How to leverage
      Social Media   the Internet
for Event Planners   for your events
                         (and have ...
http://www.flickr.com/photos/wwworks/2472230611/in/set-72157604937275376/



        Mastering the art of online Communicat...
What we’ll talk about

•Social Media tools

•The online event cycle

•5 things you can do
 today




Find this presentatio...
Social Media is a Conversation between actual HUMANS!
Tell your Story and people will listen
No really...
Why do I actually care about the Web?
It’s all about a balanced approach
Cost-effective and far-reaching tools

•Facebook = $0

•MySpace = $0

•Wordpress = $0

•Twitter = $0

•YouTube = $0

•Ning...
(Incredibly) Low barrier to entry
So let’s talk tools
(this is the part where I try to turn you into geeks)
http://www.flickr.com/photos/jfchenier/76721307/




(remember, it’s all about the Story)
Blogs: Community Building through Social tools

Jumping into the Blogosphere

• Your online home base

•Position your bran...
Blogs: Community Building through Social tools

Customizable Blog templates to match your Brand
Event marketers share the love
www.eventmarketing.zvents.com //
http://eventmarketing.typepad.com
Mom 2.0 Summit - conversational promotion
www.mom2summit.com/blog
Blogs: Community Building through Social tools

Blog bling: You DO need those ‘Stinkin’ Badges’




                      ...
Micro-Blogs: Community Building through Social tools

Twitter includes others in ongoing dialogue




 Main: www.twitter.c...
Social Networks: Community Building through Social tools

Flickr - Photo sharing, networking + eye candy
Social Networks: Community Building through Social tools

YouTube - Harness the power of P2P discussion
                  ...
Social Networks: Community Building through Social tools

Facebook - Not just for college kids

•Fan pages and Groups ROCK...
Social Networks: Community Building through Social tools

Your Facebook profile at a glance

• Flesh out your profile


• Be...
Social Networks: Community Building through Social tools

Why you should care about Facebook
            230 ‘yes’
       ...
Social Networks: Community Building through Social tools

MySpace = meh...




 Main: www.myspace.com
 Houston musician An...
Social Networks: Community Building through Social tools

Free social event promotion sites




             http://upcomi...
Social Networks: Community Building through Social tools

Behold, Slideshare!!!




  www.slideshare.net/happykatie
The Social Media Event Cycle
  (Draaaaaaw out your event planning magic)
Step 1:
Start Listening
Step 1: Start listening!

What are people saying to/about you?

                                   www.technorati.com/watc...
Addictive and essential Google Reader: www.google.com/reader
Step 2:
         Set up your
response + promotion vehicles
Step 2: Set up your response + promotion vehicles

Know thy audience and connect where THEY are




       ????????????   ...
Step 2: Set up your response + promotion vehicles

Beef up your Personal Brand


  • Keep it consistent
    EVERYWHERE

  ...
Step 2: Set up your response + promotion vehicles

Poll your company or hire a savvy intern




   You are a Digital Immig...
Step 3:
Start spreading the news...
Step 3: Start spreading the news

Now... do what you do best!!
Step 3: Start spreading the news

Keep it Consistent and Connected

• Tie it all in together


• Put your SM links in your...
Step 3: Start spreading the news

Stay pro-active and responsive
                                        Power to the Peop...
Step 3: Start spreading the news

Interact, poll and play with your Community

                        www.polleverywhere....
Step 4:
Update as the action happens
  (What’s the buzz, tell me what’s a-happenin’)
Step 4: Update as the action happens!

Make them feel like they’re there (even if they aren’t)


                         ...
Step 4: Update as the action happens!

Find your rock stars and let them help you




                   1,669 words of li...
Step 5:
 Follow up fun time
(interaction, interaction, interaction)
Step 5: Follow up fun time! (interaction, interaction, interaction)

Tie it all together and keep the Buzz going

        ...
Step 5: Follow up fun time! (interaction, interaction, interaction)

People love pictures and fun stuff - give them that

...
Your Homework
5 things you can do TODAY!

1. Start listening (Google Reader + Alerts)


2. Develop your Personal Brand


3. Join Faceboo...
Thanks for participating - see you online :)

  Katie Laird // Strategic Advisor
  Schipul - The Web Marketing Company
  w...
Social Media for Event Planners - Making the Web work for your events
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Social Media for Event Planners - Making the Web work for your events

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This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.

This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.

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Social Media for Event Planners - Making the Web work for your events

