New Age Marketing
 

New Age Marketing

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My slide deck for my talk at the Far Eastern University. Target audience were marketing students. About SEO, ethics, and my story on starting out as an SEO specialist

My slide deck for my talk at the Far Eastern University. Target audience were marketing students. About SEO, ethics, and my story on starting out as an SEO specialist

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New Age Marketing New Age Marketing Presentation Transcript

  • NEW AGE MARKETING 3 stories. Ethics. The Future
  • SEAN SI INTERNET MARKETING CONSULTANT Specializations: Search Engine Optimization Social Media Marketing Conversion Rate Optimization Search Engine Marketing Analytics Online Reputation Management Inbound Marketing Email Marketing SEO Hacker School @SEO_Hacker
  • It all started when I bought my first blog. SEO Hacker School @SEO_Hacker
  • SEO Hacker School @SEO_Hacker
  • “I offered my last money to God and told Him that I want to just blog for Him SEO Hacker School @SEO_Hacker
  • “I offered my last money to God and told Him that I want to just blog for Him – to glorify Him throughout the internet.” SEO Hacker School @SEO_Hacker
  • I bought the domain name SEO Hacker School 1 GB worth of hosting @SEO_Hacker
  • I bought the domain name SEO Hacker School 1 GB worth of hosting and started my st 1 independent WordPress blog @SEO_Hacker
  • HOW I GOT INTO MARKETING (MY STORY ON SEO) SEO Hacker School @SEO_Hacker
  • I was going through my On-the-Job Training (OJT) when I stumbled upon SEO SEO Hacker School @SEO_Hacker
  • I was hired by a young company in Ortigas (which is now out of business, unfortunately) SEO Hacker School @SEO_Hacker
  • HELLO I’m a TRAINEE I was given the task of SEO trainee – too bad that the SEO manager resigned just a week after I got in – leaving all the SEO work to me SEO Hacker School @SEO_Hacker
  • I had an enormous quota which involved: SEO Hacker School Blah… blah... blah… Submit Comment @SEO_Hacker
  • I had an enormous quota which involved: SEO Hacker School BLOG COMMENTING Blah… blah... blah… Submit Comment @SEO_Hacker
  • I had an enormous quota which involved: BLOG COMMENTING Blah… blah... blah… Submit Comment FORUM POSTING SEO Hacker School @SEO_Hacker
  • I had an enormous quota which involved: FORUM POSTING SEO Hacker School BLOG COMMENTING Blah… blah... blah… Submit Comment ADDING “FRIENDS” (IN 5 SOCIAL NETWORKS) @SEO_Hacker
  • I worked from 6AM 12MN and got paid $150 a month for all of it SEO Hacker School @SEO_Hacker
  • I worked from 12MN 6AM and got paid $150 a month for all of it *sigh* SEO Hacker School @SEO_Hacker
  • In the middle of it all, I was learning more about WHY I was doing things. SEO Hacker School @SEO_Hacker
  • In the middle of it all, I was learning more about WHY I was doing things. 1 SEO Hacker School Why i had such a huge quota @SEO_Hacker
  • In the middle of it all, I was learning more about WHY I was doing things. 1 Why i had such a huge quota 2 SEO Hacker School Why i had to comment intelligibly on forums @SEO_Hacker
  • In the middle of it all, I was learning more about WHY I was doing things. 1 Why i had such a huge quota 2 3 SEO Hacker School Why i had to comment intelligibly on forums Why i had to comment intelligibly on blogs @SEO_Hacker
  • In the middle of it all, I was learning more about WHY I was doing things. Why i had such a huge quota 1 2 3 4 SEO Hacker School Why i had to comment intelligibly on forums Why i had to comment intelligibly on blogs Why the links were so important @SEO_Hacker
  • In the middle of it all, I was learning more about WHY I was doing things. Why i had such a huge quota 1 Why i had to comment 2 applied everything this, I intelligibly on forums In all of to my first blog – i had to comment Why 3 4 SEO Hacker School intelligibly on blogs. Why the links were so important @SEO_Hacker
