NEW AGE
MARKETING
3 stories. Ethics. The Future
SEAN SI
INTERNET MARKETING CONSULTANT
Specializations:
Search Engine Optimization
Social Media Marketing
Conversion Rate O...
It all started when
I bought my first blog.

SEO Hacker School

@SEO_Hacker
SEO Hacker School

@SEO_Hacker
“I offered my last money to God and
told Him that I want to just blog for
Him

SEO Hacker School

@SEO_Hacker
“I offered my last money to God and
told Him that I want to just blog for
Him – to glorify Him throughout
the internet.”

...
I bought the

domain
name

SEO Hacker School

1 GB

worth of
hosting

@SEO_Hacker
I bought the

domain
name

SEO Hacker School

1 GB

worth of
hosting

and started my

st
1

independent
WordPress
blog

@S...
HOW I GOT INTO
MARKETING
(MY STORY ON SEO)

SEO Hacker School

@SEO_Hacker
I was going through my On-the-Job Training
(OJT) when I stumbled upon SEO

SEO Hacker School

@SEO_Hacker
I was hired by a young company in Ortigas
(which is now out of business, unfortunately)

SEO Hacker School

@SEO_Hacker
HELLO
I’m a

TRAINEE
I was given the task of SEO trainee – too
bad that the SEO manager resigned just a
week after I got i...
I had an
enormous quota
which involved:

SEO Hacker School

Blah… blah... blah…

Submit Comment

@SEO_Hacker
I had an
enormous quota
which involved:

SEO Hacker School

BLOG
COMMENTING

Blah… blah... blah…

Submit Comment

@SEO_Hac...
I had an
enormous quota
which involved:

BLOG
COMMENTING

Blah… blah... blah…

Submit Comment

FORUM
POSTING

SEO Hacker S...
I had an
enormous quota
which involved:

FORUM
POSTING

SEO Hacker School

BLOG
COMMENTING

Blah… blah... blah…

Submit Co...
I worked from

6AM

12MN

and got paid $150 a month for all of it

SEO Hacker School

@SEO_Hacker
I worked from

12MN

6AM

and got paid $150 a month for all of it
*sigh*

SEO Hacker School

@SEO_Hacker
In the middle of it all, I was learning more about WHY
I was doing things.

SEO Hacker School

@SEO_Hacker
In the middle of it all, I was learning more about WHY
I was doing things.
1

SEO Hacker School

Why i had such a huge quo...
In the middle of it all, I was learning more about WHY
I was doing things.
1

Why i had such a huge quota
2

SEO Hacker Sc...
In the middle of it all, I was learning more about WHY
I was doing things.
1

Why i had such a huge quota
2

3

SEO Hacker...
In the middle of it all, I was learning more about WHY
I was doing things.
Why i had such a huge quota

1

2

3
4

SEO Hac...
In the middle of it all, I was learning more about WHY
I was doing things.
Why i had such a huge quota

1

Why i had to co...
And true enough, some of my tests
worked. I got my blog to PR 3 then PR 4.
And it’s ranking on a wide scale of keywords ev...
HOW SEO HACKER
WAS BORN
(AND HOW IT GREW)

SEO Hacker School

@SEO_Hacker
SEO Hacker as a website was born April 2010 –
just a few months from my college graduation.
SEO Hacker School

@SEO_Hacker
By this time, I was already a bit
knowledgeable about SEO
because of the strategies I
tested out in my God and You
blog (h...
I bought

SEO-Hacker.com

SEO Hacker School

@SEO_Hacker
I bought

SEO-Hacker.com
(whose name was inspired by a blog I was
following then – lifehacker.com)

SEO Hacker School

@SE...
I bought

SEO-Hacker.com
(whose name was inspired by a blog I was
following then – lifehacker.com)

and built it as a ‘kno...
I bought

SEO-Hacker.com
(whose name was inspired by a blog I was
following then – lifehacker.com)

and built it as a ‘kno...
I was doubly inspired by Copyblogger.com on how
they were posting such great copywriting tutorials and
helping out a lot o...
I worked hard in HP – learning how a services company
should provide great services to clients – and the
penalty of it if ...
“I learned to do things in a timely
fashion and to work well with a
team.”

