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Wealth Dynamics Masters - The 8 Keys to Business Success

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These are the slides to the Wealth Dynamics Masters 2014, this year's week-long annual business planning session held in Bali, based on the 8 Wealth Dynamics Profiles.

To learn more about the program, visit www.rogerjameshamilton.com/events

To take the Wealth Dynamics Entrepreneur Test, visit
www.wdprofiletest.com

For free weekly training videos from Roger Hamilton, subscribe to www.youtube.com/rogerhamiltontv

Published in: Business
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Wealth Dynamics Masters - The 8 Keys to Business Success

  1. 1. Wealth Dynamics Masters These slides are from the one week business building event, Wealth Dynamics Masters, held annually in Bali at www.xlvisionvillas.com
  2. 2. “Inside my empty bottle I was constructing a lighthouse while all the others were making ships.”
  3. 3. The Wealth Lighthouse
  4. 4. Ultraviolet - Legend Violet - Composer Blue - Conductor Yellow - Player Orange - Worker Red - Survivor Infrared - Victim Green - Performer Market Flow Personal Flow Indigo - Trustee Global Flow
  5. 5. Green - Performer Yellow - Player Market Flow 3. Synchronise your steps 2. Refine your rhythm 1. Establish your enterprise 3. Monetize your moment 2. Master your market 1. Identify your identity
  6. 6. “Be still like a mountain, and flow like a mighty river.”
  7. 7. Wealth = Value x Leverage
  8. 8. DYNAMO Wood - What? Intuitive Water Fire Sensory TEMPO Earth - When? Extrovert Introvert BLAZE STEEL Fire - Who? Metal - How? Mountain Heaven Lightning Wind Earth Valley
  9. 9. DYNAMO Wood - What? Intuitive Sensory TEMPO Earth - When? Extrovert Introvert BLAZE STEEL Fire - Who? Metal - How? Enterprise Promise Customer Promise Network Promise Partner Promise Market Promise Social Promise System Promise Investor Promise
  10. 10. Enterprise Promise The value you commit to your stakeholders, attracting the best mentors, team members and supporters
  11. 11. The Seven Billon Dollar Questions 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements 2. The Timing Question Is now the right time to start your particular business 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have a way the right people in the right place? 5. The Durability Question Will your market position be defensible 10 and 20 years into the future 6. The Distribution Question Do you have a way to not just create but deliver your product 7. The Secret Question Have you identified a unique opportunity that others don’t see
  12. 12. Customer Promise The value you commit to your customers, attracting your ideal customers and keeping them coming back and referring you to others
  13. 13. WHY? Spirit Water WHAT? Dynamo Wood WHO? Blaze Fire HOW? Steel Metal WHEN? Tempo Earth Reflection & Renewal Creation & Planning Meeting & Connecting Details & Financials Service & Schedule
  14. 14. Conditions of Success
  15. 15. Network Promise The value you commit to the public, attracting word of mouth, fans and followers who want to share your value with others
  16. 16. Creating your Network Promise What are you doing for free? TALENT DYNAMICS “Connecting, inspiring and informing the world’s trust movement community” ENTREPRENEURS INSTITUTE “Igniting your genius and shining a light on your personal path to financial success”
  17. 17. Content Marketing What you’re creating What you’re sharing Increase content Content-led Measured by actions Results in engagement falling over time Engagement Marketing What they’re creating What they’re sharing Increase connection Customer-led Measured by interactions Results in engagement increasing over time
  18. 18. GOLD DUST 1. Automatically scalable 2. Zero cost or profitable 3. Takes none of your time
  19. 19. GOLD DUST Top 8 Examples 1. Social Platforms 2. Gamified Apps 3. Competitions 4. Awards 5. Chain actions 6. Tribe memes 7. Tests & quizzes 8. Referral incentives
  20. 20. TREASURE CHEST 1. Unique to you 2. More you share, the more you make 3. More you share, the more it grows
  21. 21. 4 Types of Business Product Based $ per product Intuitive Sensory Location Based $ per sq m Extrovert Introvert Market Based Transaction Based $ per customer $ per transaction Contribution Based $ per impact
  22. 22. 9 Treasure Chests Product Based $ per product Location Based $ per sq m Market Based Transaction Based $ per customer $ per transaction Innovation Lab Performance Platform Community Collective Partner Relationships Market Exchange System Effectiveness Infrastructure Efficiency Investment Record Inspirational Experience
  23. 23. Partner Promise The value you commit to your partners, attracting marketing partners, product partners and distribution partners to support you
  24. 24. GOLDEN HALO 1. Frictionless growth 2. Automated onboarding 3. Self enhancing
  25. 25. GOLDEN HINGE 1. Co-created asset 2. Social or intellectual capital 3. Mutual positioning
  26. 26. Creating your Partner Promise How are your partners profiting from your Treasure Chest? TALENT DYNAMICS “We provide you with a full license system to use our trust building tools, to grow your business and join our community.” ENTREPRENEURS INSTITUTE “We give you the tools to personalize your customer’s experience and segment your customer data for more effective sales & service.”
