Social Media for Event Planners - Making the Web work for your events

How to leverage Social Media the Internet for Event Planners for your events (and have fun doing it)

http://www.ﬂickr.com/photos/wwworks/2472230611/in/set-72157604937275376/ Mastering the art of online Communicating, Community building and Playing

What we’ll talk about •Social Media tools •The online event cycle •5 things you can do today Find this presentation: www.slideshare.net/happykatie http://www.ﬂickr.com/photos/64251830@N00/351876663/

Social Media is a Conversation between actual HUMANS!

Tell your Story and people will listen

No really... Why do I actually care about the Web?

It’s all about a balanced approach

Cost-effective and far-reaching tools •Facebook = $0 •MySpace = $0 •Wordpress = $0 •Twitter = $0 •YouTube = $0 •Ning = $0

(Incredibly) Low barrier to entry

So let’s talk tools (this is the part where I try to turn you into geeks)

http://www.ﬂickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)

Blogs: Community Building through Social tools Jumping into the Blogosphere • Your online home base •Position your brand • Share brain candy • Promote others

Blogs: Community Building through Social tools Customizable Blog templates to match your Brand

Event marketers share the love www.eventmarketing.zvents.com // http://eventmarketing.typepad.com

Mom 2.0 Summit - conversational promotion www.mom2summit.com/blog

Blogs: Community Building through Social tools Blog bling: You DO need those ‘Stinkin’ Badges’ (Make your brand portable)

Micro-Blogs: Community Building through Social tools Twitter includes others in ongoing dialogue Main: www.twitter.com Event Marketer on Twitter: www.twitter.com/SimonFord www.twitzu.com

Social Networks: Community Building through Social tools Flickr - Photo sharing, networking + eye candy

Social Networks: Community Building through Social tools YouTube - Harness the power of P2P discussion http://www.youtube.com/user/PlanYourMeetings

Social Networks: Community Building through Social tools Facebook - Not just for college kids •Fan pages and Groups ROCK! •Be a leader and connector •Create buzz for events / campaigns •Brand exposure with Facebook ads Main: www.facebook.com Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc

Social Networks: Community Building through Social tools Your Facebook proﬁle at a glance • Flesh out your proﬁle • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting

Social Networks: Community Building through Social tools Why you should care about Facebook 230 ‘yes’ 348 ‘maybe’ Bill Erickson :) www.billerickson.net 670 members

Social Networks: Community Building through Social tools MySpace = meh... Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas

Social Networks: Community Building through Social tools Free social event promotion sites http://upcoming.yahoo.com/ www.eventful.com www.eventbrite.com www.facebook.com

Social Networks: Community Building through Social tools Behold, Slideshare!!! www.slideshare.net/happykatie

The Social Media Event Cycle (Draaaaaaw out your event planning magic)

Step 1: Start Listening

Step 1: Start listening! What are people saying to/about you? www.technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search for what you care about on Twitter

Addictive and essential Google Reader: www.google.com/reader

Step 2: Set up your response + promotion vehicles

Step 2: Set up your response + promotion vehicles Know thy audience and connect where THEY are ???????????? ???????????? ? ????????????

Step 2: Set up your response + promotion vehicles Beef up your Personal Brand • Keep it consistent EVERYWHERE • Create an Avatar ? • Add important links / personal brands to your email footers • Promote your employee Personal Brands (www.schipul.com/ happykatie) Happykatie!

Step 2: Set up your response + promotion vehicles Poll your company or hire a savvy intern You are a Digital Immigrant. ? You could use a Digital Native.

Step 3: Start spreading the news...

Step 3: Start spreading the news Now... do what you do best!!

Step 3: Start spreading the news Keep it Consistent and Connected • Tie it all in together • Put your SM links in your email footer • Re-purpose your content • BADGES!!! www.ﬂickr.com/photos/53203629@N00/3173463874/

Step 3: Start spreading the news Stay pro-active and responsive Power to the People • Keep an eye on your Alerts and respond! • Give props (with links) to vendors, volunteers and others • Promote other events and people • Keep it light and interesting • FREE STUFF WORKS!!!!

Step 3: Start spreading the news Interact, poll and play with your Community www.polleverywhere.com www.intensedebate.com www.chipin.com www.polldaddy.com

Step 4: Update as the action happens (What’s the buzz, tell me what’s a-happenin’)

Step 4: Update as the action happens! Make them feel like they’re there (even if they aren’t) Vimeo video site www.vimeo.com Flip video camera www.theﬂip.com 3,070 photos and videos

Step 4: Update as the action happens! Find your rock stars and let them help you 1,669 words of live Blogging (in only one post) www.happykatie.com

Step 5: Follow up fun time (interaction, interaction, interaction)

Step 5: Follow up fun time! (interaction, interaction, interaction) Tie it all together and keep the Buzz going • Follow up while the iron is still hot (the Internet moves on quickly) • Newsletter, Blog posts, Facebook group and event postings • Take time to thank individually (Flickr photos, Blog posts, etc.) • Keep an eye on your alerts for new opportunities to connect • Be creative!! Start the drumbeat for the Next Big Thing http://www.ﬂickr.com/photos/ 53611153@N00/2602728681/

Step 5: Follow up fun time! (interaction, interaction, interaction) People love pictures and fun stuff - give them that http://ﬂickr.com/groups/sxsw08/ http://www.youtube.com/watch?v=Jfn9pzgtkc0

Your Homework

5 things you can do TODAY! 1. Start listening (Google Reader + Alerts) 2. Develop your Personal Brand 3. Join Facebook (www.facebook.com) 4. Find your rich media niche + work it! 5. Recruit an internal guru (or an intern)

Thanks for participating - see you online :) Katie Laird // Strategic Advisor Schipul - The Web Marketing Company www.schipul.com Email: klaird@schipul.com Personal blog: www.happkatie.com Flickr: www.ﬂickr.com/happykatie Twitter: www.twitter.com/happykatie Find my presentation today! www.slideshare.net/happykatie http://www.ﬂickr.com/photos/66125582@N00/457743309/

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Social Media for Event Planners - Making the Web work for your events

by Katie Laird

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Social Media for Event Planners - Making the Web work for your events Presentation Transcript