  • And true enough, some of my tests worked. I got my blog to PR 3 then PR 4. And it’s ranking on a wide scale of keywords even until now. SEO Hacker School @SEO_Hacker
  • HOW SEO HACKER WAS BORN (AND HOW IT GREW) SEO Hacker School @SEO_Hacker
  • SEO Hacker as a website was born April 2010 – just a few months from my college graduation. SEO Hacker School @SEO_Hacker
  • By this time, I was already a bit knowledgeable about SEO because of the strategies I tested out in my God and You blog (h3sean.com). SEO Hacker School @SEO_Hacker
  • I bought SEO-Hacker.com SEO Hacker School @SEO_Hacker
  • I bought SEO-Hacker.com (whose name was inspired by a blog I was following then – lifehacker.com) SEO Hacker School @SEO_Hacker
  • I bought SEO-Hacker.com (whose name was inspired by a blog I was following then – lifehacker.com) and built it as a ‘knowledge-base’ blog SEO Hacker School @SEO_Hacker
  • I bought SEO-Hacker.com (whose name was inspired by a blog I was following then – lifehacker.com) and built it as a ‘knowledge-base’ blog I simply blogged about the new things I was learning about SEO SEO Hacker School @SEO_Hacker
  • I was doubly inspired by Copyblogger.com on how they were posting such great copywriting tutorials and helping out a lot of people become better bloggers. SEO Hacker School @SEO_Hacker
  • I worked hard in HP – learning how a services company should provide great services to clients – and the penalty of it if we don’t. SEO Hacker School @SEO_Hacker
  • “I learned to do things in a timely fashion and to work well with a team.” SEO Hacker School @SEO_Hacker
  • Then someone from our local church invited me to do SEO for him – he was a third party. SEO Hacker School @SEO_Hacker
  • So I went to work – but I was convicted because the website was a gambling website. SEO Hacker School @SEO_Hacker
  • I then asked God if what I was doing was glorifying to Him and I told God that if it wasn’t – He would take it away. SEO Hacker School @SEO_Hacker
  • God was faithful and he took the project away… SEO Hacker School @SEO_Hacker
  • Leaving me with nothing for half a month. SEO Hacker School @SEO_Hacker
  • I went to Hongkong with my dad and I met a girl there whose uncle owned the biggest scuba diving liveaboard fleet in the Philippines. SEO Hacker School @SEO_Hacker
  • She referred me to her uncle and that was my first major contract. I was gutsy enough to pitch the contract at almost $1,000 and the company agreed. SEO Hacker School @SEO_Hacker
  • THE REST, AS THEY SAY, IS HISTORY SEO Hacker School @SEO_Hacker
  • Today, SEO Hacker has grown beyond expectations and has more than 20 brands under the care of our internet marketing services. SEO Hacker School @SEO_Hacker
  • But the best part is, SEO Hacker has helped numerous up-coming SEO specialists through its blog and online SEO School SEO Hacker School @SEO_Hacker
  • WHAT WE DO (AND HOW WE PROVIDE VALUE TO OTHER COMPANIES) SEO Hacker School @SEO_Hacker
  • CASE STUDY: Not your normal brick and mortar business. SEO Hacker School @SEO_Hacker
  • history Amazon was founded in 1994 by Jeff Bezos SEO Hacker School @SEO_Hacker
  • history Amazon was founded in 1994 by Jeff Bezos (before Amazon, it was first named as Cadabra) SEO Hacker School @SEO_Hacker
  • history 1995 Amazon.com officially launches and goes live as an online bookstore SEO Hacker School @SEO_Hacker
  • history 1995 Amazon.com officially launches and goes live as an online bookstore Sells first book 'Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought’ SEO Hacker School @SEO_Hacker
  • history He shipped orders to all 50 states, and to 48 countries SEO Hacker School @SEO_Hacker
  • history Sales were up to $20,000/week within 2 months SEO Hacker School @SEO_Hacker
  • history 1997 Amazon goes public and begins selling shares at $18 each. SEO Hacker School @SEO_Hacker
  • history 1997 Amazon.com becomes the first Internet retailer to secure one million customers. SEO Hacker School @SEO_Hacker
