reality game that engaged them through puzzles, codes, and an unexpected live reveal. The project inspired deep engagement and creativity in solving problems as a team.
Media and Learning Ecosystems: Blurring Boundaries, Changing Minds
alt.media : Create to Engage
1. alt.media : Create to Engage
Helen Keegan @heloukee!
National Teaching Fellow, Higher Education Academy
Senior Lecturer, University of Salford, MediaCity UK
6. If it doesn’t
spread,
it’s dead
http://www.convergenceculture.org/weblog/2010/04/convergence_culture_consortium.php
7. S=(C+L) or spreadability = (current affairs + lolz)!
Father Ted Supercut - 29 Nov 2012
Father Ted Belfast Riots – 9 Dec 2012
5,228 views http://bit.ly/UXqMc0
24,176 views http://bit.ly/UXqMc0
Thanks to Rob Kelly for media + analysis http://robkellysound.wordpress.com/2013/01/10/spreadable-media-the-analysis/
8. Dance vs. jump
Dubstep Eyebrows – 25 Dec 2012
Parkour jump – 25 July 2007
350 views http://bit.ly/13D9yzW
66,946 views http://bit.ly/WjOLOL
9. Authenticity
Charlie Bit My Finger – 22 May 2007
The Weirdest Clip Ever Made – 31 July 2008
Over 500 million views http://bit.ly/XUq4In
105,072 views http://bit.ly/YusBZK
10. “Viewed from the perspective of cultural
participation rather than marketing, videos
are not ‘messages’ or ‘ products’ that are
distributed via social networks. Rather, they
are mediating mechanisms via which
cultural practices are originated, adopted
and (sometimes) retained within social
networks.” (Burgess, 2008)
16. The general feel before filming was anticipation.
My fellow students all felt as one, i spoke to
people on my course that i haven’t ever spoke to,
making me think that the Shake is a good
thing. ‘Of course it’s a good thing’, i hear you
say, true, it is. I have never seen something on the
internet bring so many people together for
such a bad joke (obviously at the songs expense).
Making me think, who came up with this
simply elegant and almost impervious idea?
20. Curiosity, mystery and intrigue
VERSUS:
“I’m
paying
X
amount
per
year”
“I
just
want
a
first”
“What
do
I
need
to
do
to
get
a
first?”
21. Elements of the Creative Process
curiosity
collecting ideas
connecting
getting your work out there
(Hugh Garry)
22. #PSVTAM
BSc Professional Sound and Video Technology
Advanced Multimedia (n=30)
• Digital identity
• Remix culture
• Copyright, licensing, ethics
• Participatory media production
• Mobile phone filmmaking
• Transmedia storytelling
• Critical media literacies
26. The Game! How to get from !
Week
TOPIC
! HERE!
Week
1
Digital
IdenZty/Online
Presence
!
Week
2
Remix
Culture/ParZcipatory
Culture
!
Week
3
Copyright,
licensing,
ethics
!
Week
4
Networks
and
Openness
!
Week
5
Huey
–
Guest
Lecture
!
Week
6
Transmedia/digital
storytelling
!
Week
7
Pocket
Cinema
!
Week
8
Mobile
Film
Project
!
Week
9
Mobile
Film
Project
!
Week
10
Mobile
Film
Project
!
Week
11
THE
REVEAL
(BBC
Big
Screen)
!
Week
12
BBC
Big
Screen
(2nd
showing)
To HERE?!
29. Quotes from Tweets:!
!
“Iʼm so scared”!
“This is creepy”!
“Iʼm getting worried about this”!
“Serious data protection implications”!
“I have a red hot poker ready…”!
30. Hi all,
Thanks to you lot and your detective work (and getting me his email
address ;) I’ve just made contact with the mysterious Rufi Franzen.
Firstly, you’ll be relieved to know that you have nothing to worry about
in terms of data security – there have been no breaches of security. I
can’t say any more at the moment as I’ve been sworn to secrecy, so I
need you to trust me on this.
What I do know is that this is going somewhere good – amazing in
fact. I don’t know much more at this stage, and I’m not sure I’m going to
be told. Anyway, let’s chat about it tomorrow – remember the feedback
session 3-5 in 3.34!
See you tomorrow. This is crazy – but ace.
Helen
40. Creating experiences! “Just so pleased to
have been involved in
this ARG, Rufi will live
“this is something I’ll never forever!”
forget”
“Today I realized just how
amazing the small things
in life can be. Yes, this is a
massive cliché but, yes, it
is true!”
“It was incredible, we all
watched in the rain as
“This was a fantastic
passers by watched the
learning experience; The
work we had created,
intrigue, the teamwork, the
broadcast on a huge screen
puzzle solving; Everyone
in one of the most famous
who has taken part in the
cities in the world.
process has brought their
own theories and ideas,
everyone has helped solve a
“I wanna do it again!”
little bit of the puzzle.”
41. Deep engagement!
“I will
“You now have me pouring
always remember Rufi,
over all the blogs. The
and the way it has forced
subtlety and deliciousness of
me to think about certain
this game and how you all
things. I’d love this way
dealt with each issue on a
of teaching to become a
day to day basis is
permanent fixture in our
staggering… it is good to
education system (I’ve
know that I played a part in
just written 1200 words
possibly the greatest thing I
on a Friday night for
have ever been exposed
God’s sake, and it’s not
to…”
even for an
assignment!)”
42. Creativity
Engagement
Open!
Identity
Remix
Curiosity
Hoaxes
Memes and Virals
Spreadability
Subversion
43. Bibliography
Burgess. J. & Green, J. (2008) YouTube: Online Video and Participatory Culture. Cambridge: Polity Press.
Dawkins, R. (1976). The Selfish Gene. Oxford: Oxford University Press.
Gauntlett, D. (2011). Making is Connecting: The Social Meaning of Creativity. Cambridge: Polity Press).
Jenkins, H., Li, X., Domb, A. and Green, J. (2008). ‘If It Doesn't Spread, It's Dead: Creating Value in a
Spreadable Marketplace’, available from:
http://convergenceculture.org/research/Spreadability_doublesidedprint_final_063009.pdf [last accessed
20 October 2012].
Keegan (2012). Emerging Pedagogies. In. Fraser, P. (Ed.) A Manifesto for Media Education. Palgrave
Macmillan. (Publication due 2013).
Lange, P.G. (2007). Publicly Private and Privately Public: Social Networking on YouTube.
Journal of Computer-Mediated Communication, 13(1): 361-380.
McCracken, G. (2013). “Consumers” or “Multipliers”? available from:
http://spreadablemedia.org/essays/mccracken/#.USuN1-u8tMY [last accessed 24 Feb 2012]
Zittrain, J. (2008). The Future of the Internet – And How to Stop It. Yale, Yale University Press.
44. alt.media : Create to Engage!
Helen Keegan!
National Teaching Fellow, Higher Education Academy!
Senior Lecturer, University of Salford, MediaCity UK!
Twitter: @heloukee!
Blog: heloukee.wordpress.com!