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Winning the Race


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Up to date view of who needs to get online, why and how we can make the Uk the most digitally connected in world. Presentation at the National Media Museum as part of the visioning for the new internet gallery to open in early 2012.

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Winning the Race

  1. 1. Section Divider: Heading intro here. Winning the Race Helen Milner 14 September 2010 National Media Museum, Bradford
  2. 2. “ I want to google …. Everybody’s doing it!” s aid Liz
  3. 3. Did you use the internet today?
  4. 4. 30.1m people use the internet everyday Source: ONS 2010
  5. 5. 31m people bought goods online in the past 12 months Source: ONS 2010
  6. 6. 17.4m people used the internet to watch TV or listen to the radio 11m more than in 2006 Source: ONS 2010
  7. 7. 30.1m adults use the internet every day BUT 9.1m never use it Source: ONS 2010
  8. 8. Those on lowest income are less likely to use the internet Source: ONS 2010
  9. 9. 55% of people with no qualifications have never used the internet Source: ONS 2010
  10. 10. 5.3m non-users are both 55+ and in C2DE social group Source: Freshminds & UK online centres “Digital Engagement – understanding customers” 2010 (Freshminds synthesis of ICM ‘09 and ONS ‘09) 5.3m
  11. 11. There’s a North-South divide All UK: 18% never used Source: ONS 2010
  12. 12. Winning the Race …. Challenge for people in every corner of our country to work together to inspire, encourage and support as many new people as possible to get online by the end of 2012. By 2015, everyone of working age should be online and no one should retire without web skills. Our vision is for the UK to be one of the first places in the world where everyone can use the web. From Manifesto for a Networked Nation
  13. 13. It doesn’t matter if they don’t want to use it – does it?
  14. 14. Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009
  15. 15. Direct financial benefit of using broadband in the home £276 per year (lowest income) Source: SQW Consulting, September 2008
  16. 16. Being able to use a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education, 2007
  17. 17. If it’s so beneficial why don’t more people use the internet?
  18. 18. Why users started using the internet “ Does the internet improve lives?” Freshminds April, 2009
  19. 19. Why non-users don’t use the internet “ Does the internet improve lives?” Freshminds April, 2009
  20. 20. Only 15% of people living in deprived areas have used a government online service or website in the last year Source: Ofcom, March 2009
  21. 21. If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year PwC & Martha Lane Fox “ The Economic Case for Digital Inclusion” October 2009
  22. 22. <ul><li>Get online activity needs to be both mass and targeted </li></ul>
  23. 24.
  24. 25. 3000 events 80,000 People
  25. 26. Targeted - in estates
  26. 27. Targeted – in village halls
  27. 28. Targeted – in people’s homes Catherine
  28. 29. Thank You [email_address] s