Introduction of FMCG sector

1. FMCG
FAST MOVING CONSUMER
GOOD
BY
SUGANDH
1

2. Index
1.Introduction
2.Products
3.Market scenario in INDIA
4. Indian FMCG Market By Type
5.Market Drivers and Trends
6.Indian FMCG Market, by Sales channel
7. Indian FMCG Market, by Demographics
8. Supply Chain Analysis
9. Government Policies on FMCG
10. Market Opportunities
11. Market Threats
12. Fastest Growing FMCG company in India
13. companies with Turnover
15. Bibliography
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3. Introduction
3

4.  FMCG Sector mainly deals with Fast Moving Consumer
Goods
 Includes household , personal care , and food and beverage ,
other.
 (FMCG) sector is the 4th largest sector in India.
 The FMCG sector in India has grown at an average of about
11 percent over the last decade.
 It provides employment to around 3 million people.
2011 2017-18 2020
US$31.6B US$52.8B US$103.7B
4

5. Products
5

6. Market Scenario in INDIA
6

7. Indian FMCG Market By Type
7

8. 8

9. 9

10. 10

11. 11

12. WHY
?
12

13. 13

14. Indian FMCG Market, bySales
channel
o Online
o Retail store
o Distributors
o Wholesalers
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15. Indian FMCG Market, by
Demographics
• Urban
• Rural
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16. HOW
?
16

17. Supply Chain Analysis
17

18. Government Policies on
FMCG
Goods and Service Tax (GST)
Food Security Bill
Excise Duty
Relaxation of License Rules
FDI in Organised Retail
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19. Market Opportunities
Rural Market
Innovative Products
Premium Products
Inorganic Growth Strategies for a Wider
Footprint
Low Market Penetration
19

20. Market Challenges
Counterfeiting
Poor Supply Chain Infrastructure
Multiple Micro-markets
Limited Cold Chain Infrastructure
20

21. Market Threats
Threat of substitutes
Competitive rivalry
Bargaining power of buyers
Bargaining power of suppliers
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22. Fastest Growing FMCG company
in India
Company Turnover (2019) Products
US$ 363.58 million BoroPlus, Navratna, Fair
and Handsome, Zandu
Balm, Mentho Plus Balm,
Fast Relief and Kesh
King.
US$ 10 billion Aashirvaad, B natural,
Sunfeast, Candyman,
Bingo! and Yippee!.
Classmate etc
US$ 1.22 billion Dabur Gulabari Premium
Rose
Water Dabur Badam
Tail Dabur Vatika Health
etc
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23. Companies with Turnover
Company Turnover in INDIA
4 Billion Dollar
89 Billion Dollar
730 Million Dollar
83 Billion Dollar
4 Billion Dollar
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24. Bibliography
 https://www.maximizemarketresearch.
com/
 https://www.ibef.org/industry/fmcg/sho
wcase
 http://companiesinindia.net/fmcg/
 https://www.indianretailer.com/
 https://www.techsciresearch.com/
 https://www.researchgate.net/
 https://www.worldwidejournals.com/
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25. THANKYOU
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