Four big ideas that emerged from this year's conference

2. #SXSW
The greatest week of my life
It was like 80% of the most important ppl in the world showed up
2 generate tons of buzz for multiple brands, startups&startup buzz brand bands
I met so many influencers
So many early adopters
So many buzzbands
So many buzzblogs
So many buzzhumans
Hit up so many relevant parties
I have a friend who works for _______
and who happens to know __________
So we were able to get backstage
and hit up a relevant VIP lounge that only had influencers
I got VIP status at everything that I attended
Got tons of wristbands
Just wore a sleeveless shirt bc I basically already had a sleeve of wristbands
What is SXSW?

3. What is SXSW?
Celebration of creativity & innovation across
Interactive, Film & Music
• 21 years of interactive
• 10 days (5 Interactive)
• 40,000 attendees
• 1,322 talks
• 2 M @mentions w/ 2B ‘social reach’
If Cannes is a celebration of the past, SXSW is a celebration of the
future...

5. GOOGLE GLASS IS ALMOST HERE.
Flickr – Andrew Law– ‘Yahoo Space’

6. What is SXSW?

7. What was SXSW trend-wise?
2012
• Ambient location aware
• Curation
• Mobile 1st
• Social storytelling
2013
• Big data + context
• Distribution > Virality
• Creative collaboration
• Humanized tech
2014
• Paranoia -> Anonymity premium
• Currency alternatives
• Body/brain hacks/history
• Integrated interactive intuition

8. Paranoia/Anonymity

9. Ex. Secret App
"This is just hurtful without being helpful. It is invective without
accountability. It is the true nature of Secret at scale."
- Facebook executive Andrew Bosworth

10. "Anonymity on its own does not cause poor behavior. What
causes poor behavior online is lack of community standards." -
Clive Thompson, author.
Behavior change

11. Currency alternatives
“…it’s very obvious to all of us that cryptocurrencies are
inevitable…There’s a lot of value to it, (but) there’s a danger to it
not being regulated.” - Jared Cohen, Dir. Ideas, Google

12. Ex. Airbnb, Uber, Taskrabbit

13. Behavior change
“Data shows that new forms of peer-to-peer sharing…will double
in adoption over the next year.” – Jerimiah Owyang

14. Body + brain hacks + history

15. Glassholes

16. Ex. 23andMe

17. Behavior change
“In the future we may be a different species – Tech-enable humans
with optimized brains.” – Anne Wojcicki

19. Integrated interactive intuition

20. Ex. Jelly
“If we were going to create a search engine today, would we want to
search only the web? Or all the people we are connect to at any
given moment.” – Biz Stone

21. Behavior change

22. Ideation & Maker
Culture
4D – VR Software - Oculus Rift
3D-Printing for
commercialization/customization

23. What was SXSW?
2012
• Ambient location aware
• Curation
• Mobile 1st
• Social storytelling
2013
• Big data + context
• Distribution > Virality
• Creative collaboration
• Humanized tech
2014
• Paranoia -> Anonymity premium
• Currency alternatives
• Body/brain hacks/history
• Integrated interactive intuition

24. @withoutayard