Presented by Katie Laird to the University of Houston's Small Business Development Center - this presentation goes through the ins and outs of social networks specifically for business.
International PRSA Conference - Strategic Social Media for NPOEd Schipul
A look at how PR pros in Non Profits can strategically utilize Social Media to motivate their audience and grow their brands -- presented by Ed Schipul at the International PRSA Conference 2008 in Detroit.
Bill White Campaigners' Social Media TrainingEd Schipul
We had a great session with Mayor Bill White's volunteer Social Media training. We touched on the concept of Storytelling through social networks, tools to listen and engage with and appropriate ways to respond to comments and negativity.
Thanks to Andrea White, Mustafa Tameez and Monica Danna - as well as Marc Nathan at the HTC. We really appreciated the opportunity.
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Katie Laird
Like cooking, marketing your brand online is an act of love without any strict guidelines. Web marketers must improvise, use the ingredients they have on hand and focus on who they are 'cooking' for.
This presentation, originally given at the IS Conference 2009 in Houston, TX, was dedicated to the curious and the hungry geeks out there.
International PRSA Conference - Strategic Social Media for NPOEd Schipul
A look at how PR pros in Non Profits can strategically utilize Social Media to motivate their audience and grow their brands -- presented by Ed Schipul at the International PRSA Conference 2008 in Detroit.
Bill White Campaigners' Social Media TrainingEd Schipul
We had a great session with Mayor Bill White's volunteer Social Media training. We touched on the concept of Storytelling through social networks, tools to listen and engage with and appropriate ways to respond to comments and negativity.
Thanks to Andrea White, Mustafa Tameez and Monica Danna - as well as Marc Nathan at the HTC. We really appreciated the opportunity.
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Katie Laird
Like cooking, marketing your brand online is an act of love without any strict guidelines. Web marketers must improvise, use the ingredients they have on hand and focus on who they are 'cooking' for.
This presentation, originally given at the IS Conference 2009 in Houston, TX, was dedicated to the curious and the hungry geeks out there.
On Writing: What Best Selling Author David Baldacci Taught Me About Writing a...Ken Tabor
You’ll find 15 quotes that resonated with me after reading dozens of interviews with David Baldacci on how he writes #1 hit books.
It's loaded with pro-tips and tactics that will help you learn. Find out his attitude towards work, his outlook on life, and how he approaches the craft of writing.
Enjoy!
March 2009 Build Yr Brand Thru Social MediaHack the Hood
How do you leverage the social media ecosystem to build your brand and personal identity on the web? What are the tools and how do you plan a strategy? This was a preso for the Maynard Institute Workshop at the USC at the Annenberg School om reinvention, media entrepreneurship, and retraining journalists.
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
Web 2.0 and Social Media From Internal to ExternalDinis Guarda
The challenges of managing corporations at a time of web 2.0 and social media. What are the main shifts companies, management and businesses are facing from their internal to the external in this new technological and social paradigms. The individual and companies as media. The paper of intra-nets and good communications. A social media SWOT analysis. Correlation between web 2.0 and social media to engage employees and to get ROI and ROA. Listening, engaging and clear communication and guidelines start in your intranet, inside your company. Any efficient strategy always starts from the inside to the external. CONSUMERS, PROSUMERS AND NICHE GROUPS ARE THE NEW STAKEHOLDERS OF COMMUNICATIONS and business.
Merck facts and figures. This document provides key information on the pharmaceutical player Merck. It covers financials, strategic aspects and other KPI's as well as information on corporate responsibility topics.
En el marco de la reforma liberalizadora y privatizadora de mercados en la década de los noventa en América Latina y el Caribe, la mayoría de países creó fondos para el acceso universal a las telecomunicaciones. La evaluación realizada por REGULATEL en 2006 mostró un panorama que combinada éxitos en la constitución de fondos y la implementación de políticas de inclusión digital, pero también grandes restricciones para el uso efectivo de los recursos acumulados, al mismo tiempo que los servicios básicos dejaban de ser aquellos vinculados a las redes de telefonía pública para convertirse, por preferencias de la población, en servicios de acceso a Internet o de telefonía móvil. Hacia 2006, sea cual fuere el servicio considerado, se constataron importantes brechas de mercado y de acceso.
