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  • 1. Quotes fromCannes 2011.Shared by @FabianoCoura Head of Planning @ R/GA SP
  • 2. 9000 delegates.
  • 3. 9000 delegates.9000 point of views.
  • 4. 9000 delegates.9000 point of views.Have yours too.
  • 5. Day #01Sunday 06/19/2011
  • 6. In 2011, 15% ofconversations wereabout brands. Today it’s37%. Isn’t depressive?Martin Lindstrom, Author @ goviral Seminar
  • 7. If you start offline and thenmove online it will be muchmore powerful. After a“casual conversation” 49%will remember your brandwhen online.Martin Lindstrom, Author @ goviral Seminar
  • 8. Advertising is fading.Consumers ownbrands today.Martin Lindstrom, Author @ goviral Seminar
  • 9. ROI is NOT Purpose.Best brands weren’t bornto be the most profitable,but to make life better.GM can never be Apple.Nathaniel Perez, Director of Social Marketing, SapientNitro @ SapientNitro Seminar
  • 10. Lady Gaga is her ownplatform. She alreadyhave 10 million twitterfollowers.Jennifer Frommer, Head of Brand Partnerships, Interscope @ SapientNitro Seminar
  • 11. In 2012 consumers willwant products andservices that enhancetheir lives in a uniqueand personal way.Susanna Kempe, CEO, WGSN @ WGSN Seminar
  • 12. Can we bring that forward?@DavidTrewern: WGSN:2013 will see the death ofthe banal broadcast (akaFacebook updates!)@fefaromano during WGSN Seminar
  • 13. If you know that whatyou are about to shootis good, then itprobably isn’t.Julian Boulding, President, thenetworkone @ thenetworkone Seminar
  • 14. Entrepreneurs are thenew creativedepartment (and viceversa)Troy Young, President, Say Media @ UM
  • 15. To the public, alladvertising is spam.Bob Garfield, Commentator @ imc2 Seminar
  • 16. Day #02Monday 06/20/2011
  • 17. 43% of consumerswon’t buy a product ifcan’t find the rightinformation online.Eric Bader, Chief Strategy Officer, Initiative @ Initiative Seminar
  • 18. Cannes Lions is nolonger about advertising,as indeed our industry isno longer simply aboutadvertising.Phil Thomas, CEO, Cannes Lions Festival
  • 19. What is the first thingyou reach for in themorning? Your bedpartner, yourself oryour phone?Simon Bond, CMO, BBDO @ BBDO Seminar
  • 20. Fortune favors implementersand improvisers, notentrepreneurs [...] Realinnovators are desperate,imaginative andimprovisational.Malcolm Gladwell, Author @ Kraft Foods Seminar
  • 21. We should want to be third [...]Although Jobs was last at theparty, he was the mostsuccessful. The person whowaits and is able to observe withthe benefit of hindsight wins.Malcolm Gladwell, Author @ Kraft Foods Seminar
  • 22. It is easier to come upwith effective new adsif done throughoutcollaborations.Jonah Lehrer, Author @ DraftFCB Seminar
  • 23. 28% of people want towatch TV with theirsocial networks.Mark Holden, Planning Director, phd @ phd Seminar
  • 24. A whole new generation withlower levels of privacy anxietywill help on the adoption of thisnew reality in people’s livesand the changes will not be soslow when it was in the past.Mark Holden, Planning Director, phd @ phd Seminar
  • 25. Search will move fromlinks to likes.Mark Holden, Planning Director, phd @ phd Seminar
  • 26. 83% of consumers usefewer than 30 sites amonth.Tim Armstrong, CEO, AOL @ AOL Seminar
  • 27. The future of the internetis not algorithms, it’scontent and design [...]Banners are for apes.Content is for humans.Tim Armstrong, CEO, AOL @ AOL Seminar
  • 28. Authenticity is just likepornography. You knowit when you see it.Arianna Huffington, Co-founder, The Huffington Post @ AOL Seminar
  • 29. Sorry no tweets from#canneslions today.I could not get any Wi-Fi.@paul_yole about the Microsoft sponsored wi-fi
  • 30. Tablet market isgrowing from 17 milliondevices this year to 70million devices nextyear.Kevin Lynch, CTO, Adobe @ Adobe Seminar
  • 31. Magazine people want to makesomething that is beautiful andconnects with an audience, butit has been hard to do that verywell in the internet during thelast two years.John Battelle, CEO, Federated Media @ Adobe Seminar
  • 32. Day #03Tuesday 06/21/2011
  • 33. Even though the Fiat Mio isa concept, done as aninternal exercise, there aremany ideas we will be usingin our company from nowon.João Ciaco, Advertising and Marketing Director, Fiat Brazil @ Isobar Seminar
  • 34. At Sundance we try tocreate a safe environment.We encourage freedom andthen we encourage them totake risks.Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
  • 35. The only thing in thisworld that alwayssucceeds is change.Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
