This document discusses various topics related to consumer culture and society's manipulation of desires. It questions what role consumption plays in society and how modern society takes advantage of people's wants. Quotes from Brave New World are presented that illustrate these ideas, such as the use of soma to manipulate emotions. The conclusion discusses whether mass media and consumption reduce individual thinking.

1. Consumer Culture/
Population culture
John Jun

2. 1. What is the role of
consumption in society?
Key Words
2. How does modern society
manipulate / take advantage of
people’s desires?

3. Consumption = Manipulation
Manipulation X Consumption

4. “you look glum! What you need is a
gramme of soma.” (Huxley 60)

7. Conclusion

8. What is the role art of
in culture?
by: Benjamin Byeon
10B

9. world state I
titanic and grandiose
“ Ford, we are twelve; oh, make us one
Like drops within the Social River;
Oh, make us now together run
As swiftly as thy shining Flivver.” (81)

10. world state II
“You’ve got to choose between happiness and
what people used to call high art. We’ve
sacrificed the high art.” (220)

11. contemporary society I
“Almost every gadget, car or consumable in films
such as “Iron Man” is monetized these
days.” (Lang)

12. contemporary society II
Art is life, a very
“
special reflection
of reality. It is a
mirror for our
societies. A society
without a lively art scene
would be an empty and
dull place.” (Dzodin)

13. conclusion I
“Today it seems quite possible that the horror
may be upon us within a single century.” (11)

14. conclusion II
“Brave New World
has come to serve as
[a] false
symbol.” (Pearce)

15. Does mass media / consumption reduce the
ability of individuals to think for themselves?

16. "you do look glum! What you need is a gramme of soma."(Huxley 60)

17. Internet?
History?Internet?
Media? Internet? News?
History?
News? History?
Lecture? Media?
Media? Internet? History?
History? News?Media?
Internet? History?
Media? News?
History?
Media?
“beautiful and inspired saying of Our Ford’s: History is
bunk. History,” he repeated slowly, “is bunk.”(Huxley 34)
Please Tell us. What SHOULD we believe in?
History?
Media? History?
Media? Media?
News? Media?
Internet?
History? News? History?
News?
Lecture? News? Lecture? Lecture?
Lecture?

18. In a mature IT society, the harnessing of
psychopharmacology and biotechnology
to ubiquitous virtual reality
software gives scope for
unlimited good experiences
for everyone. (Pearce)

19. ld!
the wor
o f o ?
e end
th ed
th at it’s u ld w
said y at sho Really?
ober
t No Wa h
r? Dr.R W
ea
y ou h e!
y did I mean he said it then it must be tru
He
Wow
y
Really? No Wa
Wow
Whenever scientists, famous
celebrities, researchers or other
experts are quoted, people rarely
check the validity of any claims made.
It is assumed that if these people are
doing such work then it must be
valid information.(McDermott)

20. we = puppet

21. Citations (MLA)
"BRAVE NEW WORLD ? A Defence Of Paradise-Engineering." BRAVE NEW WORLD ? A Defence Of
Paradise-Engineering (2008): n. pag. Web. 30 May 2011. <http://www.huxley.net/>.
Huxley, Aldous. Brave New World. New York: Harper Perennial, 1932. 3-259. Print.
Lang, George. "'Greatest Movie Ever Sold’ explores product placement for fun and profit Read more: http://
newsok.com/greatest-movie-ever-sold-explores-product-placement-for-fun-and-profit/article/3571574#ixzz1NosTReJF."
'Greatest Movie Ever Sold’ explores product placement for fun and profit Read more: http://newsok.com/greatest-
movie-ever-sold-explores-product-placement-for-fun-and-profit/article/3571574#ixzz1NosTReJF (May 27, 2011): n. pag.
Web. 30 May 2011. <http://newsok.com/greatest-movie-ever-sold-explores-product-placement-for-fun-and-profit/
article/3571574>.
Dzodin , Harvey . "The art of an ambassador ." art of an ambassador (5/24/2011): n. pag. Web. 30 May 2011. <http://
www.china.org.cn/opinion/2011-05/24/content_22629107.htm>.

22. Citations
http://www.flickr.com/photos/waqar/84225167/sizes/m/in/photostream/
http://www.flickr.com/photos/punkrocknausea/1053549198/in/photostream/ 7
http://www.flickr.com/photos/familymwr/4929686567/in/photostream/
http://www.flickr.com/photos/diffanglephoto/3370526486/sizes/m/in/photostream/
http://www.flickr.com/photos/connett/3047021158/sizes/m/in/photostream/
http://www.flickr.com/photos/evilrobot6/2404274250/sizes/m/in/photostream/
http://www.flickr.com/photos/pacerboy4/1547544182/sizes/m/in/photostream/
http://www.flickr.com/photos/thebigo/131632123/sizes/m/in/photostream/
http://www.flickr.com/photos/8729549@N08/528199341/sizes/m/in/photostream/
http://www.flickr.com/photos/vikiwilson/5675718821/sizes/m/in/photostream/
These cites are reliable because the authors write for
article companies like the Washington Post. Also, because
the author’s name is available it makes the cites more
reliable than those that do not have names written. Overall,
the author seems to know what he is talking about, without
grammatical errors.

23. Citations
• Huxley, Aldous. Brave New World. New York: Harper Perennial Modern
Classics, 2006. Print.
• "Original Clone Trooper Helmets and Armor." Star Wars Helmets. Web. 30
May 2011. <http://www.starwarshelmets.com/original-rots-clone-trooper-
armor.htm>.
• "The Tube, Supersized and Loaded | BusinessWeek." BusinessWeek Slide
Shows and Multimedia. Web. 30 May 2011. <http://
images.businessweek.com/ss/06/05/mammoth_tvs/source/5.htm>.
• http://www.ipresents.co.uk/i/stuff/ipod-video.jpg
• http://3.bp.blogspot.com/_22WCDGCmSXM/SMs1G3-6svI/
AAAAAAAAABw/O5CcHKSosJ0/s320/itouch2.jpg
• http://www.ipodtotal.com/imagenes/noticias/ipod-nano-bw.jpg

24. Citations
• McDermott, David. "Understand how the media influence our decisions." Decision Making Confidence for easier and faster decision making. N.p., n.d.
Web. 30 May 2011. <http://www.decision-making-confidence.com/media-influence-our-decisions.html>.
• Pearce, David. "Aldous Huxley : Brave New World." Aldous Huxley : Brave New World. N.p., n.d. Web. 30 May 2011. <http://www.huxley.net/>.