Han pasado cinco años desde la publicación de REGULATEL y es conveniente, en un contexto de dinamismo tecnológico, convergencia y donde la banda ancha, es decir, los accesos a Internet de alta velocidad, han tomado el protagonismo para la formulación de políticas públicas, revisar las políticas, planes y agendas de los países de la región en cuanto a la universalización del acceso a los servicios de telecomunicaciones. La discusión se enmarca dentro del debate entre promoción de la competencia y expansión de la infraestructura, en la medida que la masificación de la banda ancha requerirá ingentes recursos sea para construir nuevas redes allí donde no están disponibles, reemplazar redes viejas con fibra óptica, o aumentar la capilaridad de cualquier red. La combinación óptima de esfuerzo público y esfuerzo privado, en un contexto donde no solamente es imperativo ampliar la infraestructura, sino también promover la apropiación y el uso de los servicios de banda ancha, al mismo tiempo que se fomenta aplicaciones desde el sector público que mejoren la vida de las personas, al reducir el tiempo que invierten en ser ciudadanos o consumidores, es un tema de debate.
Sobre la base de información recogida en agosto de 2010, y como parte de la colaboración de DIRSI con la CEPAL para la realización de la conferencia E-LAC 2010, en este estudio se pasa revista a la manera cómo los países vinculan sus políticas de desarrollo de banda ancha, o de inclusión digital, con los objetivos de universalización de los servicios de telecomunicaciones. Lo que se encuentra es más países han constituido fondos, como es el caso de Bolivia, Costa Rica y Panamá, y que se ha diversificado la fuente de financiamiento, por ejemplo, hacia las cooperativas en el caso de Argentina, o desde el Tesoro Público, en el caso de Guatemala; mientras que Chile mantuvo su modelo de financiamiento por la vía del Tesoro. Asimismo, casi todos los países cuentan con alguna forma de agenda digital, pero solamente Brasil ha publicado un ambicioso plan de desarrollo de la banda ancha que contiene objetivos de universalización, mientras Perú se encuentra en un proceso participativo de formulación del plan. De otro lado, Trinidad y Tobago cuenta con un plan pero que no es público, mientras la República Dominicana implementa un plan de expansión de telecomunicaciones rurales sobre la base de conexiones de banda ancha. Del resto de países de la región, se llama la atención sobre Colombia, con la reciente propuesta del plan Vive Digital, que busca la masificación del uso de Internet, con un importante esfuerzo desde un enfoque comprehensivo, para la expansión de los servicios de gobierno, así como la capacitación para el uso, el desarrollo de industrias alrededor de las TIC y la ampliación de la infraestructura.
On Writing: What Best Selling Author David Baldacci Taught Me About Writing a...Ken Tabor
You’ll find 15 quotes that resonated with me after reading dozens of interviews with David Baldacci on how he writes #1 hit books.
It's loaded with pro-tips and tactics that will help you learn. Find out his attitude towards work, his outlook on life, and how he approaches the craft of writing.
Enjoy!
March 2009 Build Yr Brand Thru Social MediaHack the Hood
How do you leverage the social media ecosystem to build your brand and personal identity on the web? What are the tools and how do you plan a strategy? This was a preso for the Maynard Institute Workshop at the USC at the Annenberg School om reinvention, media entrepreneurship, and retraining journalists.
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
Web 2.0 and Social Media From Internal to ExternalDinis Guarda
The challenges of managing corporations at a time of web 2.0 and social media. What are the main shifts companies, management and businesses are facing from their internal to the external in this new technological and social paradigms. The individual and companies as media. The paper of intra-nets and good communications. A social media SWOT analysis. Correlation between web 2.0 and social media to engage employees and to get ROI and ROA. Listening, engaging and clear communication and guidelines start in your intranet, inside your company. Any efficient strategy always starts from the inside to the external. CONSUMERS, PROSUMERS AND NICHE GROUPS ARE THE NEW STAKEHOLDERS OF COMMUNICATIONS and business.
Merck facts and figures. This document provides key information on the pharmaceutical player Merck. It covers financials, strategic aspects and other KPI's as well as information on corporate responsibility topics.
En el marco de la reforma liberalizadora y privatizadora de mercados en la década de los noventa en América Latina y el Caribe, la mayoría de países creó fondos para el acceso universal a las telecomunicaciones. La evaluación realizada por REGULATEL en 2006 mostró un panorama que combinada éxitos en la constitución de fondos y la implementación de políticas de inclusión digital, pero también grandes restricciones para el uso efectivo de los recursos acumulados, al mismo tiempo que los servicios básicos dejaban de ser aquellos vinculados a las redes de telefonía pública para convertirse, por preferencias de la población, en servicios de acceso a Internet o de telefonía móvil. Hacia 2006, sea cual fuere el servicio considerado, se constataron importantes brechas de mercado y de acceso.