SEO Hacker School

@SEO_Hacker
Then someone from our local church invited me to do
SEO for him – he was a third party.
SEO Hacker School

@SEO_Hacker
So I went to work – but I was convicted because the
website was a gambling website.

SEO Hacker School

@SEO_Hacker
I then asked God if what I was doing was
glorifying to Him and I told God that if it
wasn’t – He would take it away.

SEO ...
God was faithful and he
took the project away…
SEO Hacker School

@SEO_Hacker
Leaving me with nothing
for half a month.
SEO Hacker School

@SEO_Hacker
I went to Hongkong with my dad and I met a girl there
whose uncle owned the biggest scuba diving
liveaboard fleet in the P...
She referred me to her uncle and that was my first major
contract. I was gutsy enough to pitch the contract at
almost $1,0...
THE REST, AS THEY SAY, IS HISTORY

SEO Hacker School

@SEO_Hacker
Today, SEO Hacker has grown beyond expectations
and has more than 20 brands under the care of our
internet marketing servi...
But the best part is, SEO Hacker has helped
numerous up-coming SEO specialists through its
blog and online SEO School

SEO...
WHAT WE DO
(AND HOW WE PROVIDE VALUE TO OTHER COMPANIES)

SEO Hacker School

@SEO_Hacker
CASE STUDY:

Not your normal brick and mortar
business.
SEO Hacker School

@SEO_Hacker
history

Amazon was
founded in 1994
by Jeff Bezos

SEO Hacker School

@SEO_Hacker
history

Amazon was
founded in 1994
by Jeff Bezos
(before Amazon, it was
first named as Cadabra)

SEO Hacker School

@SEO_...
history

1995

Amazon.com officially
launches and goes
live as an online
bookstore

SEO Hacker School

@SEO_Hacker
history

1995

Amazon.com officially
launches and goes
live as an online
bookstore
Sells first book
'Fluid Concepts & Crea...
history

He shipped orders to all 50 states, and to
48 countries

SEO Hacker School

@SEO_Hacker
history

Sales were up to $20,000/week
within 2 months

SEO Hacker School

@SEO_Hacker
history

1997

Amazon goes public and begins selling
shares at $18 each.

SEO Hacker School

@SEO_Hacker
history

1997
Amazon.com becomes the first Internet
retailer to secure one million customers.
SEO Hacker School

@SEO_Hack...
history

1998

Amazon begins selling music

SEO Hacker School

@SEO_Hacker
history

2001

4th Quarter profit = $5 million
Revenues of more than $1 billion

SEO Hacker School

@SEO_Hacker
history

2007

Amazon unveils
the Kindle,
a dedicated ebook
reader.

SEO Hacker School

@SEO_Hacker
history

2010

Amazon
announces that
ebook sales have
outnumbered
hardcover sales for
the first time ever
SEO Hacker Schoo...
FAST FORWARD TO TODAY

SEO Hacker School

@SEO_Hacker
present

2012

Amazon.com Inc. had revenues of
$61.1B

2013

As of the 2nd Quarter of 2013, Amazon
had revenues of $15.7B
...
THERE IS REAL $$$ ONLINE

SEO Hacker School

@SEO_Hacker
AMAZON.COM TRAFFIC:
Global Rank: 7th
Visits from USA for April 2013:
131,328,200
SEO Hacker School

@SEO_Hacker
AMAZON.COM TRAFFIC:
Global Rank: 7th
Visits from USA for April 2013:
131,328,200
SEO Hacker School

@SEO_Hacker
AMAZON.COM TRAFFIC:
Global Rank: 7th
Visits from USA for April 2013:
131,328,200
TRAFFIC
SEO Hacker School

@SEO_Hacker
HOW DID THEY DO IT?

SEO Hacker School

@SEO_Hacker
For almost every book you search for,
Amazon will appear in the results.

SEO Hacker School

@SEO_Hacker
SEARCH IS OUR BUSINESS.

SEO Hacker School

@SEO_Hacker
COMPANIES WE’VE HELPED

SEO Hacker School

@SEO_Hacker
/Search En gine
Op ti mi zation/
It is the art and science of
increasing your rankings with
target keywords in search
engi...
SEO Hacker is focused in making our clients as
the leaders in the search engine results page.