  • 36. Being plugged in reducesdebate, analysis anddecisions [...] Connectionis meaningless withoutcontrol.Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
  • 37. There are 6.9 billion peoplein the world, 600 millionbroadband internetconnections, but 4.5 billiontext message users. SMS islargest human network.Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
  • 38. A good story is somethingyou haven’t known.Something that hits yourgut, your heart and thereforeyour emotions.From @wgsn during Starcom MediaVest Group & TED Seminar
  • 39. Our industry will spend 450billion on advertising thisyear. How can we makemore for peoples lives withthis money?Craig Davis, CCO, Publicis Mojo @ YouTube Seminar
  • 40. Brands do what is goodfor them. Sometimes itintersects with what isgood for us.Michael Wolff, Editorial Director, Adweek @ YouTube Seminar
  • 41. In the future, half of themusic industry’srevenues will comefrom brands.Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar
  • 42. Apple and Microsoft are gettingit right because they concentrateon servicing people. Where themusic industry is getting itwrong is that it still talks aboutselling records.Pharrell Williams, Musician, Producer @ Digitas & VEVO Seminar
  • 43. Almost 100 ads in thepress shortlist and onlyone in Cyber? That isactually the face of thebrazilian advertising.Luiz Marinho, Journalist, Bluebus
  • 44. At Coca-Cola, we thinkthe mobile phone asthe 6th sense ofpeople.Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
  • 45. We will move fromcreative excellence tocontent excellence.Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
  • 46. Great to see that theworld’s biggest brand hasthe word “contagious” atthe core of its Liquid &Linked strategy.@ContagiousPaul during the Coca-Cola Seminar
  • 47. We dont viewourselves as a gamecompany, we’rebuilding a brand.Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  • 48. We built 51 games beforegetting to Angry Birds [...]My team knows how to builda hit and also how not tobuild a hit. This is important.Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  • 49. We only care about twothings: our fans and ourbrand. We talk aboutfans, not users orconsumers.Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  • 50. We want to become themost copied brand inChina by next year.Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  • 51. Day #04Wednesday 06/22/2011
  • 52. I’m a better employeebecause I’m a mumand I’m a better mumbecause I work.Wend Clark, SVP Integrated Marketing, Coca-Cola @ IPG Diversity + Inclusion
  • 53. People don’t wantsomething better thana TV. They want abetter TV.Jeremy Kaiman, Sales and Marketing Director, Samsung @ Cheil Worldwide Seminar
  • 54. As we get more andmore apps designed forsmart TV, there will be alot more opportunity forintegration.Jason Choi, Director of Crossover Group, Cheil @ Cheil Worldwide Seminar
  • 55. I’m not on Facebook,but I’ve seen it.Jesse Eisenberg, Actor @ Mofilm Seminar
  • 56. Purpose is the newdigital.@Ariannehuff
  • 57. Television is no longeran appointment, it is alending library.Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar
  • 58. I’m much moreinterested in anargument that might beresolved, than inentertainment.David Simon, Journalist @ Time Warner Seminar
  • 59. Twitter has become myprimary news source, butwhen I hear somethinghas happened it makesme turn on a TV set.Piers Morgan, CNN Host @ Time Warner Seminar
  • 60. At Google, with yourpermission, we usesome of your informationto make things that aregood for you.Eric Schmidt, Chairman, Google @ Google Seminar
  • 61. Hell has frozen (when hesaw the Super Bowl Ad) [...]We did it, we measured itand it resulted inincremental search thatpaid off.Eric Schmidt, Chairman, Google @ Google Seminar
  • 62. It’s always a shock tome that there arecriminals using theinternet.Eric Schmidt, Chairman, Google @ Google Seminar
  • 63. We have this 1% programat Google [...] you justdon’t know what it’sgonna happened, but youcan certainly measure it.Eric Schmidt, Chairman, Google @ Google Seminar
  • 64. The problem is not climatechange. The problem is poorthinking. And it’s an evenbigger problem because noone realizes it.Edward de Bono, Author @ The Guardian Seminar
  • 65. Analytical thinking is nolonger enough. Weneed to learn to thinkto create value.Edward de Bono, Author @ The Guardian Seminar
  • 66. Two important valuesto younger people:significance andachievement.Edward de Bono, Author @ The Guardian Seminar
  • 67. Not everybody likesgames, but everybodylikes playing.Kudo Tsunoda, Creative Director, Kinect @ Microsoft Seminar
