Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Australian national digital inclusion summit 17 august 2011


Published on

A presentation prepared to support my Skype input into the Australian Digital Inclusion Summit 17 August 2011

Published in: Technology, Education
  • Be the first to comment

  • Be the first to like this

Australian national digital inclusion summit 17 august 2011

  1. 1. Section Divider: Heading intro here. UK online centres: helping people benefit from the internet Helen Milner, 17 August 2011
  2. 2. In the UK: the divide between the online and the offline is deepening Percentage population use of the internet Source: ONS 2010
  3. 3. UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
  4. 4. If all UK digitally excluded adults got online and made one digital contact each month, this would save the UK Government £900 million per year PwC & Martha Lane Fox October 2009
  5. 5. Getting more people online Barriers remain the same in 2009 as in 2007 Freshminds & UK online centres: 2007 and 2009 Access: 38% Skills & Confidence: 20% Motivation: 34%
  6. 6. UK online centres: the history <ul><li>In 2000 concept of an internet access place on every street corner, always lived in education alongside skills agenda </li></ul><ul><li>Initially as a capital investment </li></ul><ul><ul><li>‘ Build it and they will come’ </li></ul></ul><ul><li>Also offered organisations to join as ‘branded’ centres with no funding just to be part of network </li></ul><ul><li>2006 resurrected and the rebirth of digital inclusion, new close link to digital government </li></ul><ul><li>Works closely with government </li></ul><ul><li>2009 supported appointed of UK Digital Champion </li></ul>
  7. 7. Access: 3,800 active centres Not owned, managed or funded by us <ul><li>3800 community partners, covering 84% of England’s most deprived areas. Locations include: </li></ul><ul><li>Community centres </li></ul><ul><li>Social Housing, Sheltered Housing & Care Homes </li></ul><ul><li>Libraries </li></ul><ul><li>Job Centres & Job Clubs </li></ul><ul><li>Shops, pubs, farms </li></ul><ul><li>Surestart centres, schools </li></ul><ul><li>Mosques, churches, temples, church halls </li></ul><ul><li>Homeless shelters & Women’s Hostels </li></ul><ul><li>Post Offices </li></ul><ul><li>Citizens Advice Bureaux </li></ul><ul><li>Council Offices </li></ul>
  8. 8. UK online centres: the national organisation <ul><li>Government funded organisation leading, coordinating and supporting a national network </li></ul><ul><li>Provide: </li></ul><ul><ul><li>Some grants to c. 1000 centres & outreach activity p.a. </li></ul></ul><ul><ul><li>National campaigns and support local events </li></ul></ul><ul><ul><li>A learning website for people new to the internet </li></ul></ul><ul><ul><li>Training and grants to train volunteers </li></ul></ul><ul><ul><li>National partnerships </li></ul></ul>
  9. 9. Half way to 1m new people online (between April 2010 and March 2013) <ul><li>500,000 new people got online and registered with UK online centres between April 2010 and July 2011 </li></ul><ul><li>82% of these people are socially excluded </li></ul><ul><li>There are 3,800 active centres </li></ul><ul><ul><li>This is within a much bigger database of over 6,000 centres including all public libraries </li></ul></ul>
  10. 10. Online centre search and free phone number search (one database for UK)
  11. 11. Motivation: For example, Get online week <ul><li>Annual event for 4 years </li></ul><ul><li>50,000 people got online in 2007- 2009 </li></ul><ul><li>90,000 got online in 2010 </li></ul><ul><li>Mass publicity (newspapers, television, radio interviews, corp partner links, blogs, social media) – 2010 BBC partner trailers </li></ul><ul><li>Mass coordinated marketing packs – locally delivered </li></ul><ul><li>Local events – over 1500 events in 2010 </li></ul>
  12. 12. > Skills: our learning website
  13. 13. UK Digital Champion <ul><li>Martha Lane Fox appointed June 2009 and again by new Government in June 2010 </li></ul><ul><li>Critical role in advising Government on digital issues – getting people online, driving digital Government, digital by default </li></ul><ul><li>Brings in big national partners and small local partners to deliver alongside each other </li></ul><ul><li>Driving campaigning and leading PR to get people online </li></ul><ul><li>Growing 100,000+ individuals to get people online as Digital Champions </li></ul>
  14. 14. If I did it again, I would: <ul><li>Realise the value of small, local, often voluntary and community organisations </li></ul><ul><ul><li>the brand and online centre search has value </li></ul></ul><ul><ul><li>centres say they feel a sense of belonging to something bigger </li></ul></ul><ul><li>Volunteers – toolkits, and recognition </li></ul><ul><li>Marketing – national PR with local toolkits and branded collateral </li></ul><ul><li>Network Coordinators – a good CRM with frequent friendly and knowledgeable contact </li></ul><ul><li>Collaborate at the national level on joint agendas </li></ul>
  15. 15. Thank You [email_address]