Han pasado cinco años desde la publicación de REGULATEL y es conveniente, en un contexto de dinamismo tecnológico, convergencia y donde la banda ancha, es decir, los accesos a Internet de alta velocidad, han tomado el protagonismo para la formulación de políticas públicas, revisar las políticas, planes y agendas de los países de la región en cuanto a la universalización del acceso a los servicios de telecomunicaciones. La discusión se enmarca dentro del debate entre promoción de la competencia y expansión de la infraestructura, en la medida que la masificación de la banda ancha requerirá ingentes recursos sea para construir nuevas redes allí donde no están disponibles, reemplazar redes viejas con fibra óptica, o aumentar la capilaridad de cualquier red. La combinación óptima de esfuerzo público y esfuerzo privado, en un contexto donde no solamente es imperativo ampliar la infraestructura, sino también promover la apropiación y el uso de los servicios de banda ancha, al mismo tiempo que se fomenta aplicaciones desde el sector público que mejoren la vida de las personas, al reducir el tiempo que invierten en ser ciudadanos o consumidores, es un tema de debate.
Sobre la base de información recogida en agosto de 2010, y como parte de la colaboración de DIRSI con la CEPAL para la realización de la conferencia E-LAC 2010, en este estudio se pasa revista a la manera cómo los países vinculan sus políticas de desarrollo de banda ancha, o de inclusión digital, con los objetivos de universalización de los servicios de telecomunicaciones. Lo que se encuentra es más países han constituido fondos, como es el caso de Bolivia, Costa Rica y Panamá, y que se ha diversificado la fuente de financiamiento, por ejemplo, hacia las cooperativas en el caso de Argentina, o desde el Tesoro Público, en el caso de Guatemala; mientras que Chile mantuvo su modelo de financiamiento por la vía del Tesoro. Asimismo, casi todos los países cuentan con alguna forma de agenda digital, pero solamente Brasil ha publicado un ambicioso plan de desarrollo de la banda ancha que contiene objetivos de universalización, mientras Perú se encuentra en un proceso participativo de formulación del plan. De otro lado, Trinidad y Tobago cuenta con un plan pero que no es público, mientras la República Dominicana implementa un plan de expansión de telecomunicaciones rurales sobre la base de conexiones de banda ancha. Del resto de países de la región, se llama la atención sobre Colombia, con la reciente propuesta del plan Vive Digital, que busca la masificación del uso de Internet, con un importante esfuerzo desde un enfoque comprehensivo, para la expansión de los servicios de gobierno, así como la capacitación para el uso, el desarrollo de industrias alrededor de las TIC y la ampliación de la infraestructura.
Consultores y Asesores en Capacitación Chile Limitada es un conjunto de profesionales, técnicos y expertos procedentes de diferentes disciplinas y especialidades reunidos en torno a objetivos comunes y complementarios sobre el desarrollo, perfeccionamiento y adaptabilidad de las personas en sus puestos de trabajo. Como equipo nos preocupamos de entregar una capacitación a personas acorde con sus intereses de desarrollo personal, profesional y laboral.
Social Media for Civic Leaders and Community BuildersEd Schipul
Are you a passionate Community member? Are you pushing your local civic organizations to get online to grow your outreach and recruit some new blood? Click on for a high level overview of how social networking can help you grow your real world organization and community as never before.
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
Social Media for Non Profits - Tapping into the motivations of The People to ...Ed Schipul
Got Social Media? presentation by Ed Schipul on non profit organizations using Social Media and the ways they utilize basic human motivations to reach out to online and offline communities.
How to use social media to develop your brand and your business?SWiTCH
The goal of this presentation is to show how social media work and how to tap into it potential without necessarily spending a lot of money to build your brand e-reputation, to engage with your customers and to develop your business. We'd like to show you the best practices to adopt and the mistakes to avoid and the most useful tools to manage your community online.
Become a BIGFiSH Online: How to Build a Following & Find Lifetime CustomersDanielle Leslie
I gave this presentation at the Freelancers 101 Meetup, hosted by kleverdog coworking and at my Skillshare class at Blankspaces in Los Angeles. Enjoy!
