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Mark	
  Thompson	
  
Bestselling	
  Author	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
MARK’S	
  INTRO	
  OPENING	
  VIDEO	
  HERE	
  
Mark	
  Thompson	
  
Bestselling	
  Author	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
Built	
  to	
  Last?	
  	
  Sustainable	
  Advantage?	
  	
  
Barriers	
  to	
  Entry?	
  	
  
	
  
	
  
Copyright	
  ©	
 ...
Built	
  to	
  Last…isn’t	
  
YOU’RE	
  DIGITAL	
  OR	
  DESTROYED	
  	
  
Most	
  
Admired
	
  
	
  	
  
	
  	
  
1	
  ou...
BUILT	
  TO	
  LAG:	
  Success	
  isn’t	
  an	
  excuse	
  for	
  arrogance	
  
Survival	
  of	
  the	
  fiTest	
  isn’t	
 ...
Copyright	
  ©	
  2015	
  Execu>ve	
  Powertools,	
  LLC	
  –	
  www.MarkCThompson.com	
  
Only	
  way	
  to	
  LAST	
  is...
Digital	
  Team	
  is	
  loved	
  by	
  CEOs	
  
75%	
  by	
  2020	
  
41%	
  by	
  2016	
  
1.  You’re	
  re-­‐defining	
  the	
  BRAND!	
  	
  
Impac'ng	
  all	
  employees	
  &	
  clients	
  
2.  You’re	
  LEADING...
Disrupt	
  yourself	
  first.	
  
Best	
  source	
  of	
  innova_on—	
  
and	
  worst	
  sabotage	
  is	
  	
  
your	
  own...
The	
  Paradox	
  of	
  Innovaaon…	
  
Success	
  Breeds	
  Risk	
  Aversion	
  
Redefine	
  Your	
  Industry	
  before	
  others	
  do	
  
You’re	
  here	
  to	
  lead	
  that	
  revolu_on	
  
 CEO’s	
  Job	
  @Risk	
  &	
  Yours:	
  The	
  Analysts	
  
(a) Margins	
   	
  	
  	
  	
  	
  BoLom-­‐Line	
  Growth	
 ...
“Gedng	
  fired	
  from	
  Apple	
  
was	
  the	
  best	
  thing…”	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Steve	
  Job...
This	
  is	
  how	
  we	
  saw	
  Steve	
  
“People	
  don’t	
  care	
  how	
  much	
  you	
  know	
  
un_l	
  they	
  know	
  how	
  much	
  you	
  care.”	
  	
  
Bi...
1.	
  Significance.	
  Why	
  IT	
  maLers.	
  
2.	
  Pride.	
  Why	
  YOU	
  maTer.	
  
3.	
  Belonging.	
  Why	
  WE	
  m...
It’s	
  about	
  H.O.W.	
  	
  	
  	
  	
  
Helping	
  Others	
  Win	
  
	
  
This	
  is	
  how	
  clients	
  &	
  employe...
2015	
  
1987	
  
‘Simple’	
  is	
  the	
  new	
  hard	
  
GENBAND	
  
• SIMPLICITY	
  &	
  INTEGRATION	
  
• FROM	
  250	...
Copyright	
  ©	
  2015	
  Execu>ve	
  Powertools,	
  LLC	
  –	
  www.MarkCThompson.com	
  
DOES	
  YOUR	
  DIGITAL	
  
EXP...
Copyright	
  ©	
  2015	
  Execu>ve	
  Powertools,	
  LLC	
  –	
  www.MarkCThompson.com	
  
Copyright	
  ©	
  2015	
  Execu>ve	
  Powertools,	
  LLC	
  –	
  www.MarkCThompson.com	
  
1. How	
  do	
  clients	
  iden...
Sir Richard Branson
VIRGIN:	
  
We	
  have	
  more	
  
experience	
  than	
  our	
  
name	
  would	
  suggest!	
  
400	
  ...
What	
  if	
  you	
  had	
  to	
  start	
  over?	
  