  • 68. In the era of networkedmedia you’re going tobecome a functionallyintegrated brand or acommodity.Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
  • 69. Instead of “How big are wegonna get before we getbad?”, the question is:“How diverse are we gonnaget before we get good?”Bob Greenberg, Chairman, CEO, Global CCO, R/GA @ R/GA Seminar
  • 70. How do we call whatwe do? Itsindescribable.Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
  • 71. More people playZynga games thanXbox, Wii and PS3combined.Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar
  • 72. When I started workingin advertising, I had noidea it was sointeresting and soimportant to people.Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
  • 73. One of the points I amexcited about is that thisis just the beginning ofsomething extraordinarythat will get much larger.Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
  • 74. Day #05Thursday 06/23/2011
  • 75. Cool hijack of#CannesLions byOgilvy www.ogilvy.com/do100. Unexpected andwell done.From @thebrandbuilder
  • 76. There a maturity of work. It’s not likethe old parlor tricks that used to winawards. The impressive use oftechnology doesn’t work anymore.As a result, most clients get realvalue out of digital in a way thatperhaps they questioned in the past.Nick Law, CCO, R/GA, Cyber Lions President
  • 77. Technology amplifiescreativity throughcontent creation,content distribution andcontent experience.Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
  • 78. Youth links their ideaswith execution of theirideas. The right and leftbrains are merging likenever before.Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
  • 79. You collaborate on thestudio and then peoplelisten to the result of thiscollaboration. On theInternet, people experiencethe collaboration itself.Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  • 80. TV is not what it used to be.TV is old technology, peopleare using their tablets totake picture... Imagine ifpeople use the TV to takepictures.Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  • 81. If we all take the firststep together, that is areal movement.Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  • 82. Everyone is competingfor attention. You justcan’t be conservativeanymore.Tod Machover, Composer, Inventor, Educator @ McCann Seminar
  • 83. Luck isn’t about whathappens to you. It’sabout what you do withwhat happens you.Sir Ken Robinson @ Ogilvy Seminar
  • 84. There’s no evidencethat I can see thathumans are evolvingculturally as quickly aswe are technologically.Sir Ken Robinson @ Ogilvy Seminar
  • 85. Real innovation andcreativity oftenhappens within tightconstraints.Sir Ken Robinson @ Ogilvy Seminar
  • 86. Creativity is process ofhaving an original idea thathas value [...] Advertisingis about participating inthe context for meaning.Sir Ken Robinson @ Ogilvy Seminar
  • 87. Women are neverportrayed as funny.They’re caring, emotional,etc. But never funny. It’stime to laugh at women.Tiffany Rolfe, VP, ECD, CP+B @ CP+B Seminar
  • 88. Men who sound likewomen are funny.Period.Jeff Benjamin, CCO, CP+B @ CP+B Seminar
  • 89. Inventors are modernstorytellers.Jeff Benjamin, CCO, CP+B @ CP+B Seminar
  • 90. If you have any technologydriven idea, send it to us.We would like to investbehind you.(milliondollarchallenge.com)Miles Nadal, CEO MDC @ CP+B Seminar
  • 91. The tech companies includingFacebook, Twitter and Microsoftare masquerading as technologycompanies when they are in factmedia owners with their ownchannels.Sir Martin Sorrell, Chief Executive, WPP
  • 92. Day #06Friday 06/24/2011
  • 93. What we achieved atCannes Lions is similar to LiNa’s victory at tennis’French Open Tournament.[talking about the China’sPress GP]Yang Yeo, CCO, JWT Shanghai @ Interview at Cannes Daily
  • 94. Clients and agencies:It’s not about creatingfantasy anymore. It’sabout creating reality.Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
  • 95. Here is my advice toadvertisers: give yourbrand up for customers.It’s the most rewardingthing I’ve ever done.Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
  • 96. Innovation didn’t beginwith Silicon Valley.Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  • 97. Acting then measuringhas been replaced bylistening and thenresponding.Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  • 98. We need to move awayfrom 360 degreemarketing, and towards365 days a yearmarketing.Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  • 99. Whatever was good forbusiness, was good forcommunity. Today, whateveris good for community, isgood for business.Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  • 100. Unpack your personaldata in order to make itmore emotional.Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  • 101. Speed is a competitiveadvantage (citing theDentsu seminar).Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  • 102. He not busy being bornis busy dying.Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  • 103. Today’s key drivers ofchange: shift ofeconomic power to eastand south, sustainability.and impact of digital.Paul Polman, CEO, Unilever @ Unilever Seminar