WeAreBIGFiSH.com
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
"Native advertising”, blog pieces, brochures, videos, magazine articles --As consumers, content marketing comes at us in so many familiar and new forms. Unlike traditional marketing that talks at people, content marketing “talks with them”. Learn more about creative tactics and best practices that you and your small business can apply on a shoestring budget in the New Year.
Uncommon Storytelling through Social Networks at PRSA GulfstreamEd Schipul
As online social networks and tools lead the way in PR and communications trends and buzz words, do you really know how to leverage sites like Facebook, Twitter, Flickr and YouTube to make an impact for your clients and your business? These sites are so much more than just "another place to login online"; they are powerful Storytelling tools that pack a potential punch that few other weapons in your networking arsenal can match.
From SES Training in New York in March ’09. Two hour training seminar covering why a company might blog, how to form a corporate blog strategy, how to create a blogger outreach program and how to pitch.
Customer Super Heroes: Transforming Customer Feedback Into Profits + HappinessKatie Laird
Ready to take the wealth of customer feedback and data your business receives every day and change it into actionable projects that make you money?
Thought so! Learn how the Blinds.com team's company culture encourages employees in every department to OWN the customer experience and smart ways to encourage weaving customer feedback into your daily business life.
Collaborate baby! Smart Collaboration and Communication Matters (from Frost ...Katie Laird
Are you effectively maximizing your employee creativity and brain power across teams? Organizational silos are an unacceptable hindrance to your success. Learn how Blinds.com works across teams (from the contact center to marketing to IT and beyond) to enhance business strategy, day-to-day communications, customer experience, profitability and more.
Key Take-Aways:
- Actionable steps to promote cross-team communication and collaboration – how does this work?
- Top 5 questions your contact center should ask other company departments to succeed – where do we start?
- Success stories on interdepartmental projects that could change the way you do business – what are the opportunities?
Email marketing meets social media strategy - IABC Conference 2013Katie Laird
Maximize your content marketing through smart email and social media strategy - learn some tips on collaborating across departments and smart ways to re-purpose great content across all of your Web properties.
This presentation was given to the IABC Southern Region Conference 2013 by Katie Laird (aka @happykatie) from Blinds.com. Enjoy!
Brands + Bloggers: The Skinny on Swell Brand Ambassador ProgramsKatie Laird
Brands and bloggers should be best friends! Learn how bloggers can connect with PR and marketing teams to help make social media marketing magic happen.
From strategic pitching to personal brand reviews to thinking like a marketer, this Blog Elevated conference presentation helps writers and marketers find ways to get connected and grow their brands with smart blogger relationships.
Explore the transformative power of Company Culture from the culture and HR team at Blinds.com.
Discover your values, test new ways of recruiting and job opening shares and give your team and community something to talk about and celebrate.
The search for the holy Social Media grailKatie Laird
Discerning your Social Media campaigns' ROI can be a nightmare - here are some ways that Blinds.com is re-shaping our thinking on what it means to be successful in the social space.
Culture development, community outreach, soft sales lead generation, industry leadership positioning, product development testing - YOU define what makes social work for you. Would love to chat -drop me a note!
A look at Social Media Marketing strategy and tactics for businesses who have already dipped their toes into the Web world.
Learn more at www.schipul.com
Visual Communication (re-visited) for IABC HoustonKatie Laird
While actions certainly speak louder than words - so do visual!
This presentation takes a look at how to overcome the dreaded Powerpoint blah's and develop visual communication that will help empower you as a speaker and communicator.
Some things are best said when nothing is said at all. Hope these tools and ideas are helpful!
Job Hunt 2.0 - using the Web to find a new careerKatie Laird
The job hunt is a daunting task, but online tools you are probably already familiar with can go a long way to help you establish your personal brand and connect with your next employer!
Creative GENIUSES and the online marketing worldKatie Laird
Spacetaker, a wonderful Houston arts organization, recently held a Arts Marketing workshop. This presentation is the Social Media and Web marketing portion of it - great group!
It's a beautiful day in your (online) neighborhoodKatie Laird
A fun online apartment marketing presentation with a fun group of folks at the Houston Apartment Association. We took a look at some of the basics of social networks that apartment industry leaders are diving into.
(Don't) Use Your Words: Visual Communicators Rock!Katie Laird
Visuals are pretty. And they are crucial to creating data filled presentations that won't lull your audience to sleep.
This slide deck takes a look at basic techniques, tools and strategy anyone who has ever wanted to communicate just a little better visually can grow from.
