Digital Champions - Back To The Future Wordpress Workshop Paul Webster (Twitter : @watfordgap) 22nd / 23rd February 2013
Wordpress Workshop• Introductions• Aims of Back to the Future• What is Social Media• Wordpress and Blogging• How to … - Create account & Dashboard - Commenting on Posts and Pages - Add & Edit Posts and Pages - Choose a Theme - Inserting links - Organise Menus - Using & uploading audio, - Use Tags and Categories pictures & video - Add Widgets Try on on own Wordpress page first, then on www.ntdc.org.uk Have Fun!
Social Media is .... . media rich, interactive, content served based on preferences,open for comments, conversations WITH visitors encouraged.Web 2.0=Social Media=New Media=Social Networking
It’s about conversations…..Social media…is about pursuing relationships and fosteringcommunities. Paul Adams, Google - http://thinkoutsidein.com/blogThe Conversational Web, not a Broadcast. Listen more than talk
Its Relational notTransactional Social Networking builds collaboration“The Conversational Web”, not and conversationsa Broadcast. Listen more thanyou talk – and interactIncreased Reach - traditionalreporting barriers broken downand communities empoweredImmediacy - what took days,takes hours, what took minutestakes seconds!Be Helpful – Be Generous - SayThank You - Share and you’ll be Common Craft What is Social Media Videoamazed what you get back!
Supporting Groups• Know your objectives and what you want to say • How can we support you to work better or tell your story• Research where your audience are – do you know? • Survey and find out, work in spaces where your target audience are• Plan how to use the tools – have a strategy • Run an event?, e-bulletin update? Do ‘as well as’ what you do• Choose tool to match audience and implement • Look at what other organisations have done, what works elsewhere?• Sustain the conversation and say thank you • Encourage people to return, keep it new, links from websites
The best website for the job• Choose the way to convey message. – Audio → Images → Video – See Audioboo, Flickr, Pinterest, Bambuser, Youtube• Choose the context to engage with audience. – Blog → Facebook → Twitter• Choose a useful (FREE) tool/s to help streamline work – Finding out → Letting people know → Running events – See Survey Monkey, MailChimp, EventbriteCan be a simple choice - Sharing a policy document between trusteesCan be a strategic choice - Moving all docs to cloud and eliminating file server
WordpressBlog – short for weBLOGNot just an on-line (sometimes) personal or project related journalAlso simplest way to get a full websiteDont worry its not finished – some of the best blogs build as conversations
Two flavours - .com & .orgOpen platform for community ledcontent & story developmentContains text, pictures, video, audio andcommentary on a chosen topicStart conversations, get feedback fromvisitors, more informal than websiteMultiple users can have permission toaccess website and add contentOther spaces – Blogger & TumblrCommoncraft Video - explaining Blogs
Create an account & the dashboard Go to www.wordpress.com Choose a name for your blog Need a Password and Email addressTo get back to logonadd /wp-admin This is your blog. Update settings, but we will come back to themes...To get back to thedashboard click grey menu bar Dashboard links to all your blogs features & settings, also statistics
Add & Edit Posts and Pages Multiple static Pages of information A reverse chronological list of Posts containing news & discussionsWhen ready … Open for comment to spark debate – a magazine editorialPreview Changes,Save as Draft, Edit and Quick Edit features. Similar to a Word Editor. Add into categoriesPublish (Or date infuture for post) Aim for approx 500 words & picture / media with a call to action or interaction
Inserting LinksWebsite link (http://), email address (mailto:) or Contact Us formLink to others talking about the topicReference other posts you have written elsewhere on the blogMake links descriptive to reader
Using & uploading audio, pictures & videoSites to try ... Audioboo, Youtube, FlickrCan be uploaded from your computer to Media Gallery and editedCheck Copyright – Use Creative CommonsUse Shortcodes for easeDont forget captions and Alt Text
