Quotes fromCannes 2011.Shared by @FabianoCoura Head of Planning @ R/GA SP
9000 delegates.
9000 delegates.9000 point of views.
9000 delegates.9000 point of views.Have yours too.
Day #01Sunday 06/19/2011
In 2011, 15% ofconversations wereabout brands. Today it’s37%. Isn’t depressive?Martin Lindstrom, Author @ goviral Seminar
If you start offline and thenmove online it will be muchmore powerful. After a“casual conversation” 49%will remember your b...
Advertising is fading.Consumers ownbrands today.Martin Lindstrom, Author @ goviral Seminar
ROI is NOT Purpose.Best brands weren’t bornto be the most profitable,but to make life better.GM can never be Apple.Nathanie...
Lady Gaga is her ownplatform. She alreadyhave 10 million twitterfollowers.Jennifer Frommer, Head of Brand Partnerships, In...
In 2012 consumers willwant products andservices that enhancetheir lives in a uniqueand personal way.Susanna Kempe, CEO, WG...
Can we bring that forward?@DavidTrewern: WGSN:2013 will see the death ofthe banal broadcast (akaFacebook updates!)@fefarom...
If you know that whatyou are about to shootis good, then itprobably isn’t.Julian Boulding, President, thenetworkone @ then...
Entrepreneurs are thenew creativedepartment (and viceversa)Troy Young, President, Say Media @ UM
To the public, alladvertising is spam.Bob Garfield, Commentator @ imc2 Seminar
Day #02Monday 06/20/2011
43% of consumerswon’t buy a product ifcan’t find the rightinformation online.Eric Bader, Chief Strategy Officer, Initiative ...
Cannes Lions is nolonger about advertising,as indeed our industry isno longer simply aboutadvertising.Phil Thomas, CEO, Ca...
What is the first thingyou reach for in themorning? Your bedpartner, yourself oryour phone?Simon Bond, CMO, BBDO @ BBDO Sem...
Fortune favors implementersand improvisers, notentrepreneurs [...] Realinnovators are desperate,imaginative andimprovisati...
We should want to be third [...]Although Jobs was last at theparty, he was the mostsuccessful. The person whowaits and is ...
It is easier to come upwith effective new adsif done throughoutcollaborations.Jonah Lehrer, Author @ DraftFCB Seminar
28% of people want towatch TV with theirsocial networks.Mark Holden, Planning Director, phd @ phd Seminar
A whole new generation withlower levels of privacy anxietywill help on the adoption of thisnew reality in people’s livesan...
Search will move fromlinks to likes.Mark Holden, Planning Director, phd @ phd Seminar
83% of consumers usefewer than 30 sites amonth.Tim Armstrong, CEO, AOL @ AOL Seminar
The future of the internetis not algorithms, it’scontent and design [...]Banners are for apes.Content is for humans.Tim Ar...
Authenticity is just likepornography. You knowit when you see it.Arianna Huffington, Co-founder, The Huffington Post @ AOL S...
Sorry no tweets from#canneslions today.I could not get any Wi-Fi.@paul_yole about the Microsoft sponsored wi-fi
Tablet market isgrowing from 17 milliondevices this year to 70million devices nextyear.Kevin Lynch, CTO, Adobe @ Adobe Sem...
Magazine people want to makesomething that is beautiful andconnects with an audience, butit has been hard to do that veryw...
Day #03Tuesday 06/21/2011
Even though the Fiat Mio isa concept, done as aninternal exercise, there aremany ideas we will be usingin our company from...
At Sundance we try tocreate a safe environment.We encourage freedom andthen we encourage them totake risks.Robert Redford,...
The only thing in thisworld that alwayssucceeds is change.Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
Being plugged in reducesdebate, analysis anddecisions [...] Connectionis meaningless withoutcontrol.Tom Chatfield, Author @...
There are 6.9 billion peoplein the world, 600 millionbroadband internetconnections, but 4.5 billiontext message users. SMS...
A good story is somethingyou haven’t known.Something that hits yourgut, your heart and thereforeyour emotions.From @wgsn d...
