SERVICE MARKETING BLUE PRINT ON SHOPCLUES

1. SERVICE MARKETING TERM PAPER
PRESENTATION
ON SERVICE BLUE PRINT
OF SHOPCLUES.COM

2. WHY THIS ORGANIZATION WAS
SELECTED
Following are the reasons, why we selected this organization
ShopClues.com…
• It is familiar that we get to see the process happening inside the
Banks, Railways, Hotels, and Restaurants etc. but when it comes to
an E-commerce industry or a Company we don’t have that
availability with us this is one of the reasons we have chosen this
company.
• ShopClues.com an E-commerce company is a newly emerging
company in India which is hoping at a great success in the near
future.
• ShopClues was the first e-commerce website in India that operated
on the managed marketplace’’ model. Over 12,000 registered
merchant’s retail 2, 00,000 products on the ShopClues platform to
over 42 million visitors every year across 9500 locations in the
country.

3. INTRODUCTION
• ShopClues.com is an online retail website
• Its head quartered in Gurgaon, India.
• The company was founded in the Silicon Valley, USA .
• It is established in the year 2011.
• Its founders are Sandeep Agarwal & Sandeep Sethi.
• ShopClues was the first e-commerce website in India that
operated on the managed marketplace.
• ShopClues joined as 35th entrant in the Indian e-commerce in
2011.
• Over 12,000 registered merchants retail.
• 2,00,000 productson the Shop Clues platform over 42 million
visitorsevery year across 9500 locations in the country.
• The company employees over 350 people across locations.

5. 7 Ps
• Product:
+3300 Listed Categories
+70000 Registered Merchants
+10000000 Products available
Fake Products: Harman International Case
• Place(Distribution):
Signed a memorandum with India Post on a National Level
• Price
As it is a marketplace, the pricing of products is mostly done
by the registered merchants

6. 7 PS (CONTD.)
• Promotion:
Different innovative marketing initiatives
‘India’s First and Largest Managed Marketplace’
• People:
350 Employees
Trained but not efficient
• Physical Evidence:
User-friendly Website
Easy to order
• Process:
Payment options
On time delivery

7. Three key elements of Physical
Evidence
• Company website: Being an E-commerce company, website
plays a key role in influencing customers.
• Payment Gateway: Payment process and confirmation
message should be very quick, reliable and efficient.
• Shipment: Product should be delivered within the deadline
and trackment of product on website should be updated.

8. THREE POTENTIAL BOTTLENECKS
• Logistics is a problem in thousands of Indian towns
• Sales Forum in India is a big Bottleneck
• Internet penetration is low
SOLUTIONS :-
1. Though ShopClues is having a large number of logistic partners in that
case ShopClues.com should improve their logistic services like if they Tie-
up with Indian Railways (RMS).
2. The best way to deal with this problem or bottleneck is like here in this
sales forum the ShopClues E-commerce Company should also come up
with new products which will in turn promote ShopClues to the
customers.
3. ShopClues should come up with television marketing and provide toll
free numbers for purchasing their products in tier I and tire II cities.
Other thing that they can have trade fairs to get penetration in to the
rural areas.

10. SUGGESTIONS TO IMPROVE THE
PROCESS
Task best practices: Task best practices focus on
optimizing single tasks within a business process. Task
elimination:
• Delete tasks that do not add value from a client’s
viewpoint
• Task automation; Introduce technology if automated
tasks can be executed faster, with less cost and with
higher quality
• Case Manager: Make one person responsible for the
handling of a specific case. Give workers most of the
decision making authority and reduce middle
management

11. THANK YOU