SEO Hacker School

@SEO_Hac...
We want to put them up. We want to help them
generate revenue. This is our goal.

SEO Hacker School

@SEO_Hacker
We believe this can be achieved with
the best long-term strategies there is:
1
2

Content Marketing

3

SEO Hacker School
...
WHITE HAT VS.
BLACK HAT SEO
(KEY DIFFERENCES)

SEO Hacker School

@SEO_Hacker
The difference between the
GOOD GUYS and the BAD GUYS
is not simply our title but our
processes and methods.

SEO Hacker S...
IT’S HOW WE DO IT.
SEO Hacker School

@SEO_Hacker
WHITE HAT SEO

BLACK HAT SEO

CONTENT STRATEGY

KEYWORD DENSITY

VS

SEO Hacker School

@SEO_Hacker
WHITE HAT SEO

BLACK HAT SEO

BRANDING

TITLE TAGS

VS

SEO Hacker School

@SEO_Hacker
WHITE HAT SEO

BLACK HAT SEO

LINK ASSETS

LANDING PAGES

VS

SEO Hacker School

@SEO_Hacker
WHITE HAT SEO

BLACK HAT SEO

LINK OUTREACH

LINK AUTOMATION

VS

SEO Hacker School

@SEO_Hacker
In SEO you’re not looking for short term
quick wins, you’re looking for
long term benefits.

SEO Hacker School

@SEO_Hacke...
THE FUTURE OF
MARKETING
(AND YOUR PART TO PLAY AS GRADUATING STUDENTS)

SEO Hacker School

@SEO_Hacker
The face of
marketing is
changing.

SEO Hacker School

@SEO_Hacker
There is a new generation that is in tune with the
Internet and advanced technologies.

SEO Hacker School

@SEO_Hacker
Search Engine Optimization is a matter of going into
other people’s minds and figuring out the right
words your users are ...
You guys are young
and there’s a
whole world
ahead
of you.

SEO Hacker School

@SEO_Hacker
MARKETING IS NOT HARD.

SEO Hacker School

@SEO_Hacker
MARKETING IS NOT HARD.
It’s just a matter of seeing things from other people’s
perspective and telling other people how yo...
MARKETING IS NOT HARD.
It’s just a matter of seeing things from other people’s
perspective and telling other people how yo...
Competition for Traditional Marketing
is cut-throat

SEO Hacker School

@SEO_Hacker
DIGITAL MARKETING
IS THE

NEW MEDIA
SEO Hacker School

@SEO_Hacker
CONTACT ME/CHECK OUT:
• sean@seo-hacker.com
• http://seo-hacker.org
• http://seo-hacker.net
Follow me @SEO_Hacker
Designed by:

Angie Reyes
@myra_angelica
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My slide deck for my talk at the Far Eastern University. Target audience were marketing students. About SEO, ethics, and my story on starting out as an SEO specialist

