Going social gbrshrm


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  • Robin: 30 second intro of selfChristine: 30 second intro of self
  • Robin
  • Robin
  • Robin
  • Robin
  • Robin: So why are we (and yes – WE in HR!) not advocating for the ability for our employees to DO THEIR jobs faster, smarter and more efficiently?Everyone is doing the run-around – many of you in here who are my friends on FB or Twitter have these channels blocked at work and are on them as much as I am!! Cuz I see you all day long!!
  • Robin: not “media” – that flips people out – I prefer social collaboration or social channels. Being social has allowed me to move in profressional directions iNeVER would have been able to do were I not invovled. I purposelly, a number of years ago, set out to BE social (different than “doing” social) with the intent of connecting with people, learning from them, sharing MY ideas and positioning myself within the HR profession and ultimately collaborating with people. I can say that has happened.CHRISTINE:
  • CHRISTINE:Majority of people “consume” contentNext group curates content or commentsMinority of people “create” content
  • CHRISTINE do majority of FB presentation
  • ROBIN do majority of LI content
  • LI generates revenue va Talent Solutions (access for recruiters, branded pages, pay per click job ads), Marketing Soltiions (click-through targeted ads) and Premium subscriptions
  • LinkedIn profiles generally rank on the first or second page of search results for your name, so you will want your profile to be complete if you want to make a good impression on those searching for you.Each time you change your current job title, LinkedIn will suggest that you update your headline to match it. If your main focus is promoting your current job title and company, that is what you should do. But keep in mind that when people search for specific keywords, your headline holds a lot of weight in the network as to how you will rank in internal search results. I would suggest adding your targeted keywords in your headline instead of or in addition to your job title.
  • ROBIN: Talk about how search is optimized blah blah blah
  • Going social gbrshrm

    1. 1. + Going Social! The Basics for HR Pros Robin Schooling, SPHR @RobinSchooling Christine Assaf @HRTact
    2. 2. + ... and why are they talking to us? Who are they... #gbrshrm
    3. 3. 2601
    4. 4. 147258
    5. 5. + A question of access.... 43% completely open 24% monitor access 16% blocked SilkRoad survey 75% EEs check SM sites via mobile more than once per day #gbrshrm
    6. 6. + What social media means to me...
    7. 7. + “it‟s not about technology – it‟s about the experience” “it creates connections without the limits of geography” #gbrshrm
    8. 8. + Agenda Why Social? Facebook LinkedIn Twitter “the who, the how and the why” #gbrshrm
    9. 9. + Why social? Personal  (Finally?) see what all the fuss is about  Support your hobbies/interests  See breaking news...when it breaks!  Expand your network Professional  Meet other HR pros  Share your ideas  Get answers to your questions  Access content and information – webinars, resources, conferenc es, etc. #gbrshrm
    10. 10. + General stats  72% of online adults use social networking sites  Who is “online”?  77% of people ages 50 to 64  54% of people age 65+  SM users:  89% of internet users ages 18 - 29  78% of internet users ages 30 - 49  60% of internet users ages 50 to 64  43% of internet users 65+ (tripled in the past 4 years) Pew Research Center Internet & American Life Project (2005) – update: August 5, 2013
    11. 11. + facebook
    12. 12. + What is it? Social networking service Founded in 2004 September 26, 2006 – opened to general public The LEADING social networking site based on monthly unique visitors #gbrshrm
    13. 13. + Who uses it?  1.11 Billion users  1 of every 7 people on earth  750 million access via mobile  665 million people are DAILY users  Average time spent per FB visit = 20 minutes  Jobvite (2012 social job seeker survey)  52% of job seekers use FB to help them find work  25% of job seekers update FB profile to add professional info
    14. 14. + Setting up your account (part 1)  www.facebook.com  Name  Birthday  Gender  Email Address  Set a password  NEXT: e-mail confirmation #gbrshrm
    15. 15. + Setting up your account (part 2) Find your Friends You can search/link via your email contacts Fill in your profile information School, employer (optional) Upload a photo #gbrshrm
    16. 16. + Setting up your account (part 3) #gbrshrm Privacy Settings(** access via upper-right hand corner on any FB page)  Select the audience for what you share  Public, friends or “only me”  NOTE: only you or your friends can post to your timeline  Manage settings for how you connect  Who can see your posts  Who can send you friend requests  Review things that others tag you in  Activity Log (photos)
    17. 17. + Lingo baby – “like a boss”....  Timeline  Public display of your info (status updates, pictures, etc)  Privacy settings allow you to set who can/can‟t see  Friend  Someone you‟re connected to  Connect with others via “Friend Request”  Status Update  Post on your timeline  Comments  Responses to status updates, pictures, etc. #gbrshrm
    18. 18. + Lingo baby – “like a boss”....  Cover Photo  Image at top of your Timeline  Profile Photo  The image that appears next to your comments and updates  News Feed  List of status updates and activity  Includes your friends and subscriptions #gbrshrm
    19. 19. + Lingo baby – “like a boss”....  Fan Page  Similar to timeline  Used by business, public figures and orgs  Group  A community of people/friends created around a shared interest or purpose  Apps  Applications designed to add additional features  Includes 3rd party software and games #gbrshrm
