Word press in 30 minutes


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Presentation to Vancouver Internet Marketers meetup group on March 21, 2011

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Word press in 30 minutes

  1. 1. WordPress in 90 Minutes<br />This presentation can be found here: http://tinyurl.com/wordpress30<br />
  2. 2. Agenda<br />Introduction<br />Quick Wordpress overview<br />Build a Wordpress from scratch<br />
  3. 3. What is WordPress<br /> WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL. <br /> It has many features including a plug-in architecture and a template system. <br />Powering 12% of the top 1 Million websites<br />13 Million downloads<br />25 Million installations<br />56% CMS Market Share<br />
  4. 4. Why Wordpress<br />WordPress is very popular. This means you can find everything you need quickly<br />Wordpeess functionality can be expanded or customized using plugins, which are add-on software modules. There are thousand of FREE plugin that can do anything you need.<br />Search Engine Friendly<br />You are in control<br />Does not vendor-lock you<br />
  5. 5. What can you do with WordPress<br />Blogs: http://www.themarthablog.com/<br />Video Blogs: tv.winelibrary.com/<br />Business wbesites: http://pilieventplanning.com/<br />Online Magazines: www.vancouverlatino.com/<br />Membership Sites: www.paleoplan.com/<br />Online store: www.australian-bodycare.net<br />Community Websites: http://vizthink.com<br />Squeeze Pages: bcdiscountrealestate.com/<br />Mashable<br />
  6. 6. SettingUp your First WordPress website<br />
  7. 7. WordPress Hosting<br />Minimum requirements to run a WordPress website are:<br />PHP version 4.3 or greater<br />MySQL version 4.1.2 or greater<br />Our additional recommendations:-<br />PHP version 5 or greater ( Will be required for WP ver 3.2 )<br />MySQL version 5 or greater ( Will be required for WP ver 3.2 )<br />Apachemod_rwerite ( Linux hosting recommended )<br />cPanel support – cPanel is a web hosting control panel that provides a graphical interface and automation tools designed to simplify the process of hosting a web site. <br />Server Location – If your business serves a community in a specific geographic location, it is recommended that you use a hosting service that has servers in your target location. This will help improve your SEO ranking in your area. <br />Disk space and bandwidth limitation – We recommend you choose a hosting plan that is unlimited. These plans are so common and affordable, there is no reason you will pick any other option.<br />
  8. 8. Hosting Cont.<br />HostGator- A US based company that provides Shared, Reseller and Dedicated web hosting solutions, designed for both beginners and professionals. ( You can use coupon code WORDPRESSINSIDER to get a little bit of a discount )<br />WestHost - Recommended by WordPress guru Joost de Valk<br />WebServe- A Canada based company you may want to use in case you have a business that serves clients in Canada. Make sure to take one of their UNIX hosting options.<br />
  9. 9. Configuring Your Website<br />Set up name servers - This information is typically provided by the hosting company<br />The information should be entered into the domain registrant database. <br />
  10. 10. Configure Domain In cPanel<br />Define domain or AddOn domain<br />Install WordPress using Fantastico<br />
  11. 11. WordPress dashboard<br />Login through <site-url>/wp-admin<br />
  12. 12. Themes<br />There are hundreds of free themes you can choose from<br />Also , many other cost anywhere between $39~$300<br />Examples:<br />Elegant themes – $39 per 1 year access for 50+ themes<br />WooThemes – From $70/3 themes and up<br />DirectoryPress- $79 <br />FlexSqueeze- $127<br />
  13. 13. Publishing content<br />In WordPress, you can write either posts or pages.<br />Posts are typically regular blog entries, you write a post. Posts automatically appear in reverse chronological order on your blog's home page. <br />Pages, on the other hand, are for content such as "About Me," "Contact Me," etc. <br />
  14. 14. About Categories & Tags<br />Each post must have at least one category <br />Tags are similar to categories, but they are generally used to describe your post in more detail. Using tags is optional<br />
  15. 15. Plugins Overview<br /><ul><li>Plugins are software add-ons that can enhance and modify the default behaviour of Wordpress.
  16. 16. Plugin are installed from with the WordPress Dashboard </li></li></ul><li>What can you do with Plugins<br />Automatic Backups<br />Ad Management<br />Shopping Carts<br />Easily ad tables (WP-Table Reloaded)<br />Membership managements<br />Event calendar<br />Integrate with Google Analytics<br />SEO<br />Comment spam protection<br />Automatically create mobile version (Wp Touch Pro)<br />
  17. 17. Recommended Plugins<br />All in One SEO Pack or WordPress SEO<br />Ultimate Google Analytics<br />XML Sitemap Generator ( Not needed if using WordPress SEO mentioned above)<br />Contact Form 7<br />Don’t use theme’s build in SEO or Google Analytics support!!<br />
  18. 18. Essential Settings<br />Setting/General - <br />Set time zone correctly<br />Setting/Permalinks –<br />the permanent URL to your <br />Individual posts<br />It is recommended to use custom <br />structure :<br />/%category%/%postname%<br />
  19. 19. Widgets<br />WordPress Widget is like a plugin, but designed to provide a simple way to arrange the various elements of your sidebar content without having to change any code.<br />Can use external widget tools <br />
  20. 20. Summery<br />Any questions ?<br />All resources can be found in WordpressInsider.org<br />
  21. 21. Thank You<br />Connect With Me:<br />Email: Michelle@CastilloMediaGroup.com<br />LinkedIn<br />Twitter<br />Facebook ( Feel Free to Like us  )<br />Website: WordPressInsider.org<br />This presentation can be found here: http://tinyurl.com/wordpress90<br />