This document summarizes Ed Schipul's presentation on embracing social media tools for public relations. It discusses how PR campaigns in the past successfully used techniques like building community engagement and generating buzz to promote products. It then outlines how modern PR practitioners can apply similar strategies using new social media tools, highlighting key steps like researching audiences, developing a strategic plan, implementation and evaluation. The document provides examples of both historical and recent successful social media campaigns.
International PRSA Conference - Strategic Social Media for NPOEd Schipul
A look at how PR pros in Non Profits can strategically utilize Social Media to motivate their audience and grow their brands -- presented by Ed Schipul at the International PRSA Conference 2008 in Detroit.
Bill White Campaigners' Social Media TrainingEd Schipul
We had a great session with Mayor Bill White's volunteer Social Media training. We touched on the concept of Storytelling through social networks, tools to listen and engage with and appropriate ways to respond to comments and negativity.
Thanks to Andrea White, Mustafa Tameez and Monica Danna - as well as Marc Nathan at the HTC. We really appreciated the opportunity.
Dallas PRSA: Social Media for Public RelationsEd Schipul
Strategic examples of public relations looking back to Edward Bernays and forward to Red Bull utilizing Social Media tools to execute the same campagin.
International PRSA Conference - Strategic Social Media for NPOEd Schipul
A look at how PR pros in Non Profits can strategically utilize Social Media to motivate their audience and grow their brands -- presented by Ed Schipul at the International PRSA Conference 2008 in Detroit.
Bill White Campaigners' Social Media TrainingEd Schipul
We had a great session with Mayor Bill White's volunteer Social Media training. We touched on the concept of Storytelling through social networks, tools to listen and engage with and appropriate ways to respond to comments and negativity.
Thanks to Andrea White, Mustafa Tameez and Monica Danna - as well as Marc Nathan at the HTC. We really appreciated the opportunity.
Dallas PRSA: Social Media for Public RelationsEd Schipul
Strategic examples of public relations looking back to Edward Bernays and forward to Red Bull utilizing Social Media tools to execute the same campagin.
Co-Create: Creating Better Together - Clarity Conference 2019Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Co-Create: Creating Better Together - AMA Houston Marketing Edge 2016Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Co-Create: Creating Better Together - UX AustraliaDenise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
The most innovative contributions spring from the creative chemistry of a team and the blending of everyone’s ideas and concepts. Denise and Jessie will share their story of how they came to create this presentation together, leveraging their collective wisdom and creative synergy to co-create. Their process of recognizing and removing personal creative blocks, connecting and communicating, combining ideas using play, and constructing an environment that supports collaboration reveals effective methods for tapping into collective creative brilliance. You’ll learn to capitalize on the super-linearity of creativity to create better together.
Hacking the Creative Brain - Devoxx Belgium, 2014Denise Jacobs
As tech professionals, what we need is a way to work better so that we can create more, right? Through exploring various concepts and approaches, including the neuroscience of creativity, productivity techniques, and emerging practices that spur innovation, we'll discover not only the ways in which our brains work best, but also what’s behind the times when we feel on fire with creativity and when we don't. We’ll translate this information into processes and techniques for dramatically enhanced creative productivity. Beware: this session challenges the standard norms around concentration, focus, productivity, and may change how you work…for the better.
Banish Your Inner Critic - MakingWeb.no 2016Denise Jacobs
Your inner critic is an unconscious deterrent that stands between the seeds of great ideas and the fruits of achievement, keeping you stuck by telling you you’re just faking it, that others have more talent, that you’ll never achieve the success you seek. Let's discover how to anatomize this pernicious inner force, and then learn techniques to banish this critic so that you can have the mental space and energy to let your true talents emerge -- and help you be a badass with your work.
Co-Create: Creating Better Together - Twinkle Tampere 2015Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Creating Better Together - Adobe Max 2016Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Unleash Productive Creativity by Banishing Your Inner CriticDenise Jacobs
Your inner critic is an unconscious deterrent that stands between the seeds of great ideas and the fruits of achievement, keeping you stuck by telling you you’re just faking it, that others have more talent, that you’ll never achieve the success you seek. Let's discover how to anatomize this pernicious inner force, and then learn techniques to banish this critic so that you can have the mental space and energy to let your true talents emerge -- and help you be a badass with your work.