Our industry will spend 450billion on advertising thisyear. How can we makemore for peoples lives withthis money?Craig Dav...
Brands do what is goodfor them. Sometimes itintersects with what isgood for us.Michael Wolff, Editorial Director, Adweek @...
In the future, half of themusic industry’srevenues will comefrom brands.Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar
Apple and Microsoft are gettingit right because they concentrateon servicing people. Where themusic industry is getting it...
Almost 100 ads in thepress shortlist and onlyone in Cyber? That isactually the face of thebrazilian advertising.Luiz Marin...
At Coca-Cola, we thinkthe mobile phone asthe 6th sense ofpeople.Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-C...
We will move fromcreative excellence tocontent excellence.Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Se...
Great to see that theworld’s biggest brand hasthe word “contagious” atthe core of its Liquid &Linked strategy.@ContagiousP...
We dont viewourselves as a gamecompany, we’rebuilding a brand.Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowl...
We built 51 games beforegetting to Angry Birds [...]My team knows how to builda hit and also how not tobuild a hit. This i...
We only care about twothings: our fans and ourbrand. We talk aboutfans, not users orconsumers.Peter Vesterbacka, Mighty Ea...
We want to become themost copied brand inChina by next year.Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlto...
Day #04Wednesday 06/22/2011
I’m a better employeebecause I’m a mumand I’m a better mumbecause I work.Wend Clark, SVP Integrated Marketing, Coca-Cola @...
People don’t wantsomething better thana TV. They want abetter TV.Jeremy Kaiman, Sales and Marketing Director, Samsung @ Ch...
As we get more andmore apps designed forsmart TV, there will be alot more opportunity forintegration.Jason Choi, Director ...
I’m not on Facebook,but I’ve seen it.Jesse Eisenberg, Actor @ Mofilm Seminar
Purpose is the newdigital.@Ariannehuff
Television is no longeran appointment, it is alending library.Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar
I’m much moreinterested in anargument that might beresolved, than inentertainment.David Simon, Journalist @ Time Warner Se...
Twitter has become myprimary news source, butwhen I hear somethinghas happened it makesme turn on a TV set.Piers Morgan, C...
At Google, with yourpermission, we usesome of your informationto make things that aregood for you.Eric Schmidt, Chairman, ...
Hell has frozen (when hesaw the Super Bowl Ad) [...]We did it, we measured itand it resulted inincremental search thatpaid...
It’s always a shock tome that there arecriminals using theinternet.Eric Schmidt, Chairman, Google @ Google Seminar
We have this 1% programat Google [...] you justdon’t know what it’sgonna happened, but youcan certainly measure it.Eric Sc...
The problem is not climatechange. The problem is poorthinking. And it’s an evenbigger problem because noone realizes it.Ed...
Analytical thinking is nolonger enough. Weneed to learn to thinkto create value.Edward de Bono, Author @ The Guardian Semi...
Two important valuesto younger people:significance andachievement.Edward de Bono, Author @ The Guardian Seminar
Not everybody likesgames, but everybodylikes playing.Kudo Tsunoda, Creative Director, Kinect @ Microsoft Seminar
In the era of networkedmedia you’re going tobecome a functionallyintegrated brand or acommodity.Barry Wacksman, EVP Chief ...
Instead of “How big are wegonna get before we getbad?”, the question is:“How diverse are we gonnaget before we get good?”B...
How do we call whatwe do? Itsindescribable.Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
More people playZynga games thanXbox, Wii and PS3combined.Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar
When I started workingin advertising, I had noidea it was sointeresting and soimportant to people.Eric Schmidt, Chairman, ...
One of the points I amexcited about is that thisis just the beginning ofsomething extraordinarythat will get much larger.E...
Day #05Thursday 06/23/2011
Cool hijack of#CannesLions byOgilvy www.ogilvy.com/do100. Unexpected andwell done.From @thebrandbuilder
There a maturity of work. It’s not likethe old parlor tricks that used to winawards. The impressive use oftechnology doesn...
Technology amplifiescreativity throughcontent creation,content distribution andcontent experience.Marc Landsberg, CEO, MRM ...
