A PRESENTATION ON FIRST CRY THE IIM MIND BEHIND THE STARTUP SUPAM MAHESHWARI HIGHLIGHTING ENTREPRENEURSHIP. MORE DETAILS CAN BE FOUND THIS IS A GIST.

1. SANA KALANIYA,29

2. WHO ARE WE?
FirstCry.com, an online and offline brand providing range of
products for babies, kids and moms.
We are Asia's Largest Online Portal for Baby and Kids Products.
We have over 2 Lakh+ Baby and Kids items from 2 Thousand+ top
International and Indian brands.
Born in 2010 out of a desire to solve Indian parents’ problem of not
having access to the best brands and products for their babies and
kids.

3. THE IIM MIND BEHIND THE STARTUP
Unlike most of the entrepreneurs who choose
for employment first and then move to
entrepreneurship, Supam directly jumped
into the war.
Soon after completion of his Post graduation
from IIM, he began working on a project and
launched the same in 2000:BRAINVISA.
As choices for baby products in India were
quite limited around eight years ago, he used
to buy a lot of them during his business trips.
Thus he discovered an opportunity and
conceptualised FirstCry.com.

4. HERE WE ARE!
.

5. BUSINESS OBJECTIVE
The foremost objective of the company has always been the best and safe products for
the children of the world by being techno driven and innovation centric.
Over time, we hope to 'Change' the way, Indian parents buy, so that they can be at home
to spend more quality time with their 'Little ones' and family.

6. STRATEGY
THE KIOSK
01
TIE UP WITH
HOSPITAL
02
03
DIRECT MARKETING
AND ADVERTISING
04
DIGITAL MEDIA
AND ADVERTISING
MOBILE
MARKETING
BRAND
AMBASSADOR

7. VISION AND FUTURE FORECAST
The company aims to be the single leader in the market for baby products
in India. FirstCry.com has to be ‘the ultimate destination’. Our focus will be
on constant innovation, improvement and value addition to leverage the
customer experience. Since there is a dearth of quality baby stores available
in India in any city within a distance of 5 Km,
thus we are here to expand our stores as well and fill that gap.

8. ACHIEVEMENTS
.
 Consistently growing at more than 100% growth rate and being the largest e-
commerce player with an Omni channel business model with a focus on mobile,
physical store and web.
 Facebook is the most engaging platform for the brand and it has witnessed over
517000 fans over the platform. Its Twitter page has around 2100 followers.
 Conferred with “Most Popular Online Site” award in Child Awards held at
Delhi (2013)

9. MESSAGE FROM THE ENTREPRENEUR
The aspiring entrepreneur must remember he/she
must identify the right business opportunity, plan
well and have the belief, courage and patience to
see it through. As far as our business partners are
concerned, we provide them complete support in
terms of all aspects of business,training team
delivers organized, structured
training to them on the same.
This process starts from the time the
store is finalized and continues right through the
life of the business.

10. REGARDS:MISS AMEE SHAH