Section Divider: Heading intro here. UK online centres: Helping people benefit from the internet Helen Milner, 25 March 20...
www.slideshare.net/helenmilner on twitter @helenmilner
Not digital  exclusion  as a  symptom It’s digital  inclusion  as a  solution
 
2007 compared to 2010 (internet use by % of population) Source: http://www.internetworldstats.com/topusage.htm
The divide between the online and the offline is deepening Percentage population use of the internet Source: ONS 2010
Internet and peoples lives “ Does the internet improve lives?”  Freshminds April, 2009 More confident Happier Better quali...
UK online centres users lives – before and after “ Does the internet improve lives?”  Freshminds April, 2009 Communicate m...
Community economic benefits: Australia <ul><li>ATKearney economic model </li></ul><ul><li>Atherton Gardens Estate, Fitzroy...
If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £90...
Getting more people online Barriers remain the same in 2009 as in 2007 Freshminds 2007 and 2009 Access:  38% Skills & Conf...
UK online centres <ul><li>4000 member centres, covering 84% of England’s most deprived areas. Locations include:  </li></u...
 
 
 
Facts about centre users (March 2011) <ul><li>over 380,000 registered users in past 12 months </li></ul><ul><li>74% are so...
UK online centres: the national organisation <ul><li>Government funded organisation </li></ul><ul><li>Don’t directly own, ...
ANNE Centre manager 9 VOLUNTEERS in this centre 14,000 volunteers across network
 
 
Mass, centrally coordinated activity Example: Get online week <ul><li>Annual event for 4 years </li></ul><ul><li>50,000 pe...
UK online centres – not just a “centre” <ul><li>Model 1 : Community links and outreach sessions </li></ul><ul><li>Model 2 ...
 
@ukonline centres on Twitter
Changes for the year ahead <ul><li>50 Community Capacity Builders </li></ul><ul><li>A new learning website – best of what’...
Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com www.slideshare.net/helenmilner
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UK online centres: using the internet to benefit lives

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  • Outreach – Catherine was supported in her own home. UK onine centres funded programme delivered in Leeds by Leeds Age Concern.
  • 25% more confident that they have the skills to get a new job http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • (for C2DEs) http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • Riley’s, Coventry
  • Parish hall in East Midlands
  • Pub in East Midlands
  • UK online centres: using the internet to benefit lives

    1. 1. Section Divider: Heading intro here. UK online centres: Helping people benefit from the internet Helen Milner, 25 March 2011 Presentation to the Hong Kong Social Council
    2. 2. www.slideshare.net/helenmilner on twitter @helenmilner
    3. 3. Not digital exclusion as a symptom It’s digital inclusion as a solution
    4. 5. 2007 compared to 2010 (internet use by % of population) Source: http://www.internetworldstats.com/topusage.htm
    5. 6. The divide between the online and the offline is deepening Percentage population use of the internet Source: ONS 2010
    6. 7. Internet and peoples lives “ Does the internet improve lives?” Freshminds April, 2009 More confident Happier Better quality of life More informed
    7. 8. UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
    8. 9. Community economic benefits: Australia <ul><li>ATKearney economic model </li></ul><ul><li>Atherton Gardens Estate, Fitzroy, Melbourne </li></ul><ul><li>A$5.9m benefit (in five years, over 900 computers installed) </li></ul><ul><li>A$4.1m through education and employment </li></ul><ul><li>A$1.3m through communication and connectivity </li></ul><ul><li>A$0.2m in transactional efficiencies </li></ul><ul><li>A$0.3m in health and well-being </li></ul>“ Assessing the economic benefits of digital inclusion” ATKearney and Infoxchange Australia 2009
    9. 10. If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year PwC & Martha Lane Fox www.raceonline.org/research October 2009
    10. 11. Getting more people online Barriers remain the same in 2009 as in 2007 Freshminds 2007 and 2009 Access: 38% Skills & Confidence: 20% Motivation: 34%
    11. 12. UK online centres <ul><li>4000 member centres, covering 84% of England’s most deprived areas. Locations include: </li></ul><ul><li>Community centres including in social housing </li></ul><ul><li>Schools, Surestart and Children’s centres </li></ul><ul><li>Shops </li></ul><ul><li>Old people’s homes and Sheltered Housing </li></ul><ul><li>Mosques, churches, religious buildings </li></ul><ul><li>Farms </li></ul><ul><li>Pubs </li></ul><ul><li>Homeless shelters and hostels </li></ul><ul><li>Libraries </li></ul><ul><li>AND …. Lots of going out to people where they are </li></ul>
    12. 16. Facts about centre users (March 2011) <ul><li>over 380,000 registered users in past 12 months </li></ul><ul><li>74% are socially excluded </li></ul><ul><li>only 10% are working full-time </li></ul><ul><li>32% of people supported have an income of less than £10,000 per year </li></ul><ul><li>70% of users are of working age </li></ul><ul><li>30% of people supported are over 65 years old </li></ul><ul><li>66% progress to volunteering or employment </li></ul><ul><li>85% progress to use a Government website </li></ul><ul><li>97% rate service as very good or excellent </li></ul>
    13. 17. UK online centres: the national organisation <ul><li>Government funded organisation </li></ul><ul><li>Don’t directly own, manage or fund any centre </li></ul><ul><li>Provide: </li></ul><ul><ul><li>Some grants to c. 750 centres </li></ul></ul><ul><ul><li>National campaigns to support local events </li></ul></ul><ul><ul><li>An online learning platform for people new to the internet </li></ul></ul><ul><ul><li>Training and grants to train volunteers </li></ul></ul><ul><ul><li>National partnerships eg free Microsoft software, low cost refurbished computers </li></ul></ul>
    14. 18. ANNE Centre manager 9 VOLUNTEERS in this centre 14,000 volunteers across network
    15. 21. Mass, centrally coordinated activity Example: Get online week <ul><li>Annual event for 4 years </li></ul><ul><li>50,000 people got online in 2007- 2009 </li></ul><ul><li>90,000 got online in 2010 </li></ul><ul><li>Mass publicity (newspapers, television, radio interviews) </li></ul><ul><li>Mass coordinated marketing packs – locally delivered </li></ul><ul><li>Local events – over 1000 events in 2010 </li></ul>
    16. 22. UK online centres – not just a “centre” <ul><li>Model 1 : Community links and outreach sessions </li></ul><ul><li>Model 2 : Dedicated UK online centre zone with drop-in sessions with one-to-one support </li></ul><ul><li>Model 3 : Special courses eg 4 week beginner sessions, and targeted eg “Got an ipod for Christmas and don’t know how to use it?” </li></ul>
    17. 24. @ukonline centres on Twitter
    18. 25. Changes for the year ahead <ul><li>50 Community Capacity Builders </li></ul><ul><li>A new learning website – best of what’s available, including the best crowd-sourced content </li></ul><ul><li>A national database of places where people can get help to go online – not just “UK online centres” </li></ul><ul><li>Bring volunteers together online </li></ul><ul><li>Using technology to deliver personalised, relevant support to UK-wide community partners </li></ul>
    19. 26. Thank You [email_address] www.twitter.com/helenmilner www.ukonlinecentres.com www.slideshare.net/helenmilner
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