Who Is Ruﬁ Franzen? Helen Keegan @heloukee PELeCON 2012
Alternate Reality Games “an interactive narrative thatuses the real world as aplatform and uses transmediato deliver a story that takesplace in real time and evolvesaccording to participantsresponses. Players interactdirectly with characters in thegame, solve plot-basedchallenges and puzzles, andcollaborate as a communityto analyze the story andcoordinate activities - theinternet is the central bindingmedium.” WIKIPEDIA
Curiosity, Mystery, Intrigue – and Assessment VERSUS: “I’m paying X amount per year” “I just want a ﬁrst” “What do I need to do to get a ﬁrst?”
#PSVTAM BSc Professional Sound and Video Technology Advanced Multimedia module • Digital identity • Online Presence • Remix culture • Copyright, licensing, ethics • Participatory media production • Mobile phone ﬁlmmaking • Transmedia storytelling • Critical media literacies
The Game How to get from Week TOPIC HERE Week 1 Digital Iden/ty/Online Presence Week 2 Remix Culture/Par/cipatory Culture Week 3 Copyright, licensing, ethics Week 4 Networks and Openness Week 5 Huey – Guest Lecture Week 6 Transmedia/digital storytelling Week 7 Pocket Cinema Week 8 Mobile Film Project Week 9 Mobile Film Project Week 10 Mobile Film Project Week 11 THE REVEAL (BBC Big Screen) Week 12 BBC Big Screen (2nd showing) To HERE?
VIDEO: Down the Rabbit-‐hole h_p://www.youtube.com/watch?v=qj9AGxYPD0A
The Maze “The key thing about an ARG is the way it jumps off of all those platforms. It’s a game that’s social and comes at you across all the different ways that you connect to the world around you.” Sean Stewart – 42 Entertainment
Email (ﬁre ﬁghting) Hi all, Thanks to you lot and your detec/ve work (and geeng me his email address ;) I’ve just made contact with the mysterious Ruﬁ Franzen. Firstly, you’ll be relieved to know that you have nothing to worry about in terms of data security – there have been no breaches of security. I can’t say any more at the moment as I’ve been sworn to secrecy, so I need you to trust me on this. What I do know is that this is going somewhere good – amazing in fact. I don’t know much more at this stage, and I’m not sure I’m going to be told. Anyway, let’s chat about it tomorrow – remember the feedback session 3-‐5 in 3.34! See you tomorrow. This is crazy – but ace. Helen
Transformations “I will always remember Ruﬁ, and the way it has forced me to think about certain things. “You now have me pouring over I’d love this way of teaching all the blogs. The subtlety and to become a permanent deliciousness of this game and ﬁxture in our educa/on how you all dealt with each system (I’ve just wri_en issue on a day to day basis is 1200 words on a Friday staggering… it is good to know night for God’s sake, and that I played a part in possibly it’s not even for an the greatest thing I have ever assignment!)” been exposed to…”
Pyramid of Participation h_p://www.42entertainment.com/see.html
Ethical issues ARGs necessarily involve a degreeof deception – can we justify this in the name of education?
So was it worth the risk? “Just so pleased to have been involved in this ARG, “this is something I’ll never Ruﬁ will live forever!” forget” “Today I realized just how amazing the small things in life can be. Yes, this is a massive cliché but, yes, it “It was incredible, we all is true!” watched in the rain as passers by watched the “This was a fantas/c learning work we had created, experience; The intrigue, the broadcast on a huge screen teamwork, the puzzle solving; in one of the most famous Everyone who has taken part in ci/es in the world. the process has brought their own theories and ideas, everyone has helped solve a li_le bit of the puzzle.” “I wanna do it again!”
That Was Ruﬁ Franzen Special thanks to: Hugh Garry Amazing students from #psvtam Phil Chapman and the BBC