How to Create an Awesome Infographic for your School

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Creating infographics can be tricky. In this presentation you'll learn 7 things to help you create an awesome infographic. From following the data to crafting your story, it's all covered.

by @franswaa | Blackbaud

Published in: Technology, Sports, Education

How to Create an Awesome Infographic for your School

  1. 1. 10/3/13   Frank  Barry    |    @franswaa   1   HOW  TO  CREATE  AN  INFOGRAPHIC   FOR  YOUR  SCHOOL  AND  PROMOTE  IT   THROUGH  SOCIAL  CHANNELS   Frank  Barry,  Blackbaud     @franswaa  |  #bbconGraphics  
  2. 2. 10/3/13   Frank  Barry    |    @franswaa   2  10/3/13   Frank  Barry    |    @franswaa   2   Agenda   •  Why?   •  Examples   •  Crea8on   •  Marke8ng  and  Promo8on   •  Resources  
  3. 3. 10/3/13   Frank  Barry    |    @franswaa   3  10/3/13   Frank  Barry    |    @franswaa   3  
  4. 4. 10/3/13   Frank  Barry    |    @franswaa   4  10/3/13   Frank  Barry    |    @franswaa   4   What’s  an  Infographic?   Informa8on  graphics  or  infographics  are  graphic  visual   representaTons  of  informaTon,  data  or  knowledge   intended  to  present  complex  informa8on  quickly  and   clearly.     They  can  improve  cogniTon  by  u8lizing  graphics  to   enhance  the  human  visual  system’s  ability  to  see  paKerns   and  trends.         The  process  of  crea8ng  infographics  can  be  referred  to  as   data  visualizaTon,  informa8on  design,  or  informa8on   architecture.  
  5. 5. 10/3/13   Frank  Barry    |    @franswaa   5  10/3/13   Frank  Barry    |    @franswaa   5  
  6. 6. 10/3/13   Frank  Barry    |    @franswaa   6  10/3/13   Frank  Barry    |    @franswaa   6  
  7. 7. 10/3/13   Frank  Barry    |    @franswaa   7  10/3/13   Frank  Barry    |    @franswaa   7   Why  Infographics?   It  only  takes  us  150ms  for  a  symbol  to  be  processed  +  100ms  to   aKach  a  meaning  to  it.   VS.   hKp://neomam.com/interac8ve/13reasons/  
  8. 8. 10/3/13   Frank  Barry    |    @franswaa   8  10/3/13   Frank  Barry    |    @franswaa   8   Why  Infographics?   A  study  conducted  at  the  Wharton  School  of  Business  found  that:   50%  of  the  audience   were  persuaded  by  a   purely  verbal   presenta8on.   67%  of  the  audience  were   persuaded  by  the  verbal   presenta8on  that  had   accompanying  visuals.   hKp://neomam.com/interac8ve/13reasons/  
  9. 9. 10/3/13   Frank  Barry    |    @franswaa   9  10/3/13   Frank  Barry    |    @franswaa   9   Why  Infographics?   People  remember  …   hKp://neomam.com/interac8ve/13reasons/  
  10. 10. 10/3/13   Frank  Barry    |    @franswaa   10  10/3/13   Frank  Barry    |    @franswaa   10   Why  Infographics?   hKp://bit.ly/1fOlasO  
  11. 11. 10/3/13   Frank  Barry    |    @franswaa   11   A  Few  Examples  
  12. 12. 10/3/13   Frank  Barry    |    @franswaa   12  10/3/13   Frank  Barry    |    @franswaa   12   How  Teachers  Rank  Top  Trends   hKp://bit.ly/18tcdBS  
  13. 13. 10/3/13   Frank  Barry    |    @franswaa   13  10/3/13   Frank  Barry    |    @franswaa   13   Mobile  in  K-­‐12  Schools   hKp://bit.ly/19Lz88G  
  14. 14. 10/3/13   Frank  Barry    |    @franswaa   14  10/3/13   Frank  Barry    |    @franswaa   14   STEM  Learning  Research   hKp://bit.ly/14NEf9Z  
  15. 15. 10/3/13   Frank  Barry    |    @franswaa   15  10/3/13   Frank  Barry    |    @franswaa   15   STEM  Learning  Research   hKp://bit.ly/196qYXD  
  16. 16. 10/3/13   Frank  Barry    |    @franswaa   16  10/3/13   Frank  Barry    |    @franswaa   16   STEM  Learning  Research   hKp://bit.ly/196qYXD  
  17. 17. 10/3/13   Frank  Barry    |    @franswaa   17  10/3/13   Frank  Barry    |    @franswaa   17   hKp://bit.ly/18t9gRT  
  18. 18. 10/3/13   Frank  Barry    |    @franswaa   18  10/3/13   Frank  Barry    |    @franswaa   18   World’s  Most  Educated  Countries   hKp://bit.ly/1bgQ8KN  
  19. 19. 10/3/13   Frank  Barry    |    @franswaa   19  10/3/13   Frank  Barry    |    @franswaa   19   Myths  of  Online  Learning   hKp://bit.ly/1dNBzf6  
  20. 20. 10/3/13   Frank  Barry    |    @franswaa   20   Your  Turn     Let’s  come  up  with  some  ideas  for   infographics  in  K-­‐12.  
  21. 21. 10/3/13   Frank  Barry    |    @franswaa   21   7  Tips  for  CreaTng     Great  Infographics   You  won’t  be  an  expert,  but  at  least   you’ll  understand  how  to  get  started.  