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New Age Marketing

  1. 1. NEW AGE MARKETING 3 stories. Ethics. The Future
  2. 2. SEAN SI INTERNET MARKETING CONSULTANT Specializations: Search Engine Optimization Social Media Marketing Conversion Rate Optimization Search Engine Marketing Analytics Online Reputation Management Inbound Marketing Email Marketing SEO Hacker School @SEO_Hacker
  3. 3. It all started when I bought my first blog. SEO Hacker School @SEO_Hacker
  4. 4. SEO Hacker School @SEO_Hacker
  5. 5. “I offered my last money to God and told Him that I want to just blog for Him SEO Hacker School @SEO_Hacker
  6. 6. “I offered my last money to God and told Him that I want to just blog for Him – to glorify Him throughout the internet.” SEO Hacker School @SEO_Hacker
  7. 7. I bought the domain name SEO Hacker School 1 GB worth of hosting @SEO_Hacker
  8. 8. I bought the domain name SEO Hacker School 1 GB worth of hosting and started my st 1 independent WordPress blog @SEO_Hacker
  9. 9. HOW I GOT INTO MARKETING (MY STORY ON SEO) SEO Hacker School @SEO_Hacker
  10. 10. I was going through my On-the-Job Training (OJT) when I stumbled upon SEO SEO Hacker School @SEO_Hacker
  11. 11. I was hired by a young company in Ortigas (which is now out of business, unfortunately) SEO Hacker School @SEO_Hacker
  12. 12. HELLO I’m a TRAINEE I was given the task of SEO trainee – too bad that the SEO manager resigned just a week after I got in – leaving all the SEO work to me SEO Hacker School @SEO_Hacker
  13. 13. I had an enormous quota which involved: SEO Hacker School Blah… blah... blah… Submit Comment @SEO_Hacker
  14. 14. I had an enormous quota which involved: SEO Hacker School BLOG COMMENTING Blah… blah... blah… Submit Comment @SEO_Hacker
  15. 15. I had an enormous quota which involved: BLOG COMMENTING Blah… blah... blah… Submit Comment FORUM POSTING SEO Hacker School @SEO_Hacker
  16. 16. I had an enormous quota which involved: FORUM POSTING SEO Hacker School BLOG COMMENTING Blah… blah... blah… Submit Comment ADDING “FRIENDS” (IN 5 SOCIAL NETWORKS) @SEO_Hacker
  17. 17. I worked from 6AM 12MN and got paid $150 a month for all of it SEO Hacker School @SEO_Hacker
  18. 18. I worked from 12MN 6AM and got paid $150 a month for all of it *sigh* SEO Hacker School @SEO_Hacker
  19. 19. In the middle of it all, I was learning more about WHY I was doing things. SEO Hacker School @SEO_Hacker
  20. 20. In the middle of it all, I was learning more about WHY I was doing things. 1 SEO Hacker School Why i had such a huge quota @SEO_Hacker
  21. 21. In the middle of it all, I was learning more about WHY I was doing things. 1 Why i had such a huge quota 2 SEO Hacker School Why i had to comment intelligibly on forums @SEO_Hacker
  22. 22. In the middle of it all, I was learning more about WHY I was doing things. 1 Why i had such a huge quota 2 3 SEO Hacker School Why i had to comment intelligibly on forums Why i had to comment intelligibly on blogs @SEO_Hacker
  23. 23. In the middle of it all, I was learning more about WHY I was doing things. Why i had such a huge quota 1 2 3 4 SEO Hacker School Why i had to comment intelligibly on forums Why i had to comment intelligibly on blogs Why the links were so important @SEO_Hacker
  24. 24. In the middle of it all, I was learning more about WHY I was doing things. Why i had such a huge quota 1 Why i had to comment 2 applied everything this, I intelligibly on forums In all of to my first blog – i had to comment Why 3 4 SEO Hacker School intelligibly on blogs. Why the links were so important @SEO_Hacker
  25. 25. And true enough, some of my tests worked. I got my blog to PR 3 then PR 4. And it’s ranking on a wide scale of keywords even until now. SEO Hacker School @SEO_Hacker
  26. 26. HOW SEO HACKER WAS BORN (AND HOW IT GREW) SEO Hacker School @SEO_Hacker
  27. 27. SEO Hacker as a website was born April 2010 – just a few months from my college graduation. SEO Hacker School @SEO_Hacker
