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ARG presentation PELeCON 2012

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ARG presentation PELeCON 2012

  1. 1. Who Is Rufi Franzen? Helen Keegan @heloukee PELeCON 2012
  2. 2. Alternate Reality Games “an interactive narrative that uses the real world as a platform and uses transmedia to deliver a story that takes place in real time and evolves according to participants' responses. Players interact directly with characters in the game, solve plot-based challenges and puzzles, and collaborate as a community to analyze the story and coordinate activities - the internet is the central binding medium.” WIKIPEDIA
  3. 3. Curiosity, Mystery, Intrigue – and Assessment VERSUS: “I’m paying X amount per year” “I just want a first” “What do I need to do to get a first?”
  4. 4. Hugh Garry
  5. 5. #PSVTAM BSc Professional Sound and Video Technology Advanced Multimedia module •  Digital identity •  Online Presence •  Remix culture •  Copyright, licensing, ethics •  Participatory media production •  Mobile phone filmmaking •  Transmedia storytelling •  Critical media literacies
  6. 6. The plan/design
  7. 7. The Game How  to  get  from     Week   TOPIC                  HERE   Week  1   Digital  Iden/ty/Online  Presence     Week  2   Remix  Culture/Par/cipatory  Culture     Week  3   Copyright,  licensing,  ethics     Week  4   Networks  and  Openness     Week  5   Huey  –  Guest  Lecture     Week  6   Transmedia/digital  storytelling     Week  7   Pocket  Cinema     Week  8   Mobile  Film  Project     Week  9   Mobile  Film  Project     Week  10   Mobile  Film  Project     Week  11   THE  REVEAL  (BBC  Big  Screen)     Week  12   BBC  Big  Screen  (2nd  showing)                          To  HERE?  
  8. 8. 91211
  9. 9. VIDEO:  Down  the  Rabbit-­‐hole   h_p://www.youtube.com/watch?v=qj9AGxYPD0A    
  10. 10. The Maze “The key thing about an ARG is the way it jumps off of all those platforms. It’s a game that’s social and comes at you across all the different ways that you connect to the world around you.” Sean Stewart – 42 Entertainment
  11. 11. Email (fire fighting) Hi  all,     Thanks  to  you  lot  and  your  detec/ve  work  (and  geeng  me  his  email  address  ;)   I’ve  just  made  contact  with  the  mysterious  Rufi  Franzen.     Firstly,  you’ll  be  relieved  to  know  that  you  have  nothing  to  worry  about  in   terms  of  data  security  –  there  have  been  no  breaches  of  security.  I  can’t  say  any   more  at  the  moment  as  I’ve  been  sworn  to  secrecy,  so  I  need  you  to  trust  me   on  this.     What  I  do  know  is  that  this  is  going  somewhere  good  –  amazing  in  fact.  I  don’t   know  much  more  at  this  stage,  and  I’m  not  sure  I’m  going  to  be  told.  Anyway,   let’s  chat  about  it  tomorrow  –  remember  the  feedback  session  3-­‐5  in  3.34!     See  you  tomorrow.  This  is  crazy  –  but  ace.   Helen    
  12. 12. Learners driving the curriculum
  13. 13. “The makers and the consumers are in tango. It’s a dance, it’s passionate, and sometimes there are sinister overtones. It creates a unique dynamic.” Sean Stewart – 42 Entertainment
  14. 14. Solving puzzles, cracking codes
  15. 15. But WHY? … and WHO THE HELL IS RUFI FRANZEN?
  16. 16. On the eve of the reveal… •  Live Q+A “Best  TV  programme  I’ve  watched  in  ages!”  (James)  
  17. 17. Charles Leadbeater
  18. 18. 9.12.11
  19. 19. VIDEO:  The  run  up  to  the  reveal     h_p://www.youtube.com/watch?v=EqBrboN8Jds    
  20. 20. The Reveal: Reactions
  21. 21. Transformations “I  will     always  remember  Rufi,  and   the  way  it  has  forced  me  to   think  about  certain  things.     “You  now  have  me  pouring  over   I’d  love  this  way  of  teaching   all  the  blogs.  The  subtlety  and   to  become  a  permanent   deliciousness  of  this  game  and   fixture  in  our  educa/on   how  you  all  dealt  with  each   system  (I’ve  just  wri_en   issue  on  a  day  to  day  basis  is   1200  words  on  a  Friday   staggering…  it  is  good  to  know   night  for  God’s  sake,  and   that  I  played  a  part  in  possibly   it’s  not  even  for  an   the  greatest  thing  I  have  ever   assignment!)”   been  exposed  to…”  
  22. 22. Pyramid of Participation h_p://www.42entertainment.com/see.html  
  23. 23. Ethical issues ARGs necessarily involve a degree of deception – can we justify this in the name of education?
  24. 24.   So was it worth the risk? “Just  so  pleased  to  have   been  involved  in  this  ARG,   “this  is  something  I’ll  never   Rufi  will  live  forever!”   forget”   “Today  I  realized  just  how     amazing  the  small  things   in  life  can  be.  Yes,  this  is  a   massive  cliché  but,  yes,  it   “It  was  incredible,  we  all   is  true!”   watched  in  the  rain  as   passers  by  watched  the   “This  was  a  fantas/c  learning   work  we  had  created,   experience;  The  intrigue,  the   broadcast  on  a  huge  screen   teamwork,  the  puzzle  solving;   in  one  of  the  most  famous   Everyone  who  has  taken  part  in   ci/es  in  the  world.   the  process  has  brought  their   own  theories  and  ideas,   everyone  has  helped  solve  a   li_le  bit  of  the  puzzle.”   “I  wanna  do  it  again!”  
  25. 25. That Was Rufi Franzen Special thanks to: Hugh Garry Amazing students from #psvtam Phil Chapman and the BBC

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