  22. 22. 10/3/13   Frank  Barry    |    @franswaa   22  10/3/13   Frank  Barry    |    @franswaa   22   Follow  the  Data   You  can  be  the   creator  of  the   informa8on   source,  data,  etc  
  23. 23. 10/3/13   Frank  Barry    |    @franswaa   23  10/3/13   Frank  Barry    |    @franswaa   23   Follow  the  Data  
  24. 24. 10/3/13   Frank  Barry    |    @franswaa   24  10/3/13   Frank  Barry    |    @franswaa   24   Know  Your  Audience   Parent   Teacher  Staff   Alumni   Prospec8ve   Parents   Board   Member   Students  
  25. 25. 10/3/13   Frank  Barry    |    @franswaa   25  10/3/13   Frank  Barry    |    @franswaa   25   Decide  on  the  Plaborm(s)  
  26. 26. 10/3/13   Frank  Barry    |    @franswaa   26  10/3/13   Frank  Barry    |    @franswaa   26   Crae  Your  Story  
  27. 27. 10/3/13   Frank  Barry    |    @franswaa   27  10/3/13   Frank  Barry    |    @franswaa   27   Keep  it  Simple  
  28. 28. 10/3/13   Frank  Barry    |    @franswaa   28  10/3/13   Frank  Barry    |    @franswaa   28   Show,  Don’t  Tell  
  29. 29. 10/3/13   Frank  Barry    |    @franswaa   29  10/3/13   Frank  Barry    |    @franswaa   29   Facilitate  Sharing  
  30. 30. 10/3/13   Frank  Barry    |    @franswaa   30   Your  Turn     Who  has  worked  on  an  infographic   project  before?  What  did  you  learn?  
  31. 31. 10/3/13   Frank  Barry    |    @franswaa   31   8  Tips  for  EffecTvely     PromoTng  Your  Infographic  
  32. 32. 10/3/13   Frank  Barry    |    @franswaa   32  10/3/13   Frank  Barry    |    @franswaa   32   Have  a  Clear  Call  to  AcTon  
  33. 33. 10/3/13   Frank  Barry    |    @franswaa   33  10/3/13   Frank  Barry    |    @franswaa   33   Have  a  Clear  Call  to  AcTon  
  34. 34. 10/3/13   Frank  Barry    |    @franswaa   34  10/3/13   Frank  Barry    |    @franswaa   34   Create  a  Landing  Page  and     Publish  it  on  Your  Website   hKp://www.charitywater.org/projects/completed-­‐projects/  
  35. 35. 10/3/13   Frank  Barry    |    @franswaa   35  10/3/13   Frank  Barry    |    @franswaa   35   Include  Social  Sharing  
  36. 36. 10/3/13   Frank  Barry    |    @franswaa   36  10/3/13   Frank  Barry    |    @franswaa   36   Include  Embed  Code   hKp://www.npengage.com/online-­‐fundraising/know-­‐donors-­‐birthdays/    
  37. 37. 10/3/13   Frank  Barry    |    @franswaa   37  10/3/13   Frank  Barry    |    @franswaa   37   Include  Embed  Code   hKp://www.siegemedia.com/embed-­‐code-­‐generator     hKp://blog.hubspot.com/how-­‐to-­‐create-­‐embed-­‐codes-­‐generator-­‐infographic-­‐content-­‐ht    
  38. 38. 10/3/13   Frank  Barry    |    @franswaa   38  10/3/13   Frank  Barry    |    @franswaa   38   Send  it  to  Your  List  
  39. 39. 10/3/13   Frank  Barry    |    @franswaa   39  10/3/13   Frank  Barry    |    @franswaa   39  
  40. 40. 10/3/13   Frank  Barry    |    @franswaa   40  10/3/13   Frank  Barry    |    @franswaa   40   Blog,  Tweet,  Like  and  Share  
  41. 41. 10/3/13   Frank  Barry    |    @franswaa   41  10/3/13   Frank  Barry    |    @franswaa   41   Print  It  
  42. 42. 10/3/13   Frank  Barry    |    @franswaa   42  10/3/13   Frank  Barry    |    @franswaa   42   OpTmize  for  SEO   •  Descrip8ve  Title  (using  keywords)   •  Useful  meta  data   – Keywords   – Descrip8on   •  One  page  text  describing  the  informa8on   •  Include  G+   •  Link  from  home  page,  blog,  social  accounts  
  43. 43. 10/3/13   Frank  Barry    |    @franswaa   43   Resources  
  44. 44. 10/3/13   Frank  Barry    |    @franswaa   44  10/3/13   Frank  Barry    |    @franswaa   44   Infographic  CreaTon  Resources   •  Research  -­‐  hKp://neomam.com/interac8ve/13reasons/     •  PowerPoint  Template  -­‐   hKp://offers.hubspot.com/how-­‐to-­‐easily-­‐create-­‐five-­‐fabulous-­‐ infographics-­‐in-­‐powerpoint     •  Free  Infographic  Creator  -­‐  hKp://piktochart.com/  and  training  on  how  to   use  it  -­‐  hKp://www.edudemic.com/make-­‐infographic-­‐infographic/     •  100+  resources  -­‐   hKp://dailytekk.com/2012/02/27/over-­‐100-­‐incredible-­‐infographic-­‐tools-­‐ and-­‐resources/       •  Nonprofit  Infographics  -­‐   hKp://www.pinterest.com/kanter/nonprofit-­‐infographics/    

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