Want to learn more - or want to have a presentation like this presented to your organization? Visit me at www.schipul.com/happykatie.
An overview of Andy Hunt's fantastic presentation at ETech 2009 on 'Refactoring your wetware'.
This was given to the Schipul staff (www.schipul.com) as internal training - and I thought you might enjoy it too!
Blogging for Business - Sweet for all sizesKatie Laird
A small business Blogging for Business class looking at the basics of business blogs, who makes them work, must-have elements and ways to track success.
Blogging for Business with the Houston Tech CenterKatie Laird
As a panelist on the Houston Technology Blogging for Business panel, here are a few thoughts on the 4 Pillars of Social Media campaigns and also some ideas on ways businesses can use blogging to rock it out.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. What we’ll talk about
•Intro to Biz Social Media
•Power of Story
•Online Business tools
•5 things you can do today
Find this presentation:
www.slideshare.net/happykatie
http://www.flickr.com/photos/14901386@N00/3173091705/
16. 4 Elements of Storytelling
1. Message 4. Plot
So my point is...
2. Conflict 3. Characters
17. What’s old is new: The 4 Elements of a Modern Story
1. The Message
• Strategic premise
• What is your real statement?
• Stick to 1 or 2 messages
• Different audiences mean
different messages
18. 1. The Message
What are your Vision, Mission and Values?
You can’t write about what you don’t know
• Vision: Big picture
• Mission: The nuts and bolts
• Values: The behaviors that get you there
19. 1. The Message
Promote the same message EVERYWHERE
• Message #1: Just Do It
• Nike+ Run Faster Blog
• Message #2: We innovate, we help
http://nikeplus.nike.com
• Nike R&D Storytelling videos
www.twiike.com
20. 1. The Message
Keep it simple - try a 6 word story
Ernest Hemingway’s best work?
‘For sale: Baby shoes, never worn’
http://www.flickr.com/groups/sixwordstory/
21. What’s old is new: The 4 Elements of a Modern Story
2. The Conflict
• Not always negative
• What problem forces you to act?
• How do you restore harmony?
• Internal or external conflict?
http://flickr.com/photos/slipstreamblue/2617035636/
22. 2. The Conflict
Identifying your conflict
• Inner Conflict - unsure of yourself or direction
• Relational Conflict - protagonist vs. antagonist
• Social Conflict - you vs. the system
• Situational Conflict - how you grow and survive tough times
• Cosmic Conflict - you vs. an invisible force
23. Whole Foods fights bio-engineering and trade practices
http://blog.wholefoodsmarket.com
25. What’s old is new: The 4 Elements of a Modern Story
3. The Characters
• Who are the main players?
• Multi-purpose Characters
• Your readers are Characters too
** PERSONA Development **
26. 3. The Characters
Mac vs. PC - Recognizable Characters
http://www.youtube.com/watch?v=1EbCyibkNB0
27. 3. The Characters
The Apple story’s Characters
(everlasting love)
(out-of-the-box geeks)
Benefactor Goal Beneficiary
(in-the-box products)
Support Hero Adversary
29. Persona Development
1. Identify 3-7 ‘actual’ people (invisible friends)
• Name them and find a photo
• Give them a backstory and bio
• Talk about them in your meetings
• Use them to guide your efforts
30. Persona Development
Your Brand’s Persona #1
Ashley
Age: 21
Education: College Senior
Work: PT barista
Income: $9/hour
Family: Dating / No kids
Hobbies: Blogger / Soccer
Platform: PC laptop
Magazines: Vanity Fair
31. Persona Development
Your Brand’s Persona #2
Marshall
Age: 30
Education: Student of Life
Work: Print designer
Income: $53,000/year
Family: Engaged, no kids
Hobbies: Flag football
Platform: Macbook Pro
Magazines: Wired
32. Persona Development
Your Brand’s Persona #3
Laura
Age: 42
Education: MBA
Work: Retail boutique owner
Income: $75,000 / year
Family: Married, 2 kids
Hobbies: Yoga / Photography
Platform: Macbook
Magazines: Real Simple
37. What kind of hero are you?
The Brave Hero The Everyday Hero The Wise Hero
The Creator The Joker The Adventurer
38. What kind of hero are you?
The Ruler The Caregiver The Lover
The Innocent The Magician The Rebel
39. What’s old is new: The 4 Elements of a Modern Story
4. The Plot
The difference between:
‘The King died and then the
Queen died’
and
‘The King died by the sword and
the Queen died of grief’
http://flickr.com/photos/alimander/2832880196/
40. 4. The Plot
Plot your Plot
Deal with it
Almost there...
