Image SEO (public)

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Image SEO (public)

  1. 1. Image SEO
  2. 2. Image‘image alternate text’ alt text stands for
  3. 3. Why is it called Image alternate text ?
  4. 4. Because when you load a webpage without display turned on, it’s the alternate text that will display instead of the image. Like this Alternate Text
  5. 5. Image alt text can also be considered the keywords behind the image.
  6. 6. But it is well nigh misunderstood and misused.
  7. 7. But it is well nigh misunderstood and misused. People and ‘SEO specialists’ (or so they claim), use image alt text to stuff and spam keywords inside their images – thinking that these invisible keywords will improve their relevance ranking. stop Keyword Stuffing
  8. 8. But it is well nigh misunderstood and misused. People and ‘SEO specialists’ (or so they claim), use image alt text to stuff and spam keywords inside their images – thinking that these invisible keywords will improve their relevance ranking. stop This practice is clearly wrong. Keyword Stuffing
  9. 9. It may work, yes, but it is not the original design and purpose of the image ‘alt text’ attribute.
  10. 10. The image alt text is supposed to describe what the image is about so that when you search in the image SERP of various search engines, your picture is ranking well for certain keywords. Sleeping Dog
  11. 11. How do you use Image alt text ?
  12. 12. We’ll tell you HOW.
  13. 13. We’ll tell you HOW.
  14. 14. We’ll tell you HOW.
  15. 15. We’ll tell you HOW.

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