Youth links their ideaswith execution of theirideas. The right and leftbrains are merging likenever before.Marc Landsberg,...
You collaborate on thestudio and then peoplelisten to the result of thiscollaboration. On theInternet, people experienceth...
TV is not what it used to be.TV is old technology, peopleare using their tablets totake picture... Imagine ifpeople use th...
If we all take the firststep together, that is areal movement.Will.i.am, Producer, Entertainer, Technology Advocate @ McCan...
Everyone is competingfor attention. You justcan’t be conservativeanymore.Tod Machover, Composer, Inventor, Educator @ McCa...
Luck isn’t about whathappens to you. It’sabout what you do withwhat happens you.Sir Ken Robinson @ Ogilvy Seminar
There’s no evidencethat I can see thathumans are evolvingculturally as quickly aswe are technologically.Sir Ken Robinson @...
Real innovation andcreativity oftenhappens within tightconstraints.Sir Ken Robinson @ Ogilvy Seminar
Creativity is process ofhaving an original idea thathas value [...] Advertisingis about participating inthe context for me...
Women are neverportrayed as funny.They’re caring, emotional,etc. But never funny. It’stime to laugh at women.Tiffany Rolfe...
Men who sound likewomen are funny.Period.Jeff Benjamin, CCO, CP+B @ CP+B Seminar
Inventors are modernstorytellers.Jeff Benjamin, CCO, CP+B @ CP+B Seminar
If you have any technologydriven idea, send it to us.We would like to investbehind you.(milliondollarchallenge.com)Miles N...
The tech companies includingFacebook, Twitter and Microsoftare masquerading as technologycompanies when they are in factme...
Day #06Friday 06/24/2011
What we achieved atCannes Lions is similar to LiNa’s victory at tennis’French Open Tournament.[talking about the China’sPr...
Clients and agencies:It’s not about creatingfantasy anymore. It’sabout creating reality.Jim Farley, Group VP, Global Marke...
Here is my advice toadvertisers: give yourbrand up for customers.It’s the most rewardingthing I’ve ever done.Jim Farley, G...
Innovation didn’t beginwith Silicon Valley.Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
Acting then measuringhas been replaced bylistening and thenresponding.Paul Kemp, Editorial Director, Contagious @ Contagio...
We need to move awayfrom 360 degreemarketing, and towards365 days a yearmarketing.Jess Greenwood, Director, Contagious Ins...
Whatever was good forbusiness, was good forcommunity. Today, whateveris good for community, isgood for business.Jess Green...
Unpack your personaldata in order to make itmore emotional.Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
Speed is a competitiveadvantage (citing theDentsu seminar).Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
He not busy being bornis busy dying.Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
Today’s key drivers ofchange: shift ofeconomic power to eastand south, sustainability.and impact of digital.Paul Polman, C...
In the digital age,agencies must organizearound the needs ofconsumers rather thanthe needs of clients.Paul Polman, CEO, Un...
The future consumerswants products ofgreat value fromcompanies with greatvalues.Paul Polman, CEO, Unilever @ Unilever Semi...
Retailers have becomemedia companies, andthey know theiraudiences better thanwe do.Paul Polman, CEO, Unilever @ Unilever S...
Agencies can onlyproduce seamlesssolutions if the client isorganized in aseamless way.Sir Martin Sorrell, Chief Executive,...
The delicate balance betweencommerce and creativeexpression in Hollywood is outof balance right now. Hollywoodis producing...
iPad should have been calledthe MePad. Everyone of thesetablets are a reflection of whoyou are. I can tell so muchabout you...
Governments andcorporations fear allthis [social networks].We need to strike morefear in them.Patti Smith @ Grey Seminar
Patti Smith hasdemonstrated how muchpoetry there is in rock’n’rolland how much rock’n’rollthere is in poetry.@barbarahauret
The marketing world isglobal, but theconsumer is local andneeds to be engagedand activated locally.Paul Bulcke, CEO Nestlé...
Creativity is not doingnew things. It’s re-wiring existing thingsin new ways.Paul Bulcke, CEO Nestlé @ Publicis Groupe Sem...