Interact / Connect / Play
Establish
Onward and upward
41. 4. The Plot
Perception is reality - so, what Story is out there?
www.lovemarks.com
www.brandtags.net
42. 4. The Plot
Due diligence on your Story
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms and
names
47. 1. Blog Your Heart Out
Use this as your Home Base
48. 1. Blogs: Community Building through Social tools
Jumping into the Blogosphere
• Your online home base
•Position your brand
• Share brain candy
• Promote others
49. Schipul has fun, geeks out and grows Brand
http://blog.schipul.com
50. 1. Blogs: Community Building through Social tools
Blogging Do’s and Don’ts
•Promote other people •Focus only on yourself
•Be funny and interesting •Take undue credit
•Pro-actively respond •Blog every 3 months
•Tag your content •Post press releases
•Make it easy to share •Blog in Corporate-speak
•Link to other companies •Post duplicate content
51. 1. Blogs: Community Building through Social tools
Blogging Buzzwords
•Comment - Respond to a Blog post
•Link love - Linking to other Blogs / sites (online currency)
•Tagging - Adding words to describe Blog content
•Troll - Meanie commenter (IGNORE!)
•Blogroll - Links to fave Blogs
•Embed - Copy/paste media
52. 1. Blogs: Community Building through Social tools
Blog bling: Tie it all together on your Blog
(Make your brand portable)
53. 1. Blogs: Community Building through Social tools
Keep your Blog design branding consistent
54. 1. Blogs: Community Building through Social tools
No Blog? Make a SMM page on your site
http://www.pr-squared.com/2007/02/the_social_media_newsroom_temp.html
56. 2. Micro-Blogs: Community Building through Social tools
Twitter explained
http://www.youtube.com/watch?v=ddO9idmax0o
57. 2. Micro-Blogs: Community Building through Social tools
Twitter includes others in ongoing dialogue
Coffee Groundz on Twitter: www.twitter.com/coffeegroundz
58. 2. Micro-Blogs: Community Building through Social tools
Twitter Do’s and Don’ts
•Gab about you constantly
•‘Re-Tweet’ content:
-- RT @happykatie....
•TYPE IN ALL CAPS
•Talk directly to people:
-- @magsmac - hey!!... •Re-post w/out attribution
•Link to outside content: •Follow nobody
-- www.tinyurl.com
•Decline to respond to @’s
•Profile love (pic and links) and DM’s
•Live Tweet from events •Abuse your Tweet power
59. 2. Micro-Blogs: Community Building through Social tools
Twitter Buzzwords
•Follow - To friend someone (or follow their updates)
•Direct Message (DM) - Pseudo-email to someone that follows you
•‘At’ reply - Speak directly to someone (@magsmac)
•Re-tweet (RT) - Re-post content with credit
•Block - Restrict access to updates
•# - a kind of ‘tag’ or desc. phrase
61. 3. Facebook - Professional and Personal Networking to the MAX!
Facebook - Not just for college kids
•Be a leader and connector
•Create buzz for events /
campaigns
•Brand exposure with
Facebook ads
•Add photos and videos
Main: www.facebook.com
Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
62. 3. Facebook - Professional and Personal Networking to the MAX!
Your Facebook profile at a glance
• Flesh out your profile
• Be picky on who you
connect with
• Re-purpose other content
• Add ALL of your
Social Media links
• Be fun and interesting
63. 3. Facebook - Professional and Personal Networking to the MAX!
Why you should care about Facebook
230 ‘yes’
348 ‘maybe’
Bill Erickson :)
www.billerickson.net
670 members
64. 3. Facebook - Professional and Personal Networking to the MAX!
Are you a ‘Group’ie?
65. 3. Facebook - Professional and Personal Networking to the MAX!
Page Power in Facebook
66. 3. Facebook - Professional and Personal Networking to the MAX!
