If it doesn’tspread, it’s deadhttp://www.convergenceculture.org/weblog/2010/04/convergence_culture_consortium.php
S=(C+L) or spreadability = (current affairs + lolz)! Father Ted Supercut - 29 Nov 2012 Father Ted Belfast Riots – 9 Dec 20125,228 views http://bit.ly/UXqMc0 24,176 views http://bit.ly/UXqMc0 Thanks to Rob Kelly for media + analysis http://robkellysound.wordpress.com/2013/01/10/spreadable-media-the-analysis/
Dance vs. jump Dubstep Eyebrows – 25 Dec 2012 Parkour jump – 25 July 2007350 views http://bit.ly/13D9yzW 66,946 views http://bit.ly/WjOLOL
Authenticity Charlie Bit My Finger – 22 May 2007 The Weirdest Clip Ever Made – 31 July 2008Over 500 million views http://bit.ly/XUq4In 105,072 views http://bit.ly/YusBZK
“Viewed from the perspective of culturalparticipation rather than marketing, videosare not ‘messages’ or ‘ products’ that aredistributed via social networks. Rather, theyare mediating mechanisms via whichcultural practices are originated, adoptedand (sometimes) retained within socialnetworks.” (Burgess, 2008)
The general feel before ﬁlming was anticipation.My fellow students all felt as one, i spoke topeople on my course that i haven’t ever spoke to,making me think that the Shake is a goodthing. ‘Of course it’s a good thing’, i hear yousay, true, it is. I have never seen something on theinternet bring so many people together forsuch a bad joke (obviously at the songs expense).Making me think, who came up with thissimply elegant and almost impervious idea?
Curiosity, mystery and intrigue VERSUS: “I’m paying X amount per year” “I just want a ﬁrst” “What do I need to do to get a ﬁrst?”
Elements of the Creative Process curiosity collecting ideas connecting getting your work out there (Hugh Garry)
#PSVTAMBSc Professional Sound and Video TechnologyAdvanced Multimedia (n=30) • Digital identity • Remix culture • Copyright, licensing, ethics • Participatory media production • Mobile phone ﬁlmmaking • Transmedia storytelling • Critical media literacies
The Game! How to get from !Week TOPIC ! HERE!Week 1 Digital IdenZty/Online Presence !Week 2 Remix Culture/ParZcipatory Culture !Week 3 Copyright, licensing, ethics !Week 4 Networks and Openness !Week 5 Huey – Guest Lecture !Week 6 Transmedia/digital storytelling !Week 7 Pocket Cinema !Week 8 Mobile Film Project !Week 9 Mobile Film Project !Week 10 Mobile Film Project !Week 11 THE REVEAL (BBC Big Screen) !Week 12 BBC Big Screen (2nd showing) To HERE?!
Quotes from Tweets:! ! “Iʼm so scared”! “This is creepy”! “Iʼm getting worried about this”! “Serious data protection implications”! “I have a red hot poker ready…”!
Hi all,Thanks to you lot and your detective work (and getting me his emailaddress ;) I’ve just made contact with the mysterious Rufi Franzen.Firstly, you’ll be relieved to know that you have nothing to worry aboutin terms of data security – there have been no breaches of security. Ican’t say any more at the moment as I’ve been sworn to secrecy, so Ineed you to trust me on this.What I do know is that this is going somewhere good – amazing infact. I don’t know much more at this stage, and I’m not sure I’m going tobe told. Anyway, let’s chat about it tomorrow – remember the feedbacksession 3-5 in 3.34!See you tomorrow. This is crazy – but ace.Helen
Creating experiences! “Just so pleased to have been involved in this ARG, Ruﬁ will live “this is something I’ll never forever!” forget” “Today I realized just how amazing the small things in life can be. Yes, this is a massive cliché but, yes, it is true!” “It was incredible, we all watched in the rain as “This was a fantastic passers by watched the learning experience; The work we had created, intrigue, the teamwork, the broadcast on a huge screen puzzle solving; Everyone in one of the most famous who has taken part in the cities in the world. process has brought their own theories and ideas, everyone has helped solve a “I wanna do it again!” little bit of the puzzle.”
Deep engagement! “I will “You now have me pouring always remember Ruﬁ, over all the blogs. The and the way it has forced subtlety and deliciousness of me to think about certain this game and how you all things. I’d love this way dealt with each issue on a of teaching to become a day to day basis is permanent ﬁxture in our staggering… it is good to education system (I’ve know that I played a part in just written 1200 words possibly the greatest thing I on a Friday night for have ever been exposed God’s sake, and it’s not to…” even for an assignment!)”
Creativity Engagement Open!IdentityRemixCuriosity Hoaxes Memes and ViralsSpreadability Subversion
BibliographyBurgess. J. & Green, J. (2008) YouTube: Online Video and Participatory Culture. Cambridge: Polity Press. Dawkins, R. (1976). The Selﬁsh Gene. Oxford: Oxford University Press.Gauntlett, D. (2011). Making is Connecting: The Social Meaning of Creativity. Cambridge: Polity Press). Jenkins, H., Li, X., Domb, A. and Green, J. (2008). ‘If It Doesnt Spread, Its Dead: Creating Value in aSpreadable Marketplace’, available from:http://convergenceculture.org/research/Spreadability_doublesidedprint_ﬁnal_063009.pdf [last accessed20 October 2012]. Keegan (2012). Emerging Pedagogies. In. Fraser, P. (Ed.) A Manifesto for Media Education. PalgraveMacmillan. (Publication due 2013). Lange, P.G. (2007). Publicly Private and Privately Public: Social Networking on YouTube.Journal of Computer-Mediated Communication, 13(1): 361-380. McCracken, G. (2013). “Consumers” or “Multipliers”? available from:http://spreadablemedia.org/essays/mccracken/#.USuN1-u8tMY [last accessed 24 Feb 2012] Zittrain, J. (2008). The Future of the Internet – And How to Stop It. Yale, Yale University Press.
alt.media : Create to Engage!Helen Keegan!National Teaching Fellow, Higher Education Academy!Senior Lecturer, University of Salford, MediaCity UK!Twitter: @heloukee!Blog: heloukee.wordpress.com!