  27. 27. Four Geniuses Dynamo Innovation Blaze Magnify Steel Multiply Tempo Timing ARJUNA = PRECISION
  28. 28. Market Promise The value you commit to the market, creating sustainable market value for your company
  29. 29. Market Promise “The best time to plant a tree is 20 years ago. The second best time is today.”
  30. 30. Proven Concept Intuitive Sensory Extrovert Introvert Brand Attraction Operating Team Market Connections Tradeable Entity Licensable System Cashflow Infrastructure Bankable Asset 8 Stages of Enterprise
  31. 31. Market Value If you buy $1 of Microsoft Product, how much goes to charity?
  32. 32. Creating your Market Promise What is the market value of your business? in one year? in three years? in five years?
  33. 33. One Sheet Plan
  34. 34. One Sheet Plan
  35. 35. Investor Promise The value you commit to your investors, attracting the financing you need when you need it
  36. 36. Creating your Investor Promise What is the return on investment you are offering? What is your annualized R.O.I. % over what period of time? at what risk? with what additional benefits?
  37. 37. Promotions & Processes
  38. 38. CASH CAPITAL PROFIT PROMOTIONS Blue Level BUSINESS - CAPITAL Green Level PARTNERSHIP - PROFIT Yellow Level PRODUCT - CASH Foundation CONNECTION - EARNING
  39. 39. “Establish the triangle and the problem is two thirds solved.” ~ Pythagoras
  40. 40. WHY? Spirit Water WHAT? Dynamo Wood WHO? Blaze Fire The Five Frequencies Rhythm of Renew & Review WHEN? Tempo Earth HOW? Steel Metal Enterprise Promise Renew - Almost Never Review - Annually Team Charter Renew - Annually Review - Quarterly Personal Compass Flight Deck Renew - Weekly Review - Daily Renew - Quarterly Review - Monthly Projects & Processes Renew - Monthly Review - Weekly
  41. 41. Revenue Splits 15% 5% 10% 30% 20% 20% Marketing 1 Marketing 2 Sales Delivery Product Translation License 10% 10% Direct marketing cost Marketing override Closing sale Delivering the product Creation of content Localisation of content EI brand license
  42. 42. Products and Programs Foundation Enterprise Emerald In a job, trying to get started. Little disposable income. Foundation Level. In a start-up: $100k to $500k. Needs a team. Budget to learn. Yellow Level. Has established business: $500k to $5m. Looking to 10x. Green / Blue level. Customer Team Free Entry Low Mid High Suraj, Shamin Online team Genius Partners Penny, Simone Resort team Events Partners Sandra, Shah Mentor team Investment Partners Online Content Experiences Mentoring Genius Test Genius Guides Genius Missions MMP MMP Missions Entrepreneur TV WD Test FFYB iLab Enterprise Circle Templates WD Academy WD Masters Emerald Circle Alchemy Circle Partners Want to work with EI to earn and learn. Qualified and aligned to our promise. Donna, Leah Partner team Marketing Partners Communities Affiliates Practitioners Event Partners Global Partners Investors
  43. 43. The Customer Experience Customer Process Flows & Promotion Flows 2015
  44. 44. Processes and Promotions Processes are ongoing customer flows that occur daily, triggered by open gateways and customer actions. eg. Genius test takers, GeniusU members, WD sales, reseller sales, iLab enquiries, partner enquiries, CC enquiries, service queries Promotions are limited time customer flows that begin and end within the promotion period. eg. Genius missions, FFYB events, iLab competitions, CC sessions, Alchemy circle, Entrepeneur TV, New online training
  45. 45. Promotion Flow All promotions flow through the same 7 steps Your Company Customer Invitation Registration Confirmation Preparation Delivery Feedback Thank You 1 2 3 4 5 6 7