Media IdeasA Picture gallery tells a thousand words – Gradual redevelopment of a siteVideo can make a compelling case study or capture a moment forever – The crowd an the opening of a projectSome prefer Audio for telling a story – Story telling of memories captured forever
Use Tags & CategoriesApplies to PostsBrings order and helps readers search for similar posts. So keep well organisedAre interactive and clickableCategory can also have descriptionTry and limit to 8 – 10 top level CategoriesUse more Tags, think of reader searching
Commenting on Posts & PagesIts what makes a blog into a communitySet Moderation so you review firstMake sure you have Spam filter activated (Askimet)Comment other peoples blogs to raise your profile
Choose a ThemeExperiment!But changing a theme can also affect some functionalityWordpress.com has some themes built in that are customisableNeed to use hosted Wordpress.org for full flexibility
Organise MenusDetermines the order and structure of the pages and postsAdd Links, Pages or Categories
Add WidgetsNot all themes have same so see which suits your needs bestAdds features such as Calendar, Archive, Search, Categories etc. Link to social networks to show latest Tweets and Facebook updates
UsersCan be set with different levels of permissionMembers only areaUsername descriptive but not too revealing – e.g. paulwPosts and uploads are tagged with a user, good for searching & tracing
PluginsWordpress extension written by developersCheck reviews & ratings. Can make site unstableCheck updates often & applye.g. Askimet, BackUpWordpress, Jetpack...
Other ConsiderationsDashboard statistics recording to show popular posts and commentsInterested visitors can subscribe by email or follow the RSS feedInclude a Comments & Moderation policy statement (http://bramcotetoday.org.uk). Views are of posters not site ownersDont restrict interaction, but respect privacy
Wordpress Tips• Look for similar organisations, follow them, learn & share with them• Dont over moderate, allow the community to shape the discussion and for it to feel like an open community where all are welcome• Post when inspired or when you have news. Dont post for the sake or it or leave it too long. Readership may decline if no new content.• Be real, authentic and honest. People read blogs as personal account of your work and organisations activity.• Consider linking posts in series on your blog or with other similar organisation in your area or with the same interests• Dont worry if a post seems half finished, blogs are meant to be a conversation, encourage dialogue and debate in the comments.• Comment on others blogs that are similar and link back to yours.• Mention your blog on your website, email, social media, posters ...
Wordpress Considerations• Prepare to have less control over your messages and brand so keep scanning and monitoring for mentions.• A free site Wordpress.com site is sufficient for most groups, but does lack some flexibility for advanced users.• Be ready for Trolls & Spam. Respond consistently with posting guidelines and make sure Spam filter is in place (Askimet).• Dont underestimate time it takes to build a community, feed it with new content & reply. Consider sharing load as a team.• Dont ignore your readers, theyve invested time and interest in your blog so return the favour and reply to their comments.• Wordpress.com sites are automatically backed up, but on a Wordpress.org site, export your pages or use a Backup Plugin.
Measuring Success- Check how many times links are clicked if using Bit.ly- Listen whats said about your organisation using Topsy- Monitor. Google Analytics, Facebook Insights &Wordpress page visits, combine in Sparkwi.se- Measure. Tweetreach, Twitalyzer, SocialBro, www.twentyfeet.com- Visualize. Infographics on Visual.y, My Social StrandBUT …. real success is not just about the numbers- Tell stories of real people and real changes- Find out how people heard about you- Build relationships & success by joining in conversations- Social media presence an reflection of your organisation- Engage press, funders, authorities with pictures and video- Say Thank You!
Any Questions? Things youd like to be able to do? Other websites Anything else …. (Technology related!) Guides and Links ...http://resources.mediatrust.org/microsite/allourstories ,http://nptechuk.wordpress.com/sms-links/ andhttp://www.problogger.net/31-days-to-building-a-better-blog/
Thank You Paul Webster (Twitter : @watfordgap) firstname.lastname@example.org