  • history 1998 Amazon begins selling music SEO Hacker School @SEO_Hacker
  • history 2001 4th Quarter profit = $5 million Revenues of more than $1 billion SEO Hacker School @SEO_Hacker
  • history 2007 Amazon unveils the Kindle, a dedicated ebook reader. SEO Hacker School @SEO_Hacker
  • history 2010 Amazon announces that ebook sales have outnumbered hardcover sales for the first time ever SEO Hacker School @SEO_Hacker
  • FAST FORWARD TO TODAY SEO Hacker School @SEO_Hacker
  • present 2012 Amazon.com Inc. had revenues of $61.1B 2013 As of the 2nd Quarter of 2013, Amazon had revenues of $15.7B SEO Hacker School @SEO_Hacker
  • THERE IS REAL $$$ ONLINE SEO Hacker School @SEO_Hacker
  • AMAZON.COM TRAFFIC: Global Rank: 7th Visits from USA for April 2013: 131,328,200 SEO Hacker School @SEO_Hacker
  • AMAZON.COM TRAFFIC: Global Rank: 7th Visits from USA for April 2013: 131,328,200 SEO Hacker School @SEO_Hacker
  • AMAZON.COM TRAFFIC: Global Rank: 7th Visits from USA for April 2013: 131,328,200 TRAFFIC SEO Hacker School @SEO_Hacker
  • HOW DID THEY DO IT? SEO Hacker School @SEO_Hacker
  • For almost every book you search for, Amazon will appear in the results. SEO Hacker School @SEO_Hacker
  • SEARCH IS OUR BUSINESS. SEO Hacker School @SEO_Hacker
  • COMPANIES WE’VE HELPED SEO Hacker School @SEO_Hacker
  • /Search En gine Op ti mi zation/ It is the art and science of increasing your rankings with target keywords in search engines such as Yahoo, Google and Bing. SEO Hacker School @SEO_Hacker
  • SEO Hacker is focused in making our clients as the leaders in the search engine results page. SEO Hacker School @SEO_Hacker
  • We want to put them up. We want to help them generate revenue. This is our goal. SEO Hacker School @SEO_Hacker
  • We believe this can be achieved with the best long-term strategies there is: 1 2 Content Marketing 3 SEO Hacker School Branding White-hat SEO @SEO_Hacker
  • WHITE HAT VS. BLACK HAT SEO (KEY DIFFERENCES) SEO Hacker School @SEO_Hacker
  • The difference between the GOOD GUYS and the BAD GUYS is not simply our title but our processes and methods. SEO Hacker School @SEO_Hacker
  • IT’S HOW WE DO IT. SEO Hacker School @SEO_Hacker
  • WHITE HAT SEO BLACK HAT SEO CONTENT STRATEGY KEYWORD DENSITY VS SEO Hacker School @SEO_Hacker
  • WHITE HAT SEO BLACK HAT SEO BRANDING TITLE TAGS VS SEO Hacker School @SEO_Hacker
  • WHITE HAT SEO BLACK HAT SEO LINK ASSETS LANDING PAGES VS SEO Hacker School @SEO_Hacker
  • WHITE HAT SEO BLACK HAT SEO LINK OUTREACH LINK AUTOMATION VS SEO Hacker School @SEO_Hacker
  • In SEO you’re not looking for short term quick wins, you’re looking for long term benefits. SEO Hacker School @SEO_Hacker
  • THE FUTURE OF MARKETING (AND YOUR PART TO PLAY AS GRADUATING STUDENTS) SEO Hacker School @SEO_Hacker
  • The face of marketing is changing. SEO Hacker School @SEO_Hacker
  • There is a new generation that is in tune with the Internet and advanced technologies. SEO Hacker School @SEO_Hacker
  • Search Engine Optimization is a matter of going into other people’s minds and figuring out the right words your users are going to use. SEO Hacker School @SEO_Hacker
  • You guys are young and there’s a whole world ahead of you. SEO Hacker School @SEO_Hacker
  • MARKETING IS NOT HARD. SEO Hacker School @SEO_Hacker
  • MARKETING IS NOT HARD. It’s just a matter of seeing things from other people’s perspective and telling other people how your product/service can solve their problems. SEO Hacker School @SEO_Hacker
  • MARKETING IS NOT HARD. It’s just a matter of seeing things from other people’s perspective and telling other people how your product/service can solve their problems. SEO Hacker School @SEO_Hacker
  • Competition for Traditional Marketing is cut-throat SEO Hacker School @SEO_Hacker
  • DIGITAL MARKETING IS THE NEW MEDIA SEO Hacker School @SEO_Hacker
  • CONTACT ME/CHECK OUT: • sean@seo-hacker.com • http://seo-hacker.org • http://seo-hacker.net Follow me @SEO_Hacker
  • Designed by: Angie Reyes @myra_angelica