Co-Create: Creating Better Together - UX LisbonDenise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
The Creativity (R)Evolution - High Five Conference 2016Denise Jacobs
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create Betterness.
Banish Your Inner Critic: Transform Self-Talk and Own Your Expertise - UX Hus...Denise Jacobs
The Inner Critic is the main source of our biggest blocks to perform at our best. Fortunately, there are simple and effective ways to banish the inner critic in order to do our best work as contributors, collaborators, and leaders.
First, you’ll discover the three mental power tools that you already possess to stop the inner critic in its tracks. Then you’ll learn methods for dealing with the fear of being judged and criticized, how to transform highly critical self-talk into that of approval and encouragement, and ways to feel like your ideas are good enough and stop committing “ideacide.”
By the end, you’ll have a roadmap of how to get unstuck, do your best work, and channel your creativity as a force for positive change in the world.
Managing Digital Footprints - for grandparents (March 2014)Wesley Fryer
This is a presentation shared by Dr. Wesley Fryer on March 12, 2014, at Church of the Resurrection in Oklahoma City, Oklahoma. The presentation explored what "digital footprints" are, why it's important for parents and grandparents to have regular conversations with young people about their digital footprints, how many misconceptions abound concerning teen use of social media, and what we can do to manage our digital footprints constructively.
The Creativity Imperative - NDC London 2014Denise Jacobs
Success for companies is now dependent upon creativity and innovation, both hailed as the most important contributors to the growth of the economy. These days, these skills are not just a good idea, but are imperative. Unfortunately, most don't know where to start in order to structure an environment where creativity and innovation can thrive. Good news: laying the foundation for inspiring creativity and enhancing innovation is easier than you think. Discover the four directives to follow that will help to enhance engagement, reignite passion, and amp up meaningful contribution, and enable you, your team, and your company to develop fantastic products and services.
Co-Create: Creating Better Together - Clarity Conference 2019Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Co-Create: Creating Better Together - AMA Houston Marketing Edge 2016Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Co-Create: Creating Better Together - UX AustraliaDenise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
The most innovative contributions spring from the creative chemistry of a team and the blending of everyone’s ideas and concepts. Denise and Jessie will share their story of how they came to create this presentation together, leveraging their collective wisdom and creative synergy to co-create. Their process of recognizing and removing personal creative blocks, connecting and communicating, combining ideas using play, and constructing an environment that supports collaboration reveals effective methods for tapping into collective creative brilliance. You’ll learn to capitalize on the super-linearity of creativity to create better together.
Hacking the Creative Brain - Devoxx Belgium, 2014Denise Jacobs
As tech professionals, what we need is a way to work better so that we can create more, right? Through exploring various concepts and approaches, including the neuroscience of creativity, productivity techniques, and emerging practices that spur innovation, we'll discover not only the ways in which our brains work best, but also what’s behind the times when we feel on fire with creativity and when we don't. We’ll translate this information into processes and techniques for dramatically enhanced creative productivity. Beware: this session challenges the standard norms around concentration, focus, productivity, and may change how you work…for the better.
Banish Your Inner Critic - MakingWeb.no 2016Denise Jacobs
Your inner critic is an unconscious deterrent that stands between the seeds of great ideas and the fruits of achievement, keeping you stuck by telling you you’re just faking it, that others have more talent, that you’ll never achieve the success you seek. Let's discover how to anatomize this pernicious inner force, and then learn techniques to banish this critic so that you can have the mental space and energy to let your true talents emerge -- and help you be a badass with your work.
Co-Create: Creating Better Together - Twinkle Tampere 2015Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Creating Better Together - Adobe Max 2016Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Unleash Productive Creativity by Banishing Your Inner CriticDenise Jacobs
Your inner critic is an unconscious deterrent that stands between the seeds of great ideas and the fruits of achievement, keeping you stuck by telling you you’re just faking it, that others have more talent, that you’ll never achieve the success you seek. Let's discover how to anatomize this pernicious inner force, and then learn techniques to banish this critic so that you can have the mental space and energy to let your true talents emerge -- and help you be a badass with your work.
