How to Create and Promote an Infographic for Your School
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The document discusses how to create and promote infographics for schools through social media. It begins with explaining what infographics are and why they are useful communication tools. Specifically, infographics can improve cognition by presenting complex information visually. The document then provides examples of effective infographics and tips for schools to create their own infographics, including following data, knowing the target audience, choosing design platforms, and telling a story with the visuals. The overall message is that infographics are an engaging way for schools to share information through social media channels.
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How to Create and Promote an Infographic for Your School
- 1. 10/3/13 Frank Barry | @franswaa 1 HOW TO CREATE AN INFOGRAPHIC FOR YOUR SCHOOL AND PROMOTE IT THROUGH SOCIAL CHANNELS Frank Barry, Blackbaud @franswaa | #bbconGraphics
- 2. 10/3/13 Frank Barry | @franswaa 2 10/3/13 Frank Barry | @franswaa 2 Agenda • Why? • Examples • Crea8on • Marke8ng and Promo8on • Resources
- 3. 10/3/13 Frank Barry | @franswaa 3 10/3/13 Frank Barry | @franswaa 3
- 4. 10/3/13 Frank Barry | @franswaa 4 10/3/13 Frank Barry | @franswaa 4 What’s an Infographic? Informa8on graphics or infographics are graphic visual representaTons of informaTon, data or knowledge intended to present complex informa8on quickly and clearly. They can improve cogniTon by u8lizing graphics to enhance the human visual system’s ability to see paKerns and trends. The process of crea8ng infographics can be referred to as data visualizaTon, informa8on design, or informa8on architecture.
- 5. 10/3/13 Frank Barry | @franswaa 5 10/3/13 Frank Barry | @franswaa 5
- 6. 10/3/13 Frank Barry | @franswaa 6 10/3/13 Frank Barry | @franswaa 6
- 7. 10/3/13 Frank Barry | @franswaa 7 10/3/13 Frank Barry | @franswaa 7 Why Infographics? It only takes us 150ms for a symbol to be processed + 100ms to aKach a meaning to it. VS. hKp://neomam.com/interac8ve/13reasons/
- 8. 10/3/13 Frank Barry | @franswaa 8 10/3/13 Frank Barry | @franswaa 8 Why Infographics? A study conducted at the Wharton School of Business found that: 50% of the audience were persuaded by a purely verbal presenta8on. 67% of the audience were persuaded by the verbal presenta8on that had accompanying visuals. hKp://neomam.com/interac8ve/13reasons/
- 9. 10/3/13 Frank Barry | @franswaa 9 10/3/13 Frank Barry | @franswaa 9 Why Infographics? People remember … hKp://neomam.com/interac8ve/13reasons/
- 10. 10/3/13 Frank Barry | @franswaa 10 10/3/13 Frank Barry | @franswaa 10 Why Infographics? hKp://bit.ly/1fOlasO
- 11. 10/3/13 Frank Barry | @franswaa 11 A Few Examples
- 12. 10/3/13 Frank Barry | @franswaa 12 10/3/13 Frank Barry | @franswaa 12 How Teachers Rank Top Trends hKp://bit.ly/18tcdBS
- 13. 10/3/13 Frank Barry | @franswaa 13 10/3/13 Frank Barry | @franswaa 13 Mobile in K-‐12 Schools hKp://bit.ly/19Lz88G
- 14. 10/3/13 Frank Barry | @franswaa 14 10/3/13 Frank Barry | @franswaa 14 STEM Learning Research hKp://bit.ly/14NEf9Z
- 15. 10/3/13 Frank Barry | @franswaa 15 10/3/13 Frank Barry | @franswaa 15 STEM Learning Research hKp://bit.ly/196qYXD
- 16. 10/3/13 Frank Barry | @franswaa 16 10/3/13 Frank Barry | @franswaa 16 STEM Learning Research hKp://bit.ly/196qYXD
- 17. 10/3/13 Frank Barry | @franswaa 17 10/3/13 Frank Barry | @franswaa 17 hKp://bit.ly/18t9gRT
- 18. 10/3/13 Frank Barry | @franswaa 18 10/3/13 Frank Barry | @franswaa 18 World’s Most Educated Countries hKp://bit.ly/1bgQ8KN
- 19. 10/3/13 Frank Barry | @franswaa 19 10/3/13 Frank Barry | @franswaa 19 Myths of Online Learning hKp://bit.ly/1dNBzf6
- 20. 10/3/13 Frank Barry | @franswaa 20 Your Turn Let’s come up with some ideas for infographics in K-‐12.