  • 104. In the digital age,agencies must organizearound the needs ofconsumers rather thanthe needs of clients.Paul Polman, CEO, Unilever @ Unilever Seminar
  • 105. The future consumerswants products ofgreat value fromcompanies with greatvalues.Paul Polman, CEO, Unilever @ Unilever Seminar
  • 106. Retailers have becomemedia companies, andthey know theiraudiences better thanwe do.Paul Polman, CEO, Unilever @ Unilever Seminar
  • 107. Agencies can onlyproduce seamlesssolutions if the client isorganized in aseamless way.Sir Martin Sorrell, Chief Executive, WPP @ The Cannes Debate
  • 108. The delicate balance betweencommerce and creativeexpression in Hollywood is outof balance right now. Hollywoodis producing arguably the worstproduct in a decade.Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
  • 109. iPad should have been calledthe MePad. Everyone of thesetablets are a reflection of whoyou are. I can tell so muchabout you just looking at allthe things on your tablet.Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
  • 110. Governments andcorporations fear allthis [social networks].We need to strike morefear in them.Patti Smith @ Grey Seminar
  • 111. Patti Smith hasdemonstrated how muchpoetry there is in rock’n’rolland how much rock’n’rollthere is in poetry.@barbarahauret
  • 112. The marketing world isglobal, but theconsumer is local andneeds to be engagedand activated locally.Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  • 113. Creativity is not doingnew things. It’s re-wiring existing thingsin new ways.Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  • 114. The brand is no longerowned by thecompanies. At best, itis co-owned withconsumers.Maurice Levy, Chairman, CEO, Publicis Groupe @ Publicis Groupe Seminar
  • 115. If it’s theirs [the brand],they will defend it.Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  • 116. From what Ive seen sofar, Id like to recommendsome rethinking of howthe cases are presented.[#videocasebingo]@fefaromano @ Titanium Jury
  • 117. Great strategy liberatesthe creativity freedom.Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  • 118. We always - hopefully - haveembraced difference.Difference should be theessence of everything we do.Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  • 119. The social web rewardsdifference. Difference startsthe conversation [...] Socialnetworks rewards fame andfame builds participation.Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  • 120. The problem is thepower of inertia.Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  • 121. I encourage you to hirethem before they stealyour job.Rei Inamoto, CCO, AKQA @ AKQA “Future Lions” Seminar
  • 122. Day #07Saturday 06/25/2011
  • 123. People don’t likeadvertising. They likewhat interests them,and sometimes thatsan ad.From Akestam Holst Seminar
  • 124. People complain aboutTwitter, but compared tothe average conversationat the Gutter Bar itsf***ing Proust.@rorysutherland
  • 125. How about this? Wecould just assume that ifyour thing is actuallygood people will blog andtweet #titaniumjudging.@iaintait
  • 126. Great digital ideasrequire a “hackingmentality”.Petter Westlund, Creative Director, B-Reel @ B-Reel Seminar
  • 127. This should be on posternext year: @adland: Everyconversation here ishacking my brain andreprogramming me to dobetter.@tomeslinger
  • 128. With a simple spot in asoap opera in Brazil, aclient can have a SuperBowl audience.Alexandre Peralta, CEO PeraltaStrawberryFrog SP @ Grupo Consultores Seminar
  • 129. It is impressive howBrazil is beingmentioned at theFestival. The country ison its best moment.@agenciatudo
  • 130. Shortlist screening stats:theater is 10% full, a fifthof the people are sleepy.The week is taking itstoll on delegates.@peruska
  • 131. Agencies should be “daytraders in social emotion”tracking what’s said aboutbrands on Twitter, #FB.@simonmainwaring
  • 132. Fingers crossed forRomania this evening#canneslions!!!@GabrielaLungu
  • 133. Without great clientslike this one, there is nogreat work. (talkingabout Ikea)Phil Thomas, CEO, Cannes Lions Festival @ Advertiser of the Year Award
  • 134. Thanks forwatching :)