Co-Create: Creating Better Together - UX LisbonDenise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
The Creativity (R)Evolution - High Five Conference 2016Denise Jacobs
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create Betterness.
Banish Your Inner Critic: Transform Self-Talk and Own Your Expertise - UX Hus...Denise Jacobs
The Inner Critic is the main source of our biggest blocks to perform at our best. Fortunately, there are simple and effective ways to banish the inner critic in order to do our best work as contributors, collaborators, and leaders.
First, you’ll discover the three mental power tools that you already possess to stop the inner critic in its tracks. Then you’ll learn methods for dealing with the fear of being judged and criticized, how to transform highly critical self-talk into that of approval and encouragement, and ways to feel like your ideas are good enough and stop committing “ideacide.”
By the end, you’ll have a roadmap of how to get unstuck, do your best work, and channel your creativity as a force for positive change in the world.
Managing Digital Footprints - for grandparents (March 2014)Wesley Fryer
This is a presentation shared by Dr. Wesley Fryer on March 12, 2014, at Church of the Resurrection in Oklahoma City, Oklahoma. The presentation explored what "digital footprints" are, why it's important for parents and grandparents to have regular conversations with young people about their digital footprints, how many misconceptions abound concerning teen use of social media, and what we can do to manage our digital footprints constructively.
The Creativity Imperative - NDC London 2014Denise Jacobs
Success for companies is now dependent upon creativity and innovation, both hailed as the most important contributors to the growth of the economy. These days, these skills are not just a good idea, but are imperative. Unfortunately, most don't know where to start in order to structure an environment where creativity and innovation can thrive. Good news: laying the foundation for inspiring creativity and enhancing innovation is easier than you think. Discover the four directives to follow that will help to enhance engagement, reignite passion, and amp up meaningful contribution, and enable you, your team, and your company to develop fantastic products and services.
Social Media for Civic Leaders and Community BuildersEd Schipul
Are you a passionate Community member? Are you pushing your local civic organizations to get online to grow your outreach and recruit some new blood? Click on for a high level overview of how social networking can help you grow your real world organization and community as never before.
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
Blogging for Business - Sweet for all sizesKatie Laird
A small business Blogging for Business class looking at the basics of business blogs, who makes them work, must-have elements and ways to track success.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
My talk for media140's event at Social Media Week London 2011 - discussing how IBM has embraced social technologies as a form of internal and external communication.
Uncommon Storytelling through Social Networks at PRSA GulfstreamEd Schipul
As online social networks and tools lead the way in PR and communications trends and buzz words, do you really know how to leverage sites like Facebook, Twitter, Flickr and YouTube to make an impact for your clients and your business? These sites are so much more than just "another place to login online"; they are powerful Storytelling tools that pack a potential punch that few other weapons in your networking arsenal can match.
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
Similar to Weaving the Social Web - Social Media Marketing with a PR twist (20)
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...Ed Schipul
Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events – including content messaging, timing, location and translating analytics into action to increase donations!
2014 Trends in Association Online MarketingEd Schipul
What's next for Association and Nonprofit Communication Technology? Join Ed Schipul, CEO of Tendenci, a Houston web marketing agency whose focus is Nonprofits and Associations, as he talks online marketing trends for 2014. Ed will discuss best practices and tools for making the most of trends in Mobile, Social Media, Search Engine Marketing, Content Strategy, Online Advertising, Membership Recruitment, Analytics, and more. He'll also share lots of real-world examples and benchmarks from Schipul's client base.
Indiana Society of Association Executives Keynote July 23, 2014 Ed Schipul
http://www.isae.org/2014-convention/speakers-sessions/afternoon-keynote/
Crowd Sourcing Information From Your Members
Wednesday, July 23 – 1:15pm-2:15pm
By tapping into the wisdom of your membership through crowdsourcing, you could have access to an almost unlimited supply of ideas for getting your association’s message across on your website. Not only that, but crowdsourcing could enable you to disseminate your messages to a larger number of current and potential members. Members who are involved in content have more ownership and are more likely to share that content with their own networks.
