Information about

2. INTRODUCTION
Kunal Bahl & Rohit Bansal launched Snapdeal as discovery platform
Feb. 2010
Shuts down deals business to become an online marketplace.
Dec. 2011
Feb. 2014 & Aug. 2014
eBay and Tata sons. Invested in Snapdeal.
Aug. 2015 & March 2015
Raised $500 million from Foxconn, Alibaba, and Softbank and choose Amir Khan as
Brand Ambassador.
Sept. 2016
Rebrands itself with a new campaign as Unbox Zindagi.
Jan. 2017
Losses for fiscal 2016.

3. • Constant innovations
• Vast network of
retailers
• Service through
convenient processes
• Wide range of deals
• Awards and
recognition
• Services not
available in all cities
• Dependence on
internet only
• Partnerships with
bigger corporate
houses
• Alike Naaptol.com &
homeshop18
• Subjected to frauds
• Risk of involving into
selling of illegal
entities
• Newly emerging
competitive online
portals

4. What went wrong?
Imitation of Business
Rebranding
Mobile Payment
Controversy of Amir Khan
Departure of Senior Level
Struggling in raising funds

5. E-Business Model
1. E-business Model as of Transaction Model is B2C
2. E-business Model as of Functionality Model:
 Merchant Model (Virtual Merchant)

6.  Marketplace sale of Goods and Services
 Convenience fee of Seller Listing
 Advertising
 Featured Sellers on the Landing Page
 Commission fee
Business Model

7. Supply Chain (SD+)

8. SupplyChain(RegularService)

11. Competitive Analysis

13. Competitive Advantages
a. Snapdeal has always been known for its
fastest delivery to the customers.
b. It’s one of the few companies that got
ISO/IEC 27001:2013 certification.
c. Providing Pre-order options.

14. Challenges
 Logistic services.
 Building customer loyalties.
 Getting tie-ups with major brands.
 Get the approval for credit card payment gateways.
 High server loads and errors on important promotional days like big billion day or festive
season sale, republic day sale etc.

15. • Easy return policies.
• Non SD+ users should also be considered for assured products.
• Advertising like homeshop18 and naaptol.com.
Recommendations

19. Thank you!