The brand is no longerowned by thecompanies. At best, itis co-owned withconsumers.Maurice Levy, Chairman, CEO, Publicis Gr...
If it’s theirs [the brand],they will defend it.Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
From what Ive seen sofar, Id like to recommendsome rethinking of howthe cases are presented.[#videocasebingo]@fefaromano @...
Great strategy liberatesthe creativity freedom.Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
We always - hopefully - haveembraced difference.Difference should be theessence of everything we do.Sir John Hegarty, Worl...
The social web rewardsdifference. Difference startsthe conversation [...] Socialnetworks rewards fame andfame builds parti...
The problem is thepower of inertia.Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
I encourage you to hirethem before they stealyour job.Rei Inamoto, CCO, AKQA @ AKQA “Future Lions” Seminar
Day #07Saturday 06/25/2011
People don’t likeadvertising. They likewhat interests them,and sometimes thatsan ad.From Akestam Holst Seminar
People complain aboutTwitter, but compared tothe average conversationat the Gutter Bar itsf***ing Proust.@rorysutherland
How about this? Wecould just assume that ifyour thing is actuallygood people will blog andtweet #titaniumjudging.@iaintait
Great digital ideasrequire a “hackingmentality”.Petter Westlund, Creative Director, B-Reel @ B-Reel Seminar
This should be on posternext year: @adland: Everyconversation here ishacking my brain andreprogramming me to dobetter.@tom...
With a simple spot in asoap opera in Brazil, aclient can have a SuperBowl audience.Alexandre Peralta, CEO PeraltaStrawberr...
It is impressive howBrazil is beingmentioned at theFestival. The country ison its best moment.@agenciatudo
Shortlist screening stats:theater is 10% full, a fifthof the people are sleepy.The week is taking itstoll on delegates.@per...
Agencies should be “daytraders in social emotion”tracking what’s said aboutbrands on Twitter, #FB.@simonmainwaring
Fingers crossed forRomania this evening#canneslions!!!@GabrielaLungu
Without great clientslike this one, there is nogreat work. (talkingabout Ikea)Phil Thomas, CEO, Cannes Lions Festival @ Ad...
Thanks forwatching :)
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Quotes from Cannes Lions 2011

  1. 1. Quotes fromCannes 2011.Shared by @FabianoCoura Head of Planning @ R/GA SP
  2. 2. 9000 delegates.
  3. 3. 9000 delegates.9000 point of views.
  4. 4. 9000 delegates.9000 point of views.Have yours too.
  5. 5. Day #01Sunday 06/19/2011
  6. 6. In 2011, 15% ofconversations wereabout brands. Today it’s37%. Isn’t depressive?Martin Lindstrom, Author @ goviral Seminar
  7. 7. If you start offline and thenmove online it will be muchmore powerful. After a“casual conversation” 49%will remember your brandwhen online.Martin Lindstrom, Author @ goviral Seminar
  8. 8. Advertising is fading.Consumers ownbrands today.Martin Lindstrom, Author @ goviral Seminar
  9. 9. ROI is NOT Purpose.Best brands weren’t bornto be the most profitable,but to make life better.GM can never be Apple.Nathaniel Perez, Director of Social Marketing, SapientNitro @ SapientNitro Seminar
  10. 10. Lady Gaga is her ownplatform. She alreadyhave 10 million twitterfollowers.Jennifer Frommer, Head of Brand Partnerships, Interscope @ SapientNitro Seminar
  11. 11. In 2012 consumers willwant products andservices that enhancetheir lives in a uniqueand personal way.Susanna Kempe, CEO, WGSN @ WGSN Seminar
  12. 12. Can we bring that forward?@DavidTrewern: WGSN:2013 will see the death ofthe banal broadcast (akaFacebook updates!)@fefaromano during WGSN Seminar
  13. 13. If you know that whatyou are about to shootis good, then itprobably isn’t.Julian Boulding, President, thenetworkone @ thenetworkone Seminar
  14. 14. Entrepreneurs are thenew creativedepartment (and viceversa)Troy Young, President, Say Media @ UM
  15. 15. To the public, alladvertising is spam.Bob Garfield, Commentator @ imc2 Seminar
  16. 16. Day #02Monday 06/20/2011
  17. 17. 43% of consumerswon’t buy a product ifcan’t find the rightinformation online.Eric Bader, Chief Strategy Officer, Initiative @ Initiative Seminar
  18. 18. Cannes Lions is nolonger about advertising,as indeed our industry isno longer simply aboutadvertising.Phil Thomas, CEO, Cannes Lions Festival
