about emotional appeals , which would definitely expressive in nature with indian examples , one is least popular and an other is more popular

1. Expressive Advertisement
Strategy
By-: Saurabh Meena

2. Advertisement…!!
 Why…??
 Aim...??
 Media…??

3. Types of Advertising Appeals
Emotional Appeal
 Positive Appeal
 Negative Appeal
 Humor Appeal
 Social motive & Social welfare

4. Emotional Appeal
 An emotional appeal is related to an individual’s psychological and social needs for
purchasing certain products and services.

5. Positive Emotional Appeal
 Positive emotions like- love, care, pride, or joy are shown in advertisements to
appeal audience to buy that product.
 Exa.-:

6. Cont.

7. Negative Emotional Appeal
 This appeal includes fear, guilt, and shame to get people to do things they should
or stop.
 Exa. -:

8. Cont.

9. Humor Emotional Appeal
 Humor appeal causes consumer to watch advertisement, laugh on it,
and most important is to remember advertisement and also the product
connected with humor.

10. Cont.

11. Social Appeal
 Social factors cause people to make purchases and include such aspects as
recognition, respect, etc.
 Exa.

12. Cont.

13. ……??

14. Thank you !!