  46. 46. Promotion Flow All promotions flow through the same 7 steps 1 2 3 4 5 6 7 EI Customer EI Customer EI Customer EI Invitation > Email > Ad > Pop up > Event invite > Message > Notification > Website Registration > Entry Form > Order Form > Email Reply > Payment Confirmation > Email > Web page > Login > Congratulations > Gift page > Video > Upgrades Preparation > On boarding > Trust building > Email sequence > Set of videos > Assessments > Prep forms > Cash collection > Upgrades > Q&A Support Delivery Feedback Thank You > Product delivery > Event delivery > Set expectations > Timetable > Menu > Before & After > VIP experiences > Upgrades > Exceptions > Questionnaire > Surveys > Check ins > Notifications > Referrals > Shares > Next steps > Upgrades > Surprise > Added Value > Incentives > New Promotion Registrations Invites / Visits Registration Rate Customers Registrations Conversion Rate Revenue Completion Delivery Rating Referrals Customers Customers Customer Max Rating Customers Customers & Revenue Engagement Rate Delivery Rate Satisfaction Rate Conversion Rate Rev Per Lead Cost Per Lead Rev Per Customer Rev Per Customer Referrals Per Customer Upgrades Per Customer Upgrades Per Customer
  47. 47. Process Flow All processes also flow through 7 steps But with far greater automation and less change than promotions 1 2 3 4 5 6 7 EI Customer EI Customer EI Customer EI Invitation Registration Confirmation Preparation Delivery Feedback Thank You > Email > Ad > Pop up > Event invite > Message > Notification > Website > Entry Form > Order Form > Email Reply > Payment > Email > Web page > Login > Congratulations > Gift page > Video > Upgrades > On boarding > Trust building > Email sequence > Set of videos > Assessments > Prep forms > Cash collection > Upgrades > Q&A Support > Product delivery > Event delivery > Set expectations > Timetable > Menu > Before & After > VIP experiences > Upgrades > Exceptions > Questionnaire > Surveys > Check ins > Notifications > Referrals > Shares > Next steps > Upgrades > Surprise > Added Value > Incentives > New Promotion Registrations Invites / Visits Registration Rate Customers Registrations Conversion Rate Revenue Completion Delivery Rating Referrals Customers Customers Customer Max Rating Customers Customers & Revenue Engagement Rate Delivery Rate Satisfaction Rate Conversion Rate Rev Per Lead Cost Per Lead Rev Per Customer Rev Per Customer Referrals Per Customer Upgrades Per Customer Upgrades Per Customer
  48. 48. Products and Programs “Our customers don’t experience what we experience. They experience what they experience!” All existing products and programs to have process flows with awesome, automated customer experiences All new products and programs to have promotion flows that lead to action and enchantment
  49. 49. System Promise The value you commit to elegance and efficiency, attracting the best in the industry who want to work with the best
  50. 50. Creating your System Promise What is your promise… to automate and outsource? to efficiency and effectiveness? to being world class?
  51. 51. My First Business…
  52. 52. The Eight Hero’s Journeys Understanding the 64 Wealth Vector Cards
  53. 53. DYNAMO Wood - What? Intuitive Water Fire Sensory TEMPO Earth - When? Extrovert Introvert BLAZE STEEL Fire - Who? Metal - How? Mountain Heaven Lightning Wind Earth Valley
  54. 54. Creator - The Daring Adventure Myth Peter Pan
  55. 55. Creator - The Great Adventure Myth Peter Pan 1. Creation 2. Innocence 3. Partnership 4. Caution 5. Standstill 6. Collaboration 7. Conflict 8. Retreat Peter loses his shadow in Wendy’s room Wendy meets Peter and learns about Neverland Peter and Wendy team up and fly to Neverland Wendy and her brothers get attacked by Hook The team recover in an underground house The team plan with the Lost Boys to attack Hook The battle with the Pirate, that ends in a bitter victory Wendy returns home. Peter cannot, and the cycle repeats
  56. 56. Creator - The Great Adventure Myth Peter Pan The hero is always questioning on a quest. Peter Pan (Created by Scot JM Barrie in the 1800’s) never grows up, is surrounded by magic, and lives in his world, pitches good against evil. He takes outrageous risks, uses his creativity to win, and at the height of his success, always puts his foot in it. The Adventure Myth begins with a magical challenge, creates an innocent opening, leads to a partnership and journey which soon reaches danger. The hero tastes humility, takes time to recover, collaborate and come back stronger. But in success comes an emotional misstep and retreat.