Ed Schipul will take the audience through the fundamentals of how to use crowdsourcing to give a boost to their organization’s website content. He’ll give practical tips on:
-How to recruit and maintain guest contributors, bloggers and photographers
-The best ways to collect stories from members and turn them into content
-How to use your people on video to tell your story (i.e. volunteers, board)
-Using social media to collect ideas/stories
-Maintaining an editorial calendar and accountability
Throughout the presentation, Schipul will provide plenty of real-word examples of how crowdsourcing works to use the wisdom of your membership to disseminate your message.
The audience will learn:
-How leveraging content from members, or “crowdsourcing,” can make their job easier.
-How crowdsourcing encourages members to share their association’s message.
-Best practices for recruiting and maintaining guest contributors, bloggers and photographers.
-Best practices for collecting stories from members and turning them into content.
-Best practices for featuring their members on video to tell your association’s story.
-How to use social media to collect ideas and stories.
-How to maintain an editorial calendar and accountability.
Keynote Presenter: Ed Schipul, CEO of Tendenci
Giving away 6 million is harder than you think - SXSW V2V PresentationEd Schipul
SXSW V2V Presentation in Las Vegas 2014
http://schedule.sxswv2v.com/events/event_V2VP29570
After 15 years running a successful business, Ed Schipul released the source code for his proprietary software, Tendenci, to the world. Foreseeing the impact the cloud, mobile, and GIS, Ed knew he had to change his business model or become irrelevant. Open source was the path to future sustainability and innovation.
There were however, seemingly insurmountable challenges. Tendenci 5, the first open source CMS platform for nonprofit organizations, had to be completely rewritten from .Net, ASP and SQL to Python, Django and PostgreSQL. From Github to cloud software, he had to choose all the tools to put in place to support his rewritten product and new architecture.
See more at: http://schedule.sxswv2v.com/events/event_V2VP29570#sthash.SM08HnZT.dpuf
How the Mobile Web Will Change Communications - IABC Conference 2012Ed Schipul
Advertising has gone mobile, and these mobile channels are relatively inexpensive and can bring big returns. This presentation reviews the latest online marketing tools that consumers will increasingly access on the go. The session offers insights into the specific marketing applications of Foursquare, Gowalla, Yelp and TripAdvisor.
You will learn:
• How to effectively target consumers via their mobile phones.
• The specific uses of different marketing applications.
• How to tie all of your marketing efforts together for greater impact.
Photos of Houston's iconic restaurant Brennan's after being devastated by Hurricane Ike in 2008, during its renovation, and on the day of its very successful reopening on Fat Tuesday, February 2010!
Travel Industry Meets Personal Brands - Threats and OpportunitiesEd Schipul
Personal Brands are here to stay - no matter how large your organization or firm is, you can be leveraging the power of Personal Branding within your organization.
Ed Schipul discusses actionable ways you can connect with your Community and target audience by promoting other brands - while shining the backlight on you and increasing profitability.
Mobile web presentation to American Advertising Federation of Ft. Worth (AAF FW) on February 17, 2010.
We discussed mobile trends for advertisers, opportunities to develop and utilize mobile applications and strategically grow your brand through the mobile web.
Unitarian Universalists Social Media for YouthEd Schipul
A presentation to a youth retreat as a favor to a friend. We talked a LOT about leadership, personal branding, generational differences and how all of that relates to facebook and other social media sites.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Knowledge engineering: from people to machines and back
Weaving the Social Web - Social Media Marketing with a PR twist
1. Public Relations Association of Mississippi
November 10, 2008
Weaving the Social Web
Embracing the Rock Star Communicator’s Toolset
Ed Schipul
eschipul@schipul.com
www.schipul.com // www.brandtobedetermined.com
http://www.flickr.com/photos/restlessglobetrotter/2132076796/
2. “For a slender figure, reach for a Lucky instead of a sweet”
Selling cigarettes to women
3. Easter Parade,
5th Avenue
1929
Selling cigarettes to women using ‘Big Think’
