10 MOUTHWATERING TIPS ON CAN ACHIEVE MEGA BLOGGING SUCCESS

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10 MOUTHWATERING TIPS ON CAN ACHIEVE MEGA BLOGGING SUCCESS

  1. 1. 10 MOUTHWATERING TIPS ON CAN ACHIEVE MEGA BLOGGING SUCCESS!!
  2. 2. TIP #1 Never title things like that.
  3. 3. My Name: Chris Coyier My Blog: CSS-Tricks (http://css-tricks.com) I think it’s successful because: • I enjoy working on it • It makes job-level money • It has opened a lot of opportunities for me
  4. 4. TIP #1 Never title things like that. Sensationalist Poor English Vague List posts have incredible value* =( * http://thenetsetter.com/blog/blogging/just-how-popular-are-list-posts/ AppStorm.com gets about 8x more traffic from lists than reviews and how-to’s
  5. 5. 10 THINGS I’VE LEARNED ABOUT HOW TO RUN A SUCCESSFUL BLOG
  6. 6. I swear to god I’m going to walk out of here if this guy’s first slide is about how you have to be “passionate” what you blog about.
  7. 7. You Have To Be Passionate Seventh Slide Mo-Fos
  8. 8. Should be: Your life is already largely about this thing. Blog is extension of that life. Should not be: You sense a “gap in the market” Help blog on every single Adobe product! Rah rah rah!
  9. 9. Not Everybody has a thing. Most people don’t have a thing. Jealous? Work on that first.
  10. 10. ON WRITING
  11. 11. You should never run out of ideas. You should have 100 ideas easily. Writers block is for writers. Strategies: Be prepared to capture ideas* Start writing drafts ASAP (not just title) * http://cameronmoll.tumblr.com/post/757723641/capturing-ideas-in-the-shower Writing down ideas in the shower (!)
  12. 12. Design is important. Obviously. It’s kind of like cheating. A great blog post on an ugly site will probably “do” worse than an average post on a beautifully designed site. “do” = more traffic, more comments/engagement
  13. 13. WOW! Trent is smart! And also handsome!
  14. 14. Hm... I’m not sure I trust this site.
  15. 15. RANDOM JASON SANTA MARIA SLIDE
  16. 16. MEASURING
  17. 17. Google Analytics, blah blah blah. Don’t spend all day in there. 10 minutes a month. Only spend more time with it if you can find things to do that are actionable.
  18. 18. My blog isn’t doing very well. (Low traffic, Low comments, No fame or fortune.) You haven’t given it enough time Time = time spent on each article. Time = time since you’ve started blogging. Has it been a year? Your content isn’t good enough Great articles never sit around gathering dust.
  19. 19. MANAGEMENT
  20. 20. How do you protect against plagiarism? (“Scraper” blogs) You don’t. Do you want to spend all your time writing takedown notices? Hiring lawyers? Being mad? No. Spend it blogging.
  21. 21. Besides, your website... • is on a domain with more trust. • published that article first. • is coded better for SEO than theirs. • is better designed than theirs. • isn’t at risk for serious penalization from search engines.
  22. 22. Dealing with Comments
  23. 23. Dealing with Comments
  24. 24. HOT TAKE AWAY TIPS One well written, well researched, interesting article equals 15,700 poorly written, poorly researched, not interesting articles.
  25. 25. HOT TAKE AWAY TIPS Frequency doesn’t matter. It’s a blog not CNN.com. Do not feel pressure to post before you are ready. Even if some reader whines about it. The only reason they are whining at all is because they are used to your high quality.
  26. 26. HOT TAKE AWAY TIPS It may take you over a year of super hard work to have any real success, and you might never get there. Should have been side project anyway.
  27. 27. Nobody expects this to be easy. Blogging is the same way: practice, effort, and time
  28. 28. THANK YOU http://chriscoyier.net

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