To Page or to Group - that is the question
• Groups = Not indexed in Google
• Pages = Visible to Google
• Groups = Messages go to inbox
• Pages = Messages go to ‘updates’
• Use both!
http://www.searchenginejournal.com/facebook-group-vs-
facebook-fan-page-whats-better/7761/
67. 3. Facebook: Community Building through Social tools
Facebook Do’s and Don’ts
•Be stiff and boring
•Grow your profile
•Create a ‘company’
•Upload pics and videos to
profile (deleted!!)
tag and send
•Keep all personal and pro
•Create and join biz and fun
life facets separate
Groups / Pages
•Post press releases
•Be picky on your friends
•Spam your contacts
•Cross promote your
(connect but be polite)
Social Media links
68. 3. Facebook: Community Building through Social tools
Facebook Buzzwords
•Friend - Connect with someone on Facebook
•Wall message - Write, draw or post something on someone’s wall
•Tag - Add names to photos or videos
•Status update - What are you doing?
•Public timeline - List of recent activity
70. Social Networks: Community Building through Social tools
MySpace = social networking for musicians
Main: www.myspace.com
Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
71. Social Networks: Community Building through Social tools
MySpace = another spot to tie it TOGETHER!
IRC MySpace: www.myspace.com/theirc
72. 4. MySpace: (further) Community Building through Social tools
MySpace Do’s and Don’ts
•Blinky crazy stuff
•Keep your branding
consistent (everywhere)
•Spam all of MySpace (go
after the relevant leaders)
•Make it easy to get to your
‘real stuff’ online
•Ignore Friend Requests
•Incorporate photos, videos
and Blog posts •Static MySpace profile
(auto update with fresh
content)
•Interact with MICRO
targeted audience
•Depend only MySpace :(
73. 4. MySpace: (further) Community Building through Social tools
MySpace Buzzwords
•Friend - Connect with another User
•Bulletins - Message to groups (w/out individual messaging)
•Bots - Fake spammy MySpace users (adult/poker/etc.)
•Moods - How user is currently feeling :) :x :p
•Blurbs - Details on your profile
•HTML/CSS - how to edit your look
75. 5. Virb - Developing a walled garden (sometimes good, sometimes bad)
Want to create your OWN social network?
Schipul Ning: http://schipul.ning.com
Company on Ning: http://bsetc.ca/
76. 5. Virb - Developing a walled garden (sometimes good, sometimes bad)
Ning - Create your own Social Network
http://babble.ning.com/
http://aspcacommunity.ning.com/
77. 5. Virb - Developing a walled garden (sometimes good, sometimes bad)
3 steps and you’re done!
1. Name and describe
2. Add your widgets
3. Change the look
4. DONE!
Add logo
78. 5. Virb - Developing a walled garden (sometimes good, sometimes bad)
Invite and promote (+ get help with that content)
80. 6. YouTube: Harnessing the power of Video
YouTube - Harness the power of P2P discussion
http://www.youtube.com/user/PlanYourMeetings
81. 6. YouTube: Harnessing the power of Video
Engage your Audience through video
www.arttheheartofhouston.com
www.haablog.com
82. 6. YouTube: Harnessing the power of Video
Buy a Flip camera (seriously)
http://www.theflip.com/
83. 6. YouTube: Harnessing the power of Video
YouTube Do’s and Don’ts
•Forget to TAG and
•Connect with other
describe your videos
YouTube geeks
•Ignore quality (although
•Include transcripts
‘so-so, not great’ is ok)
•Embed video on Blog /
•Respond harshly to
Site / Facebook
negative comments
•Comment + respond to
•Keep your guard down
other video submissions
(check on that feedback)
•Engage / have fun!