4. What we’ll talk about...
• PR stories (then and now)
• Social Media tools
• 4 Pillars of Social Media success
http://www.flickr.com/photos/jkgroove/116773990/
• 3 Motivations of People
Growing Community through online Communication
5. The steps for a successful PR campaign
•Research
•Strategic Planning
•Implementation
•Evaluation
Source: http://www.praccreditation.org/becomeAPR/KSAs_Competencies.html
11. Red Bull soars with Art of Can
http://flickr.com/photos/coda/8875179/ http://flickr.com/photos/coda/8875186/
http://flickr.com/photos/14922438@N00/305566359/
12. BARTENDERS COMMUNITY
www.flickr.com/photos/laughingsquid/253927535/
http://flickr.com/photos/crispyfried/2517882139/ http://flickr.com/photos/edwardleger/2148495301/
17. Red Bull:
Listens to their best sales people
http://flickr.com/photos/sterlingely/sets/1750464/
18. The (new) Art of Listening
What are they saying to you?
www,technorati.com/watchlist
Powerful Social Media search
engine watches for your terms and
updates you
www.google.com/alerts
Email updates for your
company name and
keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms
and names
26. Bernays builds community
Communities and schools compete together
• Schools formed own
teams
• Communities competed
against each other’s best
teams
• Local artists
collaborated
27. Bernays builds community
Celebrity judges for soap sculptures
• Top architects, artists
and curators called to
judge
• Organizational board
made up of heavy
hitters in various
industries
• Museums and
galleries called on for http://flickr.com/photos/98538941@N00/2250482065/in/pool-79248696@N00
participation and
support
28. Bernays builds community
Newspapers and communities sponsor entrants
• Free ads announcing
contest in national
papers
• Sponsorships for
travel and entry costs
of local winners
• Donations of soap and
tools to schools and
art groups
30. The (new) Art of Community Building
Showing love in the Blogosphere
• Link love is a form of
currency
• Share brain candy -
• Promote others within
community
Easy as:
31. It’s all about the Commotion
http://www.flickr.com/photos/spotrick/1661694268
33. The (old) Art of Promotion
Broadcasting the message on paper and waves
• HUGE global write ups
• Free ads / radio spots
• Vocal support from
various organizations:
• Parenting
• Community
• Arts
• Architecture
34. The (new) Art of Promotion
Let your community contribute their voice
www.youtube.com
www.flickr.com
http://del.icio.us
36. Ivory soap carving campaign outcome
Campaign longevity - over 50 years
http://www.ivory.com/PureFun.htm
37. Ivory soap carving campaign outcome
Carving soap on the Internet
http://www.youtube.com/watch?v=iouyusCpw0s
http://www.youtube.com/watch?v=hyRnALkQMLk&feature=related
38. Schwaklakk Soap Carving Day - March 8th
www.schwaklakk.com
http://flickr.com/photos/8032818@N08/2323370112/
39. Red Bull Art of Can campaign outcome
1,305,920 Red Bull Art of Can views
http://www.youtube.com/watch?v=d-HGLA6SvfQ
40. Red Bull Art of Can campaign outcome
Brand visibility galore - 10,000s photos on Flickr
http://flickr.com/photos/officebox/1184751975/
http://flickr.com/photos/marcel_patti/2406780315/in/pool-83404792@N00
41. Red Bull Art of Can campaign outcome
Follow the Micro-Blogging buzz
www.tweetscan.com
www.summize.com
www.twitscoop.com
53. A rather dry Blogging checklist
• Transparency
Bored
• Conversational tone
• Genuine passion for a subject
• Feedback mechanisms
http://www.flickr.com/photos/dcassaa/1331767481/
• Community participation and interaction
• Knowledge sharing
55. Create your Personal Brand
• Keep it consistent EVERYWHERE
• Create an Avatar
• Add important links / personal
brands to your email footers
• Promote your employee Personal
Brands (www.schipul.com/
happykatie)
Happykatie!
56. Let’s Get Blogging!
• Set up a fast template
Blog
• Start simple - match
branding graphics later
• 5 posts before ‘launch’
www.typepad.com
www.blogger.com
www.wordpress.com
57. Let’s get Blogging!
Wordpress Template Sites
http://topwpthemes.com/
http://www.nattywp.com/
http://www.wpthemespot.com/
65. GM grooves on the online community’s input
‘After years of reading
and reacting to the
automotive press, I
finally get to put the
shoe on the other foot.
In the age of the
Internet, anyone can
be a ‘journalist’.’
