Savvy Blogging with WordPress: Getting Started


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Thinking about jumping into the blogging waters? Got your feet wet, but struggling with identifying your blog's purpose or growing your readership? Join us as we talk blog basics and explore ways to support each other.

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Savvy Blogging with WordPress: Getting Started

  1. 1. SAVV Y BLOGGINGwith WordPressGetting StartedWordPressDon’t try to make money with a blog. Make money with a business, andmarket it with a blog. - remarkablogger
  2. 2. How Can A Blog Help My BusinessIncrease Traffic to Your WebsiteReach a Larger AudienceA Great Way of Branding YourselfGives You CredibilityHelps You to Reach Out & Know Your Customers
  3. 3.
  4. 4. vs.self-hosted WordPress
  5. 5. vs. self-hosted what are the other differences? COST - free - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
  6. 6. vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
  7. 7. vs. self-hosted what are the other differences? - limited to over 75 free themes + beginning to add premium themes self-hosted - hundreds and hundreds, including premium themes
  8. 8. vs. self-hosted what are the other differences? WIDGETS & - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
  9. 9. So if I choose self-hosted, I will need to... Keep WordPress updated Keep my themes updatedKeep my plugins and widgets updated And backup, backup, backup
  10. 10. starting outcomment on blogs • look at blogs in your industry
  11. 11. YOUR THEME Free vs. Paid changing themesout of the box vs. customized greater flexibility support licensing
  12. 12. Brand your blog
  13. 13. your voice beyourself
  14. 14. Your Header
  15. 15. Make it easy tonavigate your blog The navigation bar
  16. 16. Categories & Tags Widget
  17. 17. connecting
  18. 18. RSSRSS (Really Simple Syndication or Rich Site Summary) is afamily of Web feed formats used to publish frequentlyupdated works—such as blog entries, news headlines,audio, and video—in a standardized format. Make it easy to sign up for your RSS feed Create an email signup
  20. 20. SHARE
  21. 21. A few plugins
  22. 22. Akismet
  23. 23. Contact Form 7
  24. 24. Gravity Forms
  25. 25. WP - DB - Backup BackupBuddy
  26. 26. Google Analytics - Webmaster Tools
  27. 27. All in One SEO
  28. 28. Viper’s Video Quicktags Viper’s Video Quicktags
  29. 29. Audio Player
  30. 30. and more ways to make your Blog User Friendly Use a clean design and make your posts super-easyto read-use bullets and whitespace Make it easy to leave a comment Connect between your blog and website
  31. 31. CONTENT is KING!
  32. 32. You Need to Know This About Your Readers1. The 90-9-1 rule:• 90% of your readers are lurkers (they read, but do not comment).• 9% contribute from time to time, but other priorities distract them.• 1% participate frequently and account for most of the comments.2. Most won’t read your whole post carefully• The average readers spends 96 seconds reading the average post.• 79% of readers scan, rather than read.• Only 16% will read the whole page.
  33. 33. Where can I get ideas from a post? Watch and listen Family relationships and life experiences Problems of your customers or clients Industry blogs and forums Workshops and conferences Your old posts Comments from your readers
  34. 34. tips to make your content shine Understand the difference between writing forGoogle and writing for your readers Post at least once a week and be consistent Be useful Entertain your reader Write headlines that grab your reader Revive old posts Don’t stray to far from your niche Encourage comments
  35. 35. comentluv
  36. 36. livefyre
  37. 37. monetize your blog use it to market your business sell ebooks, videos, etc. affiliate advertising adsense, amazon and other adsa lot of freakin’ traffic
  38. 38. GET THE WORD OUTRegister your blog with GoogleComment on other blogsJoin discussionsUse social media and feedsAdvertise your blog everywhere
  39. 39. Thanks! Bob Dunn 425.223.0022 @bobwp