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Social Media and Your (online) Neighborhood

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Katie Laird
Katie Laird

An intro to Social Media tools presentation for the Houston Neighborhood Centers Inc. board and supporters.

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www.flickr.com/photos/csb13/191446285 Social Media and Your (online) Neighborhood Community building gets sweeter with the power of online networking Katie Laird | Schipul - The Web Marketing Company | www.schipul.com Tuesday, October 27, 2009
What we’ll talk about... • Storytelling tools on the Web • The art of listening • Tapping into Human Motivation http://www.flickr.com/photos/23373808@N07/3988177683/ Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Tuesday, October 27, 2009
Tuesday, October 27, 2009
What’s your Story? http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ http://www.flickr.com/photos/94232810@N00/2096337817/ 73645804@N00/440672445/ Tuesday, October 27, 2009
4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Tuesday, October 27, 2009
Who is your audience? ???????????? ???????????? ? ???????????? Tuesday, October 27, 2009
Take care of your people. Marketing success Community love Tuesday, October 27, 2009
www.flickr.com/photos/thomashawk/509296254 Let’s talk tools Tuesday, October 27, 2009
All about... Blogs Tuesday, October 27, 2009
Mac the baby elephant (2006 - 2008) •Mac naming contest (7500 entries) •Mac’s birthday card contests •Elephant adoption packets (thousands sold and increased awareness) Celebrating the life of Mac, the baby elephant www.houstonzooblog.com Tuesday, October 27, 2009
Embeddable pics and videos Elephant endotheliotropic http://www.youtube.com/user/houstonzoo herpesvirus (EEHV) Research Fund Drive 1000’s of personal Stories Helping a Community heal after a tragic loss www.houstonzoo.com/mac http://www.houstonzoo.org/herpesvirusresearch/ Tuesday, October 27, 2009
U.S. Humane Society - CEO Storytelling http://hsus.typepad.com/wayne/ Tuesday, October 27, 2009
Find Stories that resonate with you. Tuesday, October 27, 2009
Google Blog: http://blogsearch.google.com Ice Rocket: www.icerocket.com Technorati: www.technorati.com Tuesday, October 27, 2009
Anatomy of a Blog post Tuesday, October 27, 2009
Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com Tuesday, October 27, 2009
Read others’ Stories and tips/tricks for inspiration • Beth Kanter: http://beth.typepad.com/ • NetSquared Blog: http://www.netsquared.org/blog • Online Fundraising Blog: http://www.onlinefundraisingblog.com/ • The Fundraising Coach: http://fundraisingcoach.com/ • Just Giving Blog: http://justgiving.wordpress.com/ • Non Profit Tech Blog: http://www.nonprofittechblog.org/ • Read Write Web: http://www.readwriteweb.com/ • Donor Power Blog: http://www.donorpowerblog.com/ Tuesday, October 27, 2009
300 million Facebook-ers 307 million Americans Tuesday, October 27, 2009
Avoiding someone? BLOCK THEM! Tuesday, October 27, 2009
Strong fan following Visual announcements Fan photos Pages are powerful on Facebook! www.facebook.com/pages/Houston-Zoo-Inc/15008187525# Tuesday, October 27, 2009
2. Listening and Engaging: Facebook Magic! Page Power in Facebook Tuesday, October 27, 2009
fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Tuesday, October 27, 2009
Facebook Causes - Social Fundraising http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook! Tuesday, October 27, 2009
The Facebook Marketing Bible: www.insidefacebook.com Tuesday, October 27, 2009
All about... Twitter Tuesday, October 27, 2009
Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o Tuesday, October 27, 2009
Twitter includes others in ongoing dialogue Houston Children’s Museum on Twitter: www.twitter.com/cmhouston Tuesday, October 27, 2009
Use as a platform to help others! HPL on Twitter: www.twitter.com/HoustonLibrary Tuesday, October 27, 2009
How can you play with your audience? www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/ Tuesday, October 27, 2009
www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz... Tuesday, October 27, 2009
Musicians and artists promote on MySpace Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas Tuesday, October 27, 2009
LinkedIn connects professionals Main: www.linkedin.com Tuesday, October 27, 2009
NPO communicator opportunities on LinkedIn Start a group to connect your Community Ask and answer questions Create a poll Tuesday, October 27, 2009
Tuesday, October 27, 2009
www.flickr.com/photos/thomashawk/288335335/ Playing with Rich Media Tuesday, October 27, 2009
United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul Tuesday, October 27, 2009
Buy a Flip camera (seriously) http://www.theflip.com/ Tuesday, October 27, 2009
NPOs share their challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good Tuesday, October 27, 2009
Tap into the Collective creativity! http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/ Tuesday, October 27, 2009
Tracking the Buzz http://www.flickr.com/photos/10639367@N00/1945366222/ Tuesday, October 27, 2009
http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story) Tuesday, October 27, 2009
IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com Tuesday, October 27, 2009
Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Tuesday, October 27, 2009
Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts) Tuesday, October 27, 2009
Addictive and essential Google Reader: www.google.com/reader Tuesday, October 27, 2009
Motivations of Humans http://www.flickr.com/photos/32323502@N00/294326851/ Tuesday, October 27, 2009
Let’s digest ALLL this brain candy! • Find the tools that work for you • Master the art of listening • Discover your audience’s motivation www.flickr.com/photos/49503124519@N01/2191110642/ Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Tuesday, October 27, 2009
Thanks for participating today! Katie Laird Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 519 Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie Tuesday, October 27, 2009

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Social Media and Your (online) Neighborhood