~Bob Lutz
FastLane Blog - GM’s Bob Lutz
http://fastlane.gmblogs.com/archives/bob_lutz
66. 5 great ways YOU (yes, you)
can use a Blog for your business
67. 1. Establish an online presence on the cheap
Caroline Collective
www.carolinecollective.cc
68. 2. Look brilliant, be adored by many
Crowdspring - crowd source graphic design Blog
http://blog.crowdspring.com
69. 3. Support, give back and build your Community
Houston Artist Relief Blog -- HAA artist outreach
www.haahelps.com
70. 4. Promote and extend conferences and event life
Mom 2.0 Summit
www.mom2summit.com
71. 5. Run a viral marketing multimedia campaign
www.arttheheartofhouston.com
www.haablog.com
74. What is Success?
• Define your goals ahead of time:
www.intensedebate.com
• Hits to your Web site / special landing page
• Number of comments or link outs
• Links from Influencers
• Answers to online polls
www.polldaddy.com
75. How do you know it’s working?
• Define your goals ahead of time:
• Newsletter sign up
www.mailchimp.com
• Raised funds (www.chipin.com)
• Number of ‘favorites’ or ratings
• Trackbacks from other Blogs
77. Stick with your strategy and tweak as needed
• High traffic time?
• Post topics particularly hot?
• Who are your top referrers?
• How are they consuming your info?
http://www.flickr.com/photos/8136496@N05/2327243497/
78. Tracking your success....
Statistics are available, numbers work...
Google Analytics (free and track your PPC)
www.google.com/analytics
79. Tracking your success....
Stats just a click away...
Built-in Blog utility traffic meters
www.typepad.com // www.wordpress.com
82. Visualization tools
Embed rich media for higher readership
• Use other free online social networks to
host or discover Rich Media:
• Video:
• www.youtube.com
• www.vimeo.com
• Photos:
• www.flickr.com
• Audio:
• www.seeqpod.com
83. Visualization tools
Create your own Rich content
• Jing (www.jingproject.com/) - free
desktop image and video recorder
• Picasa (www.picasa.google.com) - edit
images and video with easy uploads
• ComicLife (http://plasq.com/comiclife/)
- have fun with your images and graphics
85. Badges of honor - make your brand portable
• Let your visitors take your brand
http://www.librarything.com/extras.php
with them
http://www.flickr.com/badge.gne
• Easily embedded / shared
graphics that show interests or
affiliation
• Cooler than a boring logo and
much more interactive
86. Make your life easier: Windows Live Writer
http://windowslivewriter.spaces.live.com/
88. Tracking the online conversation...
Track the conversation and find out!
www,technorati.com/watchlist
Powerful Social Media search
engine watches for your terms and
updates you
www.google.com/alerts
Email updates for your
company name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms
and names
89. Tracking the online conversation...
Further online Reputation Management
Google Trends search:
www.google.com/trends
Technorati search:
www.technorati.com
90. Tracking the online conversation...
How do you compare to your competition?
www.blogpulse.com
Great visuals to track you and
your competition’s online
activity and Buzz
93. Tracking the online conversation...
Timeliness and sincerity mean everything
• Draft response strategy beforehand
• If you need to say you’re sorry:
mean it and back it up with visible action!
• A crisis is NOT the time to start a Blog
• Respond personally and publicly
95. Social Media Tools
Podcasts - How an iPod makes you smart
• Low-tech recorded online
‘radio shows’