Richard	
  Branson’s	
  home…	
  
Reinvent	
  Yourself	
  
1.	
  Same	
  Structure?	
  	
  
2.	
  Same	
  Process?	
  
3.	
  Same	
  Ideas?	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
...
Copyright	
  ©	
  2015	
  Execu>ve	
  Powertools,	
  LLC	
  –	
  www.MarkCThompson.com	
  
UNLIKELY	
  COMPETITORS	
  
‘IN...
Copyright	
  ©	
  2015	
  Execu>ve	
  Powertools,	
  LLC	
  –	
  www.MarkCThompson.com	
  
There	
  is	
  no	
  such	
  th...
Copyright	
  ©	
  2015	
  Execu>ve	
  Powertools,	
  LLC	
  –	
  www.MarkCThompson.com	
  
	
  Why?	
  
1.	
  Access	
  to...
Copyright	
  ©	
  2015	
  Execu>ve	
  Powertools,	
  LLC	
  –	
  www.MarkCThompson.com	
  
	
  
BOUGHT	
  FOR	
  ACCESS	
 ...
1.  You’re	
  impac>ng	
  every	
  strategy	
  
2.  You’re	
  re-­‐defining	
  the	
  BRAND	
  
3.  Paradox:	
  Cost,	
  Ri...
The most powerful tool for success
There’s	
  not	
  just	
  one	
  defini_on	
  
How	
  the	
  BEST	
  of	
  the	
  Best	
...
(1)	
  Performance	
  Driven	
  Culture	
  
Purpose	
  
(Cause)	
  
Performance	
  
(Deliverables)	
  
Passion	
  
(Mo_ves...
THE	
  BIG	
  SIX	
  	
  	
  -­‐	
  	
  The	
  Passion	
  Test	
  
6.	
  Bore	
  People	
  
Right	
  People	
  in	
  the	
...
✓ Will	
  You	
  Play	
  to	
  Be	
  Remembered?	
  	
  
 
We	
  will	
  you	
  send	
  this	
  presenta>on	
  and	
  our	
  course	
  free	
  at:	
  
Mark@MarkCThompson.com	
  
	...
Mark Thompson
Mark Thompson
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Mark Thompson

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What is the new digital B2B customer expecting? Acclaimed industry visionary, Mark Thompson, will explore the forces driving change in the B2B customer experience and what companies must do to, not only respond to these forces, but to take a leadership position, to remain competitive today, and to get ahead of the curve for tomorrow.