    20. 20. + How will you...?  Benefit?  Good source of news and updates  Quick place for answers  Quick place for sharing YOUR info (work or personal)  Realize that FB is where your candidates are  Realize that FB is where your competitors are!  Find the Time? “know the content you want to see/share and know the content you don‟t want to see/share” #gbrshrm
    21. 21. + LinkedIn
    22. 22. + What is it? Social website designed for professional networking You can: Build and maintain contact network Search for jobs...RECRUIT for jobs Share information via 3rd party apps and updates Collaborate with communities (groups) #gbrshrm
    23. 23. + Who uses it?  225m+ LinkedIn users (200+ countries)  178.4m global users  65.6m US users  35% access daily  More than 1 million groups  50% of Fortune 50 companies hire through LinkedIn  Bullhorn survey of 160,000 recruiters:  97% use LI to find candidates  64% use LI exclusively! #gbrshrm
    24. 24. + Setting up your account (part 1)  Name  Real first name and real last name (per LI User Agreement)  Photo  Use a professional image  LY findings: profiles w/ photo viewed 7X as often  Headline  Search results on Google  LI search results  Invitations to connect  Suggestions i.e. “People You May Know”  “About You” (in groups, etc) #gbrshrm
    25. 25. + Setting up your account (part 2)  Websites  You can add up to 3 custom links in your profile  “Company Website” “Personal website” “Blog”  Summary  3rd party apps like Slideshare and Portfolio Display  Experience, Education, Skills and Expertise  Current and past titles optimize the search capability #gbrshrm
    26. 26. + Lingo baby! – “show me the money”  Connections  other registered users you “connect” with (each accept connection)  Second Degree Connections  the connections of your connections  Me Matt Charney Barack Obama („2nd connection‟)  Third Degree Connections  any connections of your 3rd degree connections #gbrshrm
    27. 27. + Lingo baby! – “show me the money”  Profile Page  Your personal “landing” page  Options: public (LI users and/or public) vs. private  URL/Vanity URL  Customize your URL: www.linkedin.com/in/robinschooling #gbrshrm
    28. 28. + Lingo baby! – “show me the money”  Recommendations  Your connection writes a testimonial you can post on your profile  Endorsements  Endorse the skills of your connections.... (meh.....)  Introductions  i.e. Matt Charney can “introduce” me to Barack Obama #gbrshrm
    29. 29. + TIPS Stay activeCan we get in touch? Share content 1x per week = 10x likelihood to be viewed #gbrshrm
    30. 30. + How will you...? Benefit? Connect and collaborate with industry pros and leaders Find a job Recruit for a job Build a network! Find the Time? “you‟ll get out of it what you put into it” #gbrshrm
    31. 31. + Twitter
    32. 32. + What is it? “Micro-blogging” platform origin – Short Message Services (SMS) Limited to 140 characters Started March 21, 2006 #gbrshrm
    33. 33. + Who uses it?  500 million users (200 million active users)  China has the most twitter users (35.5 million)  400 million tweets sent per day  60% of users access via mobile  40% growth in active users over last 9 months  18% of online adults in US on Twitter  Typical twitter user: 18-29 affluent, educated, non-white male #gbrshrm
    34. 34. + Setting up your account (part 1) FULL NAME  Your real name – it is searchable and visible EMAIL ADDRESS  Private but can also be searchable (if you allow it) PASSWORD  You can set double verification if you like USERNAME  The name people will use to follow you. Keep it short. #gbrshrm
    35. 35. + Setting up your account (part 2) NEXT... Email Confirmation @BobSmith @HR4Realz70809 @Robert_HR @bobinHR @Bob_in_HR AND NOW...... Build Your Profile #gbrshrm
    36. 36. + Setting up your account (part 3)  Name:  The “full name” you entered upon registration  Can be anything you’d like it to be  Location:  Can either be dynamic or static  Helps to build a sense of localization and community  Website:  The primary non-Twitter destination of your choice  Websites, blogs, LinkedIn profiles, etc.  Bio:  160 characters  Your Twitter “elevator speech” #gbrshrm
    37. 37. + ADD A PICTURE!!!
    38. 38. + Lingo baby! - “we‟re a wolf pack...” “Tweet”  a single message Following/Followers  when you “follow” someone, their tweets will appear in your timeline  when they “follow” you, your tweets will appear in their timeline #gbrshrm
    39. 39. + Lingo baby! - “we‟re a wolf pack...” @[username]  used to communicate directly with an individual  also how you see who‟s been communicating with you Reply  used to respond to an individual‟s tweets #gbrshrm
    40. 40. + Lingo baby! – “we‟re a wolf pack...” Direct Message  private platform (also called “DM or DM‟ing) Retweets – “RT”  how you share someone‟s tweet with your followers Hashtag - #  used to “tag” a concept, theme or event  searchable; used to drive community and collaboration #gbrshrm
    41. 41. + TOP TIPS Take Time to Learn! Engage! Grow the Relationship! #gbrshrm
    42. 42. + How will you...?  Benefit?  Powerful search engine  Recruiting  Stay current on legislative issues  Connect and collaborate with industry pros and leaders Find the Time? “be smart and purposeful in your social engagement” ...and what the heck is a twitter chat?
    43. 43. #gbrshrm
    44. 44. + “being socially connected IS the new „networking‟ “ “being social brings us clarity, immediacy and meaningful connections” #gbrshrm
    45. 45. + Thank You! Robin Schooling, SPHR Silver Zebras, LLC robin@silverzebras.com @RobinSchooling HRSchoolhouse.com Christine Assaf Waste Management HRTact@gmail.com @HRTact HRTact.com