  57. 57. Trader - The Great Mother Myth Snow White
  58. 58. Trader - The Great Mother Myth Snow White 1. Yield 2. Spread 3. Safety 4. Humility 5. Harmony 6. Renewal 7. Settle 8. Approach As the dwarfs toil, the Queen gives birth to Snow White The Mirror tells the new Queen she isn’t fairest of them all The huntsman lets Snow White escape from death Snow White seeks a home with the seven dwarfs Snow White’s addition leads to a productive, happy home The Queen finally gets Snow White to bite the poison apple Snow White sleeps in a glass coffin A prince arrives, and wakes Snow White with a kiss
  59. 59. Trader - The Family Myth Snow White The hero is always seeking belonging. Snow White (created by the Brothers Grimm) is innocent and peace loving. Her flight to safety leads to a need to prove her worth by being industrious. She is at her best in the service of others but her sense of fairness leads her to being off guard when she least expects. The Family Myth begins with a family scene, that leads to a threat to the hero, a flight to safety and a request for help from a new family. A place of harmony is built and then broken through a breach of trust leading to a twilight and vigil that is resolved only through a new saviour.
  60. 60. Star - The Redemption Myth The Lion King
  61. 61. Star - The Redemption Myth The Lion King 1. Attention 2. Abundance 3. Relationship 4. Preparation 5. Endurance 6. Relief 7. Weakness 8. Power Rafiki presents a newborn Simba to the pride Mufasa teaches Simba about the Circle of Life Simba and Nala’s play leads to the Elephant Graveyard Simba is caught and swallowed in the stampede Simba finds himself banished and wanders in exile Poomba releases Simba from his prison Simba holds his own against Scar Simba takes over rule in the name of his father
  62. 62. Star - The Redemption Myth The Lion King The hero is always both victor and victim. Simba (Created by Walt Disney in the 1990s, inspired by Hamlet) seeks to create his own identity, is quick to take things personally, and when he goes out on a limb finds himself exiled. His lesson comes when he shines his light and power on others from humility. The Redemption Myth begins with full attention on the hero, an overview of his world, leading to a relationship where all is risked, a test and then events that lead to exile. The hero endures hardship that leads to realisation, a release from bondage, return and redemption, leading to lasting power.
  63. 63. Accumulator - The Watchtower Myth Rapunzel
  64. 64. Accumulator - The Watchtower Myth Rapunzel 1. Compliance 2. Reversal 3. Development 4. Accumulation 5. Support 6. Family 7. Confidence 8. Overview The witch persuades Rapunzel’s father to pass her over On her 12th birthday Rapunzel is tricked into the tower Over time Rapunzel grows her hair the length of the tower With the help of a prince she sews a silk rope to escape Rapunzel continues to care for the witch as things unfold Rapunzel accidentally gives the game away to the witch Rapunzel waits for the prince, who the witch has blinded With patience, the prince is finally united with Rapunzel
  65. 65. Accumulator - The Watchtower Myth Rapunzel The hero is always seeking a saviour. Rapunzel (Created by the Brothers Grimm in the 1800s) is trapped in a tower. She can see things without being able to act on what she sees. Through steady accumulation, she gains freedom but is thwarted through her sense of family. With patience, all is accomplished. The Watchtower Myth begins with an error in judgement, leading to a reversal in fortunes. The hero is trapped, but strives to develop and accumulate resources, enlists the support of another. But her sense of family results in a slip and leads her to exercise patience in a metaphorical tower until her love return.
  66. 66. Supporter - The Dreamland Myth Alice in Wonderland
  67. 67. Supporter - The Dreamland Myth Alice in Wonderland 1. Illumination 2. Opposition 3. Charge 4. Consolidation 5. Disconnect 6. Wander 7. Prosperity 8. Precision On a sunny day, Alice meets and follow the white rabbit Alice loses her identity in a pool of tears The dodo creates the Caucus Race to dry everyone off She takes advice from the rabbit, caterpillar & cheshire cat Alice sits quietly at the Mad Hatter’s Tea Party Alice wanders off and stumbles on the Queen’s Croquet Alice finds a place advising the Queen of Hearts In court: Who stole the tarts? Alice calls it as it is
  68. 68. Supporter - The Dreamland Myth Alice in Wonderland The hero is always seeking adventure in the company of others. Alice (Created by Lewis Carrol in the 1800s on a boat trip) seeks adventure but in the adventure loses her own identity. She is carefree and quick to take advice, with varied results. It is only when she looks inside, she finds her true self. The Dreamland Myth begins in normality, on a sunny day. A chance meeting leads to a fantasy land where the hero questions her own identity. Competition and counsel further confuses until the hero takes stock, seeks and finds a leader to support, and then is able to display clarity to save the day.