  • 1. www.flickr.com/photos/csb13/191446285 Social Media and Your (online) Neighborhood Community building gets sweeter with the power of online networking Katie Laird | Schipul - The Web Marketing Company | www.schipul.com Tuesday, October 27, 2009
  • 2. What we’ll talk about... • Storytelling tools on the Web • The art of listening • Tapping into Human Motivation http://www.flickr.com/photos/23373808@N07/3988177683/ Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Tuesday, October 27, 2009
  • 4. What’s your Story? http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ http://www.flickr.com/photos/94232810@N00/2096337817/ 73645804@N00/440672445/ Tuesday, October 27, 2009
  • 5. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Tuesday, October 27, 2009
  • 6. Who is your audience? ???????????? ???????????? ? ???????????? Tuesday, October 27, 2009
  • 7. Take care of your people. Marketing success Community love Tuesday, October 27, 2009
  • 8. www.flickr.com/photos/thomashawk/509296254 Let’s talk tools Tuesday, October 27, 2009
  • 9. All about... Blogs Tuesday, October 27, 2009
  • 10. Mac the baby elephant (2006 - 2008) •Mac naming contest (7500 entries) •Mac’s birthday card contests •Elephant adoption packets (thousands sold and increased awareness) Celebrating the life of Mac, the baby elephant www.houstonzooblog.com Tuesday, October 27, 2009
  • 11. Embeddable pics and videos Elephant endotheliotropic http://www.youtube.com/user/houstonzoo herpesvirus (EEHV) Research Fund Drive 1000’s of personal Stories Helping a Community heal after a tragic loss www.houstonzoo.com/mac http://www.houstonzoo.org/herpesvirusresearch/ Tuesday, October 27, 2009
  • 12. U.S. Humane Society - CEO Storytelling http://hsus.typepad.com/wayne/ Tuesday, October 27, 2009
  • 13. Find Stories that resonate with you. Tuesday, October 27, 2009
  • 14. Google Blog: http://blogsearch.google.com Ice Rocket: www.icerocket.com Technorati: www.technorati.com Tuesday, October 27, 2009
  • 15. Anatomy of a Blog post Tuesday, October 27, 2009
  • 16. Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com Tuesday, October 27, 2009
  • 17. Read others’ Stories and tips/tricks for inspiration • Beth Kanter: http://beth.typepad.com/ • NetSquared Blog: http://www.netsquared.org/blog • Online Fundraising Blog: http://www.onlinefundraisingblog.com/ • The Fundraising Coach: http://fundraisingcoach.com/ • Just Giving Blog: http://justgiving.wordpress.com/ • Non Profit Tech Blog: http://www.nonprofittechblog.org/ • Read Write Web: http://www.readwriteweb.com/ • Donor Power Blog: http://www.donorpowerblog.com/ Tuesday, October 27, 2009
  • 18. 300 million Facebook-ers 307 million Americans Tuesday, October 27, 2009
  • 19. Avoiding someone? BLOCK THEM! Tuesday, October 27, 2009
  • 20. Strong fan following Visual announcements Fan photos Pages are powerful on Facebook! www.facebook.com/pages/Houston-Zoo-Inc/15008187525# Tuesday, October 27, 2009
  • 21. 2. Listening and Engaging: Facebook Magic! Page Power in Facebook Tuesday, October 27, 2009
  • 22. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Tuesday, October 27, 2009
  • 23. Facebook Causes - Social Fundraising http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook! Tuesday, October 27, 2009
  • 24. The Facebook Marketing Bible: www.insidefacebook.com Tuesday, October 27, 2009
  • 25. All about... Twitter Tuesday, October 27, 2009
  • 26. Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o Tuesday, October 27, 2009
  • 27. Twitter includes others in ongoing dialogue Houston Children’s Museum on Twitter: www.twitter.com/cmhouston Tuesday, October 27, 2009
  • 28. Use as a platform to help others! HPL on Twitter: www.twitter.com/HoustonLibrary Tuesday, October 27, 2009
  • 29. How can you play with your audience? www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/ Tuesday, October 27, 2009
  • 30. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz... Tuesday, October 27, 2009
  • 31. Musicians and artists promote on MySpace Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas Tuesday, October 27, 2009
  • 32. LinkedIn connects professionals Main: www.linkedin.com Tuesday, October 27, 2009
  • 33. NPO communicator opportunities on LinkedIn Start a group to connect your Community Ask and answer questions Create a poll Tuesday, October 27, 2009
  • 35. www.flickr.com/photos/thomashawk/288335335/ Playing with Rich Media Tuesday, October 27, 2009
  • 36. United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul Tuesday, October 27, 2009
  • 37. Buy a Flip camera (seriously) http://www.theflip.com/ Tuesday, October 27, 2009
  • 38. NPOs share their challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good Tuesday, October 27, 2009
  • 39. Tap into the Collective creativity! http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/ Tuesday, October 27, 2009
  • 41. http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story) Tuesday, October 27, 2009
  • 42. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com Tuesday, October 27, 2009
  • 43. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Tuesday, October 27, 2009
  • 44. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts) Tuesday, October 27, 2009
  • 45. Addictive and essential Google Reader: www.google.com/reader Tuesday, October 27, 2009
  • 47. Let’s digest ALLL this brain candy! • Find the tools that work for you • Master the art of listening • Discover your audience’s motivation www.flickr.com/photos/49503124519@N01/2191110642/ Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Tuesday, October 27, 2009
  • 48. Thanks for participating today! Katie Laird Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 519 Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie Tuesday, October 27, 2009