  19. 19. What is the first thingyou reach for in themorning? Your bedpartner, yourself oryour phone?Simon Bond, CMO, BBDO @ BBDO Seminar
  20. 20. Fortune favors implementersand improvisers, notentrepreneurs [...] Realinnovators are desperate,imaginative andimprovisational.Malcolm Gladwell, Author @ Kraft Foods Seminar
  21. 21. We should want to be third [...]Although Jobs was last at theparty, he was the mostsuccessful. The person whowaits and is able to observe withthe benefit of hindsight wins.Malcolm Gladwell, Author @ Kraft Foods Seminar
  22. 22. It is easier to come upwith effective new adsif done throughoutcollaborations.Jonah Lehrer, Author @ DraftFCB Seminar
  23. 23. 28% of people want towatch TV with theirsocial networks.Mark Holden, Planning Director, phd @ phd Seminar
  24. 24. A whole new generation withlower levels of privacy anxietywill help on the adoption of thisnew reality in people’s livesand the changes will not be soslow when it was in the past.Mark Holden, Planning Director, phd @ phd Seminar
  25. 25. Search will move fromlinks to likes.Mark Holden, Planning Director, phd @ phd Seminar
  26. 26. 83% of consumers usefewer than 30 sites amonth.Tim Armstrong, CEO, AOL @ AOL Seminar
  27. 27. The future of the internetis not algorithms, it’scontent and design [...]Banners are for apes.Content is for humans.Tim Armstrong, CEO, AOL @ AOL Seminar
  28. 28. Authenticity is just likepornography. You knowit when you see it.Arianna Huffington, Co-founder, The Huffington Post @ AOL Seminar
  29. 29. Sorry no tweets from#canneslions today.I could not get any Wi-Fi.@paul_yole about the Microsoft sponsored wi-fi
  30. 30. Tablet market isgrowing from 17 milliondevices this year to 70million devices nextyear.Kevin Lynch, CTO, Adobe @ Adobe Seminar
  31. 31. Magazine people want to makesomething that is beautiful andconnects with an audience, butit has been hard to do that verywell in the internet during thelast two years.John Battelle, CEO, Federated Media @ Adobe Seminar
  32. 32. Day #03Tuesday 06/21/2011
  33. 33. Even though the Fiat Mio isa concept, done as aninternal exercise, there aremany ideas we will be usingin our company from nowon.João Ciaco, Advertising and Marketing Director, Fiat Brazil @ Isobar Seminar
  34. 34. At Sundance we try tocreate a safe environment.We encourage freedom andthen we encourage them totake risks.Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
  35. 35. The only thing in thisworld that alwayssucceeds is change.Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
  36. 36. Being plugged in reducesdebate, analysis anddecisions [...] Connectionis meaningless withoutcontrol.Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
  37. 37. There are 6.9 billion peoplein the world, 600 millionbroadband internetconnections, but 4.5 billiontext message users. SMS islargest human network.Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
  38. 38. A good story is somethingyou haven’t known.Something that hits yourgut, your heart and thereforeyour emotions.From @wgsn during Starcom MediaVest Group & TED Seminar
  39. 39. Our industry will spend 450billion on advertising thisyear. How can we makemore for peoples lives withthis money?Craig Davis, CCO, Publicis Mojo @ YouTube Seminar
  40. 40. Brands do what is goodfor them. Sometimes itintersects with what isgood for us.Michael Wolff, Editorial Director, Adweek @ YouTube Seminar
  41. 41. In the future, half of themusic industry’srevenues will comefrom brands.Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar
  42. 42. Apple and Microsoft are gettingit right because they concentrateon servicing people. Where themusic industry is getting itwrong is that it still talks aboutselling records.Pharrell Williams, Musician, Producer @ Digitas & VEVO Seminar
  43. 43. Almost 100 ads in thepress shortlist and onlyone in Cyber? That isactually the face of thebrazilian advertising.Luiz Marinho, Journalist, Bluebus
  44. 44. At Coca-Cola, we thinkthe mobile phone asthe 6th sense ofpeople.Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
  45. 45. We will move fromcreative excellence tocontent excellence.Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
