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Social Media: AI Summer Meeting


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Introduction to Social Media for the AI Summer Meeting Participants

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Social Media: AI Summer Meeting

  1. 1. Social Media – Getting Started 8/5/09
  2. 2. <ul><li>Thanks for viewing my presentation. Please leave comments (below) and let me know how I can improve the presentation for others. </li></ul><ul><li>If your organization needs help with social media, online advertising, and web site management, please call me at 800-434-8607 or e-mail [email_address] ! </li></ul>For SlideShare Viewers 8/5/09
  3. 3. <ul><li>Taught English in Japan </li></ul><ul><li>Companies </li></ul><ul><ul><li>Started & Sold a small tech company </li></ul></ul><ul><ul><li>WebMedley – purchased last year and growing – web design, hosting, advertising, and social media </li></ul></ul><ul><ul><li>FanStream – sports-related iPhone application </li></ul></ul><ul><li>Teaching Technology & Speaking </li></ul>History 8/5/09
  4. 4. Agenda 8/5/09 <ul><li>Why is it popular? </li></ul><ul><li>Legal </li></ul><ul><li>Major Sites </li></ul><ul><li>Tools to Help You Manage </li></ul><ul><li>Next Steps </li></ul>
  5. 5. What’s with these people? 8/5/09
  6. 6. Social Media Is Here to Stay 8/5/09 <ul><li>Fun </li></ul><ul><li>Easy </li></ul><ul><li>Instant Feedback </li></ul><ul><li>Transparency </li></ul><ul><li>Humanizing </li></ul><ul><li>Identification with Groups </li></ul><ul><li>Research </li></ul>
  7. 7. 8/5/09
  8. 8. Employee Handbook Updated? 8/5/09 <ul><li>Define “social media” </li></ul><ul><li>Employer’s right to manage brand </li></ul><ul><li>Acknowledge right to personal time & activities </li></ul><ul><li>Connect employee’s activities to brand </li></ul><ul><li>Define “inappropriate” and given consequences </li></ul>
  9. 9. Major Sites 8/5/09
  10. 10. 8/5/09
  11. 11. Facebook 8/5/09 <ul><li>More than 250 million active users </li></ul><ul><li>More than 120 million users log on to Facebook at least once each day </li></ul><ul><li>More than two-thirds of Facebook users are outside of college </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul><ul><li>Stats direct from their Press Team </li></ul>
  12. 12. Over 50 yrs old + male view of Facebook 8/5/09
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  16. 16. Make a Page for Your Business 8/5/09
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  18. 18. Separate Friends from Business 8/5/09 <ul><li>Update Your Privacy </li></ul><ul><li>Categorize your applicants </li></ul><ul><li>Use this for messaging </li></ul>
  19. 19. LinkedIn 8/5/09 <ul><li>LinkedIn has over 43 million members in over 200 countries and territories around the world. </li></ul><ul><li>A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul>
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  23. 23. Twitter 8/5/09 <ul><li>26 Million visitors per month and growing </li></ul><ul><li>80% of accounts are dead BUT… </li></ul><ul><li>Techier & Talkier </li></ul><ul><li>Glossary - </li></ul>
  24. 24. Tweeting a Layoff 8/5/09 <ul><li>Y! layoffs today, I'm &quot;impacted&quot;. I'm heading into work to pack my desk, get my severance paperwork and hand in my badge...more to come. about 10 hours ago </li></ul><ul><li>On the plus side, my commute just got a lot shorter. about 10 hours ago. </li></ul><ul><li>Ironic that I just got my PC repaired yesterday. Won't be needing that anymore. about 9 hours ago. </li></ul><ul><li>Walking around saying good bye to some great people and good friends. about 9 hours ago </li></ul><ul><li>Waiting for the call from HR so I can go pick up my paperwork....C'mon, c'mon! I'm busy here! Let's get this over with. about 8 hours ago </li></ul>
  25. 25. 8/5/09
  26. 26. MySpace 8/5/09 <ul><li>More Page views </li></ul><ul><li>Fewer users than FaceBook </li></ul><ul><li>Still worth your time when investigating backgrounds </li></ul>
  27. 27. Other Sites 8/5/09 <ul><li>Flickr – for images </li></ul><ul><li>YouTube – for videos </li></ul><ul><li> – background research </li></ul><ul><li>Slideshare – presentations </li></ul><ul><li>DocStoc & Scribd - documents </li></ul>
  28. 28. Aggregators and Tools 8/5/09 <ul><li>Desktop Tool: Tweetdeck or Seesmic </li></ul><ul><li>Web Tool: or FriendFeed </li></ul><ul><li>iPhone or Blackberry? </li></ul><ul><li>Outlook Users: Xobni </li></ul><ul><li>Review your web stats (if you need help, let me know) </li></ul>
  29. 29. Tips 8/5/09 <ul><li>Be authentic </li></ul><ul><li>ABC (Always Be Closing) doesn’t work here </li></ul><ul><li>Schedule time to review posts </li></ul><ul><li>Automate </li></ul>
  30. 30. Bill Dotson 859-361-4464 [email_address] (and yes, on Facebook , LinkedIn , and Twitter !) 8/5/09