Social Media : A Brief Introduction
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Social Media : A Brief Introduction

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This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for ...

This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.

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Social Media : A Brief Introduction Presentation Transcript

  • 1. Using Social Media
    Presentation made at Rotary Club
    HareeshTibrewala
    hareesh@socialwavelength.com
  • 2. What is Social Media?
  • 3. Accha….Facebook?!
  • 4.
  • 5. “
    Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives.
    Affinity to groups
    why
    Making new friends
    Displaying Creativity
    Keeping in touch
    Exhibitionism
    Getting validation
    Paying it forward
    Altruistic impulse
    Peer pressure
    how
    Blogs
    User generated videos and podcasts
    Social networking sites
    wikis
    Ratings and reviews
    tagging
    widgets
    Forums and message boards
    RSS
  • 6. How Big Is It
  • 7. 45 million global visitors
    Every minute – 20 Hrs worth of new video uploaded
    If Facebook was a country.
    Population? > 300 million!
    The number of blogs worldwide is > 200 million. Growing at the rate of nearly 900,000 a day!
  • 8. Time to reach 50 mn users
    38 years
    13 years
    4 years
    3 years
    1 year
  • 9. What can Social Media be used for ?
    • Advertising
    • 10. Selling
    • 11. Reputation Management
    • 12. Listening
    • 13. Customer service
    • 14. Co creating products
    • 15. Creating B2B relationships
  • It helps sell T-shirts..rather, it RUNS a large T-shirt business!
  • 16.
  • 17. Have you heard of what happened to Domino’s?
  • 18. Know what people are thinking about, In Real Time
    Are they considering a new demat account? What are their issues?
  • 19.
  • 20. Case Study Videos
    Burger King Sacrifice
    Ray Ban Case Study
    Blend Tech case study
    Dove _ actual ad
    Dove _ parody
  • 21. opportunities
  • 22. “
    listening
    Your brand is what your customers say it is.

    speaking
    Speaking is about starting a conversation.

    engaging
    Customers engaging with you, as well as each other.

    evangelizing
    Evangelize your customers and transform your relationship with them

    adopting
    Adopting Social Media practices and changing the way your company operates.
  • 23. General Tips
    Social Media is not about shouting out loud. It is about quiet conversations
    You have to learn to listen, before you start talking
    It is about creating “shareable” content. Your users (consumers) are also your content distributors
    It is about lighting up a forest, with a match stick
  • 24. More General Tips
    It is not a ‘campaign’, it is a process that will eventually evolve into a culture
    Once you start, there is no going back. Therefore start with baby steps. But start you must
    Social Media is a part of integrated marketing communication…it has to align with your other communication channels
    “Rich content” is the king
  • 25. About Us
    Social Wavelength, based at Mumbai, India is a Social Media agency. We work with brands and help them create and execute Social Media strategies. We also assists brands in ORM (Online Reputation Management).
    For more information visit www.socialwavelength.com
  • 26. Questions?
    If you need a copy of this presentation, please leave your business card. We will email it to you.
    Hareesh Tibrewala
    Jt. CEO, Social Wavelength.
    hareesh@socialwavelength.com
    Company blog: blog.socialwavelength.com
    LinkedIn: linkedin.com/in/hareeshtibrewala