  46. 46. Great to see that theworld’s biggest brand hasthe word “contagious” atthe core of its Liquid &Linked strategy.@ContagiousPaul during the Coca-Cola Seminar
  47. 47. We dont viewourselves as a gamecompany, we’rebuilding a brand.Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  48. 48. We built 51 games beforegetting to Angry Birds [...]My team knows how to builda hit and also how not tobuild a hit. This is important.Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  49. 49. We only care about twothings: our fans and ourbrand. We talk aboutfans, not users orconsumers.Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  50. 50. We want to become themost copied brand inChina by next year.Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  51. 51. Day #04Wednesday 06/22/2011
  52. 52. I’m a better employeebecause I’m a mumand I’m a better mumbecause I work.Wend Clark, SVP Integrated Marketing, Coca-Cola @ IPG Diversity + Inclusion
  53. 53. People don’t wantsomething better thana TV. They want abetter TV.Jeremy Kaiman, Sales and Marketing Director, Samsung @ Cheil Worldwide Seminar
  54. 54. As we get more andmore apps designed forsmart TV, there will be alot more opportunity forintegration.Jason Choi, Director of Crossover Group, Cheil @ Cheil Worldwide Seminar
  55. 55. I’m not on Facebook,but I’ve seen it.Jesse Eisenberg, Actor @ Mofilm Seminar
  56. 56. Purpose is the newdigital.@Ariannehuff
  57. 57. Television is no longeran appointment, it is alending library.Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar
  58. 58. I’m much moreinterested in anargument that might beresolved, than inentertainment.David Simon, Journalist @ Time Warner Seminar
  59. 59. Twitter has become myprimary news source, butwhen I hear somethinghas happened it makesme turn on a TV set.Piers Morgan, CNN Host @ Time Warner Seminar
  60. 60. At Google, with yourpermission, we usesome of your informationto make things that aregood for you.Eric Schmidt, Chairman, Google @ Google Seminar
  61. 61. Hell has frozen (when hesaw the Super Bowl Ad) [...]We did it, we measured itand it resulted inincremental search thatpaid off.Eric Schmidt, Chairman, Google @ Google Seminar
  62. 62. It’s always a shock tome that there arecriminals using theinternet.Eric Schmidt, Chairman, Google @ Google Seminar
  63. 63. We have this 1% programat Google [...] you justdon’t know what it’sgonna happened, but youcan certainly measure it.Eric Schmidt, Chairman, Google @ Google Seminar
  64. 64. The problem is not climatechange. The problem is poorthinking. And it’s an evenbigger problem because noone realizes it.Edward de Bono, Author @ The Guardian Seminar
  65. 65. Analytical thinking is nolonger enough. Weneed to learn to thinkto create value.Edward de Bono, Author @ The Guardian Seminar
  66. 66. Two important valuesto younger people:significance andachievement.Edward de Bono, Author @ The Guardian Seminar
  67. 67. Not everybody likesgames, but everybodylikes playing.Kudo Tsunoda, Creative Director, Kinect @ Microsoft Seminar
  68. 68. In the era of networkedmedia you’re going tobecome a functionallyintegrated brand or acommodity.Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
  69. 69. Instead of “How big are wegonna get before we getbad?”, the question is:“How diverse are we gonnaget before we get good?”Bob Greenberg, Chairman, CEO, Global CCO, R/GA @ R/GA Seminar
  70. 70. How do we call whatwe do? Itsindescribable.Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
  71. 71. More people playZynga games thanXbox, Wii and PS3combined.Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar
  72. 72. When I started workingin advertising, I had noidea it was sointeresting and soimportant to people.Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
  73. 73. One of the points I amexcited about is that thisis just the beginning ofsomething extraordinarythat will get much larger.Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
  74. 74. Day #05Thursday 06/23/2011
  75. 75. Cool hijack of#CannesLions byOgilvy www.ogilvy.com/do100. Unexpected andwell done.From @thebrandbuilder