  28. 28. By this time, I was already a bit knowledgeable about SEO because of the strategies I tested out in my God and You blog (h3sean.com). SEO Hacker School @SEO_Hacker
  29. 29. I bought SEO-Hacker.com SEO Hacker School @SEO_Hacker
  30. 30. I bought SEO-Hacker.com (whose name was inspired by a blog I was following then – lifehacker.com) SEO Hacker School @SEO_Hacker
  31. 31. I bought SEO-Hacker.com (whose name was inspired by a blog I was following then – lifehacker.com) and built it as a ‘knowledge-base’ blog SEO Hacker School @SEO_Hacker
  32. 32. I bought SEO-Hacker.com (whose name was inspired by a blog I was following then – lifehacker.com) and built it as a ‘knowledge-base’ blog I simply blogged about the new things I was learning about SEO SEO Hacker School @SEO_Hacker
  33. 33. I was doubly inspired by Copyblogger.com on how they were posting such great copywriting tutorials and helping out a lot of people become better bloggers. SEO Hacker School @SEO_Hacker
  34. 34. I worked hard in HP – learning how a services company should provide great services to clients – and the penalty of it if we don’t. SEO Hacker School @SEO_Hacker
  35. 35. “I learned to do things in a timely fashion and to work well with a team.” SEO Hacker School @SEO_Hacker
  36. 36. Then someone from our local church invited me to do SEO for him – he was a third party. SEO Hacker School @SEO_Hacker
  37. 37. So I went to work – but I was convicted because the website was a gambling website. SEO Hacker School @SEO_Hacker
  38. 38. I then asked God if what I was doing was glorifying to Him and I told God that if it wasn’t – He would take it away. SEO Hacker School @SEO_Hacker
  39. 39. God was faithful and he took the project away… SEO Hacker School @SEO_Hacker
  40. 40. Leaving me with nothing for half a month. SEO Hacker School @SEO_Hacker
  41. 41. I went to Hongkong with my dad and I met a girl there whose uncle owned the biggest scuba diving liveaboard fleet in the Philippines. SEO Hacker School @SEO_Hacker
  42. 42. She referred me to her uncle and that was my first major contract. I was gutsy enough to pitch the contract at almost $1,000 and the company agreed. SEO Hacker School @SEO_Hacker
  43. 43. THE REST, AS THEY SAY, IS HISTORY SEO Hacker School @SEO_Hacker
  44. 44. Today, SEO Hacker has grown beyond expectations and has more than 20 brands under the care of our internet marketing services. SEO Hacker School @SEO_Hacker
  45. 45. But the best part is, SEO Hacker has helped numerous up-coming SEO specialists through its blog and online SEO School SEO Hacker School @SEO_Hacker
  46. 46. WHAT WE DO (AND HOW WE PROVIDE VALUE TO OTHER COMPANIES) SEO Hacker School @SEO_Hacker
  47. 47. CASE STUDY: Not your normal brick and mortar business. SEO Hacker School @SEO_Hacker
  48. 48. history Amazon was founded in 1994 by Jeff Bezos SEO Hacker School @SEO_Hacker
  49. 49. history Amazon was founded in 1994 by Jeff Bezos (before Amazon, it was first named as Cadabra) SEO Hacker School @SEO_Hacker
  50. 50. history 1995 Amazon.com officially launches and goes live as an online bookstore SEO Hacker School @SEO_Hacker
  51. 51. history 1995 Amazon.com officially launches and goes live as an online bookstore Sells first book 'Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought’ SEO Hacker School @SEO_Hacker
  52. 52. history He shipped orders to all 50 states, and to 48 countries SEO Hacker School @SEO_Hacker
  53. 53. history Sales were up to $20,000/week within 2 months SEO Hacker School @SEO_Hacker
  54. 54. history 1997 Amazon goes public and begins selling shares at $18 each. SEO Hacker School @SEO_Hacker
  55. 55. history 1997 Amazon.com becomes the first Internet retailer to secure one million customers. SEO Hacker School @SEO_Hacker
  56. 56. history 1998 Amazon begins selling music SEO Hacker School @SEO_Hacker
  57. 57. history 2001 4th Quarter profit = $5 million Revenues of more than $1 billion SEO Hacker School @SEO_Hacker
  58. 58. history 2007 Amazon unveils the Kindle, a dedicated ebook reader. SEO Hacker School @SEO_Hacker