• Amazing knowledge sharing
• Listen wherever you want
http://www.flickr.com/photos/ollyhart/123420044/
102. Social Media Tools
Online video - no popcorn required
• Tell your story
• Keep members in the loop
• Share knowledge
• Be genuine
http://www.youtube.com/watch?v=RkBdNBQNlRk&feature=related
106. More than just pretty faces and scenery
Sharing memories and generating buzz
http://flickr.com/groups/oih/
107. You already might have a following on Flickr!
http://flickr.com/photos/billtex48/2178056762/
108. Do more with less...
Spread the Flickr love and look cool doing it
http://bighugelabs.com/flickr/
109. Social Media Tools
Social Networks - Connective and effective
• Leverage existing networks
• Reach out to audience in a familiar
and comfortable environment
• Evangelize your organization
110. Social Networks - Connective and Effective
Facebook - not just for college kids
• Group pages grow
camaraderie
• Share your knowledge with:
- Facebook apps
- ‘Share’ feature
- News feed
• Great event planning
and buzz generation
http://www.new.facebook.com/group.php?gid=19149921502
www.facebook.com
111. Mobile: http://m.facebook.com
Web: www.facebook.com
1. Access messages
2. Update status
3. Use FB like a phone book
4. Upload photos and videos
112. Social Networks - Connective and Effective
MySpace - not just for the music crowd
• Go where your people
are
• Events, RSS feeds,
friend bulletins, great
ways to communicate
http://www.myspace.com/orangeshoworg
www.myspace.com
113. Social Networks - Connective and Effective
Social Powerpoint-ing with Slideshare
• Share
• Learn
• Be famous
• Find other brains like you
www.slideshare.net
www.slideshare.net
Find Ed’s presentations at
www.slideshare.net/eschipul
117. The (new) Art of Community Building
How can you use Twitter?
• Share your brain candy and link love
• Promote community and friends’ events and news
• (secondarily) Promote your events, content and news
• Give live outline of events or presentations
• Tell your friends where the speed traps are :)
• Say thank you!
118. Want to know who is talking about you on Twitter?
Follow the Micro-Blogging buzz
www.tweetscan.com
www.summize.com
www.twitscoop.com
119. Do more with less...
Feed your Tweets into other sites
123. A rubber raft in the middle of the ocean
http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
124. 3 Motivations
1. Material
2. Social
3. Ideological
Read more: http://www.schipul.com/en/art/?562
125. 3 Motivations
Material Social Ideological
1. Cash 1. Networking 1. Belief in a cause
2. Discounts 2. Socialization 2. Long-term political goal
3. Volunteers get free 3. Identity 3. Religious / spiritual
admission 4. Certification / validation 4. Self-actualization
4. Linkbacks to your site 5. Professional / Development 5. Art
5. Promotion* 6. Sex
7. Relationships
8. Organized Religion
9. Status
10. Esteem
11. Some politics
12. Achievement
13. Self-esteem*
14. Promotion
http://www.schipul.com/en/art/?562
126. 1. Material Incentives
• Pay this, get that. Done.
• Time-value of $$
• Transparency matters!
• Keep it small and simple
Photo credit: http://www.flickr.com/photos/
thegreentrilby/93788893/
127. 2. Social Incentives
• Incredibly complex
• Bunch of introverts
• All we need is love
Photo credit: http://www.flickr.com/photos/
barackobamadotcom/2214065098/
128. 3. Ideological
• Time-triggered, not time bound
• Keep an eye on ethics
• Search engines powerful ideologue
connectors
Julia Butterfly
Photo credit: http://www.cathedralgrove.se
130. A brief look at the 4 Pillars of Social Media Success
•Consulting
•Training
•Recruiting **
•Promoting
http://www.flickr.com/photos/96dpi/2119924191/
131. 1. Consulting
• What are your goals?
• Survey within and without
• Participation is key
• Make sure things are right
in the offline world too
132. 2. Training
• Social Media etiquette school
• Use those student interns for
knowledge sharing!
• Play nice with others
on your own for practice
• Patience, patience, patience
133. 3. Recruit
• Identify your current in-house
Social Media rock stars
• Recruit those that know and
can show you how
• Stay humble
• Be as transparent as possible
134. 4. Promoting
• Disclosure is essential
• Reach out to your communities
• It’s not all about you
• Get busy with the
‘invite friends’ button
136. Quickie Social Media To-Do’s
1. Read blogs
(find them on www.technorati.com)
2. Set up an RSS Feed Reader
(www.google.com/reader)
3. Join Facebook (www.facebook.com)
4. Join Flickr (www.flickr.com)
5. Track the buzz about you
(www.google.com/alerts)
137. Thanks for participating today!
Ed Schipul
CEO, Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com
(281) 497.6567
Blog: www.brandtobedetermined.com
Flickr: www.flickr.com/photos/eschipul
Twitter: www.twitter.com/eschipul
Find my slides on Slideshare: www.slideshare.net/eschipul