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ההרצאה שלי בכנס טלדן אינפו 2011

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  1. 1. Daniel Lipson, Info 2011, Tel Aviv 17.5.11
  2. 2. Johannes Gutenberg 1398-1468
  3. 3. המדיה החברתית פרסום והפצה של מידע שפה , לשון וכתיבה
  4. 4. “ Print altered not only the spelling and grammar, but the accentuation and inflexion of languages, and made bad grammar possible.” Marshal McLuhan
  5. 6. Emoticons :-)  :)  :o)  :]  :3  :c)  :> =] 8) =)  :}  :^) smile :-D  :D 8-D 8D x-D xD X-D XD =-D =D laugh D: D8 D; D= DX v.v horror, disgust ;-)  ;) *-) *)  ;-]  ;]  ;D wink :-/  :/  : =/ =  :S skeptical, annoyed :'( ;*( T_T TT_TT T.T Q.Q Q_Q  ;_; crying
  6. 7. LOL, OMG, ♥ Added To The Oxford English Dictionary
  7. 8. <ul><li>פרסום והפצת מידע </li></ul>
  8. 9. Ancient Library of Alexandria
  9. 12. In the Middle Ages, we were told what we knew by the Church; after the printing press and the Reformation, by state censors and the licensers of publishers; with the rise of liberalism in the 19th and 20th centuries, by publishers themselves, and later by broadcast media—in any case, by a small, elite group of professionals. Larry Sanger WHO SAYS WE KNOW On the New Politics of Knowledge
  10. 14. Subject: Fw: THIS IS NOT JUNK LETTER. BILL GATES IS SHARING HIS FORTUNE. Dear Friends, Please do not take this for a junk letter. Bill Gates is sharing his fortune. If you ignore this you will repent later. Microsoft and AOL are now the largest Internet companies and in an effort to make sure that Internet Explorer remains the most widely used program, Microsoft and AOL are running an e-mail beta test. When you forward this e-mail to friends, Microsoft can and will track it (if you are a Microsoft Windows user) for a two week time period. For every person that you forward this e-mail to , Microsoft will pay you $245.00, for every person that you sent it to that forwards it on, Microsoft will pay you $243.00 and for every third person that receives it, you will be paid $241.00. Within two weeks , Microsoft will contact you for your address and then send you a cheque .
  11. 17. פעם קריקטורה ... היום מציאות
  12. 18. Why now
  13. 19. Shirky, Clay (2010), Cognitive Surplus: Creativity and Generosity in a Connected Age . Over a Trillion hours of free time per year In the past we consumed media, today we can create content
  14. 22. Why publish
  15. 23. I want to meet Mark Zuckerberg one day and thank him… I'm talking on behalf of Egypt. This revolution started online. This revolution started on Facebook. This revolution started in June 2010 when hundreds of thousands of Egyptians started collaborating content. We would post a video on Facebook that would be shared by 60,000 people on their walls within a few hours. I always said that if you want to liberate a society just give them the Internet. If you want to have a free society just give them the Internet
  16. 24. “ If Martin Luther King, Jr., had tried to do a wiki-boycott in Montgomery, he would have been steamrollered by the white power structure. And of what use would a digital communication tool be in a town where ninety-eight per cent of the black community could be reached every Sunday morning at church? The things that King needed in Birmingham— discipline and strategy—were things that online social media cannot provide . &quot; Malcom Gladwell Small Change: Why the revolution will not be tweeted.
  17. 25. Who can publish?
  18. 29. Where can we publish?
  19. 30. Publish an article on the web <ul><li>Helium </li></ul><ul><li>Scribd </li></ul><ul><li>מאמרים </li></ul><ul><li> </li></ul>
  20. 35. connected
  21. 37. No need for RSS reader. Push feeds to Twitter or Facebook
  22. 45. Alona Forkosh-Baruch & Arnon Hershkovitz The use of Social Networks by Higher-Education Institutes in Israel http://
  23. 47. פייסבוק בספריה <ul><li>A Facebook profile is an excellent mechanism for communicating with our students because it allows us to go where they already are; it is an environment that students are already comfortable with.  </li></ul>Mack, D., Behler, A., Roberts, B., and Rimland, E. (2007). Reaching students with facebook: Data and best practices.  Electronic Journal of Academic and Special Librarianship , 8(2) .
  24. 48. Meredith Farkas / I think there is a big difference between “being where our patrons are” and “being USEFUL to our patrons where they are.” I think some of the libraries in MySpace and Facebook have put a profile up, but they have not tried to make it useful to their patrons at all.
  25. 49. ומה עם Buzz ? <ul><li>יותר מ 140 תווים </li></ul><ul><li>אפשר בקלות להוסיף תמונות </li></ul><ul><li>מוטמע ב Gmail </li></ul><ul><li>אפשר לדעת מי מחובר בכל רגע </li></ul><ul><li>עברית </li></ul>
  26. 50. Facebook, Twitter, Buzz …….??
  27. 51.
  28. 52. Twitter Client <ul><li>Seesmic </li></ul><ul><li>Hootsuite </li></ul><ul><li>Netvibes </li></ul><ul><li>Tweetdeck </li></ul>
  29. 55. RockMelt דפדפן
  30. 57. Like button/box
  31. 58. Google Chrome “like” Extension
  32. 60. Have you said something on twitter you regret? Head to your account and start deleting before it’s too late! And then take a minute to tell us about it in the comments. Your secret is safe with us. The Library of Congress doesn’t want any of our stuff. The funniest and lamest of Facebook
  33. 61. Facebook Memorable Stories Facebook displays old status updates in Memorable Stories sidebar module &quot; It's a horror. I'm seeing people excited about relationships that are long gone. People are seeing old death announcements. It's the most emotionally intrusive thing they've come up with. &quot;
  34. 62. סיכום <ul><li>שינויים לשפה ולכתיבה </li></ul><ul><li>כולם יכולים לפרסם מידע ברשת </li></ul><ul><li>הפצה מהירה של פרסומים במדיה החברתית </li></ul><ul><li>סכנות , פזיזות וחשיבה לטווח ארוך </li></ul>
  35. 63. טוב או רע ?
  36. 64. &quot; What the world is today, good and bad, it owes to Gutenberg. Everything can be traced to this source, but we are bound to bring him homage, ... for the bad that his colossal invention has brought about is overshadowed a thousand times by the good with which mankind has been favored .&quot; Mark Twain
  37. 65. “ We shape our tools and thereafter our tools shape us.” Marshal McLuhan
  38. 66. Daniel Lipson, Achva College Library Lipson@ @danieljl הצטרפו לקבוצת &quot; מידע וספרנות &quot; בפייסבוק