  76. 76. There a maturity of work. It’s not likethe old parlor tricks that used to winawards. The impressive use oftechnology doesn’t work anymore.As a result, most clients get realvalue out of digital in a way thatperhaps they questioned in the past.Nick Law, CCO, R/GA, Cyber Lions President
  77. 77. Technology amplifiescreativity throughcontent creation,content distribution andcontent experience.Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
  78. 78. Youth links their ideaswith execution of theirideas. The right and leftbrains are merging likenever before.Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
  79. 79. You collaborate on thestudio and then peoplelisten to the result of thiscollaboration. On theInternet, people experiencethe collaboration itself.Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  80. 80. TV is not what it used to be.TV is old technology, peopleare using their tablets totake picture... Imagine ifpeople use the TV to takepictures.Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  81. 81. If we all take the firststep together, that is areal movement.Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  82. 82. Everyone is competingfor attention. You justcan’t be conservativeanymore.Tod Machover, Composer, Inventor, Educator @ McCann Seminar
  83. 83. Luck isn’t about whathappens to you. It’sabout what you do withwhat happens you.Sir Ken Robinson @ Ogilvy Seminar
  84. 84. There’s no evidencethat I can see thathumans are evolvingculturally as quickly aswe are technologically.Sir Ken Robinson @ Ogilvy Seminar
  85. 85. Real innovation andcreativity oftenhappens within tightconstraints.Sir Ken Robinson @ Ogilvy Seminar
  86. 86. Creativity is process ofhaving an original idea thathas value [...] Advertisingis about participating inthe context for meaning.Sir Ken Robinson @ Ogilvy Seminar
  87. 87. Women are neverportrayed as funny.They’re caring, emotional,etc. But never funny. It’stime to laugh at women.Tiffany Rolfe, VP, ECD, CP+B @ CP+B Seminar
  88. 88. Men who sound likewomen are funny.Period.Jeff Benjamin, CCO, CP+B @ CP+B Seminar
  89. 89. Inventors are modernstorytellers.Jeff Benjamin, CCO, CP+B @ CP+B Seminar
  90. 90. If you have any technologydriven idea, send it to us.We would like to investbehind you.(milliondollarchallenge.com)Miles Nadal, CEO MDC @ CP+B Seminar
  91. 91. The tech companies includingFacebook, Twitter and Microsoftare masquerading as technologycompanies when they are in factmedia owners with their ownchannels.Sir Martin Sorrell, Chief Executive, WPP
  92. 92. Day #06Friday 06/24/2011
  93. 93. What we achieved atCannes Lions is similar to LiNa’s victory at tennis’French Open Tournament.[talking about the China’sPress GP]Yang Yeo, CCO, JWT Shanghai @ Interview at Cannes Daily
  94. 94. Clients and agencies:It’s not about creatingfantasy anymore. It’sabout creating reality.Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
  95. 95. Here is my advice toadvertisers: give yourbrand up for customers.It’s the most rewardingthing I’ve ever done.Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
  96. 96. Innovation didn’t beginwith Silicon Valley.Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  97. 97. Acting then measuringhas been replaced bylistening and thenresponding.Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  98. 98. We need to move awayfrom 360 degreemarketing, and towards365 days a yearmarketing.Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  99. 99. Whatever was good forbusiness, was good forcommunity. Today, whateveris good for community, isgood for business.Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  100. 100. Unpack your personaldata in order to make itmore emotional.Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  101. 101. Speed is a competitiveadvantage (citing theDentsu seminar).Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  102. 102. He not busy being bornis busy dying.Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  103. 103. Today’s key drivers ofchange: shift ofeconomic power to eastand south, sustainability.and impact of digital.Paul Polman, CEO, Unilever @ Unilever Seminar
  104. 104. In the digital age,agencies must organizearound the needs ofconsumers rather thanthe needs of clients.Paul Polman, CEO, Unilever @ Unilever Seminar