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Mark Thompson

  1. 1. Mark  Thompson   Bestselling  Author                                                                             Technology  Leadership  Coach     DIGITAL   TRANSFORMATION     DISRUPTION  &   ENGAGEMENT  
  2. 2. MARK’S  INTRO  OPENING  VIDEO  HERE  
  3. 3. Mark  Thompson   Bestselling  Author                                                                             Technology  Leadership  Coach     DIGITAL   TRANSFORMATION     DISRUPTION  &   ENGAGEMENT  
  4. 4. Built  to  Last?    Sustainable  Advantage?     Barriers  to  Entry?         Copyright  ©  2015  Execu>ve  Powertools,  LLC  –  www.MarkCThompson.com   STANFORD  UNIVERSITY     SILICON  VALLEY   50%  WERE  DISRUPTED   Program  not  a  project:  B2B2C  =  B2H   Close  to  Consumers  
  5. 5. Built  to  Last…isn’t   YOU’RE  DIGITAL  OR  DESTROYED     Most   Admired           1  out  of  15   1  out  of  30  DOW  JONES  
  6. 6. BUILT  TO  LAG:  Success  isn’t  an  excuse  for  arrogance   Survival  of  the  fiTest  isn’t  the  biggest  or  strongest   Copyright  ©  2015  Execu>ve  Powertools,  LLC  –  www.MarkCThompson.com  
  7. 7. Copyright  ©  2015  Execu>ve  Powertools,  LLC  –  www.MarkCThompson.com   Only  way  to  LAST  is  to  CHANGE   PIVOT  &  PARTNER    (New  biz  models)  
  8. 8. Digital  Team  is  loved  by  CEOs   75%  by  2020   41%  by  2016  
  9. 9. 1.  You’re  re-­‐defining  the  BRAND!     Impac'ng  all  employees  &  clients   2.  You’re  LEADING  cultural  change.                   Got  Buy-­‐in,  Found  ROI,  but  it’s  just  a  start…   Why  You’re  loved  &  feared  by  CEOs   The  balance  of  power  shiZs…   ADOBE   • CULTURAL  INERTIA   • DECADES  OF  LEGACY  &  OLD  HABITS   • SIX  CONFUSING  CLIENT  INVOICES     • Cass  Kalinsky,  ADOBE  
  10. 10. Disrupt  yourself  first.   Best  source  of  innova_on—   and  worst  sabotage  is     your  own  team!                                         CEO’s  fear  geCng  UBER’d.  Lost  or  won?   Jeff  Bezos  $100  Billion   ALCON   • DIGITAL  is  Great  in  Theory  BUT  Requires  NEW  ORG  &  SKILLS     • Strategic  &  Prac_cal:  LAUNCH  –  LEARN  –  PIVOT  …  AGILE   • Julie  Collins,  ALCON  
  11. 11. The  Paradox  of  Innovaaon…   Success  Breeds  Risk  Aversion  
  12. 12. Redefine  Your  Industry  before  others  do   You’re  here  to  lead  that  revolu_on  
  13. 13.  CEO’s  Job  @Risk  &  Yours:  The  Analysts   (a) Margins            BoLom-­‐Line  Growth   (b) Reliable              Bullet-­‐Proof  Tech   (c)  Sales          Top-­‐Line  Growth   (d) UX                            Best-­‐in-­‐Class  Touch     Who  failed  all  four?     What  keeps  your  CEO  up  at  night?   Mode  1   Mode  2  
  14. 14. “Gedng  fired  from  Apple   was  the  best  thing…”                       Steve  Jobs RIOPORT  mp3   YEAR  2000   BECOMING  MOST  ADMIRED   IS  DANGEROUS  
  15. 15. This  is  how  we  saw  Steve  
  16. 16. “People  don’t  care  how  much  you  know   un_l  they  know  how  much  you  care.”     Bill  Gates  
  17. 17. 1.  Significance.  Why  IT  maLers.   2.  Pride.  Why  YOU  maTer.   3.  Belonging.  Why  WE  maTer.   Full  Engagement   Nobody  Does  It  ALONE.  
  18. 18. It’s  about  H.O.W.           Helping  Others  Win     This  is  how  clients  &  employees  feel  
  19. 19. 2015   1987   ‘Simple’  is  the  new  hard   GENBAND   • SIMPLICITY  &  INTEGRATION   • FROM  250  APPLICATIONS  TO  TWO   • FROM  10  PORTALS  TO  ONE   • Darrin  Whitney,  CIO  &  SVP  