  59. 59. history 2010 Amazon announces that ebook sales have outnumbered hardcover sales for the first time ever SEO Hacker School @SEO_Hacker
  60. 60. FAST FORWARD TO TODAY SEO Hacker School @SEO_Hacker
  61. 61. present 2012 Amazon.com Inc. had revenues of $61.1B 2013 As of the 2nd Quarter of 2013, Amazon had revenues of $15.7B SEO Hacker School @SEO_Hacker
  62. 62. THERE IS REAL $$$ ONLINE SEO Hacker School @SEO_Hacker
  63. 63. AMAZON.COM TRAFFIC: Global Rank: 7th Visits from USA for April 2013: 131,328,200 SEO Hacker School @SEO_Hacker
  64. 64. AMAZON.COM TRAFFIC: Global Rank: 7th Visits from USA for April 2013: 131,328,200 SEO Hacker School @SEO_Hacker
  65. 65. AMAZON.COM TRAFFIC: Global Rank: 7th Visits from USA for April 2013: 131,328,200 TRAFFIC SEO Hacker School @SEO_Hacker
  66. 66. HOW DID THEY DO IT? SEO Hacker School @SEO_Hacker
  67. 67. For almost every book you search for, Amazon will appear in the results. SEO Hacker School @SEO_Hacker
  68. 68. SEARCH IS OUR BUSINESS. SEO Hacker School @SEO_Hacker
  69. 69. COMPANIES WE’VE HELPED SEO Hacker School @SEO_Hacker
  70. 70. /Search En gine Op ti mi zation/ It is the art and science of increasing your rankings with target keywords in search engines such as Yahoo, Google and Bing. SEO Hacker School @SEO_Hacker
  71. 71. SEO Hacker is focused in making our clients as the leaders in the search engine results page. SEO Hacker School @SEO_Hacker
  72. 72. We want to put them up. We want to help them generate revenue. This is our goal. SEO Hacker School @SEO_Hacker
  73. 73. We believe this can be achieved with the best long-term strategies there is: 1 2 Content Marketing 3 SEO Hacker School Branding White-hat SEO @SEO_Hacker
  74. 74. WHITE HAT VS. BLACK HAT SEO (KEY DIFFERENCES) SEO Hacker School @SEO_Hacker
  75. 75. The difference between the GOOD GUYS and the BAD GUYS is not simply our title but our processes and methods. SEO Hacker School @SEO_Hacker
  76. 76. IT’S HOW WE DO IT. SEO Hacker School @SEO_Hacker
  77. 77. WHITE HAT SEO BLACK HAT SEO CONTENT STRATEGY KEYWORD DENSITY VS SEO Hacker School @SEO_Hacker
  78. 78. WHITE HAT SEO BLACK HAT SEO BRANDING TITLE TAGS VS SEO Hacker School @SEO_Hacker
  79. 79. WHITE HAT SEO BLACK HAT SEO LINK ASSETS LANDING PAGES VS SEO Hacker School @SEO_Hacker
  80. 80. WHITE HAT SEO BLACK HAT SEO LINK OUTREACH LINK AUTOMATION VS SEO Hacker School @SEO_Hacker
  81. 81. In SEO you’re not looking for short term quick wins, you’re looking for long term benefits. SEO Hacker School @SEO_Hacker
  82. 82. THE FUTURE OF MARKETING (AND YOUR PART TO PLAY AS GRADUATING STUDENTS) SEO Hacker School @SEO_Hacker
  83. 83. The face of marketing is changing. SEO Hacker School @SEO_Hacker
  84. 84. There is a new generation that is in tune with the Internet and advanced technologies. SEO Hacker School @SEO_Hacker
  85. 85. Search Engine Optimization is a matter of going into other people’s minds and figuring out the right words your users are going to use. SEO Hacker School @SEO_Hacker
  86. 86. You guys are young and there’s a whole world ahead of you. SEO Hacker School @SEO_Hacker
  87. 87. MARKETING IS NOT HARD. SEO Hacker School @SEO_Hacker
  88. 88. MARKETING IS NOT HARD. It’s just a matter of seeing things from other people’s perspective and telling other people how your product/service can solve their problems. SEO Hacker School @SEO_Hacker
  89. 89. MARKETING IS NOT HARD. It’s just a matter of seeing things from other people’s perspective and telling other people how your product/service can solve their problems. SEO Hacker School @SEO_Hacker
  90. 90. Competition for Traditional Marketing is cut-throat SEO Hacker School @SEO_Hacker
  91. 91. DIGITAL MARKETING IS THE NEW MEDIA SEO Hacker School @SEO_Hacker
  92. 92. CONTACT ME/CHECK OUT: • sean@seo-hacker.com • http://seo-hacker.org • http://seo-hacker.net Follow me @SEO_Hacker
  93. 93. Designed by: Angie Reyes @myra_angelica
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