  105. 105. The future consumerswants products ofgreat value fromcompanies with greatvalues.Paul Polman, CEO, Unilever @ Unilever Seminar
  106. 106. Retailers have becomemedia companies, andthey know theiraudiences better thanwe do.Paul Polman, CEO, Unilever @ Unilever Seminar
  107. 107. Agencies can onlyproduce seamlesssolutions if the client isorganized in aseamless way.Sir Martin Sorrell, Chief Executive, WPP @ The Cannes Debate
  108. 108. The delicate balance betweencommerce and creativeexpression in Hollywood is outof balance right now. Hollywoodis producing arguably the worstproduct in a decade.Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
  109. 109. iPad should have been calledthe MePad. Everyone of thesetablets are a reflection of whoyou are. I can tell so muchabout you just looking at allthe things on your tablet.Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
  110. 110. Governments andcorporations fear allthis [social networks].We need to strike morefear in them.Patti Smith @ Grey Seminar
  111. 111. Patti Smith hasdemonstrated how muchpoetry there is in rock’n’rolland how much rock’n’rollthere is in poetry.@barbarahauret
  112. 112. The marketing world isglobal, but theconsumer is local andneeds to be engagedand activated locally.Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  113. 113. Creativity is not doingnew things. It’s re-wiring existing thingsin new ways.Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  114. 114. The brand is no longerowned by thecompanies. At best, itis co-owned withconsumers.Maurice Levy, Chairman, CEO, Publicis Groupe @ Publicis Groupe Seminar
  115. 115. If it’s theirs [the brand],they will defend it.Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  116. 116. From what Ive seen sofar, Id like to recommendsome rethinking of howthe cases are presented.[#videocasebingo]@fefaromano @ Titanium Jury
  117. 117. Great strategy liberatesthe creativity freedom.Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  118. 118. We always - hopefully - haveembraced difference.Difference should be theessence of everything we do.Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  119. 119. The social web rewardsdifference. Difference startsthe conversation [...] Socialnetworks rewards fame andfame builds participation.Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  120. 120. The problem is thepower of inertia.Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  121. 121. I encourage you to hirethem before they stealyour job.Rei Inamoto, CCO, AKQA @ AKQA “Future Lions” Seminar
  122. 122. Day #07Saturday 06/25/2011
  123. 123. People don’t likeadvertising. They likewhat interests them,and sometimes thatsan ad.From Akestam Holst Seminar
  124. 124. People complain aboutTwitter, but compared tothe average conversationat the Gutter Bar itsf***ing Proust.@rorysutherland
  125. 125. How about this? Wecould just assume that ifyour thing is actuallygood people will blog andtweet #titaniumjudging.@iaintait
  126. 126. Great digital ideasrequire a “hackingmentality”.Petter Westlund, Creative Director, B-Reel @ B-Reel Seminar
  127. 127. This should be on posternext year: @adland: Everyconversation here ishacking my brain andreprogramming me to dobetter.@tomeslinger
  128. 128. With a simple spot in asoap opera in Brazil, aclient can have a SuperBowl audience.Alexandre Peralta, CEO PeraltaStrawberryFrog SP @ Grupo Consultores Seminar
  129. 129. It is impressive howBrazil is beingmentioned at theFestival. The country ison its best moment.@agenciatudo
  130. 130. Shortlist screening stats:theater is 10% full, a fifthof the people are sleepy.The week is taking itstoll on delegates.@peruska
  131. 131. Agencies should be “daytraders in social emotion”tracking what’s said aboutbrands on Twitter, #FB.@simonmainwaring
  132. 132. Fingers crossed forRomania this evening#canneslions!!!@GabrielaLungu
  133. 133. Without great clientslike this one, there is nogreat work. (talkingabout Ikea)Phil Thomas, CEO, Cannes Lions Festival @ Advertiser of the Year Award
  134. 134. Thanks forwatching :)

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