  20. 20. Copyright  ©  2015  Execu>ve  Powertools,  LLC  –  www.MarkCThompson.com   DOES  YOUR  DIGITAL   EXPERIENCE  FEEL   HUMAN     MAUI  JIM   Sunglasses   • Digital  makes  it  PERSONAL   • BRIDGE  TECH  &  MARKETING   • A  CONSISTENT  EXPERIENCE   • Mark  Porto  &  Prof.  Jim  Ferolo   FIVE  Q’S  THAT  BUILD  HUMAN  CONNECTION  
  21. 21. Copyright  ©  2015  Execu>ve  Powertools,  LLC  –  www.MarkCThompson.com  
  22. 22. Copyright  ©  2015  Execu>ve  Powertools,  LLC  –  www.MarkCThompson.com   1. How  do  clients  iden'fy  w  your  brand?  Why?   2. How  do  priori'ze  what’s  most  meaningful?   3. What  are  the  compe'tors’  unique  value?   4. Who  influences  buying  decisions?   5. What  isn’t  adding  value?  Can  we  stop?   FIVE  DIFFERENTIATORS  
  23. 23. Sir Richard Branson VIRGIN:   We  have  more   experience  than  our   name  would  suggest!   400  VIRGIN  COMPANIES   What  Can  we  STOP?   Richard  Branson’s  Re-­‐inven_on  Strategy  
  24. 24. What  if  you  had  to  start  over?   Richard  Branson’s  home…   Reinvent  Yourself  
  25. 25. 1.  Same  Structure?     2.  Same  Process?   3.  Same  Ideas?                                                                         What  are  you   wai_ng  for?!   Would  you  rebuild  the  same  way?   Digital  Transforma'on  exposes  both  the                                   Brutal  Truth  &  Great  Opportuniaes…  
  26. 26. Copyright  ©  2015  Execu>ve  Powertools,  LLC  –  www.MarkCThompson.com   UNLIKELY  COMPETITORS   ‘INDUSTRY’  COMPETITORS  RARELY  DISRUPT…   1.  Google  in  TV  biz…or  thermostats   2.  Apple  wasn’t  in  music  or               phone  ‘industry’                                                         What  sparked  Genius  Bar  idea?   3.  Disrup_ve  Growth  Leadership:                     Forget  Industry.    Think  Access.                                                   Think  Engagement    
  27. 27. Copyright  ©  2015  Execu>ve  Powertools,  LLC  –  www.MarkCThompson.com   There  is  no  such  thing  as  an  “Industry”   Behavioral  Data  creates  beler  targeted  products   Influence  &  Innova>on  from   outside  Hollywood  
  28. 28. Copyright  ©  2015  Execu>ve  Powertools,  LLC  –  www.MarkCThompson.com    Why?   1.  Access  to  disrup>ve  technology.   2.  Market  access  and  compe>>ve  posi>on.       3.  Access  to  talent   4.  R&D   5.  All  of  the  above   Anyone  living  thru  acquisi'ons/mergers?    
  29. 29. Copyright  ©  2015  Execu>ve  Powertools,  LLC  –  www.MarkCThompson.com     BOUGHT  FOR  ACCESS  to…   1.  IP  &  DIGITAL  TECHNOLOGY   2.  MARKETS     3.  TALENT     4.  R&D     YOUTUBE’S  CHAD  HURLEY   LARRY  PAGE   ‘We  buy  a  company  every  week…’     Disrup've  Growth  Leadership  
  30. 30. 1.  You’re  impac>ng  every  strategy   2.  You’re  re-­‐defining  the  BRAND   3.  Paradox:  Cost,  Risk,  Margins,  UX   4.  You’re  the  bridge  between  IT  &  Clients   5.   You  might  BE  next  CEO?                 You  deserve  a  $alary  Increase   Why  You’re  loved  &  feared  by  CEOs  
  31. 31. The most powerful tool for success There’s  not  just  one  defini_on   How  the  BEST  of  the  Best  Define  Success  
  32. 32. (1)  Performance  Driven  Culture   Purpose   (Cause)   Performance   (Deliverables)   Passion   (Mo_ves)   Admired   Built  to  Last   3 P’s (3)  PASSION:   Buffel   Mark@MarkCThompson.com   (2)  Execu_on  
  33. 33. THE  BIG  SIX      -­‐    The  Passion  Test   6.  Bore  People   Right  People  in  the  Right  Seats   1.  Flow   2.  Failure   3.  Proac_ve   4.  Decisive   5.  Collabora_ve  
  34. 34. ✓ Will  You  Play  to  Be  Remembered?    
  35. 35.   We  will  you  send  this  presenta>on  and  our  course  free  at:   Mark@MarkCThompson.com     Copyright  ©  2014  Symantec  Corpora>on   36  

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