  1. 1. How to leverage Social Media the Internet for Event Planners for your events (and have fun doing it)
  2. 2. http://www.flickr.com/photos/wwworks/2472230611/in/set-72157604937275376/ Mastering the art of online Communicating, Community building and Playing
  3. 3. What we’ll talk about •Social Media tools •The online event cycle •5 things you can do today Find this presentation: www.slideshare.net/happykatie http://www.flickr.com/photos/64251830@N00/351876663/
  4. 4. Social Media is a Conversation between actual HUMANS!
  5. 5. Tell your Story and people will listen
  6. 6. No really... Why do I actually care about the Web?
  7. 7. It’s all about a balanced approach
  8. 8. Cost-effective and far-reaching tools •Facebook = $0 •MySpace = $0 •Wordpress = $0 •Twitter = $0 •YouTube = $0 •Ning = $0
  9. 9. (Incredibly) Low barrier to entry
  10. 10. So let’s talk tools (this is the part where I try to turn you into geeks)
  11. 11. http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)
  12. 12. Blogs: Community Building through Social tools Jumping into the Blogosphere • Your online home base •Position your brand • Share brain candy • Promote others
  13. 13. Blogs: Community Building through Social tools Customizable Blog templates to match your Brand
  14. 14. Event marketers share the love www.eventmarketing.zvents.com // http://eventmarketing.typepad.com
  15. 15. Mom 2.0 Summit - conversational promotion www.mom2summit.com/blog
  16. 16. Blogs: Community Building through Social tools Blog bling: You DO need those ‘Stinkin’ Badges’ (Make your brand portable)
  17. 17. Micro-Blogs: Community Building through Social tools Twitter includes others in ongoing dialogue Main: www.twitter.com Event Marketer on Twitter: www.twitter.com/SimonFord www.twitzu.com
  18. 18. Social Networks: Community Building through Social tools Flickr - Photo sharing, networking + eye candy
  19. 19. Social Networks: Community Building through Social tools YouTube - Harness the power of P2P discussion http://www.youtube.com/user/PlanYourMeetings
  20. 20. Social Networks: Community Building through Social tools Facebook - Not just for college kids •Fan pages and Groups ROCK! •Be a leader and connector •Create buzz for events / campaigns •Brand exposure with Facebook ads Main: www.facebook.com Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
  21. 21. Social Networks: Community Building through Social tools Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting
  22. 22. Social Networks: Community Building through Social tools Why you should care about Facebook 230 ‘yes’ 348 ‘maybe’ Bill Erickson :) www.billerickson.net 670 members
  23. 23. Social Networks: Community Building through Social tools MySpace = meh... Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
  24. 24. Social Networks: Community Building through Social tools Free social event promotion sites http://upcoming.yahoo.com/ www.eventful.com www.eventbrite.com www.facebook.com
  25. 25. Social Networks: Community Building through Social tools Behold, Slideshare!!! www.slideshare.net/happykatie
  26. 26. The Social Media Event Cycle (Draaaaaaw out your event planning magic)
  27. 27. Step 1: Start Listening
  28. 28. Step 1: Start listening! What are people saying to/about you? www.technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search for what you care about on Twitter
  29. 29. Addictive and essential Google Reader: www.google.com/reader
  30. 30. Step 2: Set up your response + promotion vehicles
  31. 31. Step 2: Set up your response + promotion vehicles Know thy audience and connect where THEY are ???????????? ???????????? ? ????????????
  32. 32. Step 2: Set up your response + promotion vehicles Beef up your Personal Brand • Keep it consistent EVERYWHERE • Create an Avatar ? • Add important links / personal brands to your email footers • Promote your employee Personal Brands (www.schipul.com/ happykatie) Happykatie!
  33. 33. Step 2: Set up your response + promotion vehicles Poll your company or hire a savvy intern You are a Digital Immigrant. ? You could use a Digital Native.
  34. 34. Step 3: Start spreading the news...
  35. 35. Step 3: Start spreading the news Now... do what you do best!!
  36. 36. Step 3: Start spreading the news Keep it Consistent and Connected • Tie it all in together • Put your SM links in your email footer • Re-purpose your content • BADGES!!! www.flickr.com/photos/53203629@N00/3173463874/
  37. 37. Step 3: Start spreading the news Stay pro-active and responsive Power to the People • Keep an eye on your Alerts and respond! • Give props (with links) to vendors, volunteers and others • Promote other events and people • Keep it light and interesting • FREE STUFF WORKS!!!!
  38. 38. Step 3: Start spreading the news Interact, poll and play with your Community www.polleverywhere.com www.intensedebate.com www.chipin.com www.polldaddy.com
  39. 39. Step 4: Update as the action happens (What’s the buzz, tell me what’s a-happenin’)
  40. 40. Step 4: Update as the action happens! Make them feel like they’re there (even if they aren’t) Vimeo video site www.vimeo.com Flip video camera www.theflip.com 3,070 photos and videos
  41. 41. Step 4: Update as the action happens! Find your rock stars and let them help you 1,669 words of live Blogging (in only one post) www.happykatie.com
  42. 42. Step 5: Follow up fun time (interaction, interaction, interaction)
  43. 43. Step 5: Follow up fun time! (interaction, interaction, interaction) Tie it all together and keep the Buzz going • Follow up while the iron is still hot (the Internet moves on quickly) • Newsletter, Blog posts, Facebook group and event postings • Take time to thank individually (Flickr photos, Blog posts, etc.) • Keep an eye on your alerts for new opportunities to connect • Be creative!! Start the drumbeat for the Next Big Thing http://www.flickr.com/photos/ 53611153@N00/2602728681/
  44. 44. Step 5: Follow up fun time! (interaction, interaction, interaction) People love pictures and fun stuff - give them that http://flickr.com/groups/sxsw08/ http://www.youtube.com/watch?v=Jfn9pzgtkc0
  45. 45. Your Homework
  46. 46. 5 things you can do TODAY! 1. Start listening (Google Reader + Alerts) 2. Develop your Personal Brand 3. Join Facebook (www.facebook.com) 4. Find your rich media niche + work it! 5. Recruit an internal guru (or an intern)
  47. 47. Thanks for participating - see you online :) Katie Laird // Strategic Advisor Schipul - The Web Marketing Company www.schipul.com Email: klaird@schipul.com Personal blog: www.happkatie.com Flickr: www.flickr.com/happykatie Twitter: www.twitter.com/happykatie Find my presentation today! www.slideshare.net/happykatie http://www.flickr.com/photos/66125582@N00/457743309/
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