84. 6. YouTube: Harnessing the power of Video
YouTube Buzzwords
•Video Response - Reply to a video with another video
•Flag - Mark content you think is inappropriate
•Rate - Add stars for how awesome content is
•Embed - Code to place video on your site
•Share - Links to add to other sites
•Playlist - Customized video lists
85. 6. YouTube: Harnessing the power of Video
YouTube - Advertising and Learning
http://www.youtube.com/user/GoogleBusiness
https://ads.youtube.com/index
87. 7. Flickr - Growing your business visually
Doing business through photos
88. 7. Flickr - Growing your business visually
Networking via Flickr
http://flickr.com/groups/oih/
89. 7. Flickr - Growing your business visually
Spread the Flickr love and look cool doing it
http://bighugelabs.com/flickr/
90. 7. Flickr - Growing your business visually
Flickr Do’s and Don’ts
•Don’t HAVE to friend
•Search thru site for photos
back for them to be
and groups of interest
connected to you
•Friend as many as you like
•Not necessary for all
to see their most recent
photos to be public
photos
•Don’t have to have
•Comment and tag often
Photoshop to edit photos
(built in editor)
•Join/create groups
•Can’t use other pics w/
•Organize your pics well out correct license
91. 7. Flickr - Growing your business visually
Flickr Buzzwords
•Pool / Set - Themed community / personal sharing photo group
•Contact - How you connect (Contact / Friend / Family)
•Favorite - Marking your faves for later
•Tag - Descriptive terms / phrases
•Comment - Adding your 2 cents
•Creative Commons - photo license
94. 8. LinkedIn - Honest to goodness networking online
Have questions? Get answers (and give them)
95. 8. LinkedIn - Honest to goodness networking online
LinkedIn Do’s and Don’ts
•Be needy
•Connect with colleagues,
friends and co-workers
•Make false connections
•Play with widgets
•Spam a group
•Ask/answer questions
•Be REALLY needy
•Recommend people
•Embellish on your past
•Post/refer jobs
96. 8. LinkedIn - Honest to goodness networking online
Linkedin Buzzwords
•Connections - Your Linkedin contacts (must approve)
•Applications - Fun widgets / tools to interact and promote brand
•Answers - Space to ask / answer questions and polls
•Groups - Opt in Communities
•Contact Settings - Set your terms
98. Social Networks: Community Building through Social tools
Free social event promotion sites
http://upcoming.yahoo.com/ www.eventful.com
www.eventbrite.com www.facebook.com
99. Social Networks: Community Building through Social tools
Behold, Slideshare!!!
www.slideshare.net/happykatie
102. Step 1: Start listening!
What are people saying to/about you?
www.technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates
you
www.google.com/alerts
Email updates for your company
name and keywords
http://search.twitter.com
Search for what you care about
on Twitter
104. Step 1: Start listening!
Further online Reputation Management
Google Trends search:
www.google.com/trends
Technorati search:
www.technorati.com
105. Step 1: Start listening!
How do you compare to your competition?
www.blogpulse.com
Great visuals to track you and
your competition’s online activity
and Buzz
106. Step 2:
Set up your
response + promotion vehicles
107. Step 2: Set up your response + promotion vehicles
Go where your audience is
???????????? ????????????
????????????
108. Step 2: Set up your response + promotion vehicles
Beef up your Personal Brand
• Keep it consistent
EVERYWHERE
• Create an Avatar
• Cross promote in
email footers
• Promote your employee
Personal Brands
Happykatie!
109. Step 2: Set up your response + promotion vehicles
Poll your company or hire a savvy intern
You are a Digital Immigrant.
You could use a Digital Native.
111. Step 3: Start spreading the news
Keep it Consistent and Connected
• Tie it all in together
• Put your SM links in your email footer
• Re-purpose your content
• BADGES!!!
www.flickr.com/photos/53203629@N00/3173463874/
112. Step 3: Start spreading the news
Stay pro-active and responsive
Power to the People
• Keep an eye on your Alerts
and respond!
• Promote other events and people
• Keep it light and interesting
113. Step 3: Start spreading the news
Play with your Community
http://flickr.com/groups/sxsw08/
http://www.youtube.com/watch?v=Jfn9pzgtkc0
114. Step 5:
Follow up fun time
(interaction, interaction, interaction)
115. Step 5: Follow up fun time! (interaction, interaction, interaction)
Tie it all together and keep the Buzz going
• Be fast and be timely
• Newsletter, Blog posts, Facebook
group and event postings
• Say thank you (individually - one little
comment goes a looong way)
• Watch the Buzz for opps to connect
• Be creative!! Start the drumbeat for
the Next Big Thing
http://www.flickr.com/photos/
53611153@N00/2602728681/
117. 5 things you can do TODAY!
1. Start listening (Google Reader + Alerts)
2. Develop your Personal Brand
3. Join Facebook (www.facebook.com)
4. Find your rich media niche + work it!
5. Recruit an internal guru (or an intern)
118. Let’s Review...
•Use those Story elements
•Know thy Audience
•Track the Buzz
•What’s your Motivation?
Find this presentation:
www.slideshare.net/happykatie
http://www.flickr.com/photos/64251830@N00/351876663/
119. Thanks for participating - see you online :)
Katie Laird // Strategic Advisor
Schipul - The Web Marketing Company
www.schipul.com
Email: klaird@schipul.com
Personal blog: www.happkatie.com
Flickr: www.flickr.com/happykatie
Twitter: www.twitter.com/happykatie
Find my presentation today!
www.slideshare.net/happykatie
http://www.flickr.com/photos/66125582@N00/457743309/