59. Work in pairs and decide on three words which come to mind when you think of these brands

60. Work in pairs and decide on three words which come to mind when you think of these brands

61. Work in pairs and decide on three words which come to mind when you think of these brands

62. Work in pairs and decide on three words which come to mind when you think of these brands

63. These products do the same job. Which do you prefer?

64. These products do the same job. Which do you prefer and why?

65. These products do the same job. Which do you prefer and why?

66. The role of ‘Emotional Connection and Communication’

72. Annoyance – relief Fear – relaxation Disappointment – optimism Conflict – peace of mind Bored – excited Naïve – competent Apprehensive – flattered Ashamed - proud