  69. 69. Lord - The Masked Man Myth Beauty & the Beast
  70. 70. Lord - The Masked Man Myth Beauty & the Beast 1. Domination 2. Disability 3. Patience 4. Struggle 5. Reprieve 6. Limitation 7. Union 8. Sustainability The rich prince and his family rule over the land The evil fairy turns him into a beast, who must find acceptance The beast waits patiently in his castle for his beauty A merchant transgresses on the castle and a deal is struck The Beast lets the merchant go and awaits the outcome Belle takes the consequence of her father’s action Belle and the Beast fall in love, but she returns to her family Belle comes back and her tears turn him back to a prince
  71. 71. Lord - The Masked Man Myth Beauty & the Beast The hero is a saviour seeking the respect of others. The Beast (Created by Villeneuve in the 1700’s) is ruled by rules. He stands apart from society in solitude. He must wait for others to see the value in him, and until then is constantly tested and tests others. Finally, his mask can come off for the lucky few. The Masked Man Myth begins with him in the seat of wealth and power. A moment of disfigurement and he dons his mask. He waits, then struggles to reintegrate, leading to the test of his powers, and these grow until his limits are tested by others. His weakness leads to reunion, and a new status quo.
  72. 72. Deal Maker - The Lovers Myth The Little Mermaid
  73. 73. Deal Maker - The Lovers Myth The Little Mermaid 1. Assembly 2. Play 3. Overload 4. Adversity 5. Courtship 6. Breakthrough 7. Flow 8. Reform The Little Mermaid celebrates her 15th Birthday Playing in the sea, she surfaces in stormy waters She watches a ship sink and rescues her prince She makes a deal with the sea witch, trading her tongue The Little Mermaid and Prince begin a courtship The Prince is married to another princess and all is lost The Little Mermaid surrenders herself to the sea She is transformed into a spirit, having earned her soul
  74. 74. Deal Maker - The Lovers Myth The Little Mermaid The hero is always seeking love. The Little Mermaid (Created by Hans Christian Andersen in the 1800s) seeks her white knight, is willing to sacrifice but then is tested to see how far she will go. Knowledge of her true spirit comes from knowing where she draws the line. She finds her way as the youngest sister. The Lovers Myth begins with an assembly, with the hero in the centre of things. Carefree play is broken by events beyond her control, and the need to make a deal to save her love. The resulting courtship is short lived as it ends in tragedy and a test of her values. She submits and the journey ends in rebirth.
  75. 75. Mechanic - The Castaway Myth Wall-E
  76. 76. Mechanic - The Castaway Myth 1. Resolution 2. Collection 3. Fulfillment 4. Beauty 5. Sacrifice 6. Erosion 7. Extraction 8. Counsel Wall-E comes to terms with an unchanging landscape The first step is the collection of things to make a home This leads to find ways to eat, sleep and be safe Wall-E’s world is shaken by the entry of a new beauty Wall-E must sacrifice his world to save Eve Wall-E does not survive without the world he has created Eve realises Wall-E’s struggle and pulls him out of the dump Wall-E seeks the Captain’s support, and the day is saved Wall-E
  77. 77. Mechanic - The Castaway Myth Wall-E The hero is in solitude and seeks order. Wall-E (Created by Pixar in 2008 and modeled on R2D2, E.T. and Robinson Crusoe) creates his own world to get by. After 700 years on his own his world is rocked by the entry of others, and he has to adjust quickly mentally and emotionally to save the human race. The Castaway Myth begins with the hero coming to terms with their world, collecting what they need and reaching their own fulfillment. The introduction of others leads to the sacrifice of his world for others, leading to loss of his identity. He is eventually saved by those who he saved, and goes on to save the day.
  78. 78. WHY? Spirit Water WHAT? Dynamo Wood WHO? Blaze Fire HOW? Steel Metal WHEN? Tempo Earth Reflection & Renewal Creation & Planning Meeting & Connecting Details & Financials Service & Schedule
  79. 79. Social Promise The value you commit to society, attracting the magic on offer when you live your greatest purpose
  80. 80. Creating your Social Promise How will you contribute… to your community? to your country? to the planet?
  81. 81. Genius YOU
  82. 82. Keep making magic
  83. 83. See you next year! www.rogerjameshamilton.com/events

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