Blogging for business

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A course created for Carlow Kilkenny Skillnet

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Blogging for business

  1. 1. Blogging For Business<br />
  2. 2. Blogging for business – Today I’m going to show you<br />How to create a blog , a blog post and how to populate it.<br />
  3. 3. By the end of this session you will<br /><ul><li>Be able to identify the different sorts of blogging platform
  4. 4. Set up a group Wordpress.org blog
  5. 5. Installed a Wordpress.org theme
  6. 6. Written and published a blog post to the group blog
  7. 7. Installed a Wordpress.org plugin</li></li></ul><li>What is a blog?<br /><ul><li>A blog is a website or part of a website that is updated regularly.
  8. 8. Blogs have the facility for readers to leave comments
  9. 9. Most blogs are run via blogging platforms such as Wordpress, Blogger, Tumblr and Posterous</li></li></ul><li>Why blog?<br /><ul><li>Websites with blogs get 55% more unique visitors.
  10. 10. Bloggers have 79% more twitter followers
  11. 11. Bloggers get 97% more inbound links</li></ul>Source Hubspot<br />http://bit.ly/kSYMTM<br />http://bit.ly/keGHlY<br />
  12. 12. Why blog?<br /><ul><li>SEO – Search Engine Optimisation
  13. 13. Establish you as an expert
  14. 14. Brand awareness
  15. 15. Communication with customers
  16. 16. Hub of social media activity</li></li></ul><li>Why blog?<br /><ul><li>SEO – Search Engine Optimisation
  17. 17. Establish you as an expert
  18. 18. Brand awareness
  19. 19. Communication with customers
  20. 20. Hub of social media activity</li></li></ul><li>What makes a successful blog?<br />
  21. 21. What makes a successful blog?<br />
  22. 22. What makes a successful blog?<br />
  23. 23. What makes a successful blog?<br />
  24. 24. What makes a successful blog?<br />
  25. 25. Which blogging tool?<br /><ul><li>Blogger – For non business bloggers
  26. 26. Wordpress.com (hosted by wordpress) – For non business bloggers
  27. 27. Facebook – Quick and easy blogging for beginners
  28. 28. Tumblr / Posterous – Mini Blogging
  29. 29. Wordpress.org – Self hosted for business blogging</li></li></ul><li>Getting started with Wordpress.org<br />What you need<br /><ul><li>Domain log in details (ask your web developer)
  30. 30. Hosting package – www.blacknight.com
  31. 31. Domain name</li></li></ul><li>Getting started with Wordpress.org<br />
  32. 32. Getting started with Wordpress.org<br />
  33. 33. Getting started with Wordpress.org<br />
  34. 34. Getting started with Wordpress.org<br />
  35. 35. Getting started with Wordpress.org<br />
  36. 36. Getting started with Wordpress.org<br />
  37. 37. Getting started with Wordpress.org<br />
  38. 38. Getting started with Wordpress.org<br />
  39. 39. Installing a theme<br />dkret3<br />
  40. 40. Customise your theme<br />dkret3<br />
  41. 41. Customise your theme<br />dkret3<br />
  42. 42. Customise your theme<br />dkret3<br />
  43. 43. Customise your theme<br />dkret3<br />
  44. 44. Customise your theme<br />dkret3<br />
  45. 45. Plugins<br /><ul><li>Akismet – Spam Filter (premium)
  46. 46. All in one SEO pack - Search Engine Optimisation
  47. 47. Addthis Social Bookmarking Widget
  48. 48. fbLikeButton
  49. 49. TweetMeme Retweet button</li></li></ul><li>Installing a Plugin<br />
  50. 50. Installing a Plugin<br />
  51. 51. Installing a Plugin<br />
  52. 52. Installing a Plugin<br />
  53. 53. Getting an API Key for Akismet<br />www.akismet.com/wordpress<br />
  54. 54. Constructing a blog post<br /><ul><li>Headline
  55. 55. Make it catchy and a ‘must click’
  56. 56. Include numbers or phrases like ‘how to’ e.g. ‘6 ways to improve your blog’
  57. 57. Short and snappy – Max 60 characters </li></li></ul><li>Constructing a blog post<br /><ul><li>Leading paragraph
  58. 58. Short and snappy the first 160 are the most important as they are what the search engine adds as a description
  59. 59. Include search terms you’d like to be found for whenever you can e.g. ‘Carlow’ ‘hair’ ‘property’ ‘nutrition’
  60. 60. Make it compelling for readers, why would they want to read on?</li></li></ul><li>Constructing a blog post<br /><ul><li>Body of text
  61. 61. Break it into short digestible chunks – sub headings
  62. 62. Be yourself
  63. 63. Link to explanations of technical terms if necessary</li></li></ul><li>Constructing a blog post<br /><ul><li>Final paragraph
  64. 64. Ask for a comment
  65. 65. Call to action – further reading, subscribe to newsletter, call us for more info.</li></li></ul><li>Constructing a blog post<br /><ul><li>Tags
  66. 66. Anything that was mentioned in the post – consider search terms
  67. 67. Categories
  68. 68. Create some categories that your blog posts will fall into, always categorise blog posts</li></li></ul><li>Creating a ‘New Post’<br />
  69. 69. Creating a ‘New Post’<br />
  70. 70. Finding inspiration <br /><ul><li>Set up an RSS reader – Google Reader
  71. 71. Google Alerts – Keep up to date with developments in your industry / area of interest
  72. 72. Find and follow blogs of interest – Google Blog Search
  73. 73. What questions do your customers ask you?
  74. 74. What are you an expert in?</li></li></ul><li>Finding inspiration <br /><ul><li>Create a content calendar
  75. 75. Google Calendar</li></li></ul><li>Getting people to read your blog<br /><ul><li>Add to blog catalogues – Technorati, Irish Blogs, Irish Blog Directory, Blog Catalog, Alltop
  76. 76. Social share – Feed to Twitter and Facebook
  77. 77. Comment on other blogs
  78. 78. Join forums and add to signature (but don’t spam)</li></li></ul><li>If you get stuck<br />Email me: amanda@spiderworking.com<br />Phone me: 01 442 9410<br />Skype me: spiderworking.com<br />Get these slides: http://bit.ly/ckblogslides<br />

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