- 21. 10/3/13 Frank Barry | @franswaa 21 7 Tips for CreaTng Great Infographics You won’t be an expert, but at least you’ll understand how to get started.
- 22. 10/3/13 Frank Barry | @franswaa 22 10/3/13 Frank Barry | @franswaa 22 Follow the Data You can be the creator of the informa8on source, data, etc
- 23. 10/3/13 Frank Barry | @franswaa 23 10/3/13 Frank Barry | @franswaa 23 Follow the Data
- 24. 10/3/13 Frank Barry | @franswaa 24 10/3/13 Frank Barry | @franswaa 24 Know Your Audience Parent Teacher Staff Alumni Prospec8ve Parents Board Member Students
- 25. 10/3/13 Frank Barry | @franswaa 25 10/3/13 Frank Barry | @franswaa 25 Decide on the Plaborm(s)
- 26. 10/3/13 Frank Barry | @franswaa 26 10/3/13 Frank Barry | @franswaa 26 Crae Your Story
- 27. 10/3/13 Frank Barry | @franswaa 27 10/3/13 Frank Barry | @franswaa 27 Keep it Simple
- 28. 10/3/13 Frank Barry | @franswaa 28 10/3/13 Frank Barry | @franswaa 28 Show, Don’t Tell
- 29. 10/3/13 Frank Barry | @franswaa 29 10/3/13 Frank Barry | @franswaa 29 Facilitate Sharing
- 30. 10/3/13 Frank Barry | @franswaa 30 Your Turn Who has worked on an infographic project before? What did you learn?
- 31. 10/3/13 Frank Barry | @franswaa 31 8 Tips for EffecTvely PromoTng Your Infographic
- 32. 10/3/13 Frank Barry | @franswaa 32 10/3/13 Frank Barry | @franswaa 32 Have a Clear Call to AcTon
- 33. 10/3/13 Frank Barry | @franswaa 33 10/3/13 Frank Barry | @franswaa 33 Have a Clear Call to AcTon
- 34. 10/3/13 Frank Barry | @franswaa 34 10/3/13 Frank Barry | @franswaa 34 Create a Landing Page and Publish it on Your Website hKp://www.charitywater.org/projects/completed-‐projects/
- 35. 10/3/13 Frank Barry | @franswaa 35 10/3/13 Frank Barry | @franswaa 35 Include Social Sharing
- 36. 10/3/13 Frank Barry | @franswaa 36 10/3/13 Frank Barry | @franswaa 36 Include Embed Code hKp://www.npengage.com/online-‐fundraising/know-‐donors-‐birthdays/
- 37. 10/3/13 Frank Barry | @franswaa 37 10/3/13 Frank Barry | @franswaa 37 Include Embed Code hKp://www.siegemedia.com/embed-‐code-‐generator hKp://blog.hubspot.com/how-‐to-‐create-‐embed-‐codes-‐generator-‐infographic-‐content-‐ht
- 38. 10/3/13 Frank Barry | @franswaa 38 10/3/13 Frank Barry | @franswaa 38 Send it to Your List
- 39. 10/3/13 Frank Barry | @franswaa 39 10/3/13 Frank Barry | @franswaa 39
- 40. 10/3/13 Frank Barry | @franswaa 40 10/3/13 Frank Barry | @franswaa 40 Blog, Tweet, Like and Share
- 41. 10/3/13 Frank Barry | @franswaa 41 10/3/13 Frank Barry | @franswaa 41 Print It
- 42. 10/3/13 Frank Barry | @franswaa 42 10/3/13 Frank Barry | @franswaa 42 OpTmize for SEO • Descrip8ve Title (using keywords) • Useful meta data – Keywords – Descrip8on • One page text describing the informa8on • Include G+ • Link from home page, blog, social accounts
- 43. 10/3/13 Frank Barry | @franswaa 43 Resources
- 44. 10/3/13 Frank Barry | @franswaa 44 10/3/13 Frank Barry | @franswaa 44 Infographic CreaTon Resources • Research -‐ hKp://neomam.com/interac8ve/13reasons/ • PowerPoint Template -‐ hKp://offers.hubspot.com/how-‐to-‐easily-‐create-‐five-‐fabulous-‐ infographics-‐in-‐powerpoint • Free Infographic Creator -‐ hKp://piktochart.com/ and training on how to use it -‐ hKp://www.edudemic.com/make-‐infographic-‐infographic/ • 100+ resources -‐ hKp://dailytekk.com/2012/02/27/over-‐100-‐incredible-‐infographic-‐tools-‐ and-‐resources/ • Nonprofit Infographics -‐ hKp://www.pinterest.com/kanter/nonprofit-‐infographics/